Matt Zeigler
@CultishCreative
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Personal Archive advocate | write | speak | advise | YouTube | husband | and lots of music-related nerdery. All links below. "You know what love is."
Joined March 2020
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a year ago I was in work/compliance purgatory typing anonymous notes on the internet.
I changed jobs, brought my whole self to work (finally), and now I’m collaborating with some of my favorite writers.
Whatever you’re waiting for, just start.
Thanks
@EpsilonTheory
, let’s go
The best speaker at Epsilon Connect 2023 was my Uber driver.
Buckle up, honeys.
Thrilled to introduce our latest Epsilon Theory contributor,
@CultishCreative
!
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We did it (!!!)
Surrounded by family, at our home, with all the vows and happy cries and I do’s.
If you can get all dressed up to smile in the rain like this, “you know what love is.”
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I will never think of the term "cash cow" the same again. Here's why -
Wes Gray (
@alphaarchitect
) grew up on farms.
As a kid, he wanted to stop being broke as much as he wanted to get rich.
When a lucky break on a cow he raised (shoutout Big Red) won him a few thousand
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I asked Grant Williams how hard he found it to move his family, across continents, multiple times? Did he worry about the impact it would have on his kids? Was it... worth it?
If you didn't watch
@ttmygh
on The Intentional Investor on
@EpsilonTheory
YT yet, here's a tiny sample:
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“High school, in a lot of ways, was ANTI-intellectual”
Which is why
@profplum99
left school early, pursued physics under the guidance of a Nobel award winner, only to realize… he wasn’t THAT smart.
All the ups and downs of life, via The Intentional Investor on
@EpsilonTheory
:
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The birth of
@EpsilonTheory
story.
Wherein Ben starts writing and tells his wife, "I think I've got something to say."
And she pats him on the shoulder and replies, "I guess you'd better do that then."
Support your people.
Do your best work.
It's not too late to start:
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"Everywhere you go, you will find men and women of goodwill doing small acts of kindness and service, without exception. And also without exception, when you talk to them... they think it doesn't matter."
@EpsilonTheory
What to do?
Make, protect, teach. (It matters.)
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What do you do when you feel like something in the world is going terribly, horribly, irreparable wrong,
but you're not exactly sure what,
and then someone says "you're the smartest person I've ever met."
Here's what
@profplum99
did. Via
@EpsilonTheory
podcast:
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Ok fine. The out of office has been turned off. But I’m still looking at vacation pictures…
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Hey good looking
Whatcha got cooking
How’s about cooking something up with me-eeeeeeee
(see you soon Nashville, ❤️Valle and Matt)
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Beautiful conversation, and not just for my music friends (but seriously, if you have a music degree too…)
@kennybeats
opens with stories about his dad’s custom mixtapes, how he’d add commentary for people, and what it meant to re-find them after a cancer diagnosis. press play:
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Look! I did a (sparkly) thing.
ps. she said yes
pss. you know what love is.
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The Antidote To Polarization: Make, Protect, Teach
The world’s feeling all pulled apart again.
In the extra tense sense.
In the extra intense political turmoil meets social strife on sensationalist social media sense.
I keep going back to the way Ben Hunt (
@EpsilonTheory
)
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This comment
@EpsilonTheory
made (pre debate), about how "common knowledge" is shifting around the candidates political marketing strategies - it's worth revisiting.
The angrier the people, the more it's working.
Ask: why am I reading/hearing this now?
And please, be kind.
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We need to talk about "The Fourth Turning."
And, that time in high school when I ran into a teacher in a bar and walked out with a term paper extension.
Less end-of-world predicting, more lets-move-this-forward talking.
My latest for
@EpsilonTheory
:
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You don't have to change which hat you're wearing, but you do have to change the position you're working from.
Here are 9 common positions to take in any interaction.
#ship30for30
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"When I was 44 I thought I would forever want to be a big exec who traveled on a plane and got more and more power. If only I'd be able to tell my current self that I couldn't have cared less at 54." Julia Carreon (w/
@HalHershfield
and I) on Just Press Record
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What does it mean for both spouses in a married couple to embrace their identities and make a difficult JOINT life decision?
@EpsilonTheory
on The Intentional Investor tells his story.
cc: every parent on a career path who is suddenly recontextualizing life itself
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@p_millerd
Amazing. And also, I reference his love and respect for making sandwiches when I make sandwiches all of the time. For all the focus on his writing, I’ve always loved how his pride in other tasks shines through everywhere.
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We had a time. It was a rough weekend otherwise, but we found the time to have a time, and that stuff counts.
