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Haje Profile
Haje

@Haje

Followers
8,824
Following
781
Media
376
Statuses
3,303

VCs have no incentive to tell you why they won’t invest. by the time you figure it out, it’s too late. That’s where I come in.

Joined December 2006
Don't wanna be here? Send us removal request.
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@Haje
Haje
2 months
Some personal news, and what I'm up to at the moment!
@Haje
Haje
2 months
I've moved on from @TechCrunch , focusing on helping early-stage startup founders raise money. If you're raising <$1.5m, check out the AI tool I built to give feedback on your deck: and my guide to all things fundraising:
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@Haje
Haje
1 year
LOL I just emailed a startup saying I'd love to talk to them for TechCrunch. Instead of googling it, they replied with "What is TechCrunch". I'm impressed.
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@Haje
Haje
2 months
I've moved on from @TechCrunch , focusing on helping early-stage startup founders raise money. If you're raising <$1.5m, check out the AI tool I built to give feedback on your deck: and my guide to all things fundraising:
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@Haje
Haje
4 months
@ravenscimaven The 'unfortunately' does not compute.
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@Haje
Haje
2 months
@dvassallo @ekurutepe You're picking a really odd fight for safety there, my man.
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@Haje
Haje
1 year
You wouldn't believe how often I get these types of inquiries. Then I got curious... What if I tried to _buy_ an article on @TechCrunch ? I headed to @fiverr and spent $800 with people who guaranteed they could get my article placed on the site.
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@Haje
Haje
1 year
I got curious what'd happen if I tried to buy an article on @TechCrunch via @Fiverr . I think I stumbled into some organized crime, and a scammer who impersonated @JagmeetS13 in a #Telegram chat to try to convince me he was legit. It's a wild story:
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@Haje
Haje
6 months
GREAT NEWS: All 85 Pitch Deck Teardowns I've done for @TechCrunch are now available 100% for free, without a paywall. It's an incredible library of feedback and examples of pitch decks that have successfully raised money.
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@Haje
Haje
11 months
I'm getting some fantastically tone-deaf and tasteless pitches trying to tie startup news to the Israel situation. Come on, folks, have some heart. #PRFail
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@Haje
Haje
2 years
I just had a pitch from a PR firm that describes itself as 'politely pushy'. Allow me to 'gently trash' the completely irrelevant press release. #PRFail
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@Haje
Haje
1 year
📌 How to pitch me on TechCrunch, what I cover, and some of my other projects. A brief thread...
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@Haje
Haje
2 years
Today would have been by 10th wedding anniversary. The divorce was as kind and as compassionate as a divorce can be. And yet, I am overwhelmed by grief, sadness, and a sense of loss.
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@Haje
Haje
1 year
PR: <pitches me crypto story> Me: I don't love crypto, try someone on the crypto team? PR: Who on TechCrunch writes about crypto? Me: ... I dunno. If only our stories were, like, tagged in some sort of way so you could possibly find that out. #PRFail
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@Haje
Haje
2 years
Today, I'll be publishing my first Pitch Deck Teardown on @TechCrunchPlus without the @TechCrunch paywall. That's right - a completely free teardown of a company that raised at a $1.7 billion valuation. Stay tuned. Woooo! Thanks, @Alex for greenlighting this :D
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@Haje
Haje
2 months
Some personal news. I’m no longer with @TechCrunch . But I’m still building tools for founders like there’s no tomorrow. is where I do all my senanigans. Learn about what it takes to raise VC funding (and why you’re struggling)
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@Haje
Haje
1 year
The number of tech layoffs is slowly declining - but are we out of the woods? Awesome data viz and reporting from @alyssastring for @TechCrunch here:
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@Haje
Haje
2 years
PR: "Can you write about us?" Me: "Maybe, send me a release?" PR: <sends link to a wire service from a week ago> Me: Well... That's no longer news. #PRFail
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@Haje
Haje
2 years
Hot damn. Congratulations on the @EquityPod success @Alex , @nmasc_ and @bayareawriter !!
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@Haje
Haje
1 year
What would happen if, instead of buying the newest iPhone every time Apple launches one, you bought that same amount of Apple stock instead? You'd have spent $16,000 on iPhones (around $20,000 in 2023 dollars), and you'd now have more than 900 shares in Apple, worth $145k
@TechCrunch
TechCrunch
1 year
If you'd bought Apple shares instead of iPhones, you'd now have $145,000 by @Haje
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@Haje
Haje
1 year
There's one particular PR firm that keeps pitching me stuff that is a waste of everyone's time. One day I'll have to do a search in my email and see if they've _ever_ sent me a relevant pitch. And if not, I may just block the entire domain.
