Enric Gabarro
@Enricgf
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I try new things, meditate, build companies, learn languages, cycle and run. Here I talk about go-to-market strategy, creator economy and marketplaces :D
Barcelona
Joined June 2009
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Pinned Tweet
Cerramos Picker hace unos meses. Conseguimos llegar a 1M de MAUs generando 1.5M€ al mes en GMV. ¿Qué errores cometimos y qué he aprendido? 🧵 🧵
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Duolingo for finance. I would love to work on this. Real problems of real people.
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Ahora ya estoy metido en otra historia. Coming soon.
Time to build is now.
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Mom!!! We are on
@TechCrunch
this is just the beginning!! We will change the way we buy! Stop buying more and buy better, check out Picker!
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El Vichy Catalán es una religión. O la practicas o no la entiendes.
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Taking a sabbatical leave. Ill be back in a couple of months.
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Si queréis entender todo el proceso de cerrar Picker aquí os dejo el podcast con
@seedrocket
. Gracias por crear un muy buen ambiente y hacer preguntas que ayuden a mostrar vulnerabilidad.
@jemonleon
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We finished 2020 with €2.5M in GMV (+500% YoY).
Today, June 14th we have already crossed the milestone of €3M in GMV.
Keep grinding keep growing.
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We are just at the beginning of changing the way we buy. Together we are stronger.
Sharing our favorite products will help other people.
Together, we buy better.
This is just getting started.
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We are leaving our first office. 3 years of memories. Next era.
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Santiago Abascal habla, gritos de “A por ellos”. Asco y tristeza por estos 3,5M de personas. Tolerancia cero a los racistas, homófobos y fascistas.
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It has taken us more than 2 years. On friday we hit the milestone of 1.000 orders in just one day. 🤘🏻🚀🥰💪🏻
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This picture of Anas Aba is so terrifying and powerful at the same time.
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Congrats
@picker_me
team. What an exceptional 2020.
+ Approx. €2.5M in GMV, up 500% YoY.
+ More than 250k new Picks Added, up 300% YoY.
Every minute, 10 people find a pick useful and go to a shop to buy the product.
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Today we start from a new office in Poblenou. Back to the good old scrappy Poblenou.
@Mo_Sattler
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2021 what a year! This is how we have finished the year.
- We are now 26 Team Members. (14 on 2020) 🥳
- Over 300.000 Products Sold (115k during 2020) 😎
- Creators do on average 5 sessions A DAY. (On 2020 3 a week) 😍
- GMV has grown 200% YoY 🚀🤑
2022. Get ready.
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Creating habits is hard. This year I started running at 06:00, seriously playing with sobriety and taking ice baths 2x a week.
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VC: Tell me something nice
Me: 280% YoY growth in monthly revenue
😍🚀
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Después de tres meses de retiro sabatico en SEA vuelvo en 15 días a España. Las ganas que tengo de hacer cosas son enormes.
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Nobody cares about what you are selling. People want to discover reasons to enjoy life, take care of themselves, give themselves a treat, be a better person, be a cooler person (...)
Sell a reason why, not your product.
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Que disfrutéis de este día con los vuestros. Que 2022 sea mejor que este 🚀
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Segundo error. Amazon nos aplastó cuando empezamos a crecer. Nuestro revenue cayó un 60% a 3 meses de empezar fundraising.
Escalar la empresa cuando no hay PMF es la mayor cagada que cometí. Eramos más de 20 cuando Amazon nos bloqueó. Con tanta gente no puedes ser ágil ni rápido
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I remember our first sale. A couple of tires.
This month we will do more than half a million euros in sales.
We are just getting started.
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This weekend we hit top 10 most downloaded apps in Spain. 0€ paid. Keep it up!
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One year ago our Conversion Rate from User to Order was 3%. Last month 7%. 🚀🚀🚀🚀
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Este país me da mucha pena y vergüenza ajena. Celebrando ser funcionario con 24 años, como si fuera un triunfador. Nos merecemos el meteorito.
