Florian Meier
@FlorianMaojo
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Building ecom brands & ventures in China for 10+ years | Scaling ecom brands with product photography & UGC from China
Shanghai
Joined May 2022
First: Brands are manufacturing in China. Now: Brands are shifting to direct fulfillment from China. Future: Creating content in China, everything from product photography to ads. Everything in one place, faster, and more efficient. That's how the best brands will scale in the future.
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@96Stats Nice, how high are the mountains there? Do you think they have my ski boots size (47)? 😆
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@andrewjfaris I think it's already happening with AI ads, I mean they were not authentic in the first place if you think about it. The top outperforming ads in the future will probably have a lot more creative human input to make them really stand out
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@Peter_Quadrel Well said. I also think there is a bit too much focus on marketing in the DTC space. I spent a big amount of time on product development, heck I even learned sculpting to create our own products. It would be nice to see more people talking about product development
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A Chinese manufacturer sent us goods with a 60% defect rate. No contract in place, and fixing it meant they’d lose money on our order. Instead of refusing to solve it, we sat down for dinner, drank some Baijiu, and got it sorted. In China, relationships are everything: deals are made, and problems solved, over a meal.
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@macastel3 Crazy numbers, not surprised though... I see everyone wearing AirPods at my gym here in Shanghai
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Business is really about solving one bottleneck after another
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@ascarfiello @Kanthan2030 China's market is open. Being competitive in China is the main issue
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@michaelmiraflor Borderline Official, Blanked Studios but also some more established brands like Jacquemus or Aritzia
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Great creative is the strongest advantage for brands today and even more in the future. It’s why small fashion brands are giving big names a run for their money on social.
Posting without comment. AdAge: Why private equity firms are investing in creative agencies "As the ad industry and holding companies increasingly hone in on media, data and technology, an unlikely suitor is backing creativity: private equity firms."
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We're living in the best time ever. People love to complain, but tell me, when in history was it better? Access to endless knowledge, opportunities to build from anywhere, and tech evolving daily. Perspective is everything.
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