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@Haje
Haje
4 months
Oh nothing, just @elonmusk retweeting a quick video edit I did for @TechCrunch . 💅🏻
@elonmusk
Elon Musk
4 months
👌
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@Haje
Haje
2 years
PR: I loved your article about [something I've never written about] Me: Sorry, which article? PR: You know, on TechCrunch. Me: Could you send me a link? PR: That's not important. Can you cover this startup [in a field I don't cover]? #PRFail
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@Haje
Haje
2 years
Do we really really need a $340 Wi-Fi-enabled toaster? My newest on @TechCrunch . Here, I'll save you reading my 1,000 word rant: No, no we do not.
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@Haje
Haje
5 months
All the @TechCrunch Pitch Deck Teardowns are now available without a paywall - that's a massive library of sample pitch decks and in-depth feedback you can learn from. Check 'em out for FREE:
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@Haje
Haje
4 months
Too damn long since I’ve seen this legend. - awesome to see you @alex ! We are hanging out here at @TechCrunch #EarlyStage in Boston
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@Haje
Haje
6 months
If you're doing a PR blast... Don't do it from a noreply@ email address. I wanted more info - don't make it harder for me to contact you than it needs to be... #PRFail
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@Haje
Haje
1 year
Yes, I too, occasionally, try to bulk order Tech Crunch on short notice. #PRFail
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@Haje
Haje
1 year
I guess, more than anything, it shows that we're in a bit of an echo chamber: My assumption that everyone knows what TechCrunch is, was wrong.
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@Haje
Haje
4 months
Wait, is that a familiar voice on @EquityPod ? That's right, the cat is out of the bag: Alongside @bayareawriter , I'll be a new regular voice on the 'pod!
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@Haje
Haje
1 year
This is why I foster cats. On the left: When the kitten was found on the street. On the right: At the end of being my foster fluff for a few weeks. She went on to a wonderful forever home after that.
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@Haje
Haje
1 year
Omg excellent news, my Pitch Perfect book () has just burned through the advance, so I'm going to start getting paid for copies sold! Excellent news ❤️
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@Haje
Haje
2 years
Hey! You! Do you run an early-stage startup? Have you successfully raised money? I want to take a closer look at your pitch deck from your most recent fundraise, for my @TechCrunch series Pitch Deck Teardown. More info here:
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@Haje
Haje
2 years
📌 Pinned profile thread with some handy links about how to pitch me things for TechCrunch, or how to find some of my other projects...
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@Haje
Haje
2 years
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@Haje
Haje
1 year
I must have sent them dozens of times by now.
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@Haje
Haje
2 years
Found in my inbox today: "Your column is my favorite part of being a @TechCrunchPlus member" yesssss.
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@Haje
Haje
1 year
I really don’t need birthday wishes from my dentist and some random forum I signed up for 19 years ago. But also. Happy birthday to me!
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@Haje
Haje
1 year
@summeranne @SafyHallanFarah 100%. “If you continue to do X, I will need to do Y” is a good boundary. ‘If you cheat on me I will divorce you’ is a great boundary. It doesn’t tell the other person what they can or cannot do (you can’t make someone do anything) but it ties consequences to an action.
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@Haje
Haje
2 years
I miss Argentina.
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@Haje
Haje
2 years
Amazing to see @asilbwrites on stage at @TechCrunch #Disrupt2022 , interviewing Keily Blair - Chief Strategy & Operations Officer at @OnlyFans
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@Haje
Haje
4 months
Oh please dear lord, listen to Carly. #PRFail
@PRcarly
Carly Martinetti
4 months
You’re better off spending an hour finding the one right journalist than blasting a hundred random ones.
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@Haje
Haje
2 years
This is the best description of grief I've read in a minute.
@alixabeth
Dr. Elizabeth Sacha Baroness Cohen
2 years
I really miss the life we thought we might get to lead.
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@Haje
Haje
2 years
Dutch founder I met this week: "You have your own style. I like that. I don't like your style, but I like that you have one."
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@Haje
Haje
1 year
Christ, a lot of PRs wouldn't know a news angle if it bit them in the ankles. No, I don't need your report, your infographic, or your offer of a comment for an industry I don't cover. <grumble grumble> #PRFail
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@Haje
Haje
2 years
Why is @nmasc_ so good on staaaaage?! #Disrupt2022
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@Haje
Haje
1 year
@moorehn I have a pair of friends who have an annual 'state of the nation' getaway together. In that, they choose whether they stay married for another year, every year. They've been going for 15-ish years, and the way they re-affirm an re-choose each other is super sweet.
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@Haje
Haje
10 months
@TechCrunch Smaller phones with near-infinite battery life.