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We are doing something right. A player with similar thesis just raised a 12M seed 2 weeks ago. Noice.
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A simple rule for hiring that I apply to myself. "If there is no WOW after the call don't hire her/him/they."
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Starting monday with a blast. This month more than 1.000.000 people have used Picker. That's it. That's the fact.
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PMF is when you cold call a german DTC founder and they say: "We love Picker, let's do it" in less than 15 minutes.
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In 24h you can do a lot of things.
We yesterday brought 60.000 users to our site, in only 24h.
🚀🚀🚀🚀🚀
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Quinto error. Overfeaturing no era la solución. No creo que más features ayuden a encontrar PMF. Teníamos feed, search, discovery, video content…
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Los catalanes hacen cosas. Ayer cena en el
@CdEconomia
con founders tech, hablando sobre aciertos, cagadas y la desconexión de la política con el sector.
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Los modelos de afiliación no funcionan. Los take rates son muy bajos, hay mucho scam por parte de los agregadores y no es un modelo sostenible para pagar a creadores y generar margen.
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Pensar que si añadimos este feature lo vamos a petar y el engagement se disparará. Bullshit. Menos es más.
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Si digo lo que pienso sobre el govern de la generalitat entran los geo en casa esta noche.
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La ronda de clikalia es una ida de olla. Que maravilla para el ecosistema. Y compartimos inversores! 😎💪🏼
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Los creadores de contenido no son lo mismo que los influencers. Muchas marcas confunden tipología y metodologías de trabajo. No puedes pretender trabajar branding y performance al mismo tiempo. Voy a escribir un post sobre esto y compartirlo, a ver si ayuda :D
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Just finished a call with a prospect. The feeling of solving a huge pain is so f*** nice.
How do I know we are solving a pain for them?🧵
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Hoy ha salido la entrevista que me hicieron hace unos meses, hablando de socialcommerce y como estamos cambiando las cosas desde
@picker_me
@Mkt4eCommerce
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@kike_moris
La palabra extranjera creo que es irrelevante y carga el statement (que es justo) de un tono racista.
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You gotta love the dramatic tone of people in the tech bubble.
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We asked a user:
- What would you feel if Picker disappeared?
- It would be a big mess because I would have to hire an agency to build an app to keep my favorite products.
LOL.
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Creators in Picker share their favorite products and some earn more than 1.000$ per month.
They earn this money by helping other people while being honest about the products they love.
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I've seen hundreds of SaaS to automate influencer management. It has been tried for over 10y. It won't work. Advertising requires briefs, briefs requires negotiation and negotiation needs comms. You will end up hiring Account Managers, so you will become an agency 🤪
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In less than 1 month we hit it again.
Yesterday was the best day in our history.
68.000 People entered Picker in only 24h.
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@Thomasbcn
I would suggest:
- Duolingo usages increase to fight procrastination. You don't want to lie on the couch and watch a tv show, therefore the alternative is learning.
- Strava might be the social component, let's see what my friends have done. Have I been the best runner today?
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Ayer firmamos con una interiorista que nos va a hacer 300 maravillas para ilo studios :D
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Mañana variada y productiva. Camagrocs, trompetes, llengua de bou, mollerics 💪🏼😎
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@guillemcarol
@LlorenteyCuenca
@jallorente
@luisagarcia
@joannavarro0
Felicitats!
@nachocorredor
@guillemcarol
crec que tocaria una mica de cava per celebrar. Poso casa.
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Decid lo que queráis pero para mi no hay nada mejor que despertarme a las 06:00, meditar y marcarme 70km en bici antes de ponerme a trabajar :D
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@carlosotermin
Creo que la falta de feedback bidireccional es lo que genera estas explosiones. We all need a safe space to talk about what bothers us.
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🔴 Nace el Consejo Asesor de Brecha de Género del Ministerio
@inclusiongob
. Qué gran equipo y qué orgullo.
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El pensar que los jovénes son peores que los tu generación, es la primera alarma de que te haces conservador y mayor.
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