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hapm
@HAPM1610
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@alemarcaz 7-8 figures by solving known problems, but 9-10 figures by solving unknown problems (Apple, Facebook, Google, OpenAI).
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@Nugennath let’s see if your founder ads push gets me out the trenches. “People buy from people” 🤞🏻
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@thewillhol @Jacob96827521 @seeyounvr Yh js a good point, but I think dopa is inherently short term. Even if it’s not novel to you anymore, the object will remain cool by the fact that it is rare to others. Status solves reproduction, which is above all imo.
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@ecomtomahawk Yh. Ecom is about being relentless. You have to actually lose thousands of £ and years of your life before one day you wake up and realise you have acquired hundreds of micro skills, and more importantly, knowledge. Then you’re free to play the game forever
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Going through pain that I’m sure lots of ecom founders go through. Realising that Hormozi was right. It’s not the best product that wins. It’s the best KNOWN product that wins. Ingredients (CPG) and Fabric (Fashion) should NOT be the first thing you think about (unless you’re entire value prop is quality, which I’m guessing it isn’t if you’re building around an existing product category and your aren’t Loro Piana). You must compete on BRAND and brand only. Then once you have a brand you can spend cash on R&D to develop a crazy unique product. Distribution > product
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@jackinECOM This is an underrated bit of sauce mate. I had an ad set that was just lagging along for 4 days, and then it just started picking up and and up and now it’s top spender. Got to let zuck’s big machine do its thing.
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@shanerostad The customer has to actually see the value they are getting. If you’re just lowering rates then they have nothing to compare to. Whereas “FREE” implies that usually it would have cost them, but now it doesn’t.
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@Jacob96827521 This is absolute gold. Essentially providing a cheaper supply of something already in demand vs trying to generate new demand for something with little supply (which is very expensive but much bigger if nailed).
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yh im sure there’s margins being squeezed, but my point is that this shouldn’t discourage people, because they should see ecom as a sales channel, not their business. Apple (great product) and Gymshark (great brand) will work on the high street, retail, ecom, meta-verse, or whatever way we go in the future. The most important thing is having a unique value proposition that you can distribute. If you have that, you’ll be fine.
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