IDEO
@ideo
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IDEO (pronounced “EYE-dee-oh”) is a global design consultancy helping the world’s most audacious dreamers create braver tomorrows.
San Francisco, CA
Joined March 2009
IDEO's @metacool with @PatrickDempsey + @pLmotorsport on the mindset of a champion: via @linkedin @StanfordRevs.
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What does chocolate-making have to do with saving the planet?. More than you might think. Together, IDEO and @earthshotprize created a Fellowship program and retreat to support a new generation of climate leaders. Learn more: #earthshotprize #IDEO
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"When I started IDEO, all I really wanted to do was work with my friends."—David Kelley #NationalBestFriendsDay
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As designers, it's hard to be sure we've got the right answers—after all, our job is to help create a future that is, by definition, uncertain. So how can we get more comfortable with being uncomfortable? @martaharding shares 3 ways to navigate ambiguity:
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We stand with our Black colleagues here at IDEO, with Black communities worldwide, and with all those who are working to build a more just and equitable world. (1/4).
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"Learning isn’t about the consumption of new information. Learning is the process of using our innate abilities to construct—or create—new understandings of the world. Learning, by its very nature, is a creative act."—@sandyspeicher
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"Most people perform at their best not because they’re specialists but because their deep skill is accompanied by an intellectual curiosity that leads them to ask questions, explore, and collaborate." Why companies should hire for curiosity: @HarvardBiz.
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Systemic racism is by design. Black people have lived with this reality for centuries. It should not have taken 8 minutes and 46 seconds of watching George Floyd suffer for the rest of society to awaken. (1/6).
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Prototyping on day 1 of a new project can shift the conversation from “we need to do this” to “what if we do that?”
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We are thrilled to share that @sandyspeicher will become CEO of @IDEO in August. More about the news, including the note @tceb62 shared with IDEO today, here:
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"When people gain this confidence. they actually start working on the things that are really important. "
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If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. Learn 3 new handoff models that can help teams stay connected through the transition: by @thejoebrown in @HarvardBiz
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Need some creative inspiration? Try these documentaries nominated by IDEO designers: by @Devin_Peek @neilstevenson77.
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3 Books to help you become a better designer: http://t.co/9psrYtWe8P
http://t.co/WoNTin1jIc.
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IDEO designers are always noticing the ways people unintentionally design the world around them: by @stinajonsson
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“By making mindfulness a regular part of my design practice, I’ve not only become a better designer, but hopefully a kinder, more patient, and more empathetic person.”
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"When you're approaching a new design challenge, it’s easy to bring your biases and baggage to the table. But this is the moment to stay open: The root of creativity is embracing the possibilities at your fingertips." Mindfulness practices for designers:
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"If you see your role as a list of broken things that need to be fixed, life will deliver you nothing but. But if you actively seek creativity and fun, you might just find yourself successfully in the middle of the vibrant culture you’d once wished for."
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Blockchain. You’ve heard the word. Perhaps you’ve invested in a digital currency or two. But do you really know what the technology is and why it matters? @ideocolab on why designers need to be thinking about @blockchain:
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How might we enable students to design their lives and connect purpose to their education?
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"Innovation demands new behaviors from leaders and employees that are often antithetical to corporate cultures, which are historically focused on operational excellence and efficiency." Culture change should be achieved through movements, not mandates:
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A guide to help designers gain insights into people's lives in an ethical way:
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Interested in today's most promising climate startups? Check out the #EarthshotPrize winners. Last week, we led a design fellowship in Windsor to set them up for success with Prince William, Tim Brown, Stuart Getty, Esha Reddy, Conor Farese, Jason Rissman.
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How can our offices provide more business value? Should your organization open an innovation lab? Can our workplace language be more human-centered? Introducing The IDEO Journal, a new digital publication exploring the intersection of design and business:
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“Culture is about creating an environment that makes it possible for people to work together to come up with innovative products and ideas.” 5 ways to jump-start your company culture: by @anetferrara.
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"If a picture is worth 1000 words, a #prototype is worth 1000 meetings." Ancient @IDEO proverb. Learn how w/@IDEOU:
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How might @IDEO explore sound through creative play? Try a gigantic beach ball synthesizer for size. #Moogfest2016
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Get comfortable in a room full of strangers. Try these exercises to break down barriers + uncover people's stories:
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"My basic principle about getting people together is: Talk normal. When possible, leave behind the jargon, and talk at the most normal, human way."—@f_dust via @FastCompany
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Looking for something good to watch right now? Here are some of our favorite documentaries—let us know what yours are!
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One year ago we launched The Circular Design Guide with Ellen MacArthur Foundation at @Davos. Today @ideocolab is convening partners to apply circular business models to industries in need of innovation, starting with textiles and food. Learn more:
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"Design research is like being a reporter or anthropologist or therapist—you’re given access to people’s lives that feels like a great privilege, and with that privilege comes great responsibility."
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A guide for seeking + sharing insights about people’s lives in an ethical way:
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What’s the best way to cultivate empathy within an organization? Have employees spend time with their customers. But @erinhenkel & @AdamMGrant take it a step further: Instead of simply getting to know the customer, become the customer. More in @HarvardBiz:
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Design thinking has the potential to “unleash people’s full creative energies, win their commitment, and radically improve processes.” @HarvardBiz shares how design thinking helps teams break free of the human biases that get in the way of innovation:
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So long dear Jim Yurchenco, engineer of the first Apple mouse, who retires this week after 37 yrs @IDEO
http://t.co/O066R4qURM.
