Eric Farraro Profile
Eric Farraro

@EFarraro

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707
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𝕏 Engineering

Joined October 2020
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@EFarraro
Eric Farraro
1 year
INEFFICIENCIES IN LARGE ORGANIZATIONS There exists a phenomenon in my many big organizations called 'shipping the org chart'. It means that in your product, users will be able to understand your org chart by how different pieces of the product work (or don't work) together.
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@EFarraro
Eric Farraro
10 months
I get a lot of questions every time we do a creator revenue share payout on X (more than I could possibly respond to). Let's talk about common questions from creators when we do a payout. The two biggest questions I get are: (1) I didn't get a payment (2) My payment was low On
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@EFarraro
Eric Farraro
9 months
There's still a long way to go but being able to ask @grok questions about what's happening in the world right now (in natural language) is going to be really powerful. Here's a snippet of the coverage Grok shared about tonight's US elections (with citations).
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@EFarraro
Eric Farraro
1 year
@greg16676935420 Now you don't have to ask your mom to pay for your X Premium subscription
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@EFarraro
Eric Farraro
1 year
One of my favorite parts about Twitter 2.0 is that everyone at the company is in the trenches. At big companies, you're so far removed from the customer that you forget who you're building for. Now everyone is working directly with users and solving for them. Feels great!
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@EFarraro
Eric Farraro
1 year
@greg16676935420 Greg - it's a federal crime to ratio a sitting US President
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@EFarraro
Eric Farraro
3 months
"Why is my payout so low?" is a top question from creators every time we do a payout. I've looked into countless numbers of these to make sure there are no bugs in the calculations. By far the most common reason is lack of engagement from Verified users. Some top creators have
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@EFarraro
Eric Farraro
3 months
I'm listening to the Elon bio on Spotify and hearing about the early days of SpaceX makes this feat even more insane.
@elonmusk
Elon Musk
3 months
Starship Flight 4 in about 2 weeks. Primary goal is getting through max reentry heating. Worth noting that no one has ever succeeded in creating a fully reusable heat shield. Shuttle required >6 months of rework.
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@EFarraro
Eric Farraro
6 months
@SawyerMerritt @elonmusk We're looking into this and aim to do better by our creators.
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@EFarraro
Eric Farraro
10 months
Love to see more full videos on X (esp. from one of my favorite creators!)
@MKBHD
Marques Brownlee
10 months
Alright we gotta talk about Google's Pixel 8 software promise
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@EFarraro
Eric Farraro
9 months
@ChrisJBakke Do you have Grok helping you write these? It's criminal to post this many bangers in one day
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@EFarraro
Eric Farraro
4 months
For anyone who received a checkmark today, you can earn money for the stuff you're already posting. No extra effort required. Apply to be monetized in Settings > Monetization
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@EFarraro
Eric Farraro
2 months
Something in the Elon bio that stuck with me is that technological progress is not guaranteed. Scientific progress can stagnate or roll back w/o hard work. Thankfully, space is now an area where progress is accelerating. Grateful to the SpaceX team for inspiring all of us.
@SpaceX
SpaceX
2 months
Super Heavy has splashed down in the Gulf of Mexico
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@EFarraro
Eric Farraro
1 year
@ChrisJBakke Can't wait for the Black Hat convention in Vegas in August 👀
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@EFarraro
Eric Farraro
1 year
Get paid for posting your spicy drafts on main 💰 Super excited to ship this soon! One of the most exciting programs in Twitter history.
@evanstnlyjones
Evan Jones
1 year
We’re making it possible for all eligible creators to get paid out for posting. Here’s what the new monetization screen will look like when it launches soon:
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@EFarraro
Eric Farraro
6 months
The goal of the creator monetization programs is to increase the quality of content on the platform. To do so, you provide methods for creators to monetize their content. Some creators are so focused on the monetization piece that they forget about the 'creator' piece.
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@EFarraro
Eric Farraro
5 months
Some creators are so focused on 'number go up' that they try to use shortcuts. - Engagement bait questions are not content - Using AI to generate your posts is not content - Reposting someone else's content is not content None of this is content - it's noise.
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@EFarraro
Eric Farraro
1 year
Next stop: increased rate limit for Meta Verified subscribers. Save this tweet.
