Jeff Felten 📫
@HeyJeffFelten
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I help online business owners sell courses and launch group programs || $350k+ sold in courses since 2023 || let’s get 1% better every day
My best lessons are here👇
Joined March 2019
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Send us removal request.
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Pinned Tweet
Opens = easy
Clicks = medium
Conversions = hard
Most entrepreneurs I know struggle to convert subscribers into customers.
If that's you, DO THIS and I guarantee your email marketing will start working:
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I created a Monthly Email Planner to help you level up your email marketing in 2023.
Consistent emailing will help you:
‣ grow brand loyalty
‣ stay top of mind
‣ drive more revenue
Like, RT, and comment "Planner" and I'll send it over to you for FREE.
(must be following)
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The life of a solopreneur.
TODAY: I'm unstoppable.
TOMORROW: What the hell am I even doing?
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Most Welcome Emails stink 💩
Or worse...there isn't one 😱
I've created 2 copy+paste Welcome Email templates that'll sell for $17 next week.
But today, you can get them for FREE.
To get them:
1) Like this post
2) Comment "Template"
Must be following. I can't DM otherwise :)
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Most creators I speak with struggle to start email marketing.
So I built a step-by-step, useable Punch List for you.
Want it for FREE?
1) Like
2) Comment 'LIST'
3) Follow (so I can DM)
I'll send you a DM.
(No email address required!!)
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My most successful lead magnets of all time:
- A checklist (300+ downloads)
- A planner (250+ downloads)
- A punch list (250+ downloads)
- A template (200+ downloads)
What's the common thread?
Useable content.
Look, nobody wants your "Ultimate Guide" anymore.
Make content
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My most successful lead magnets in the past 2 years have ONE thing in common:
>> THREAD <<
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Fancy is a waste of money.
Example:
My course has generated $22,687 in 40 days.
It’s built with:
• Loom
• Canva
• Notion
That’s it.
Customers don’t care about fancy.
They care about getting a win.
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Most people overcomplicate online sales.
Email marketing is one of the easiest ways to grow your online business.
My emails drove +$200k in sales in 2023.
I’ve put together a 7-day course to show you how.
Like and reply “emails” to join in. [must be following to DM]
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I never thought I'd have 100k followers by the end of 2023.
Turns out I was right.
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The life of a solopreneur.
TODAY: I'm taking over the world.
TOMORROW: What the hell am I doing?
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$19,031.26 in four days.
With less than 5k followers.
Here are my 6 biggest takeaways from my recent launch:
•••
1) You can't launch without friends.
Support, affiliates, anything. It's hard to pull off, and probably even harder alone.
2) You don't need a million
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How to create an ENTIRE YEAR worth of newsletter content in 1 hour:
1) ID your ideal client
2) Write down 52 questions your ideal client has about what you do
3) Answer each question in a weekly email
Don't make this more complicated than it needs to be!
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I helped a creator make $111k in 4 days.
And I filmed a video detailing our ENTIRE email launch strategy:
• Email-by-email
• How to create excitement
• How to get ppl to buy
Get it for the next 48 hours
Like + Comment "Launch" & I'll DM you the link
Must be following
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My top threads on email marketing from 2022.
All in one mega-thread.
You’ll wanna save this.
🧵
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Here's a Welcome Sequence formula that has worked well for me:
📧 Welcome Email
(Deliver the lead magnet / set the tone)
⇣
📧 "The Secret" Email
(Tell your reader how to get the most from the lead magnet)
⇣
📧 "Reminder" Email
(Reminder to use the lead magnet / benefits)
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‣ I haven’t used ChatGPT.
‣ I haven’t joined any cohorts yet.
‣ I don’t schedule tweets.
Nothin’ wrong with those things, but you can grow your own way. 👊
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The deeper I go in marketing, the less curious I am about tactics and the more curious I am about psychology.
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Social media has a 2.8x ROI.
Email has a 36x ROI.
Remind me…
Why aren’t you sending more emails?
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I asked my boss if I could have a beer while I plan out next week.
“yes, of course,” I said.
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New to building your personal brand?
Here're the top 10 things I learned while working 2 years at a 7-figure branding agency:
(this will help you grow faster)
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Most free content is just INFO.
Here's a tool you can actually USE.
The Email Marketing Punch List
• Check boxes
• Set target dates
• Step-by-step goals
Stop guessing w/email.
Comment LIST and I'll send it over.
Must be following so I can DM
(Twitter makes the rules 🤷🏻♂️)
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Growth hack:
Surround yourself with people playing a bigger game than you are.
