Evan Nierman
@EvanNierman
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“The Crisis Communications Guy” Helping you get in the press (or get the hell out). Founder & CEO @RedBanyan
Washington, D.C.
Joined January 2009
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Cancel culture undermines the principles of free speech and open dialogue. It's time to reclaim our rights to express diverse opinions without fear of retribution.
#cancelculture
#cancelcancelculture
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I just learned about this communication hack I can't stop thinking about...
The 'Three Cs Technique':
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Danny Trejo’s films have raked in over $3 billion at the box office. Pretty impressive for a guy who was a heroin addict at age 12 and spent nearly a decade in prison. Trejo went from a juvenile delinquent with seemingly zero future to a box office champ and drug counselor.
The
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Big thanks to
@VarneyandCo
and
@FoxBusiness
for having me on to discuss the
#cancelculture
attempt of country music star
@Jason_Aldean
. It's safe to say the plan backfired as his song “Try That in a Small Town” is now
#1
on the charts.
#cancelcancelculture
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Hard skills get you the job.
Communicating like an expert gets you the promotion.
10 tactics to communicate properly:
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I used to think cancel culture was a joke…
…until I watched it ruin lives and businesses.
11 of the wisest things said by Jordan Peterson to protect you from being canceled:
(Bookmark this)
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AI will destroy millions of lives.
And most people are unaware of its threat to society.
Here's AI's looming potential for a crisis:
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Steve Jobs once said:
"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."
How to find passion in your career:
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Benjamin Franklin once said:
"It takes many good deeds to build a good reputation and only one bad one to lose it."
These words remain profoundly relevant in today's online era.
How cancel culture contradicts the core values of the USA:
A Worrying Trend
Cancel culture
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At 33, Julie Zhuo was a VP of Product Design at Facebook, overseeing hundreds of team members.
But she was only a manager there at 25.
The 7 career-transforming habits that accelerated her rise:
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Generative AI is getting out of control…
The saying “seeing is believing” is soon to be dead.
4 ways AI is creating an alternate reality where even Tom Hanks can’t be trusted:
1. Deepfake Dilemmas
On Sunday, Tom Hanks announced: “BEWARE!! There’s a video out there promoting
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I recently learned about this new way to apologize (and be forgiven) for anything.
This is a game-changer…
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Amy Schumer is getting canceled.
Rightfully so? Maybe not.
Here’s why:
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Give me 2 minutes, and I'll reveal the secret weapon behind every influential leader.
The Persuasion Blueprint:
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Did you know that just 6 giant corporations control 90% of our media?
From TV series to nightly news stories – this small circle shapes the vast majority of what we consume.
Their grip on global information influences billions every day.
This is mind-blowing…
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In 1982, 7 unsuspecting people tragically lost their lives after taking cyanide-laced Tylenol capsules.
Johnson & Johnson's response?
It set a gold standard in crisis management and regained the trust of millions.
Here's the crazy story:
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Cancel culture has become the new arena for character annihilation.
#cancelculture
#cancelcancelculture
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You’re not unproductive, you’re just stuck in a rut. How to get yourself out:
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I just stumbled upon an ancient Japanese technique for persuasive communication.
This is mind-blowing…
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Robert Downey Jr. has been making over $50 million per year since 2017.
But in 2001, he was a broke heroin addict.
The 5-step Downey blueprint for the most epic comeback in entertainment history:
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I spent 70 hours digging into cognitive biases.
The top 6 biases that brands exploit to influence purchase decisions:
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Hot take: It's too soon to cancel Russell Brand.
Without solid evidence, how could we?
The latest example of the unforgiving practice of cancel culture:
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Nike isn't a shoe company.
It's actually a lifestyle brand that sells shoes.
Nike has influenced global culture far beyond athletics.
Here's how they did it:
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@MattWallace888
Jason Aldean is REFUSING TO BE CANCELED, which is a powerful step in combating
#cancelculture
.
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In March 2018, 87 million users' data was shared unlawfully.
Cambridge Analytica exploited personal data from Facebook users for political ads in the 2016 U.S. elections.
Facebook's stock fell by $36 billion.
What Facebook should've done to prevent this from happening:
The
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The biggest disease of the 21st century:
Cancel culture.
6 ways to protect yourself:
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The late Charlie Munger once said: “Knowing what you don’t know is more useful than being brilliant.”
A timeless lesson on being honest about your limitations and collaborating with those who can help you overcome them.
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@Riley_Gaines_
Ironic and scary. A mob chanting "Trans rights are human rights" verbally and physically assaults a woman and forces her to seek shelter w police for having opinions and expressing them. What about the human rights of
@Riley_Gaines_
?
