Doug Kennedy
@DougKennedy93
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Helping you find your voice and build your brand | X & LinkedIn Ghostwriter | Building The Creative Catalyst
Philadelphia, PA
Joined September 2021
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Pinned Tweet
1 line can make or break a post:
The hook.
I’ve studied hooks for 2 years and built
- an audience of 30k+ online
- a solid ghostwriting business
I’ve created a FREE guide with 21 of my favorite hooks to help you on your growth journey.
Download it here:
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@sfmcguire79
Can they just kick the kids out?
Why do we tolerate this?
It’s not a matter of what they believe.
It’s how they are constantly interrupting everything in a disrupt and disrespectful way.
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LinkedIn is full of “chicken soup for the soul” marketing tips.
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7 places to distribute your blog post.
1. Email
2. Twitter
3. LinkedIn
4. Pinterest
5. Reddit
6. Medium
7. Quora
Where else?
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If you’re a Twitter growth expert with 22 followers…🚩🚩🚩
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Stop using “I’m busy” as an excuse.
You’re not busy.
You’re distracted.
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Take more risk.
You'll fail more often.
But you'll also succeed more often.
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Word of mouth is still one of the best lead generators.
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Well, today I turned 30 🎉
I believe this year is significant. So, I dressed for the occasion.
This next decade is going to be the best of my life so far 🔥
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6 months ago: “Use Notion and build a second brain.”
Today: “Use ChatGPT and you don’t need a brain.”
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Sometimes you just have to figure it out.
No other options.
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Most "hooks" are written by ChatGPT.
And they're TERRIBLE.
I've made a list of the top 21 hooks for LinkedIn and X.
For me, these led to a 57% increase in engagement.
Today, I'm giving it away for FREE.
To get a DM:
1) Repost
2) Comment "Send"
(Must be following)
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Your next breakthrough is worth one more final push, don’t you think?
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Top 10 Marketing & Copywriting Classics: A Must-Read Thread for Every Marketer
🧵
(With lessons I learned from each book so you don't have to read them)
1. "Confessions of an Advertising Man" by David Ogilvy
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For the last 2 months, I've gone all-in on Twitter.
Since then my audience has almost DOUBLED.
I've spent $0 on Twitter growth courses.
I've learned from the masters right here on Twitter.
Here are 7 threads from Twitter Masters to help you 2x your audience.
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97% of Twitter DMs are horrible...
I increased my reply write 3x after I created 5 templates that WIN.
I made a $5 Twitter DM guide.
But today - I'm giving it away for FREE.
Want it?
1) RT this tweet
2) Comment "Send"
(Must be following so I can DM)
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I know it looks expensive BUT:
Jacket - $5
Shirt - $3
Pocket square - $1
That’s it
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98% of tweets have boring hooks.
My engagement rate grew 3X once I started refining my hooks to grab attention.
I made a $9 guide with 38 hook templates for Twitter.
But today it's FREE.
Want it?
1) RT this tweet
2) Comment "Send"
(Must be following so I can DM)
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@RobertKennedyJr
@EthicalNYC
@RabbiShmuley
The more people like you get shut down, the more I ask myself, “what does he know that they don’t want us to know?”
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Them: “I went viral”
The tweet: 150 likes
C’mon, seriously?
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I’m back :)
Most of you probably didn’t notice, but I took a break from X and LinkedIn.
Needed to get some closure with the passing of my grandma.
Thankful for this community.
Let’s get to it!
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Word of mouth is still one of the best lead generators.
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Anybody else ever throw their content pillars in the trash and just be like YOLO?
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There are dudes that sell courses.
Then there are the dudes that teach dudes to sell courses.
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Want to win on Twitter for 2023?
- 3 tweets a day
- Comment and engage for 30 minutes a day
- 2 threads a week
- 3 DMs a day
Don't overthink it.
Move the needle.
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@jordanbpeterson
But could also be the first step to change if you actually do something about it
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If you have less than 1000 followers, introduce yourself below!
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What sets you apart from your competitors?
Me: My beard.
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New goal: double my following by the end of next week.
Think I can do it?
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It's time to FIRE UP your engagement on LinkedIn and X. 🔥
I've created 7 post templates to help you spark your engagement.
And they're ChatGPT friendly!
For the next 48 hours these templates are FREE.
Want them?
1) Repost
2) Comment "Send"
(Must be following for DM)
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My Twitter DM response rate went from 14% to 53% in 3 months.
How?
I created 7 templates for my outreach that were bullet proof.
I'm giving them away for FREE!
To get my guide,
1) RT
2) Comment "Send"
(Must be following so I can DM)
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X is the place thinkers experiment with their own thoughts.
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Before you comment on a post….
Ask yourself,
Did I actually read the post?
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When starting out on Twitter,
it's NORMAL to have no idea what you're doing for 2-3 months.
Just telling you so that you know.
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Nothing like sitting down to schedule posts and my brain going completely blank.
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Pro tip: don’t use someone’s calendly to book a call to pitch your services…
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Every writer's journey starts with a single word.
A beginner starts with:
- curiosity
- imitation
- resilience
You become a master when you’re:
- insightful
- rule-breaker
- influential
Here are 5 tips to get you from a beginner to a master:
1. Read Broadly
Absorb a
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You need to be extremely aggressive before you can build passive income.