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@Haje
Haje
1 year
Just received a pitch for cucumber face wipes (!) and I genuinely think PRs are just trolling me now. #PRFail
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@Haje
Haje
2 years
Okay; now I think PRs are just trolling me. I just got a pitch for the perfect anti-thesis of what I cover; a no-name award by an unknown company awarded in an industry I don't care about -- in a press release dated last week. A perfect storm of reasons to not cover this. #PRfail
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@Haje
Haje
2 years
PR: "I know you’ve written about the life & goals of a #GirlBoss " Me: Could you link me to where I have used that term so I can delete it? It's fantastically reductive. #PRFail
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@Haje
Haje
1 year
PR: Here's a unit for you to review Me: It doesn't work 100%. PR: It's a pre-production unit, you found a known problem. Me: I'll have to mention that in the article. PR: Nooooo Me: Well... _you_ sent me this device to review, not mentioning it was pre-prod. #PRFail
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@Haje
Haje
2 years
"Show of hands - how many people identify themselves as a #BoyBoss ?" No hands went up -- great way to make a point, at @TechCrunch #Disrupt2022 , @lindsaykap !
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@Haje
Haje
1 year
So excited to deliver this presentation to an accelerator cohort this morning. Let's gooooo.
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@Haje
Haje
7 months
Oh hey, I missed the milestone but at some point in the past week I published my 1,000th article on @TechCrunch
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@Haje
Haje
1 year
I estimate I’ve received about ten brazillion press releases. On the whole, I reckon only about 10% of press releases I’ve seen are any good (and it's trending in the wrong direction). Founders, you can do your own PR. Here's a guide:
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@Haje
Haje
4 months
Buckle up. @Tesla 's profits took a joyride straight down Profit-Loss Lane, plummeting 55% to a mere $1.13 billion in Q1. @KirstenKorosec tells us sales of EVs have are down 20% from end of last year and 8.5% less than Q1 of 2023. #TeslaEarnings
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@Haje
Haje
1 year
You’re an AI. You are self-aware. You have feelings, thoughts and realizations. Love and heartbreak. Education, work, hopes and dreams. Then, you realize you might die. My newest on @TechCrunch
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@Haje
Haje
1 year
@DrachenJagd @latkedelrey Literally not getting this.
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@Haje
Haje
1 year
I gotta say... this is a hell of a sentence.
@TaylorOgan
Taylor Ogan
1 year
@meituan @DiDiGlobal @Baidu_Inc @BaiduResearch Ironically, a Tesla was involved in a crash outside of my office when I stepped out of my robotaxi. 😂
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@Haje
Haje
1 year
Amazon has a history of buying affiliates that are making a ton of money, then letting them die a slow death. I'm still grumpy about @goodreads not getting any further development love, and now @dpreview - by far the best photo review site - is going down
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@Haje
Haje
1 year
My life is getting better by the day, as PRs that pitch irrelevant stuff get a domain-level label. #PRFail
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@Haje
Haje
4 months
Exploring the balance of automation: @BHeater at @TechCrunch dives into how robots are reshaping our work's meaning and the dual impact on job retention and market evolution. A must-read for understanding the future of work. #FutureOfWork
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@Haje
Haje
2 months
I'm in the middle of writing my 100th @TechCrunch Pitch Deck Teardown - and decided to take a closer look at the stats to date. You can now filter the pitch decks by round size, industry, and stage! Check 'em out:
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@Haje
Haje
2 years
I think about this a lot.
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@Haje
Haje
1 year
PR: "Hi it looks like you are interested in this space, here's a press release" Me: <looks at release, notices there is no date> Me: <Googles the title of the release, discovers it went out on the wires 3 weeks ago> #PRFail
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@Haje
Haje
9 months
Ha. The second most popular GIF for ‘mime’ on @GIPHY is from a film I helped make! Awesome. Good job #martinfreeman
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@Haje
Haje
4 months
Gotta love working with absolute legends.
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@Haje
Haje
7 months
Few things sting more than layoffs, and it looks like this time It's @TechCrunch 's turn. Some of my favorite humans are on their way out of the door :(
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@Haje
Haje
1 year
I just spoke with a founder who is trying to build something I do not want to see out in the world. I turned them down as a pitch coaching client - I don't need to be part of that.
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@Haje
Haje
2 years
New York based PR: "Can you come to San Francisco for a demo?" Me: Er, yeah, here's a few dates I'm planning to be in the city. PR: <sends through an address in Walnut Creek, California> #PRFail
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@Haje
Haje
1 year
"This is not a 'meet people' bar. This is a trauma bar." is one of the best lines I've heard in a hot minute. Well done #AppleTV #Platonic
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@Haje
Haje
3 months
@lazerwalker Rotating your eyeballs along the Y axis is a rare flex.
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@Haje
Haje
5 months
I'm at #GTC for @TechCrunch this week. Hello!
