Gregory Owens
@GregJeffOwens
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2,426
Following
2,248
Media
293
Statuses
2,697
Have fun, be yourself, be honest and do your best. My 💚 belongs to Kim, Sienna, Karis, Margaux and Dublin. Work @X
Dublin, Ireland
Joined June 2010
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Some of the facts about why Twitter remains a great place for advertisers and why I am incredibly excited about the future of Twitter 🧵
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On Monday we welcomed our wonderful Margaux into the world, weighing 9lbs10oz and as long as my arm. Sienna and Karis are totally smitten with their new sister and we are all in total love. I am the luckiest guy around to be surrounded by 4 strong women. 🌺💪❤️What a privilege!
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A lot of exciting and innovative conversations with our clients and partners this week. There is so much opportunity for us together.
And how wonderful it was to spend time with
@lindayaX
in person. So insightful and inspirational. Our future is very bright.
Great to be together with our team and partners in London. X in action!
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Today I was blessed with my second GIRL 🌺💪 I am so greatful to be surrounded by three BEAUTIFUL, STRONG, POWERFUL girls in my life. No name for you yet, but just as I did with your mum Kim, and sister Sienna, I promise to always love, guide and protect you ❤️👨👩👧👧
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Twitter has shipped more ad products in the last 6 months than at any other time in my 6 years at the company. 🛍️📲🚀🔥
✅Complete Pixel Rebuild
✅Site VIsit Optimisation
✅Website Conversion Optimisation
✅App Purchase Optimisation
✅DPA
✅Collection Ads
Stronger ROI for advertisers.
Relevant ads for everyone.
New Twitter solutions are now live 👇
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The work
@AntonKrasun
is doing here in Ireland for the people of Ukraine is incredible. This is what true leadership looks like. 💛
And the kindness, care and compassion showed by
@j__ro
is both inspiring and heart warming 💛
"I want a life for her"🇺🇦
We speak to a Ukranian woman & her daughter who fled their home 4 days ago
They arrived in Dublin today and are staying with an Irish woman who met them at the airport for the 1st time today
@VirginMediaNews
@AntonKrasun
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Kicking off Monday at Cannes with the
@femalequotient
, featuring
@lindayaX
hosted by
@ShelleyZalis
. We’re discussing leadership, career, and life as CEO
@X
.
Best line so far: when it comes to imposter syndrome, “shut that bitch up.”
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Yesterday we launched our partnership with
@Teleperformance
in Europe. This will see us bring an increased level of support for our advertisers across the region. An exciting new chapter begins!
Let’s go🚀
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Incredible to speak with so many partners this week at
#CannesLions2023
The common thread through all my conversations:
1. Our partners are really impressed with our commitment and progress on brand safety
2. Everyone is energized and excited about the arrival of our new CEO
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Today is my Dad’s Anniversary. He remains my greatest inspiration and teacher and more importantly my best friend. He taught me to always show love & compassion even when faced with anger & hate. I miss him dearly, but am so thankful I got to have a Dad like him. ❤️
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To mark and celebrate
#IWD2022
we did a
#Runaforwomen
this morning and donated to
@Womens_Aid
. The scenery wasn’t too bad either 🇫🇷☀️
#ZeroTolerance
#TwitterForGood
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Big news! 🎉 We are back in Turkey, and it feels great! Our vibrant and engaged audience in Turkey is thriving. X now has 21.7M active users here, and we’re still growing!
Merhaba Türkiye! 🎉 Görüşmeyeli uzun zaman oldu! Heyecan verici güncellemeler ve özellikler için takipte kalın
Merhaba Türkiye! 🎉 It's been a while! Stay tuned for exciting updates, features, and ways to connect with what matters to you most.
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Working at X means I work with some of the smartest and hardest working people around.