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Knowing when to take a break is a serious mental health hack.
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Copywriting is a top skill in 2023.
Don't be a copywriter imposter.
Instead, learn from the best.
Here are 5 of my favorite threads on copywriting that will help you level-up your skill going into the new year.
A thread 🧵
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3 LinkedIn post frameworks I used to 5X my engagement:
(Before beard selfies)
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Want to grow on X?
Start posts with:
“Want to grow on X?”
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Before you send that email
Please ask yourself
Can this wait until January 2nd?
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Write like you talk.
BUT
In a way your audience will understand.
Easier tweeted than done.
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The best way to get engagement is to create content that is:
- high quality
- value-packed
- somewhat edgy
It gets the conversation started.
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Follow-unfollow is a dumb growth tactic.
I said what I said.
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Hard truth: X rewards people who are on the platform non-stop
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It’s never been easier to write high-quality posts on LinkedIn and X.
AI has made it possible.
But you need the right (write?) tools.
7 AI writing tools to help you build your business on social:
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Your daily reminder to not compare yourself to others.
Everyone is on a different journey.
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Twitter will be fine.
Chill.
If not, you’ll figure it out.
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Not everyone will like your content.
Some will love it.
Some will hate it.
Some will need it.
Keep going.
#marketing
#marketingtips
#marketingtwitter
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Unlocking your unique differentiator is key to winning in business.
Here's how to nail down that special something and showcase it on LinkedIn and X -
without the fluff but with all the value.
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Hint: It wasn’t the LinkedIn outage yesterday.
Look I get it, you’re not impressed with the engagement you’re getting on LinkedIn or X.
Something has to change but you don’t know what (you need me).
It’s easy to blame:
- the algorithm
- your community
- the LinkedIn outage
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My Twitter audience grew by 125% in only 1 week when I decided to put together a killer strategy.
That strategy is now a checklist I use to work with my clients.
Today, I'm offering it for free.
Retweet this post and comment "Send" to receive it in your DMs.
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12 Dan Koe quotes that will change your life if you follow them 🧵
1.
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997 followers until I hit 20k on LinkedIn.
Wow what a ride 😮💨
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What makes you unique?
Find the intersection between:
- your story
- your brand
- your audience
Start there and see what happens.
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The purpose of your content is not to get a lot of likes, but to build the right relationships.
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The best way to build a personal brand is _____________
*Wrong answers only
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My Top 5 Books of All Time (and why I love them):
1. The Bible
What can I say?
This book (or rather the person it points to) absolutely changed my life.
Has the
#1
spot in my mind and my heart.
2. The Lord of the Rings
Tolkien is a master
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Your best engagement strategy is to genuinely encourage and care about people.
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5 Tips To Become A Thought Leader On LinkedIn or X
Ditch the annoying humble brag.
Here’s how to become a thought leader without looking desperate:
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Steal these hooks for more engagement.
1. Speak to the reader.
2. Ask a question for your audience.
3. Say something controversial.
4. Tell a shocking personal story.
5. Share a crazy statistic.
What did I miss?
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Potential client: “Was wondering if we could bill at the end of the month after the work is completed.”
Me: “No.”
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Very interesting when you see two creators post the same thing word for word.
Sad.
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Your winning formula to write tweets that aren't boring.
👉 Make it simple.
👉 Make it memorable.
👉 Make it inviting.
👉 Make it fun.
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Hey there! 👋
I’m launching a newsletter, The Creative Catalyst next month talking about:
- writing online
- what’s hot in social media
- lessons from famous authors
(Funny meme included)
It’s gonna be fun.
Become a legend here:
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4 inspiring stories of entrepreneurs who started from nothing and built amazing businesses 🧵
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Twitter growth isn’t just measured in followers. Consider -
• quality connections
• community engagement
• customer/client conversion
• personal goals
• knowledge gained
• value added
200 followers may be more valuable than 2k.
#marketing
#twitter
#content
#tweet
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Meeting so many new people.
I want to meet more.
Have under 2000 followers?
Introduce yourself and what you do below 👇
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Once I hit 20k on LinkedIn, I'm going to swing more of my focus to X.
I know people are saying you can't grow on X in 2024.
But it's happening for the few who are pressing.
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You’re stuck and you need a way out.
It starts with your mindset.
Here are 5 growth mindset shifts for success (and backed by research):
1. Embracing Challenges as Opportunities
Stanford University studies reveal individuals with a growth mindset thrive on challenges,
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You will be amazed at how many quit when things get tough.
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Most creators are posting 20x a day and adding 500 comments
I post 1 time a day and make 3 comments
And I got 3k followers in 24 hours
🤮
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Having humility does not mean you lack confidence.
The people I’ve known with the most humility also have the most confidence.
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Struggling to create content on LinkedIn and X? Let's change that.
I've crafted a FREE guide to sharpen your content writing skills, with formulas for
- hooks
- CTAs
- 30 days of content ideas.
Interested?
Retweet + comment "Send"
(Must be following to get the DM)
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What I thought copywriting was:
- Wearing a grey cotton suit, feeling like the next Don Draper.
- Writing 50 ideas on a vintage typewriter, sipping on artisan coffee.
- Narrowing it down to 1, in a moment of ad genius.
- Presenting a campaign to rich people in a boardroom.
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