@0xgaut
gaut
1 year
threads implementing rate limits has to be the most hilarious outcome yet
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@EFarraro
Eric Farraro
1 year
@enriquebrgn It'd be really cool to live stream one of these some time
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@EFarraro
Eric Farraro
1 year
One big difference in Twitter 2.0? A lot more "yes and" and less "yes but" working with other teams. Teams had their own quarterly KR to meet. Helping you was sometimes at expense of their own goal in 1.0 Now it feels like we're all on the same page
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@EFarraro
Eric Farraro
1 month
@ZachWarunek It's really bizarre to me. Faster, quieter, less pollution, no maintenance. Only downside is range. I suspect it has to do with where our oil industries are located. EV's are an existential crisis for that industry.
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@EFarraro
Eric Farraro
3 months
Articles are great for patch notes.
@rabbit_hmi
rabbit inc.
3 months
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@EFarraro
Eric Farraro
10 months
3 years at Twitter / X!
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@EFarraro
Eric Farraro
1 year
We've deployed a fix for an issue where some users were not eligible for ads revenue share, despite having over 15M impressions. If you ran into that issue earlier & thought you were eligible, please try to reapply in Settings > Monetization.
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@EFarraro
Eric Farraro
9 months
It's wild to think that we may be the last generation to remember a time without AGI and the first to experience what comes afterwards. Exciting time to be alive!
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@EFarraro
Eric Farraro
1 year
The new creator onboarding flow is SO much better. Really streamlined and less back-and-forth approvals required. Fantastic work by the team to get this out today. Looking forward to adding a lot more creators soon!
@Subscriptions
Creator Subscriptions
1 year
You asked (loudly), we listened. We’ve reduced the signup flow for creators from 27 steps to just 4. It’s never been easier to earn a living on Twitter. Tap on “Monetization” in settings to apply today.
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@EFarraro
Eric Farraro
3 months
More game devs using Articles for patch notes - you love to see it!
@VALORANT
VALORANT
3 months
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@EFarraro
Eric Farraro
5 months
One of my favorite features I've been involved with at X! Amazing work by a small team of incredible engineers to bring it to life. Lots to come. Many authors built their audience on X first, and we want X to be the best place to post your long form content.
@Write
Write
5 months
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@EFarraro
Eric Farraro
9 months
A lot of @grok memes on here but one of my favorite use cases for LLM's is ideation on new game mechanics. It's one of the first things I test. Not surprisingly, Grok does well here! LLM's don't always get the balance right but they are great for generating ideas quickly.
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@EFarraro
Eric Farraro
8 months
Nuclear testing in the 50's reduced the usefulness of carbon dating for living organisms after that date due to increased carbon-14 in the atmosphere. I wonder if the 2020's are basically the same thing for LLM training on open web data. Synthetic data is the new carbon-14
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@EFarraro
Eric Farraro
1 year
Verified Orgs solves the verification problem in a much more democratic way. Rather than X deciding someone is notable enough to be verified, the institution the physicist is affiliated with verifies that the person knows what they're talking about. The physicists making these
@emollick
Ethan Mollick
1 year
Whatever flaws the old system had, it was useful in moments like this. A physicist with a check mark was actually a physicist. They may not be right, but you could focus on those people in any discussion, and because their names were riding on it, there was at least some stakes.
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@EFarraro
Eric Farraro
3 months
@ModdedQuad Definitely turn on monetization for your X account if you haven't!
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@EFarraro
Eric Farraro
9 months
We should bring back SETI @Home but for training AI.
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@EFarraro
Eric Farraro
9 months
@NintendoAmerica No joke, it took me over an hour lol. This was like the Dark Souls of Mario.
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@EFarraro
Eric Farraro
3 months
Surprised to see anything open in Union Square but wow - can't wait! This is down the street from X HQ.
@Wario64
Wario64
3 months
Nintendo Announces Plans for Official Store in San Francisco (in 2025 at Union Square)
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@EFarraro
Eric Farraro
11 months
Creators often ask what type of content they should post for subscribers on X. One option? Post normal content but occasionally enable 'Subscriber Only' replies. It'll be visible to everyone, but only subscribers can reply. Great way to interact & provide value for subs.
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@EFarraro
Eric Farraro
4 months
@TiffanyFong_ @X We definitely want to improve the payouts for video creators overall. Your content - high quality video interviews & analysis with interesting guests - exactly the type of content we want to see more of on X.
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@EFarraro
Eric Farraro
3 months
More brands need to do stuff stuff like this on X! Creative teams get a great ROI on this platform.
@Topps
Topps
3 months
𝗝𝗨𝗦𝗧 𝗜𝗡: We made a custom Topps Now trading card of Liz McGuire: the fan who took a 110MPH Bo Bichette foul ball to the head and STAYED AT THE GAME. We produced exactly 110 copies, and we’re gifting them all to @lizzzzzzzzzzy . Liz, you’re a champ! 👑❤️
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@EFarraro
Eric Farraro
5 months
Can Grok rate employees and write their performance evaluation? Asking for a friend.