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The Complete 𝕏 Funnel:
𝕏 Posts:
• Get attention
• Show expertise
• Show personality
⇣
𝕏 Bio:
• Pique curiosity
• Clear & concise
• Show more proof
⇣
Bio Link:
• Link to lead magnet
⇣
Lead Magnet:
• Deliver quick win
• Tie into an offering
• Qualify ideal
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WHAT IF?
Instead of...
- Buying another course
- Reading more newsletters
- Downloading another freebie
...you just did the thing?
You'll learn more from "doing" than you ever will from "consuming."
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This 8-email welcome sequence has worked well for my clients.
It's all about trust, proof, and positioning.
(no gimmicks)
Steal it here:
📧
EMAIL 1 | The 'Welcome' Email
• Deliver lead magnet
• Set the tone
⇣
📧
EMAIL 2 | The 'Secret' Email
• Help get more from lead
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I’ve tested many lead magnets.
My most successful ones of all time:
- A challenge (530+ downloads)
- A planner (300+ downloads)
- A punch list (350+ downloads)
- A template (200+ downloads)
What's the common thread?
USEABLE content.
Nobody wants your "Ultimate Guide"
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Marketers:
How about a little integrity?
Nobody believes that course is really worth $2,997 if you’re "GiViNg It To Us" for $97.
The made-up numbers, fake price slashes, and fake deadlines are killing your trust.
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Every Friday, I plan my tasks and goals for the coming week.
I also review the current week:
- thoughts/feels
- what I accomplished
- how business is moving forward
This keeps me focused AND not worried over the weekend.
Cheers, friends! 🍻
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Forget “monk mode.”
Try “having a small child and a 2 hour window to get s*** done while they nap” mode.
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Entrepreneurs be like:
9AM: I'm unstoppable.
1PM: I wonder if I should get a job?
4PM: We are so back, baby.
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Hot Take:
Subject lines are overrated.
Reputation gets emails opened way more than a subject line does.
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Got a lead magnet?
Great.
Then what?
Here's a welcome sequence formula you can add to follow up your lead magnet:
(it's worked well for my clients)
📧 Welcome Email
• deliver lead magnet
• no CTA
⇣
wait 1 day
⇣
📧 The Secret Email
• help them use the lead magnet
•
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Hormozi’s so far ahead of you it’s not even funny.
It’s pointless to copy him…or any other big time entrepreneur.
They’re playing a completely different game.
If you want meaningful growth in 2024:
Follow the steps of someone 2-3 steps ahead of you.
Not 20-30 steps ahead.
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Putting together a 3-day Lead Magnet Challenge.
Totally free.
Over 3 days, I'll walk step-by-step with you to build your own lead magnet.
The best part?
It'll actually get you leads.
Drop a 🧲 if wanna join when I do it.
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I scroll too much.
I can be lazy.
Most days, I'd rather go play golf.
I like a drink or two.
I hate cold showers.
My systems could be way better.
I rarely exercise.
I have trouble focusing.
But every day...I show up and get 1% better.
2023 was my best year ever.
And
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Bad news:
Your content flopped.
Good news:
Nobody noticed.
Your audience has short memories.
Rework it and try again.
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'Building an audience' is a grave mistake.
Build instead:
• authority
• credibility
• reputation
A true audience of fans is a byproduct of doing these things consistently over time.
Most folks get it backwards.
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Bells and whistles are a trap.
Here's the ONLY email marketing a solopreneur ever needs:
⌞📧Newsletter
⌞📧 Educate
⌞📧 Be Consistent
⌞📧 Build Authority
⌞📧 Make Soft Pitches
⌞📧 Lead Magnet
⌞📧 Teach
⌞📧 Make Useable
⌞📧
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Niching down changed my life.
This is not clickbait. It's a story of a struggling freelancer.
See, I've freelanced since 2019, but...
Business was a constant struggle.
The "feast or famine" model was my life.
And consequently...my family's life.
I had no audience.
No real
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The past 6 months:
I've spent $317.52 on Convertkit
→ $52.92 / mo
I've earned $26,204.28 from email marketing
→ $4,367.48 / mo
That's an 82x return on my investment.
Legit don't get why people don't learn email marketing.
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Dude.
Writing a sales page is no joke.
I'm glad I chose emails as my bread and butter!
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New to building your personal brand?
A bit of advice, if you're up for it.
I spent 2 years working at a 7-figure branding agency.
Here are the top 10 lessons I learned:
(I promise this will help ya grow faster)
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Hey, we hit 5k!
I've never celebrated follower count before.
But hey, it's the holiday season.