They’re also incredibly nice, and that makes the difference ❤️
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X has the most valuable audience in the world. They have their finger on the pulse and they’re in the know, making them highly influential. So when your brand wants to launch a new product, feature or service, or is looking for cultural relevancy, you simply have to start with
#DMEXCO23
"We do two jobs like nobody else: The first is to launch something new. And the second is to connect what's happening."
–
@GregJeffOwens
⭐️
@X
"The future of X":
#EmpoweringDigitalCreativity
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Last day of school for these legends. Roll on Taylor tonight and the summer ahead 🎤☀️
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This week I will go out on my 2nd and final block of parental leave until July 22nd. I am incredibly thankful that Twiter has afforded me an opportunity to be a full time Dad and Husband to these legends. What a privilege. ❤️
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Another week at 𝕏 and another week stacked with incredible wins and progress. Proud of the work our teams are doing right across the company. 🚀
* Safety remains of paramount importance of our users and our advertisers. This week Kylie McRoberts became the Head of Safety and
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Great to be in Stockholm 🇸🇪 this morning meeting our clients and partners at our first ever X event in the market. Lots happening in this vibrant market and lots more to come.
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Big news! Grok in now live across Europe for premium subscribers on X,
Grok is our AI assistant and the only AI model that has access to the real time information on X. AI + Realtime = a powerful combination.
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X is transforming and building an app for everyone.
The last few days have been filled with inspiring discussions. Thank you to the +200 of our partners who attended our events and met with us this week. We deeply value your partnership. Here’s to an epic 2024 for
@XUK
!
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Had a tricky week last week, but what a way to top it off, heading on holidays with my incredible fam in Lanzarote ☀️ 💏👧🏼👶🏼and completing my second IronaMan 70.3. Brutal course with loads of climbing, 60k headwinds and searing heat...but made completing it all the sweeter.
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Precious moments from last weekend where we celebrated Karis 2nd birthday and me and Kim’s 8th wedding anniversary. We missed our mates and family, but so thankful we have each other. All the love ❤️
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It’s always good to get the opportunity to speak at EMEA events in my home town, Dublin.
Today I’m speaking at Future Travel Experience - RDS, Stage 2, 11:50. You’ll hear all about the transformation of X and how we enable real time connection and communication with customers.
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No matter how often I come to Paris, I always forget just how beautiful it is ❤️🇫🇷
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Despite Kim’s protests and efforts to deter me, the saucy silk number on the right and the pineapple pink bombshell on the left will be joining me and making appearances at
#OneTeam
next week. Sorry, not sorry.
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Big day today. First day back in school for Sienna starting second class, and it was the first ever day of primary school for Karis 🥹 💕
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🏊♂️🚵♂️🏃♂️Time was 6:31 bang on my target 🎯. So much ❤️ and support from my incredible family and the community in Dun Laoghaire. What an experience.
#ironmandunlaoghaire
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Have reached peak levels of mortification in work this morning
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Last week marked my 3rd year since joining Twitter. I can honestly say, I have never been happier in any other job, and I have never enjoyed my time in Twitter more, than I do right now. It’s a privilege to work with this company and the people I work alongside everyday. ☘️❤️
Happy 3rd Twitterversarie
@GregJeffOwens
🎈🎈🎈 Thank you for all you do for our team, you da best🙏
#LoveWhoYouWorkWith
Shout out to
@TweetnEatDublin
for this amazing cake😍
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The moment Sienna met Karis last Saturday morning. Love at first sight 😍
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I’m blessed to be surrounded by powerful and confident women…a home filled with the future. Happy IWD to these four incredible women. I’d be lost without you ❤️❤️❤️❤️
#InternationalWomensDay
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Perfectly timed run up Killiney Hill tonight. Managed to catch the last rays of sun from a glorious day disappear behind the Dublin mountains. Not bad.
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Blown away by the thoughtfulness and generosity of the team I work with, who got me a wonderful set of pressies, including a family membership to Dublin Zoo, to mark the birth of my second daughter Karis
#LoveWhereYouWork
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Happy World Book Day. Roald Dahl featuring strongly this year. 📚💫✨
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Ah yes wedensday evening is here. 🙌 One of the highlights of the week. Bin night! Which means I get to wheel my bins down to the end of my road for collection in the morning. Insider tip; if you have two bins for collection bring them down one at a time. Make the most of it.