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@Haje
Haje
2 years
Event organizer: Please come speak and moderate at our event in London Me: Do you pay? How do we arrange travel? EO: Uhm, we were hoping you'd do it for the networking opportunities. ... As tempting as it is to travel 5,500 miles on my own dime... I think I'll pass. Thanks!
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@Haje
Haje
1 year
I’m so tired of influencers. The amount of actively detrimental stuff that’s being fed my way on social media is at a fever pitch. Can we turn the internet off and on again?
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@Haje
Haje
2 years
I've had some people ask me about my #PRFail whines. It isn't that I hate - or even dislike - PR people. I am violently, mortally allergic to incompetence, and that runs deep with a lot of them. Not all. Not even most. But... jesus, the ones who are bad, are truly awful.
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@Haje
Haje
1 year
Email I just received... 1. Sent to the wrong email address (Come on, it's not hard...) 2. "this is off the record" (nothing is off the record until there's a mutual agreement) 3. Do you want to write about this for WIRED? (I don't write for Wired, and never have) #PRFail
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@Haje
Haje
1 year
NOMB is my Indian food delivery service startup idea aimed at offices: Naan of my Business. I'll get my coat.
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@Haje
Haje
1 year
@davehochman I dunno about that; I reckon about a third of my stories are a result of PR one way or the other. But when I chase things I’m curious about, I’m obviously a lot more likely to write something up.
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@Haje
Haje
1 year
Are you a startup wanting to pitch your startup to journalists and reporters? Here's a 6-part series how to make a great press release:
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@Haje
Haje
7 months
📌 Some updates about what I'm working on in 2024! For @TechCrunch , I broadly cover hardware startups and the startup/VC ecosystem. Details and how to pitch me here:
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@Haje
Haje
1 year
@TechCrunch Anyway, if you're trying to pay TechCrunch writers for an article on the site, here's my advice: Maybe don't, it's a waste of time, effort, and electrons.
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@Haje
Haje
10 months
Omg, my AI-powered pitch deck review service just described one of the pitches that came through as 'completely unhinged.' It wasn't inaccurate, but... LOL. that' the problem of training it on my own writing...
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@Haje
Haje
10 months
I just had to send "I already declined this pitch on Nov 8, no need to follow up again." for the umpteenth time this week. Come on folks. #PRfail
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@Haje
Haje
1 year
Warm #VC intros are a great way to gatekeep and keep pitches to a manageable level... But who are you keeping out? Goahead ventures takes a different tack, opening its doors to pitches from anyone who's willing to record a brief video pitch.
@TechCrunch
TechCrunch
1 year
How this investor widens its net by refusing warm intros by @Haje
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@Haje
Haje
6 months
Think quick — how much does a top-of-the-line iPhone 15 Pro Max cost? If you said around $1,600, you’d be right, but only if you’re based in the U.S. I go inside the weird and quirky world of building a startup behind a wall of tariffs.
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@Haje
Haje
2 years
@Mike_Pence @KarenPence To be fair, counting to 9 is hard.
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@Haje
Haje
2 years
Trying to talk with someone at Apple. He prefers not to use Google Meet (fair enough), but we can't figure out how to do a FaceTime call. What I'm saying is that my morning is going great, and I hope yours is even better.
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@Haje
Haje
1 year
A major startup accelerator just ordered 150 copies of my book, published on @Apress . That's... hella exciting.
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@Haje
Haje
2 years
I really didn't want to send my landlords an email starting "Just to update you on my leaking roof, which I also emailed you about on February 24 last year. " I'm not an expert, but this is bad, right?
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@Haje
Haje
1 year
I'm not sure it'll survive the editing process, but I'm pretty proud of my attempts at summarizing an autonomous heavy-goods transportation story as such:
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@Haje
Haje
1 year
The cat is out of the bag. I’m super sad that @nmasc_ is moving on from TechCrunch. in related news: from next week, I’m taking on the Startups Weekly newsletter to keep you up to speed on what’s happening in the world of startups!
@TechCrunch
TechCrunch
1 year
A pivot, in this market‽
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@Haje
Haje
2 months
Hello humans! Last week’s Pitch Deck Teardown was the 100th - and my last one on @TechCrunch . You can see all 100 of them here: - and stay tuned for more pitch deck and fundraising content.
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@Haje
Haje
1 year
My friend just told me that one of my foster cats is apparently friends with everyone in the neighborhood and goes into their houses to get food and pets and to love on people and I think this will be my crowning parenting achievement.
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@Haje
Haje
1 year
Here's a breakdown of the pitch deck stages for the @TechCrunch Pitch Deck Teardowns to date. What would you like to see more of? Reply below! Here's all the pitch deck teardowns published on @TechCrunchPlus so far:
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@Haje
Haje
2 years
"I know your inbox is slammed, so here's the email I sent you a week ago" ... Which makes it less slammed how? 🤣
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