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.@OpenIDEO designer @scottshigeoka thinks you should make a habit of talking to strangers—because “opportunities are everywhere if you’re always open.”
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What would happen if every college in the country created a user-experience team? by @rec54 + @sandyspeicher.
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"Once you think of yourself as a creative person, you make better decisions. If you think of yourself as creative, then you can create a new future." —David Kelley, @kelleybros #creativeconfidence.
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Every person has a story as complex as yours. But how do you unlock those stories with a group of people you've just met? Here are 5 exercises to get you started:
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"Employees need to know that experimentation is not only allowed, it’s actively encouraged."—@Duanebray
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"The promise of new technology has always been to expand our abilities as humans . It’s about looking beyond what the technology itself can do, toward what it enables us to do."
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“The best advice for service design prototyping, though, is the same as any other kind of design work: Do it early, do it often, and keep iterating toward the right solution.”
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In a future of VR, AR, and digital assistants, many things are possible. But what is useful and desirable? How will people integrate these technologies into their lives? via @ideo + @GooglePlayDev.
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Prototyping on day 1 of a new project can shift the conversation from “we need to do this” to “what if we do that?”
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With the potential to reach billions of people, designers need to start thinking about Blockchain
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"There was no special analysis that they could have done beforehand to figure that out. No market research or benchmarking data would have suggested it. They had to build, fail, iterate, and repeat to find the answer."
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"Opportunities are everywhere, if you're always open." Why you should make a habit of talking to strangers:
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Designing interventions—or the age-old question of “Why should we change?” by @IDEO's @ayepea via @HarvardBiz.
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"Inclusive, forward-thinking design doesn’t mean replicating what works well or feels right in our backyard. It means getting out there, dialing up your inner listener, and sitting down with someone completely unlike you."
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". innovation begins simply by talking to real people, in real contexts."
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How can design help reduce the 1.3 billion tons of food humans toss out every year? @ideo has partnered with @RockefellerFdn and other organizations to build a future where food is never wasted:
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"It's exciting to imagine a whole new category of products that will take advantage of gesture’s subtlety, expressiveness, and speed."
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"Creativity isn’t all about fun. Acknowledging that allows us to design better environments and processes that support the profound vulnerability necessary to develop creative solutions."—@sandyspeicher
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For organizations seeking to become more adaptive and innovative, culture change is often the most challenging part.
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Students! Way to #ReachHigher! Join @FLOTUS and @ReachHigher in this education movement. http://t.co/Nq6bbhzjE0.
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Merging machine learning + human-centered design, @IDEO welcomes @DsAtweet to the family: by @DianaBudds.
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Learn to come up w/creative ideas + bring them to life in @IDEOU's new course: http://t.co/o4OquHiF7b
#IdeasToAction
http://t.co/gZxp01ewHS.
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Prototyping early on in the design process can spark conversations that are less about “we need to do this” and more about “what if we do that?” Here are 4 things to keep in mind when creating early prototypes:
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"An intersection of AI and design is in creating personalized products and services that meet people’s needs and guide them to discover and explore the world in ways they couldn’t without the technology." @IDEO's @mstringer via @FastCoDesign
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An idea can have everything it needs to succeed, but without a smooth handoff from the innovation team to the execution team, it can get lost in translation. @IDEO's @thejoebrown shares 4 handoff models that can help teams stay connected: via @HarvardBiz.
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"Don't accept done for good. And don't accept good for excellent." —Jim Yurchenco
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From coming up with ideas for a family vacation to planning your next dinner party, mindmaps can be used for all sorts of problem solving. An exercise from Creative Confidence by @kelleybros:
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Good design takes risks. @ideo_cd's research into how we might measure innovation featured in @FastCoDesign's 10 principles of good design:
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Prototyping on day one of a new project can create a sense of excitement and momentum shared by you and the client, giving the team an important confidence boost.
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"We don't have to teach creativity, we just have to remove the blocks." #CreativeConfidence @kelleybros @f_dust
http://t.co/Z9lQ0i08Op.
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"More and more designers will realize their superpowers. You don’t have to have a doctor or nurse to help people. Designers are healers, too." @IDEO Cambridge's @AnnKimAnnKim, alongside @pentagram, @Microsoft, & @gensler_design, in @FastCompany:
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We are (always) thinking of the great Bill Moggridge who would have been 73 today:
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"Learning is the process of using our innate abilities to construct—or create—new understandings of the world. Learning, by its very nature, is a creative act."—@sandyspeicher
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"The trouble with innovation is that truly innovative ideas often look like bad ideas at the time." via @Recode
http://t.co/FTKVtMiwnD.
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"Even a simple project can be life-changing." In this @washingtonpost story on preparing kids for today's workforce, @IDEO partner @sandyspeicher shares how small creative projects can empower students to apply their creativity to bigger challenges:
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In American work culture, “emotional” can be a dirty word. There’s a misconception that expressing feelings is unprofessional or out of place in the office. Here's why @lizandmollie aren't buying that idea:
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