Hug your family. And "say a prayer for the Gipper" (still not sure how my grandfather adopted that alter ego last week, but he's still here, so I'll call him whatever
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Remember that time
@EpsilonTheory
called Biden's stepping down to
@practicalquant
and I?
There was no "fixing" what happened after the debate.
And Ben broke down the game theory of it all on Breaking News for us:
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No story is more important than the story you tell yourself.
That's what
@EpsilonTheory
said on the latest Just Press Record.
And if you want to hear what
@p_millerd
responded with, you'll just have to press play:
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"Maybe having this idea of having a key in your pocket is something that allows you to open other doors just by being humble, and by being open, and by embracing the people you meet along the way."
@ttmygh
with the latchkey life lessons. From our
@EpsilonTheory
YT interview:
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Bring your whole self to reading this for me -
I’m a Professional Slash Artist.
Odds are, since you’re reading this, you are too.
A few of you are even Artist Slash Professionals.
I’m also positive there are a few Artists and Professionals with no slashes lurking out there
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Most people can accurately name 3 feelings/emotions.
Brené Brown's research has found there are 87.
What we have here is a failure to communicate. And that's where her new book comes in.
Here's the big idea and how to start applying it:
#ship30for30
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"Any content that reaches you on a social media platform has been bought and paid for."
That's it - your essential mental starting point.
Just like "why am I reading this now?"
Put it on a neon sign over every internet-distributed rabbit hole.
Make friends friends again.
TRIGGER WARNING: This note will make many of you anxious and angry, because you've been told that Oliver Anthony and Greta Thunberg aren't 'political' at all, and that anyone saying so is a bad person.
You've been lied to.
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Firecrackers, Fireworks, And Happy Anniversaries
“People keep asking me that,” our surprisingly surprised, 20-something waiter answers with a laugh. He’s gazing off in thought now, as if the answers are somewhere hidden in his debatably fashionable but clearly stylized bangs.
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Next time you need a break from macro/markets,
and a reminder about the importance of meaning-making in life,
Grant Williams (
@ttmygh
) joined me on
@EpsilonTheory
YT for an Intentional Investor episode and... the art of conversation people, just listen:
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DO YOU HAVE AN OFFENSIVELY OR SUGGESTIVELY (OR AT LEAST HUMOROUSLY) SIGNED COPY OF A JIM O'SHAUGHNESSY BOOK?!?!
Because
@jposhaughnessy
has said they are out there and I/we need to see them…
(via The Intentional Investor on
@EpsilonTheory
)
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Every MLK Day I think about how "I have a dream" wasn't written in the prepared speech.
It was improvised, after Mahalia Jackson shouted, "Tell them about the dream, Martin!"
The people in the movement are as important as the leaders of the movement.
via Breaking News, with
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Empathy is asking “What’s going on beneath the surface with this person?”
Not answering it.
Just asking it. Being open to finding the answer.
A lesson I've learned (extra) from my wife, the
@shapingwealth
crew (
@brianportnoy
+
@joylerepsyd
), and especially, from PULP FICTION.
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@EpsilonTheory
I don’t think I’ve ever felt Hemingway’s “It’s all true!” and this passage from A Farewell To Arms so profoundly connected before.
To stay strong at the broken places.
Despite the inevitable fate of it all.
(Great note Ben!)
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An essay for my Poppop (RIP, 1938-2024)
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What do you ask the man who has been asked every podcast question?
You ask about the expired coupon in your copy of his first book, obviously, and that's just for starters...
@jposhaughnessy
is an Intentional Investor on the
@EpsilonTheory
YT/podcast:
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This quote's from the opening to
@HerminiaIbarra
masterpiece, Working Identity:
We like to think that the key to a successful career change is knowing what we want to do next and that using that knowledge to guide our actions. But change usually happens the other way
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"The thing I really do is I avoid identities or labels. You see this with authors, 'oh I'm a published author.' I reject that term out of hand." -
@p_millerd
Pick yourself first.
Choose your own adventure, choose your own path, choose your own rule book, identity, and life.
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The pain, in life, shows up when you experience conflict in between two (or more) of your identities.
The agonies and the ecstasies - they ALL come from our identities being challenged.
And, if you're growing, or teaching, or advising... just listen to
@brianportnoy
say it:
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The PNL for a Purpose 2024 Playlist!
(list + liner notes below)
If
@spotgamma
,
@practicalquant
, and
@JJCarbonneau
are gonna put on a show like this - FOR CHARITY - this is the least I can do.