So thank you for finding my words a little interesting.
I hope to bring you even cooler stuff in 2024.
Cheers, my friend.
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Fancy is overrated.
Example:
My course has generated $32,872 in 4 months.
I built it with:
- Loom
- Notion
- Canva
That's it.
Customers don't care about fancy production.
They care about you helping them win.
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I'm extremely proud of this product.
It's the best thing I've ever made.
Currently testing with a few folks.
Hopefully...
We can *finally* make welcome sequences easy to write and set up.
Drop a comment if you've procrastinated on your welcome sequence long enough.
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Welcome Emails are WAY underrated.
But with:
+80% open rates
+25% click rates
+12% reply rates
It's an engagement gold mine hidden in plain sight.
So can you afford to ignore it?
Use my BEEACH framework to write a top 1% welcome email (without being a world class copywriter):
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I was a StoryBrand Certified Guide for 2 years.
Which just means...
I helped businesses create clear messaging for their marketing.
And let me tell you...
Most companies' messaging is TERRIBLE.
Here're 7 messaging mistakes that confuse your prospects:
(and cost you
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I built a course with Loom and Notion.
In 83 days, it’s grossed $29,940.
172 people have bought it.
Many have gotten wins using it.
Zero have complained that it wasn’t fancy enough.
Customers don’t care about fancy…
They just want you to help them win.
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I wish people didn't overcomplicate email marketing.
The only 4 email sequences you'll ever need (to run your solo business on autopilot).
Here they are:
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Ain’t nobody gonna promote you but you.
Can’t earn a living doing what you love if you don’t talk about it.
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I see lots of celebrating the $10k, $30k, and $100k months on Twitter.
Just want to stop and celebrate those of you that just got your first $1k, $3k, or $5k month.
🎉🎉
I'm rooting for you!
Let me know how I can help you grow.
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Let's talk about a little secret.
You know why
@thejustinwelsh
is killing his current launch?
Sure, he’s got a great product.
And great systems behind it all.
He also has a large following, which obv helps.
He’s no newbie either, he's been at this for awhile.
But there's
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Fancy is overrated.
Example:
In 6 months, my course has generated $41,673.
I built it with Loom and Notion.
212 customers. 0 refunds.
Customers rarely care about fancy.
They just want you to help them win.
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People say lead magnets are dead.
Ha.
Giving my best stuff away for free has helped me 10x my email list in 12 months.
These 9 lead magnets will have you raking in new subscribers:
(with real life examples)
>>> THREAD <<<
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The most memorable marketing email
I've ever received
was 8 words.
It was from
@stickermule
in 2018
Here's what it said:
🧵
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My boss is fantastic.
I asked if I could have a beer while I plan next week.
“Of course” he said.
What a guy.
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The first 3 emails a new subscriber should get 👇
____________________
| Welcome Email |
| (deliver content) |
|___________________|
.
.
(1 day later)
.
.
____________________
| Expound |
| On The Content |
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You're trying to get likes?
I'm going for bookmarks.
We are not the same.
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Have nothing to sell?
That’s fine.
Build your list anyway.
Because one day, you’ll wanna launch something.
And where will your customers come from?
Yep. You guessed it.
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My goal is to make stuff so good that people thank me for selling it to them.
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Email ideas to send your list 👇
• case study • blog post
• helpful tip • client story
• a lesson • take a poll
• your story • quick win
• podcast ep. • book recc.
• repurpose social
• announcement
• ask 4 feedback
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Most people suck at writing email copy.
Here are my 10 biggest ways you can write better emails.
🧵
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14 email ideas your readers want from you:
- Tips
- Stories
- Blueprints
- Life lessons
- Sneak peeks
- Niche lessons
- Books you’re into
- Mistakes you made
- Ask for feedback
- Paradigm shifts
- Case studies
- Client wins
- Interviews
- How-tos
P.S. You can sell in any of
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In 2023 I helped my clients earn +$200K thru email marketing.
Wanna get more conversions in '24?
These 4 videos will help you write:
• Subject Lines
• Captivating Hooks
• Reputation-Building Content
Yours FREE
Like + Comment "Hypnotic" & I'll DM you the link
MUST Follow
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A day in the life of an entrepreneur:
8AM: LFG - I’m unstoppable!
10AM: I have no clue WTF I’m doing.
12PM: Taking over the world, y’all.
2PM: So when will they find out I’m a fraud?
4PM: What a solid day, I deserve a drink.
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If marketing makes you feel slimy —
you're doing it wrong.
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This 8-email sequence can be written and set up in just a few HOURS.