#CancelCulture
is real--and destructive.
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In 2015, Volkswagen faced one of the largest corporate scandals ever, risking billions in fines and the trust of millions.
Their emission cheat threatened to derail over 80 years of brand legacy.
Yet, a few years down the line, they're not just surviving, they're thriving…
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A cheat code I wish I knew at 19…
Building a powerful brand – both personal and business – takes more than hard work.
It takes smart work.
Here's how to do it:
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Mark Twain famously said:
"A lie can travel halfway around the world while the truth is putting on its shoes."
This couldn’t be more true in today’s digital age.
Here’s why (and what you can do about it):
Social media is:
• Fast
• Direct
• Interactive
That’s why it's so
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Harsh truth:
That crisis you're in is not bad luck, it’s the result of bad planning.
6 other harsh truths (and why you're constantly putting out fires):
The Mirage of "Quick Fixes"
It's tempting to patch up and move on.
But short-term solutions can create long-term
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Albert Einstein once said: "Life is like riding a bicycle. To keep your balance, you must keep moving."
How to maintain balance in life:
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Former British Prime Minister Winston Churchill was praised for his leadership during WWII.
When questioned about handling crises, he always had an answer.
Here's what he said (and how he handled challenging times with authority):
Churchill's leadership during WWII is a
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Rob Lowe credits much of his happiness to… a sex scandal. Here’s the story of how the Hollywood darling’s fall from grace paved the way to a better life:
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In 2007, a quiet coder created a tool that now powers 30% of the web.
You probably don’t know him.
You should.
Here’s his story:
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Comedians and comedy itself are incompatible with cancel culture. Good comics comment on society in ways that make us laugh, often at ourselves. Nuance, humility, and laughter are sorely missing from cancel culture.
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I encourage you to watch this interview by Niger's Ambassador to the U.S. Dr. M. Kiari Liman-Tinguiri. He outlines how the
#NigerCoup
should be promptly and properly resolved ASAP.
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If you don't understand micro-tasking, you'll never be truly productive. There's a 'Five Minute Sprint' strategy that can save you months.
Here's how you can leverage it (in 4 minutes):
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If you don’t focus on managing your reputation online, you can easily lose all your customers (I’m serious).
Why reviews and reputation management matter:
Influence on Purchasing Decisions
• 91% of people regularly read online reviews
• 95% of purchases are influenced by
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Elon Musk just showed the world that he has the tiniest D…
When I say tiny D, I don’t mean what you think.
I’m talking about Discipline.
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I just learned about this crazy technique to never get canceled again...
The LARA Technique:
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Simon Sinek once said: "Leaders eat last."
Here's how to cultivate selflessness in leadership:
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It’s true. We are living in an age of rage and frustration. WHY? Find out by reading my newest book, The Cancel Culture Curse.
#cancelculture
#cancelcancelculture
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@libsoftiktok
@AttorneyCrump
@CommunityNotes
A textbook example of
#cancelculture
. Taking a minor argument over who has first dibs on a bike and instantly escalating it into a "racism" outrage. Nobody in that video was harmed, but the woman is now in hiding after receiving death threats. How is that appropriate?
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Today, on National Cancel Culture Awareness Day, I joined
@stellaescotv
on
@oann
to educate about
#cancelculture
. I also shared who the least cancellable person on the planet is. Hint: he used to live in a big white house.
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Unhinged Holocaust comments by
@therealroseanne
will irreparably harm what was left of her career. Helpful crisis PR tip: the worst way to rebound from a racism scandal is to create a fresh anti-Semitic one.
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Unpopular opinion: Zara should NOT have been canceled.
Their latest ad campaign spiraled into a whirlwind of controversy. But not for reasons you'd expect.
The ad was innocent at first glance, fashion-forward and artistic.
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Great leadership is not a mystery:
(5 steps to help you master it) 👇
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🚨 PSA: Let's prioritize getting the FACTS straight before jumping to conclusions and accusing someone. In a world fueled by instant reactions, misinformation can spread like wildfire. Check out my latest article with
@PRNEWS
#cancelculture
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The world belongs to those who question the status quo. 7 powerful ways to accelerate contrarian thinking:
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I've been managing PR for the fastest-growing startups for over 12 years.
8 of the most valuable hacks we use for our clients (that you can use today):
Preemptive Crisis Mapping
• Regularly brainstorm potential brand vulnerabilities
• Develop responsive strategies
Mapping
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National Cancel Culture Awareness Day is of vital importance. It is an important way to educate people about the harmful effects of making punishments permanent. We all deserve the chance to be redeemed.
#cancelculture
#cancelcancelculture
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One pattern I've noticed in effective leaders: they don't tolerate incompetence.