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@EFarraro
Eric Farraro
1 year
This is going to be a game changer for creators on X. Proud of the team for all of the work that went into this launch!
@X
X
1 year
Today is the day: Ads Revenue Sharing is now live for eligible creators globally. Set up payouts from within Monetization to get paid for posting. We want X to be the best place on the internet to earn a living as a creator and this is our first step in rewarding you for your
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@EFarraro
Eric Farraro
2 years
The news today is so crazy I literally forgot I have COVID
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@EFarraro
Eric Farraro
3 months
Pace of FSD improvements is wild. Love hearing what changes to expect in each update. I'm especially hyped for the single stack for 12.5 since most of my driving is on a highway.
@elonmusk
Elon Musk
3 months
@WholeMarsBlog Yeah, seeing it everywhere. Btw, 12.4 goes to internal release this weekend and limited external beta next week. Roughly 5X to 10X improvement in miles per intervention vs 12.3. 12.5 will be out in late June. Will also see a major improvement in mpi and is single stack – no
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@EFarraro
Eric Farraro
5 months
@AIDRIVR @X Please let me know if you don't receive a payout this Friday. I'll follow-up with the Support team about this.
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@EFarraro
Eric Farraro
3 months
As someone that's only worked at software companies, this kind of industrial automation is fascinating to me.
@Robot_Brains
Ken Fox
3 months
Thought you guys might like this ice cream cone filler I designed the automation for. I designed the electrical enclosures; selected all electrical and pneumatic components; wrote the schematics; hand built all the electrical panels; then I wrote all the controller software and
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@EFarraro
Eric Farraro
9 months
What if he wasn't joking
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@EFarraro
Eric Farraro
2 months
@MasteroftheTDS @ArcArtist96 @elonmusk We don't intend to pay bots to make the site worse and Elon is 100% clear on this to the team. We have teams actively working on combating monetized bots and many techniques previously employed are well known to us / no longer effective. It's an ongoing battle.
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@EFarraro
Eric Farraro
11 months
Great read! Pretty similar in a lot of ways to how we operate now at X.
@danhockenmaier
Dan Hockenmaier
11 months
The way that Jensen Huang runs Nvidia is wild: 40 direct reports, no 1:1s - Believes that the flattest org is the most empowering one, and that starts with the top layer - Does not conduct 1:1s - everything happens in a group setting - Does not give career advice - "None of my
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@EFarraro
Eric Farraro
3 months
Made by day to see a game developer use Articles to share patch notes on X! A lot of game developers already share patch notes on X. This format makes it even easier to read, format or add media. Hope to see a couple of my favorites ( @helldivers2 @MARVELSNAP ) try it out 😁
@BethesdaStudios
Bethesda Game Studios
3 months
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@EFarraro
Eric Farraro
3 months
My mom sent me this today - time flies! This was at the Tesla store in Santana Row. I did not get to drive it 😂
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@EFarraro
Eric Farraro
1 year
@jeremyjudkins_ Looking into this
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@EFarraro
Eric Farraro
1 year
@rjcc I hope you'll give us equal press when the payouts are sent. The team working on this is extremely passionate about helping creators earn money on the platform. Many writers & content creators will be very happy with the amount they'll earn on X.
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@EFarraro
Eric Farraro
6 months
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@EFarraro
Eric Farraro
1 year
@enriquebrgn Twitter is where you read about what's happening in the world. The other app is where you read about what's happening on Twitter
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@EFarraro
Eric Farraro
3 months
Very curious to try out the new model once it's available. Current assistants (Google Assistant, Siri, Alexa) are so slow that it hinders wide adoption. Need to be able to communicate at human speed. Real-time translation alone is a game changer.
@sama
Sam Altman
3 months
too long for a tweet, some thoughts on GPT-4o:
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@EFarraro
Eric Farraro
3 months
Industrial automation videos are great. Even better to see what happens when something goes wrong. Crazy to think of all the variables that go into the timing here: temperature of the ice cream/factory, volume of product, ingredients etc Lots we take for granted as consumers.
@Robot_Brains
Ken Fox
3 months
Ok team... Here is a video...of things going wrong...dun..dun..duhh... What would you do? Things you can control dynamically on my touchscreens: Start and Stop positions for Ice Cream Start and Stop positions for Syrup Top and Bottom positions for Motion Start position for
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@EFarraro
Eric Farraro
3 months
@trunarla And then putting the error into Slack search and hoping someone explained how to fix it a few years ago.
