Nathan Gotch
@nathangotch
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Founder of ⬩ Co-Founder of ⬩ Author of
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Joined December 2012
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My 2024 SEO tool stack:
1. Semrush - All-in-one SEO tool
2. Rankability - Content optimization
3. ChatGPT - Swiss army knife of AI tools
4. Detailed Extension - Quick page-level SEO analysis
5. SEO Testing - A/B testing
6. Agency Analytics - Reporting and analytics
7.
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How to create killer SEO titles with AI:
1. Generate 20 + ideas
Use this ChatGPT prompt:
Please give me 20 SEO title ideas for this keyword phrase: "[KEYWORD]" and use the following criteria:
- Up to 12 words and 70 characters long
- < 8th-grade reading level
- Clear ad
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Don't try to do SEO on an entire website. Focus on ONE page targeting ONE keyword. Then build out from there. You can't climb Mount Everest in a day.
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I created SEO link bait with ChatGPT without being a coder (in only 1 hour)
Here's how:
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Trusting Google for SEO advice is like trusting a casino to give you good gambling advice.
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If you think SEO is installing a WordPress plugin, then you have a lot to learn.
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Privilege in SEO:
Working with an aged website that already has strong backlinks and branded searches.
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Privilege in SEO:
Working with an aged website that already has strong backlinks and branded searches.
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Here's how to create undetectable AI SEO content (that ranks):
** Tip 7 is critical **
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Here's a stupidly easy SEO tactic (that works 99% of the time):
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4 crazy SEO hacks that work like crazy...
1. Stop targeting keywords that your website has no chance to rank for
2. Create SEO content that's DIFFERENT (not just longer). Angles, not skyscrapers.
3. Value UX & CRO over fancy design
4. Get more backlinks
Happy New Year!
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The new way of doing SEO
1️⃣ Invest your time and money in creating expert-level content (based on years of experience in your industry)
2️⃣Google steals it and trains its AI
3️⃣ Google answers questions in search (based on the content it stole from you)
4️⃣ People believe the
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Don't give SEO advice if you've only worked on a DR 90 website.
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7 SEO actions worth focusing on ⬇️
1️⃣ Maximize crawling & indexing
2️⃣ Make your website blazing fast, mobile-friendly, & secure
3️⃣ Optimize for intent and add unique value for every keyword
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Google penalized this ecommerce website.
Here's how we put them on the road to SEO recovery:
1️⃣ We removed the disavow file
The site had disavowed over 18,000 domains.
We deleted it on day one.
2️⃣ We revised an aggressive URL structure
Let's say the category is "Blue
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SEO won't save your business. Sales will. Fix your sales process and then do SEO. It's fuel on the fire. Not your savior.
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Knowing SEO and working in-house is not the best path to building wealth.
Using your SEO skills to build businesses (and learning business skills along the way) is.
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The simplest technical SEO tip of all time:
Don't put a year in your URL if the content requires annual updates.
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One of the most overlooked technical SEO actions is optimizing internal link anchor text.
Here's a simple way to do it:
1. Run a Screaming Frog Crawl > Search your target URL that you want to rank:
2. Click on the URL > go to "Inlinks" > Now, you'll have access to every
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Doing SEO will teach you 1000x more than reading about it.
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"SEO" according to web design companies that upsell it:
1. Install the Yoast SEO plugin
2. Write 10 meta descriptions
🤡
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The curse of SEO:
1. Find an awesome website
2. Spend two seconds enjoying it
3. Spend one hour analyzing its organic keyword and backlink profile (for no reason)
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Think about your SEO content like a SAAS product:
1. Publish MVC (Minimum Viable Content)
2. Watch how the market (Google) responds to it
3. Focus on links if the page lands in the top 30
4. Invest in UX & UI once it hits page two
5. Keep acquiring links until it ranks
#1
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#1
Google ranking with 100% AI-generated content.
If it satisfies the intent, then it's capable of ranking.
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SEO is harder than ever. Don't spread your focus and resources across multiple sites
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My first SEO client paid me $100/mo in 2013. Now I close $10k/mo retainers. Be willing to eat dirt when you're new to build your portfolio.
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Traffic that doesn't lead to conversions is a waste in SEO.