5 questions to help you keep your team accountable:
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Smart people prioritize tasks, but wise people prioritize well-being. 4 things to keep in mind to stop sacrificing your well-being:
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America needs to stand with
#Niger
. If we don’t, then we risk losing a vital democratic ally. As this photo illustrates,
@RedBanyan
and I are proud to stand with Niger and honored to help them in this time of
#crisis
.
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For years I made the conscious decision to avoid Twitter and focus elsewhere. With the release of my new book about
#CancelCulture
I think it’s the right time to engage here.
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If you’re looking at your life and don’t think you’re making enough progress, read this:
Zoom out.
Take a step back and breathe.
4 reminders to keep you from falling off your path:
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Give me 2 minutes, and I'll guide you through the minefield of the modern digital age.
The Cancel Culture Navigation Guide (for founders):
Cancel culture: a digital boycott.
It can strike anyone from celebrities to businesses.
In today's age, it poses a new responsibility for
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If you don't create a business model, you'll be swallowed by one.
Here’s how to plan for your business (in 7 steps):
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Clarity: Make Your Message Crystal Clear
Persuasion begins with clarity.
• Eliminate jargon
• Use simple words
• Structure your thoughts methodically
The result?
A precise message that your audience understands pronto.
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Thank you
@The_Newsmakers
and
@Xadeejournalist
for calling attention to the damaging impact of
#cancelculture
and for sharing The Cancel Culture Curse.
#cancelcancelculture
Co-author of ‘The Cancel Culture Curse‘
@EvanNierman
says cancel culture, fueled by social media, magnifies mistakes indefinitely, leaving no room for escape or recovery.
Watch the full episode:
For more about cancel culture:
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Yes, cancel culture CAN happen to you–even if you are just grabbing a rented bike after work. The more awareness we bring to this cruel act and the harder we fight it the faster it will be removed from our society.
#citibikekaren
#cancelculture
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Regardless of how you feel about
#TrumpArrest
it is a sad day for our nation. Patriotic Americans come in different stripes, and we can disagree on the best path forward, but this is not cause for celebration. It's a wake-up call about who we want to be moving forward.
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@MattyBoySwag143
A textbook example of
#cancelculture
. Taking a minor argument over who has first dibs on a bike and instantly escalating it into a racism outrage. Nobody in that video was harmed, but the woman is now in hiding after receiving death threats. How is that appropriate?
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Conciseness: Say More With Less
Don't beat around the bush.
And don't be afraid to dive right in.
• Trim the fluff
• Prioritize information
• Deliver your message in the fewest words possible
Keep it simple — but maintain the essence of your message.
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@billmaher
For those who had been living under a rock and not yet realized that
@billmaher
is one of the most insightful and entertaining people working in media today. Speaking of
#cojones
...he's got 'em.
#CancelCulture
#Grammys
#Tonys
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Conviction: Believe In What You're Saying
Influential speakers are passionate.
They use emotion to set the hook and reel you in.
Let your belief shine through in:
• Your tone
• Body language
• Choice of words
If you're not fully invested — your audience won’t be either.
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Joined
@newsmax
to discuss if the boycotting bonanza has gone too far, and the answer is... YES. If companies are going to weigh in on some of the most hot-button, divisive topics in America today and politicize them, they should expect backlash.
#Boycott
#cancelculture
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@lancearmstrong
@CailtynJenner
@wedusport
Lance was not cancelled. But he is right that the topic of trans athletes in sports is closely linked to
#cancelculture
. As my 13-year old daughter noted today, "It's like you can't even have an opinion anymore."
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We are an imperfect nation, comprised of imperfect people always striving to form a more perfect union. Free speech makes for free people.
@thefireorg
#cancelculture
#cancelcancelculture
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"If you say no to your boss, or your spouse, or your mother, when it needs to be said, then you transform yourself into someone who can say no when it needs to be said."
Authentic brands with consistent values are more resilient.
Don't succumb to pressure.
Speak your truth.
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The 4Rs offer a roadmap through cancel culture.
Recognition, remorse, responsibility, repair - this helps transform outrage into understanding.
It's not easy, but stay humble and courageous.
Mistakes handled with compassion bring evolution.
And ultimately redemption.
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@CNN
That is a non-apology apology. No real expression of contrition or recognition of the actual offense here. This video will besmirch his legacy forever, and the lack of accountability for his actions will ensure that this is so.
#DalaiLamaViralVideo
#dalai
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"If you don't say what you think, then you kill your unborn self."
Don't hide when cancel culture comes knocking.
• Stay true to your values
• Navigate with integrity
• Say it with your chest
Maintaining integrity is crucial in the face of opposition.
