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George Kao
@GeorgeKao
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Authored 4 books & 20 courses for coaches & consultants. Using X for public journaling re: authentic marketing & joyful productivity. Exploring politics tooπ
Ajijic, Jalisco, Mexico
Joined September 2008
As a coach or consultant, you might rely on testimonials... "about me" pages... social media posts... to get the word out about your service. Have you tried making a demo video with a client? Why it works: Instant trust -- they see you in action and can visualize themselves experiencing your service. Serves as a Q&A -- they get to know your approach and your energy signature β all visible. No more guessing. Differentiation -- in a crowded field, a demo video clearly shows how you're different. Why don't more coaches do this? π¬ Vulnerability: it feels exposing... π₯ Tech fears: "I'm not a video person" π€« Confidentiality: Valid concern, but solvable. π‘ Simply a new idea for many. The benefits outweigh the hurdles. Tps for creating a coaching demo-- β
Keep it simple: just record it via Zoom. β
When editing, focus on ONE key moment, not the whole session. β
Get permission before recording (or use a friend as the "client"). β
Be YOU. Let your energy signature shine. Asking clients for permission-- 1οΈβ£ Explain WHY: "I would love to demonstrate the power of this work, and show people what my coaching style is like." 2οΈβ£ They are in control: "You have final say about whether it's shared." 3οΈβ£ No pressure: "It's completely optional." 4οΈβ£ Incentive: Offer a free session/discount or a gift certificate. Demo videos aren't about "selling." They're about inviting people into an experience. What do you think? FYI -- my demo videos are essentially my Q&A video segments --
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@vlad_startups Yes -- and made easier if you have a mentor (can be from a book or social media posts) whose strategies you find inspiring and can modify to your own style, then follow it. No need to reinvent the wheel.
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I hear you! I'm the same way here on X -- I just play and don't take it seriously, because my audience isn't here. I'm diligent where my audience is. But if you notice X being your audience, it's worth taking the time (or outsourcing the work) to emulate the style of the successful tweets. One successful tweets thread a month can grow your audience more than a thousand non-visible tweets ππΌ
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@Arushi_OffLens @andrewchen Love your posts! But honestly this CTA below every one of them, erodes trust...
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@TomBilyeu Wonder if Tom's audience even cares about the habits of 9-figure businesses? Or just how to reach and stably maintain 6-figures while freeing up more time? Especially in the age of Ai replacing so many jobs and businesses...
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@tomowenmorgan Also, the algorithm of X and every other social media platform tends to deprioritize links and highlight native content (and conversations on the platform) because they want to keep people on the platform πΊ
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@MarioNawfal Complexity will keep growing (because bureaucrats want to keep their jobs) until you get a leader with real business experience and therefore zero tolerance for unnecessary complexity. The sentence above was unnecessarily complex π
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Notice that Democrats are more upset about the auditor than they are about the auditor's findings. They don't dispute @elonmusk's claims. Instead, they're trying to argue if he's allowed to expose the corruption. This is called a pivot. Manipulators do this when they're caught.
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Continual practice of awareness + upleveling of habits of one's mental/emotional state, is the inside-out method to success. I'm a big fan of the software and the team that Calvin runs @SimpleroApp π
I sometimes underestimate my own accomplishments, because the way I achieve things are less with strategy and technique and 7-step processes, and more with shifting who I'm being and simply getting better at being me. I may sound a bit weird, but the team I havo now is an absolute dream come true. I feel so supported, everyone's engaged, happy, doing great work, and fantastic people. We have super low turnover, and I truly enjoy working with them. The business is super solid, there's rarely anything I need to worry about. I can take three weeks out to write a book, or 2-3 weeks to travel and go to seminars and whatnot. All because I built this team of amazing people, and a business that' simple and streamlined. And I did it simply by consistently shedding layers of my limited self and allowing more and more of my true self, my soul, my spirit, to shine thruogh. I meditate. I journal. I pay attention to my mind. I notice and question my beliefs.I work with coaches and healers and therapists. I go to seminar and events. And over time, it compounds dramatically. I become the person who has the results. And the whole thing feels effortless. Because to me, all the inner work is fun. I love snhedding layers. I love the feeling of becoming more of me and less of who I thought I was. So I can't give you a 7-step system for blah. None of those systems have ever really worked for me. Because if the outcome they're intended to create isn't compatilble with the current version of me, they can't possibly work. My subconscious mind is going to sabotage and make sure that won't happen. But if the outcome IS compatible with the current version of me, then I don't really need the 7 steps. I'll derive them myself, I'll be guided to them, I'll hire someone who knows them, or I'll come up with something way simpler. It's never about the how-to. It's always about who you're being. When your state of being is compatible, you cannot help but draw the outcome to you. Improving my state of being is the only thing that's ever worked for me, and it's every time without fail.
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Running several successful businesses means you have low tolerance for waste and high standards for accurate metrics.
Just learned that the social security database is not de-duplicated, meaning you can have the same SSN many times over, which further enables MASSIVE FRAUD!! Your tax dollars are being stolen.
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