And it will sell for you a few YEARS.
Check it out here:
📧
EMAIL 1 | The 'Welcome' Email
• Deliver lead magnet
• Set the tone
⇣
📧
EMAIL 2 | The 'Secret' Email
• Help get more from lead magnet
•
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Cold DMs are a waste of time.
Email marketing is the way to get clients without feeling gross.
Here're 7 ways to send emails that will have warm leads falling in your lap:
(without being a world class copywriter)
>>> THREAD <<<
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Email sequences RAKE while you sleep.
There are only 4 you'll ever need (as a solopreneur).
Here they are:
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Welcome Emails are SO underrated.
Nobody's talking about them.
But with:
+80% open rates
+25% click rates
+12% reply rates
It's an engagement gold mine hidden in plain sight.
So can you afford to ignore it?
Use my BEEACH framework to write a top 1% welcome email (without
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All you solopreneurs out there:
Full-timers...
9-5'ers...
I hope you have a great weekend.
Don't listen to the bros here...
REST.
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Want subs to reply to your emails?
Make it easy.
Instead of an open-ended question:
“What’s your biggest struggle right now?”
Reframe into multiple choice:
“Which letter best describes your current struggle?
A)
B)
C)
Just reply with the letter.”
This works like crazy.
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In August 2022, I was just another email marketer on Twitter.
Completely unknown. Another face in the crowd.
But then I discovered a principle called Sheehan's Wall.
And it completely transformed my brand.
• gained 5k Twitter followers
• sold 280+ digital products
• serve
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You think business is hard?
Try reasoning with a toddler.
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Marketers:
Have a little integrity.
Nobody believes that course is really worth $2,997.
But you’re giving it to us for $97.
Stop it with the made-up large numbers and unbelievable price slashes.
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You think you’re productive?
Try having a small child and a 2 hour window to get s*** done while they nap.
I don’t wanna hear about your “monk mode.”
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Bad news:
Nobody bought from your last email.
Good news:
Nobody knows but you.
Move on.
Reframe it, reposition it, and make another offer.
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I spent 8 years in the coffee world.
Served 50k cups of coffee.
Roasted 15k lb of coffee.
Sold nearly $1M in coffee.
All so I could bring you this lovely tip today:
Pre-warm your coffee mug with hot water BEFORE pouring coffee in.
Your fifth sip with hit different,
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How we think subscribers read our emails:
• Glued to their seats
• Hanging on every word
• Dissecting every little detail
VS.
How subscribers REALLY read our emails:
• In line at the coffee shop
• In the middle of a project
• Skimming through it
Lesson?
Make your
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The Golden Rule of writing copy:
Nobody reads at first.
They skim.
Takeaway:
If your copy isn’t skimmable, it’s probably not getting read.
Goes for pretty much anything online.
Do with this what you will.
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Remember that post you made last week that bombed?
Nobody else does either.
Keep getting better.
Keep trying.
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@kudzichikumbu
There should be more engagement on this tweet!
I’d argue that having an engaged audience is a blast, too.
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Email marketing is just newsletters, right?
Wrong.
Here’s my 5-point strategy:
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I used to think marketing was all about:
• hacks
• tactics
• formulas
Now, I know it's all about:
• framing
• positioning
• psychology
Stop looking for the shortcuts and learn how to think.
Learning this earlier would've saved me YEARS.
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Booked out for the next 2 months on client work.
Never been able to say that before.
Great way to end the week!
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My Twitter goal was 3k by EOY.
Looks like I need a new goal :)
I started this account to teach what I knew email marketing.
In the process:
- Niched down
- Met lots of cool folks
- Got 10x better at my craft
Twitter has transformed my business.
Pumped for the next 6 months!
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My lead magnets never worked.
But in 2022, I learned why:
"People don't pay for information, they pay for organization and application."
In other words:
Offer a quick win...not more info.
These lead magnets will have you raking in email subscribers THIS WEEK:
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These lead magnets will grow your email list:
• Quizzes
• Planners
• Checklist
• Swipe File
• Templates
• Case Study
• Cheat Sheet
• Email Course
• Video Mini Course
There's a lot more.
But before you just pick one, consider:
- the intent of your target audience
-
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Just wrapped a client strategy session.
One of my big takeaways for him:
Incorporate what’s working IRL into your email sequences.
Email is just an extension of you — just automated.
You don’t always have to reinvent the wheel with this stuff.
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If you send me a cold pitch in DMs and I don’t respond…
Please don’t send another follow up like we’re pals.
“Jeff are you there?!”
I saw your first one.
Don’t want what you’re selling.
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