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@EW
Big Brother made its rules clear, and Valentine violated them. Owning up to your mistake, instead of doubling down, is the way to go here.
#crisispr
#crisiscommunications
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Repair
Take concrete actions to make amends and prevent future harm.
• Do what you pledge
• Implement new policies or training to address any systemic issues
Changing harmful practices demonstrates real commitment to improvement.
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Responsibility
Fully own up to your misstep. Don't justify, defend, or make excuses.
Take accountability for your mistake or lapse in judgment.
Admit you were wrong rather than shifting blame.
But ONLY if you actually did something regrettable.
If not, do not apologize.
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1. Build in-demand skills
Job titles come and go. But skills last forever. Identify current in-demand skills:
• Coding
• Writing
• Data analysis
• Graphic design
Then take online courses to gain proficiency. You’ll be a desirable candidate when the opportunity arises.
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Recognition
Admit fault and listen to aggrieved parties if you have actually erred.
Don’t make excuses or shift blame.
Take accountability without qualifications.
It’s worth it to protect your reputation long-term.
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Many thanks to
@ishapiro
whose insights helped immensely w the writing of The Cancel Culture Curse. Ilya’s story will inspire and demonstrates that there is life after
#CancelCulture
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Remorse
Express heartfelt regret and sorrow for the harm caused.
Show that you truly care and empathize with the person impacted.
Acknowledge their feelings and make it clear you understand the real-world consequences.
This authenticity is key for defusing outrage.
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3. Create a “One Day I Will” list
Create a 5-year vision board for the skills you want to gain.
Julie calls it “One Day I Will.” She suggests:
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Before people inevitably describe Trump's indictment as cancel culture let's be clear--this has ZERO to do with
#cancelculture
.This is a legal matter involving due process- innocence or guilt will be determined in court, not by a Twitter mob of cancel vultures
#TrumpIndictment
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Taking Calculated Risks
RDJ didn’t play it safe.
Him taking the role of Tony Stark (Iron Man) was a gamble (given his past). But it cemented his Hollywood legacy.
If he had played it safe, then I wouldn’t be writing about his comeback.
Take risks. Fortune favors the bold.
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Staying silent or getting defensive often backfires. You need to disarm the mob by taking ownership.
That's where the 4Rs come in - a framework for apologizing effectively:
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Additional Tips To Supercharge The 'Three Cs:
Listen Actively
What does your audience need to hear?
What are their interests?
It's crucial to understand your audience before you communicate.
In doing so, you'll craft a tailored message that addresses their unique concerns.
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2. Proactively seek out mentors
Finding mentors takes initiative. But it gives you an experienced guide.
• Identify mentors
• Set up 1:1s
• Ask questions to gain their advice
• Seek candid feedback on your blindspots
If you want to accelerate your growth, find a mentor.
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7. Take full ownership of your career growth
If you don’t have the career you want — it’s your fault.
You’re the CEO of your career.
Your work life is yours to shape.
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"Adversity makes you strong."
Challenges are a part of growth.
Now's the time to showcase the true strength of your character.
• Be resilient
• Show your true colors
• Handle crisis with grace
Do these, and you'll come out unscathed.
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@libsoftiktok
@AttorneyCrump
@CommunityNotes
I applaud
@AttorneyCrump
for deleting his post about so-called
#CitiBikeKaren
. This was a classic case of the public rushing to judgement without the facts. Illustrates the curse that
#cancelculture
plays in our society and the threat it is to ALL OF US.
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The rise of cancel culture has fundamentally changed public discourse.
A single tweet or video can ignite outrage and calls to
#Cancel
.
Just ask JK Rowling or Logan Paul.
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"Belief systems are not to be held onto, but to be used as tools to advance understanding."
In branding and PR, adaptability is your superpower.
Blind adherence to outdated models can be detrimental.
Times are changing.
Evolving with your audience is a must.
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It's shocking that many refuse to clearly speak out AGAINST Hamas terrorism:
• Murdering kids
• Kidnapping infants
• Burning people alive
• Executing people online
No surprise they eagerly attack those promoting facts.
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4. Build relationships through cold outreach
Networking opens doors you didn't know existed.
• Research experts in your field
• Email them expressing interest in their work
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"Take responsibility for your own life. Period."
Caught in the wrath of cancel culture?
Own it.
Assuming responsibility during crises is a respectable trait.
It fosters trust and reduces damage to your personal brand or business.
Take responsibility and act swiftly.
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• Attend workshops, webinars, and conferences
• Reflect on your experiences to cement learning
Embrace learning as a lifelong journey. Your future self will thank you.
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