Please share. Donations are still open. Let's get this after-party started🤘👇
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My life needs less ChatGPT prompt posts and way more I MADE A REAL LIFE FLINTSTONES CAR videos.
Yabba dabba doo Ali. Yabba dabba doo.
I wanted to prove if it's possible to walk around a REAL LIFE FLINTSTONES CAR... so I made one
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"Anytime we are in a position to allocate assets... that is a position of power and privilege. We can use that power for good."
@Perth_Tolle
on making investments with an awareness of broader ecosystems, not just financials.
via Intentional Investor on
@EpsilonTheory
YouTube
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My mom was talking up this YouTube video.
"The one where the guy said our definition of HERO is WRONG. He's RIGHT. We 4x'd this local congregation because we started leading community activities. No heroes without tribes, no tribes without heroes."
@tomowenmorgan
+
@lady__bost
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Did
@kylascan
just write one my favorite books of the year? (spoiler: yes)
"In This Economy?" isn't a book about what to think, it's a book about how to better frame our questions.
All questions -but especially the ones about theories, vibes, and yes, banana bread. My review:
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"The removal of friction is the root cause of the loneliness crisis."
It's more than "you do you," it's "you do it for you" and "it" = a choice.
@kylascan
is all over this from 18 different angles and... just read it, we all might still be in this together after all🙏
"We are saying everything, but also nothing, just sort of talking at each other about things like 'rizz' and 'Price-to-Earnings Ratio'. How do we fix that?"
A gorgeous new note by ET contributor
@kylascan
.
No paywall on this one. Spread the word.
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Have you ever hung up on the billionaire
@MebFaber
told to call you because your grandma's horses were loose?
Well,
@alphaarchitect
knows what it's like b/c this is part of the Alpha Architect origin story.
All this via our Intentional Investor interview for
@EpsilonTheory
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My "Soul of Wealth" by
@danielcrosby
book review:
“I got soul and I’m superbad.” - James Brown
“The only thing that turns me on, is when I hear a soulful song / I like Soul, with a capital S.” - Tower of Power
“I have a closet full of Jordan’s but a vertical that’s not going
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What's it mean to have optionality? What's it worth? In life, in markets, in... everything?!
I asked
@brianportnoy
and
@mcashman1975
- and they took me through the psychology, philosophy, and parenting of ALL THINGS OPTIONS.
Just Press Record ep 2:
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My theory about
@shapingwealth
is that it applies way beyond finance.
It's all storytelling.
Constructive/reconstructive/deconstructive/etc.
Watch pro-storyteller
@TedMerz
's face as
@MeghaanL
breaks the phases of change down. 🪄
cc:
@neilbage
@brianportnoy
,
@joylerepsyd
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How did
@howardlindzon
go from sneaking into comedy clubs in Canada, to inventing the cash tag, to getting defended against CEOs by his daughter on twitter?
Find your purpose(s). Like this.
New Intentional Investor up on the
@EpsilonTheory
YouTube!
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That job - it’ll kill you. Unless you have boundaries. It almost killed
@danielcrosby
.
“At least at 23 years of age, I did not have the ego strength and the boundaries necessary to leave my work at work.”
(from The Intentional Investor on the
@EpsilonTheory
YouTube channel)
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wife and I are temporarily replacing "Bears, Beets, Battlestar Galactica" with "Beers, Brûlée, Broad Street Bombers"
(but still keeping all that NEPA energy intact)
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Just write regularly, and do it in a way that serves you.
Maybe people show up, maybe they don’t.
But the things you can do with it, if you stay dedicated to how writing helps you think, they are truly limitless.
Let’s go Khalen 👏
I shifted my daily writing practice to my personal site-blog.
If nobody else reads it, I still get immense satisfaction in pushing my thoughts through the filter of the written word. It demands a certain elegance and cohesiveness that our minds don't care for.
Credit to
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Here's to watching people like
@tomowenmorgan
directly get down to solving for THIS:
"We're currently lacking enduring communities that provide exposure to an entire ecology of practices."
We might just save this world yet...
"Accelerating Wisdom" Episode 3: Embodying Wisdom
We all pay vastly more attention to consuming content than to embodying wisdom.
Thankfully
@the_wilderless
is here to help teach us the tools to address that imbalance.
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A riff on why I write.
As Anne Lamott says, "It's like discovering that while you thought you needed the tea ceremony for caffeine, what you really needed was the tea ceremony."
Cheers
#ship30for30
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We must imagine Sisyphus happy.
BUT, beyond imagination- happy to confirm,
@brianportnoy
is actually happy.