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Sinead McSweeney - "Always work for someone you can learn from, and always work for someone you respect"
#CWITStrength
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The welcome we have received since we opened our Twitter Manchester office last year has been simply incredible.
Today I’m proud to say that we are holding our first ever
@TwitterMktgUK
and
#IABUpfronts
event in Manchester. Manchester is happening ❤️
#StartWithThem
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Just under 2 hours in the
@lego
store making our own figures yesterday and this is what we managed to produce. The likeness to Karis is uncanny
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Thank you to all of our advertisers and agency partners who continue to work with Twitter and our incredible client teams. We're all immensely excited to continue our partnership with you as we enter this new chapter 🚀
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Clearing out some old stuff from the house today and I just found this award(?) from my Dad that he gave me in 1995. Brought a serious smile to my face 😄❤️
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At X, we’re investing in original content that allows brands to authentically connect with their audiences. Our latest series, The Offseason, looks incredible. Can’t wait to watch it!
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At X, we continue to prioritize safety, ensuring a platform that is safe for both users and brands. We’ve made incredible progress, recognized last week when we received TAG’s Brand Safety Certification. This is another important step for our business and partners.
Mike Zaneis,
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Here we go! 🏊♂️ 🚵♂️ 🏃♂️ Live Results Today for Gregory Owens in the IRONMAN® 70.3® Dun Laoghaire. Check it out!
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It’s a fact that Girls develop physically faster than boys over their first few years. Since she was born, we’ve been encouraging Sienna to be brave and take risks, just as if she was a boy. It’s wonderful to see her develop from an infant into a brave risk taking girl ❤️💪
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Found this hidden in my pocket this morning. Think my kids are hinting we need a holiday and some sun 😂
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X continues to grow in both audience and usage. Our platform is the conversation layer of the internet, the place to see what’s happening.
X is where culture is shaped and where news breaks. Whether that’s the latest on KateGate 👑 the FA Cup ⚽️ or Rishi Sunak’s rugby skills 🏉
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My favourite window in Dublin. Especially when Karis is in front of it.
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Congratulations to
@Orla_Aoife
for winning the
#passion
award
#EMEARockstars
Orla you have a boundless, infectious enthusiasm for your job & team. You have been instrumental in creating aN incredible culture that you want to be part of and that fuels the spirit of
#LWYW
❤️
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X is the home of sport, and the undisputed home of football in the UK.
Excitement is building, and so is the conversation on X, +132% in the past 7 days. ⚽️🏆
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We’ll continue to move fast and innovate. Expect to see progress in:
1. Video —> easier to upload, competitive incentives for creators
2. Longform Tweets
3. Encrypted DMs
4. Payments
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Sensational numbers after just 1 week.
There are not many media environments where a large and leaned in audience gathers in real time around an event. But that’s what happens on X every day!
#EURO2024
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This is a beautiful piece my sister wrote about my Dad who died 8 years ago. He was my best friend and remains to this day my biggest inspiration and influence. I miss him, but am truly thankful that he was my Dad❤️ A Lingering Grief via
@wordpressdotcom
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Touching down for
#CannesLion2023
tomorrow and I can’t wait to meet and spend time with our partners. As we continue to evolve and grow on our 2.0 journey, feedback from our partners remains the critical contributor. Looking forward to plenty more learnings this week, as well as
Appreciative of all our partners, including the ones the teams are meeting with in
#CannesLions2023
. We're expanding our partnerships for Twitter 2.0 and I want to hear your
#CannesFeedbackForTwitter
. I’m here for ALL of it!