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@EFarraro
Eric Farraro
1 year
@liuyuxxd Yep. One of the reasons I bought a Tesla. Can't stand dealerships.
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@EFarraro
Eric Farraro
11 months
@farzyness I understand the sentiment, but wait until you've had a chance to try the Vision Pro. It's on another level and completely different versus what Meta or anyone else is doing.
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@EFarraro
Eric Farraro
5 months
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@EFarraro
Eric Farraro
4 months
I want to know the story behind whatever this feature was.
@FredLohner
Fred Lohner
4 months
The Dwarves dug too greedily and too deep. You know what they awoke in the darkness of Khazad-dûm... shadow and flame.
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@EFarraro
Eric Farraro
4 months
Just overpaid for car insurance renewal (AAA) on my Model Y. Got me thinking. Imagine if Tesla insurance was discounted depending on how often you used FSD. Would be an incredible package. Cheaper for consumers and more data + subscription revenue for Tesla.
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@EFarraro
Eric Farraro
1 year
@soren_iverson Was about to tag you on this lol
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@EFarraro
Eric Farraro
9 months
@charliebholtz @elevenlabsio The future's gonna be wild
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@EFarraro
Eric Farraro
1 year
@niw Truly a legend at Twitter. We didn't work together really in 1.0 but I got a first hand look at what a machine you are in 2.0. All the best to you in whatever comes next!
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@EFarraro
Eric Farraro
2 months
Sweet Tesla Van camper concept!
@DominicBRNKMN
Dominic BRNKMN
2 months
Tesla Van - Camper Edition 🏕️ The ultimate road trip vehicle equipped with Tesla Solar and Starlink WiFi to explore your favorite routes on earth. 🌍 Can’t wait for this thing to be built one day! 😍
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@EFarraro
Eric Farraro
4 months
@soren_iverson @hourly_shitpost If you continue to steal content @hourly_shitpost , you will be demonetized.
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@EFarraro
Eric Farraro
6 months
@Kristennetten Looking into this
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@EFarraro
Eric Farraro
1 year
@ChrisJBakke "Commenting for reach"
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@EFarraro
Eric Farraro
3 years
Time flies! One year at Twitter today 🐦 Biggest fear with onboarding during COVID was that it'd be difficult to form any personal connections, without having met in person. One year later, I've found my fears were unfounded, & I'm very grateful to work with my team every day 🙏
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@EFarraro
Eric Farraro
4 months
Been enjoying getting to finally try v12 FSD! Biggest issue so far? My own instinct to backseat drive & intervene. When a friend/spouse/Uber follows too close, etc.. we just grumble. Now imagine you could intervene in those cases. Need to fight that feeling to fully enjoy FSD
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@EFarraro
Eric Farraro
1 year
Really cool to see this type of insight about social media teams at large brands think about customer reactions to their campaigns. Also ♥️ to see folks using long tweets!
@HuinGuillaume
Guillaume Huin
1 year
I have received so many questions about the Grimace Trend and how McDonald's handled it. I shared on LinkedIn but here is an insider view from the social media team of what happened : - if you think we planted the grimace shake trend, thank you. So much. But you think way too
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@EFarraro
Eric Farraro
9 months
This is just a silly example that you wouldn't need to do in real-life, but the fact that Grok is at least willing to engage on this type of query is something that will appeal to a lot of users.
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@EFarraro
Eric Farraro
1 year
@xDaily Yep this is correct. Aiming to do a batch of payouts next week or so if everything goes smoothly. Finalizing details. Regardless of whether a Stripe account is linked, Blue subscribers will earn. Once they link Stripe, they'll be paid out in the following pay out cycle.
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@EFarraro
Eric Farraro
1 year
@rjcc The post announcing the delay went up at exactly the point we knew for sure the payouts would not go out on Friday. Leading up until that post, the team was making a best effort to ship the payments as planned. Work continued into the evening on Friday to make additional
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@EFarraro
Eric Farraro
4 months
The @3body series on Netflix is the best series on television right now (and great to see the marketing from Netflix on X!). Brilliant adaptation of the books and must watch if you like hard sci-fi. Season 2 when @netflix ?
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@EFarraro
Eric Farraro
6 months
Interesting to see some of the behind the scenes logistics stuff that goes on with retail products like this.