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Here's how to find a niche for an SEO driven website (in seconds):
1. Open Ahrefs Keyword Explorer > Enter "best"
2. Use the following filters to start:
⬩KD = 0
⬩Lowest DR < 30 (wouldn't hurt to start even lower)
⬩Exclude adult stuff (which tends to be low competition for a
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This is getting out of hand 😂
Reddit above the local pack...?
Weird times in SEO
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The simplest SEO strategy in the world:
1. Pick a keyword you can actually rank for
Use Ahrefs "Lowest DR" filter + KD to find opportunities.
2. Create an asset that's 10x better and different than the competitors
"Better" doesn't mean more words. It means finding an angle
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Ahh... It's the good ol' Google SEO propaganda trick designed to force emotional SEOs to overcorrect.
Google doesn't know how to handle AI content.
So this is their attempt to scare people out of doing it.
Fear is more effective than algorithms.
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SEO-driven pages without backlink support will fail long-term.
That's why you see niche sites tank with every Google algorithm update.
SEO isn't just about content.
You need link support and authority to weather the storms.
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Bad SEO clients never turn into good SEO clients. Cut them loose fast.
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Effective SEO is about driving conversions, not traffic.
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Better content + more high-quality backlinks = better SEO results
Please don't overthink this 🙏
P.S. Technical SEO is a waste of time for 80% of websites
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Never think you're an SEO "expert" if you want to keep growing.
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Here's a simple ChatGPT prompt to make your SEO content 10x better:
🤖 Rate the content below targeting the keyword phrase "[KEYWORD]" on a scale of 1-10 (10 being the highest) based on the following guidelines:
- Does the content demonstrate first-hand experience?
- Does the
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All you need to be successful with SEO:
1. Computer
2. Internet
3. Action-orienteted mindset
4. Willingness to learn
5. Unemotional behavior when things get volatile
6. Backlinks
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Here's the exact prompt we've been using to generate meta descriptions for local SEO (using ChatGPT):
🤖 "Generate unique meta description (maximum of 150 characters) for the keyword phrase: "KEYWORD" (make sure you include the exact keyword phrase)."
Works super well!
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My favorite way to earn a full-time income online with SEO:
1. Create a niche website
If you're new, do something that you're interested in.
And monetize with display ads, affiliate offers, or both.
2. Power it with SEO
Focus on long-tail keywords if your site has no
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A profitable SEO strategy (that actually works):
1. Publish less, but better.
2. Optimize more.
3. Get more backlinks.
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Google did such a nice job of baiting people into thinking that it's okay to use AI content for SEO.
They knew what they were doing when they said this:
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Why is it so easy to trigger people in the SEO industry?
Relax. It's just SEO. We're all a bunch of dorks manipulating an algorithm.
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SEO won't save your business. Sales will. Fix your sales process, and then do SEO. It's fuel on the fire, not your savior.
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Content + on-page SEO + backlinks = top Google rankings
Don't overthink it.
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4 legit ways to make 💰 in the SEO industry:
1️⃣ Create a Niche Website
You can then monetize the website through affiliate marketing, display ads, and sponsored posts.
Skill requirements:
- Niche selection
- SEO keyword research
- Keyword selection
- Setting up a website on
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Please stop planning your SEO 🙏
I know, it's fun.
You build a massive database of keyword opportunities and dream of what's possible.
But that's where most SEO dreams die.
Once the endorphin rush wears off, you're left with one thing:
Execution.
And that part is tedious
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Next time an SEO guru tells you:
"Just create helpful content and you'll rank!"
Send them this
Authority (driven by backlinks) is far superior to anything else.
Hence why Delta Dental can rank with a cookie-cutter page that has zero value.
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What newbies think an SEO agency does:
Sales + SEO
What an SEO agency actually does:
Marketing
Sales
HR
Operations
Account Management
Project Management
Audits
Strategy
Copywriting
Graphic Design
Web Development
Keyword Research
On-Page SEO
Content Briefs
Link Building
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Effective SEO is about driving conversions, not traffic.
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I'm using AI content to rank, and I think it's awesome.
But this trend line looks like a bubble.
And there's nothing Google loves more than popping an SEO bubble.
AI content is already a shortcut, so make sure quality assurance is a priority.
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It's shocking how many in-house SEO practitioners don't have their own side projects. You have a skill that produces income. Why not use it?