@chrisriedy
@ajos
@tperzyk
@SirJonesy
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I’m extremely proud of our teams’ efforts in making the Euros a huge success on our platform, the Home of Sports. We saw impressive user growth, prioritized user, player and brand safety, and featured creative brand activations, premium content, and highlight clips throughout the
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The
#TheGrandStretchIsBack
and we’re on the homestretch into Christmas 🎅🏻 Looking forward to a magical two weeks 💫 Feeling very thankful.
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Proud of the work our Trust & Safety team did to get this 3rd party independent assessment of hate speech shipped. 💪
1. Even lower than Twitter’s own first-party estimates, previously reported as less than 0.01% of all English-language Tweet impressions
2.Hate speech receives
We recently partnered with
@Sprinklr
for an independent assessment of hate speech on Twitter, which we’ve been sharing data on publicly for several months.
Sprinklr’s AI-powered model found that the reach of hate speech on Twitter is even lower than our own model quantified 🧵
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Karis (my 5 year old): One time I gave a bear to a poor person.
Me: Yes! That was very kind. How did that make you feel inside?
Karis: Bad. (Tearing up) I really miss that bear.
🐻 💔 😭
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Twitter usage and our user base continue to grow. We added 1.6M daily active users this past week increasing our mDAU to an all-time high of 259M
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Part time Dad, full time Liverpool supporter. Dramatic end to the season. Roll on the UCL Final.
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Here we go. Chapter 2 of 2.0 🚀
Hello Twitter.
People keep asking me: Why Twitter?
So, I’ll tell you. 👇
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Happy 12th Birthday
@TwitterDublin
Still so young, but you’ve achieved so much. When I was 12 I was still trying to memorize the words and dance moves of the hit Simpsons track “Do the Bartman”
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Very excited to speak at the
@SMSummitIRL
next week alongside a great lineup
#SmSummitIRL
See
#Socialmedia
Profs
@NiallHarbison
@MariSmith
@AndreaCFinnegan
@Micheal_Nagle
@GregJeffOwens
+ more
#SMSummitIRL
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Two legends share a birthday today.
@Twitter
turns 13 today and has the pirvledge of sharing a birthday with the total ledgebag that is
@SallymLewis
Happy Birthday Sally 🎂 🎊 🎉 And what a spread by
@TweetnEatDublin
👏
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One of the best things I ever did was get a mentor. I know everyone says you should have one, which can make it seem trivial, but I can say from own experience it’s incredibly valuable.
Having someone to talk to who has been there and done it all before gives you incredible
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Great ads = great content --> serving an ad to a user that contains helpful information or a product they want to buy at that moment is a great experience for the user and the advertiser. Relevancy is key to this experience and we will be investing a lot of energy in this area.
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About to reach €100k for the buy a pint for Caio Benicio go fund me page. Bit of faith being restored.
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Very excited to speak at
@3XEDIGITAL
on May 11th, and am humbled to be part of the incredible lineup of speakers they have scheduled. Should be a fantastic day.
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Sad evening for me last night as I said the last remaining element of my young adolescence, my boy racer car 😢 So many wonderful memories and near misses. Farewell to
#TheBeast
🚗 💨
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Sending a MASSIVE
#AdminThanks
to the wonderful
@CCMF02
today. Only at Twitter for 5 months but already has made such a difference through the support and care given to me and our Dublin team 💙
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Very excited about this release in the UK. Grok is the only AI assistant and LLM that has access to the real time information on X. Game changer.
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Trust & Safety Team is led by Ella Irwin and exists to protect Twitter, our customers, and our users from harm.
- Brand safety policies remain unchanged
- Impressions on hateful speech reduced to levels below prior norms.
- Content Moderation team remains in place post rif
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What a game today. First time at Anfield. Powerful to see football and a football club unite so many people in a city like that. Such passion and community. We don’t have local teams that do that in Ireland at that scale. Anyway, here’s Mane’s goal.
#LIVMCI
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Our platform remains fully functional and stable, even as we receive record numbers of users by the day. We have full confidence in the stability of our platform.
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