@MrBeast
MrBeast
6 months
I spent 15 hours yesterday visiting Walmarts/Targets and seeing if they had inventory in the back and helping them put it out. This store was doing 0 sales and when I visited it had 0 product on shelf. I found these in the backroom and had them scan them in/I placed them on the
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@EFarraro
Eric Farraro
4 months
@BenjaminDEKR @elonmusk @anammostarac I took a look at your case. We added some defenses against bots / possible fake engagement from Premium followers but appears it may be over tuned, as Elon mentioned. We are adjusting as I speak.
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@EFarraro
Eric Farraro
1 year
@ayroblu We have online banks as well that are definitely better, but the big national banks where most people have their money are completely archaic.
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@EFarraro
Eric Farraro
1 year
Don't forget about the original X
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@EFarraro
Eric Farraro
6 months
Awesome to see X running on the Vision Pro!
@ianzelbo
Ian Zelbo
6 months
Tweeting from Vision Pro
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@EFarraro
Eric Farraro
1 month
Great thread! I basically grew up on Prince of Persia. There was no internet or strategy guides back then, so there was a lot more mystery in games so that moments like this one don't get spoiled. Looking forward to pick up Jordan's book!
@jmechner
Jordan Mechner
1 month
Who remembers this moment in Prince of Persia (1989) where a magic mirror suddenly blocks the hero's path (and what happens afterward)? This moment was actually never planned to be in the game. My original vision was a game with lots of traps, but NO enemies... (1/10)
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@EFarraro
Eric Farraro
3 months
@BenjaminDEKR This is resolved. We also use a variety of techniques to detect possible coordinated off-platform activity from Premium users to artificially boost payouts of collaborators. We've adjusted the parameters since the last payout to consider more accurate signals.
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@EFarraro
Eric Farraro
4 months
@elonmusk @anammostarac The impression analytics dashboard shows all impressions - not Verified impressions. The most important factor is the number of Verified impressions. Some users have significantly higher numbers of Verified impressions as a % of their total impressions. This = higher payout.
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@EFarraro
Eric Farraro
6 months
Love to see folks trying out Articles!
@DaveGuilford
Dave Guilford
6 months
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@EFarraro
Eric Farraro
1 year
@petergyang Right? I'm confused about what's taking so long. They've only gotten worse for the past 5 years
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@EFarraro
Eric Farraro
8 months
@SpaceX Wild how 'ordinary' this seems now. Congrats to the SpaceX team!
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@EFarraro
Eric Farraro
5 months
Aphantasia is such a fascinating concept to me. I have almost no ability to visualize when I close my eyes (a '1' on the image below). I wasn't aware people could actually do this. I'm often quite baffled how I can accurately draw *anything* given I'm not able to visualize it.
@JoshWalkos
Champagne Joshi
5 months
So many have commented on my last post about people not having an inner monologue saying they have “aphantasia” or “mind blindness”. 🤯 Here is a simple test I found. Close your eyes and picture a red star. How well can you see the star visually on a scale of 1 to 6?
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@EFarraro
Eric Farraro
1 year
@xDaily We'll share more details once on the frequency once finalized, but the goal is to pay out more often.
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@EFarraro
Eric Farraro
10 months
@jonfavs We're looking into it. It's a complex issue because the same technology used to power previews is often used to scrape content in bulk and fed into AI training sets. Understand why it's a pain in the ass though.
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@EFarraro
Eric Farraro
6 months
Year of the Dragon
@SpaceX
SpaceX
6 months
Dragon splashes down off the coast of Florida with Ax-3 astronauts aboard, completing @Axiom_Space ’s third mission to the @Space_Station
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@EFarraro
Eric Farraro
3 months
@niccruzpatane @cstanley Yes, we re-adjusted the bot/spam detection model this weekend.
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@EFarraro
Eric Farraro
4 months
@nabeelqu We had a cohort of fantastic Waterloo students do a co-op at X recently. Consistently very high quality engineers.
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@EFarraro
Eric Farraro
2 months
@SanJosePD @SJPD_AC_Joseph Great to see, more of this please
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@EFarraro
Eric Farraro
1 year
@AdamLowisz Android as well - seems we have an issue there. Will fix!
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@EFarraro
Eric Farraro
4 months
@nandoodles @X I've heard this prediction since 2022
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@EFarraro
Eric Farraro
1 year
@elizlaraki Appreciate the well-thought out feedback! We're continuing to invest in long-form and should have some more to share soon.
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@EFarraro
Eric Farraro
3 months
@nickfloats Not yet, but it's being discussed.
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@EFarraro
Eric Farraro
4 months
@AqueelMiq One of my favorite improvements so far
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