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The hardest part about doing SEO right now is when a forum thread from 2006 is ranking
#1
.
I guess this is the new way to rank:
- Don't create updated content
- Don't worry about content structure or organization
- Don't use subject matter experts
- Don't make it easy to find
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SEO is a marathon, not a sprint. Don't stop publishing. Keep acquiring backlinks.
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Building your business with SEO in mind in the beginning, will make your life much easier.
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What you don't need to be successful with SEO:
1. College degree
2. Coding experience
3. Knowledge of Google patents
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3 things you DON'T need to know to get SEO results:
1. Coding
2. The history of SEO
3. Google patents
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You don't need to be a genius to be successful with SEO. Just take action, make mistakes, and keep learning.
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Here's a back-to-basics SEO tip:
Place your primary keyword in your URL, title, meta description, H1, first sentence, first H2 (use a variation here), and last sentence.
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Top 3 life-changing books every SEO pro should read (and reread) now:
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4 supplementary skills that every SEO should learn:
1️⃣ Copywriting
2️⃣ Conversion + UX Optimization
3️⃣ Sales Funnel Creation
4️⃣ Email Marketing
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I can't trust any SEO guru who doesn't have their own side projects.
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The simplest SEO strategy in the world:
1. Pick a keyword you can actually rank for
2. Create an asset that's 10x better and different than the competitors
3. Promote it like crazy
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If you suck at creating SEO content (manually), then you'll suck at creating AI-driven SEO content.
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I love all the SEO use cases for ChatGPT, but why would anyone use it for keyword research? Semrush and Ahrefs are 1000x superior.
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Any company that requires a degree for applying for an SEO job is a 🤡
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The fastest way to grow website authority (for SEO) is to acquire other relevant websites (with strong link profiles).
Here's how ⬇️
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Never let any marketing or SEO agency OWN your website.
I won't name names, but some agencies act like the mafia.
Be careful.
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Read this if you're an SEO, but don't forget that:
1. Google is playing chess.
2. Notice what's missing (backlinks)
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I can guarantee that crying to Google about your SEO performance is not a ranking factor.
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SEO content tools I can't live without:
1. Hemingway Editor
2. Grammarly
3. Canva
4. ChatGPT
5. Ahrefs
Bonus: 🧠
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You're playing a dangerous game if SEO is your only source of revenue.
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The SEO Entrepreneur is coming soon! Can’t wait to share it with everyone 👍
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You're confused if you think "ranking on page 1 of Google" is an accomplishment in SEO.
SERP features and ads are killing CTR. You need to be in the top 3 to get an ROI for most keywords.
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I have anecdotal evidence that Google's algorithms can detect SOME AI-generated SEO content from LLMs.
Here's an example:
We've been testing replacing AI content with human-written content across different industries and campaigns.
Thus far, it has had about a 90% + success
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Stop trying to learn SEO like you're in college.
There isn't a grading system, and you don't get rewarded for knowing the terminology.
You get rewarded when SEO makes you money.
So create SEO-driven projects and make that the breeding ground for learning.
And, of course,
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What does it mean for a backlink to be "high-quality" and impact SEO performance?
Here are 7 qualities of an exceptional opportunity ⬇️
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Never forget that 3,500 so-called SEO "experts" said that core web vitals and E-E-A-T were two of the top 3 ranking factors 😂
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You're not an SEO expert until you've had a website penalized.
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If you're trying to sell SEO, speak in terms of ROI and money. Industry geekspeak doesn't sell.
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The goal of SEO is to make more money, not to juice your traffic numbers.
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Most SEO "research and planning" is a waste of time. Spend 1% planning and 99% producing. You'll smoke the people wasting a month planning their campaigns.
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The biggest mistake in link building:
Promoting an SEO asset that has ZERO market feedback.
Here's a much better approach:
1. Find an idea that has proven linkability
Enter your top SEO competitors into Ahrefs and go to Best by Links:
2. Create 5-10 micro content assets
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I'm giving away a free copy of The SEO Entrepreneur book every day until Christmas.
The requirements are simple:
1. You must follow me on X, LinkedIn, and YouTube.
2. Like this post.
3. Drop a comment below saying "Book!"
And when you do these three things, your name will be
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The most underrated part of SEO is how passive of a marketing channel it can be. You can get years of value from one asset.
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