SaaS Tech Lead Generation SEO. Former head of SEO
@kemptech
($250m) and IntSights ($325m). 20 years Managing Partner
@PrimaryPosition
:
#1
SEO Agency Manhattan
If you're SEO audit contains any of these keywords and its more than 50% - then you're not getting SEO, you're getting a Developers idea of SEO from 2001.
Page Title length, Meta-Description length/duplicate/missing, Missing Image Alt Tags, Duplicate Page titles, page word count
For people who still believe that Google "needs" long form content - especially when its in the SEO starter guide as a myth.
We took a single PDF on this site and turned it into 60 stubs pages with their own URL - about a paragraph each, some just ten words
This went on to
I'm sorry but sad? Can we just have a frank, honest, open and Data-Driven conversation about this?
How did Retro Dodo gain all this traffic, all these rank positions so quickly? Great content? All that great content got them from the basecamp of that market in just 12 months?
Honoured and humbled to accept the Transatlantic Ambition Award on behalf of
@KEMPtech
at the US-Ireland Top 50. Great event, thank you
@KPMG
and
@aislingevents
Open to tweet to the SEO and Digital Marketing community
How is SEO dying? Affiliate and Ad Sense sites - built mainly by people promised $billions$ by side hustlers on twitter may evoke heart-felt emotions but Hundreds of thousands of corporations with products, services, tech,
@MarkPreston1969
Sorry but i reject fully that anything has happened to SEO. Panda and Penguin were anti-spam - they targeted people who bought backlinks. Not every SEO buys backlinks. Dont know why we let a few cast a shadow over the whole - like HCU.
There are still 1 billion food blogs in
Does anyone else get the impression that AI-bros like Sam and Tech investors who think everyone will be made redundant by LLMs just think we're all super low-IQ?
One of the worst SEO Myths: Publishing Frequency.
I don't even know where to rate this? Why would this be a factor or signal? How does this anachronism still survive?
1/100?
This doesn't make sense - we know Google crawls super-high authority sites very often. It trust and
@Charles_SEO
@searchliaison
Wait - you also noticed that Forbes are selling guest posts at an average of $1000 on the open market? Flaunting it in broad daylight? With absolutely no editorial control?
After people pointed out similarities between search results for Perplexity and Google in comments on X and Reddit, Srinivas said in an interview that his company incorporates website ranking signals from both Google and Microsoft's Bing search engine.
Perplexity - an AI/LLM
Test your SEO Expertise. How many of you have done this simple yet massively useful exercise in B2B SaaS/Tech/Demand-Lead Gen SEO?
Go to GA4 or Looker, create a report of landing pages from Users with a session with a Key Report and then excised the top 10 keywords for each page
@simonhowland
I can point to $250m companies who wouldn’t exist if it weren’t for Google that are software houses with 600 people
Do you realize how many SaaS, tech, hotels, doctors rely on Google - if the golden oages is so good at connecting people, why didn’t they have it as a backup
@davidiwanow
It’s not the word coutnt - Google can grab text in long form content
But… the slug - you get more slugs and page titles. Yes, it’s literally that basic
They’ve gone and done it! Irish team wins international competition with dementia app!
Rachael Akano (16) Margaret Akano (17) & Joy Njekwe (17) mentored by
@nomayo_evelyn
of Phase Innovate, pitched their Memory Haven app & won the senior girls’ division!
Sorry but there is no "best" content - this is ridiculous. Google is not a content appreciation engine.
There are no signals - Google is content agnostic, brand agnostic and EEAT is simply not a factor in SEO.
Source: The Google SEO Starter Guide - this should be on every
The best content will not always rank the highest.
Not with Google's user-centric approach.
Brand, EEAT and other signals drive users to show Google better user metrics (better CTR on SERPs and then user metrics that Chrome can track), but the content on those pages may not be
The conversations on Reddit and here where “SEO experts” (with websites) who don’t understand backlinks is truly terrifying. It’s fundamental to SEO. There are “experts” with no rank and backlinks (and no coincidence) - there are experts who have a backlinks and no longer rank -
This evening’s
@StartupGrindLIM
Fireside Chat guest joining
@GillianBarry
beside the digital fire is Peter Melerud, co-founder
@KempTech
- one of Limerick’s great US FDI Tech companies which has its HQ in New York where Limerick native
@RayDownes
is CEO
Why
@webflow
sucks as a CMS for SEO:
1. No support for redirects for sub-domains - kills migrations (e.g. blog. --> /blog)
2. No HTML sitemap - critical for helping shape inbound authority across the site - in fact, more than 100 pages, you need nested and tiered sitemaps,
SEO Hot Take: On-site SEO is easy SEO. Content SEO isn't SEO. Onsite SEO is 25% of SEO
Building Authority will be the big SEO Challenge of the next 2 years
@iambrandonsalt
@retro_dodo
Um, how about no. How about how did Retro Dodo "acquire" 2.7m backlinks?
Link Spam is penalizable - this had nothing to do with content or creators
Testing in SEO is King
I keep saying Google ignores spammy looking links so some kind hearted soul on Reddit bought 1100 for my SEO PoC domain
@MoneyAssetLife
a month ago
It’s made no impact
One of the absolute toughest things about White Hat SEO is that its slow. With so much SEO on domains with authority or domains with blackhat authority, slow can look "incompetent", But SEO progress is compounded.
Similarly, Brand Building is often sold here as a strategy; to me
@rustybrick
Because they know they're spam - they know they can't recover. I'm going to say "bought backlinks" again.
If their content was so good - surely they can move it to a new domain. the problem is, they know they can't build 1k let alone 10k or 100k backlinks....
A very different award show this year but delighted to be included again. Congratulations to the fantastic
@ChannelSight
team, it's been quite a year!
#Fast50
@hawker_alex
@sweatystartup
I think it shows how expensive the IS economy is - Mitt got parodied for it but you need $250k+ to be the same middle class as 20 years ago…
Making $2k extra when you have such high property/rebt, and property taxes hospital copays means that $150k a year is the EU equivalent
Unpopular Observation: When you watch users on HotJar or Microsoft Clarity - they don't really read content - they mostly scan bullet points. Dont shoot the messenger
#SEO
#Google
#LeadGen
#b2bSEO
Congratulations
@jumpagrade
🎉 Great entrepreneurs and even greater models for photoshoots.
“Social entrepreneurs from Limerick announced as finalist for the SEI (Social Entrepreneurs Ireland) awards programme worth €40,000”.
We've pivoted from a mainly hardware-based intel optimized platform (2004-2015) to win 3 best cloud application awards in 2019: "
@KempTech
Wins Three Prestigious Product Awards for Market-Leading Application Experience Platform" -
#Multicloud
#ADC
#AX
Dear SEOs and Content Marketers
Content is not king. Thats the biggest lie about Google and SEO
Google will rank TXT Filtes, PDF files. Google DOES NOT NEED 1st Language English. It doesn't need perfect grammar. It doesn't need spelling mistake free. It cannot fact check.
@Clearpreso
@john_mcguirk
He has a photo of him as a DJ at a beach club with “Med. student”…
Nothing says strong yet caring like Exxon/Shell Magment exp and beach party DJ ata mid-tier 4 star Spanish hotel chain
Why is that ALMOST NOBODY hit in the
#HCU
(or the more recent spam updates) - republish on a new domain?
It costs $10 - maybe even $1000 if you want to buy one already squatted on. To rebuild a $100k/$200k ad sense /affiliate business?
Why none? Why did they all give up?
If