(Even when he’s talking about nihilism with
@kylascan
)
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Contextualizing current events through the lens of game theory (and history) - man, nobody does it like
@EpsilonTheory
I think what many Americans are missing is that Hamas has been fighting a Total War with Israel for decades, and since Oct. 7 Israel is fighting a Total War back. There are no ceasefires and no negotiations in Total War, just an existential fight to the end.
Full episode below.
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"8 Steps To Empire-Building Compound Returns," by Buffett
Jimmy Buffett.
That Buffett has his "big 8," aka 8 songs that he plays at every show.
50 years of music, 29 albums, 40 world tours, best-selling books, clothes, restaurants...
Just do 8ish things well, repeatedly.
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Did you see Conan O'Brien on Hot Ones? OK, but just how closely did you watch?
Because if you care about winning, which is to say you care about not losing in a world that prioritizes competition over cooperation, Conan gave us a masterclass.
10 Lessons on How to Win at Story
Conan on Hot Ones wasn't just hilarious, he was also very serious in showing How To Win At Story.
@CultishCreative
has figured out Conan's masterclass lessons, not just for the stories we tell the world but the stories we tell ourselves, too!
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In finance, we all read "The Intelligent Investor" (or say we did)
but how do we learn to become more intentional investors?
Beyond $, in the rest of life?
I'm sick of just having this conversation behind the scenes.
FIRST EPISODE:
@jus10castelli
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hey
#ship30for30
- I'm trying to figure out if I can actually get good at social media.
Here are 3 commitments to face 3 of my biggest fears.
(thanks
@dickiebush
@nicolascole77
@colinyjchung
@growthcurrency
for getting me to do this)
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YOU SHOULD BE MORE MID.
No, seriously.
Just Press Record (LIVE) w/ Scott Bradlee (
@PMJofficial
) and
@kylascan
, recorded at
@EpsilonTheory
Connect 2024.
We discuss the state of nostalgia, nuance, and so much more (with some very non-mid takeaways!):
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How To Make Love Stay (a lil' Valentine's essay I wanted to share here too):
I was having a moment. “Are all of my life lessons derived from the ‘80s?” I was shouting to my wife from the other room. “Uhh, are you OK?” She started back. “That sounds like a very big and very
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Need something to watch/listen to this weekend? Try
@danielcrosby
on the
@EpsilonTheory
YT channel talking
"Mom and dad are lovely people, and I mean, for two Mormon suburbanites to smile on their kid's punk rock band..."
And it just GOES from there. You want to hear this one:
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how could you not want
@donnelly_brent
's curated list of Hagakure quotes?!
a favorite and then a link:
This is the Way.
Not just for the samurai but for the trader.
New from ET contributor
@donnelly_brent
!
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Get a good photographer.
Wedding and engagement.
Why?
Look at this.
Amazing (thanks Brittany Boote).
(More thanks to Val. Can’t wait).
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“You should do more public speaking” they said.
I listened, and so it has begun.
“Let my (ideas about) people go!”
Who/what/where is next?
(Shoutout to
@kizunanyc
for this chance to speak with her incredible group👏)
It's official.
@CultishCreative
is the king of the MasterClass.
One of his many superpowers is making lightning-fast connections between ideas.
Best part? This is totally trainable.
I've noticed this from chatting with him:
→ Avid note-taker
→ Thoughtful speaker
→ Asks
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“What’s the news?” isn’t the question.
“Why am I reading this now?” is.
You’re going to want to check this out…
We're thrilled to announce the launch of , a groundbreaking application of narrative science to track the nudges of MSM.
We're not fact-checkers. We're nudge-checkers.
And you'll never see the news the same way again.
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If you didn't get to see Ben give this talk in person, here's your chance.
I have PAGES of notes to revisit with this recording...
My keynote talk at Epsilon Connect 2024.
"Human Being in the Age of AI"
Technology pushes us towards The Hive in profound and powerful ways. But we can use those same tools of language, memory and story to reclaim our human society, dominion and being.
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@hmeisler
You can order a closing price with Amazon Prime. Same day delivery even (if you live in the right place). They deliver everything these days.
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you can't talk about markets without talking about marketing
and in marketing strategy, it helps to break apart:
better vs different
successful politicians are masters of this.
Here's a clip of
@EpsilonTheory
+
@practicalquant
+me breaking it down for Breaking News on YouTube:
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Change is scary. Leaving a big company, or any very established job - it's TERRIFYING.
But, "all of the who's and what's take a back seat to who you're with."
If you're rolling with change, just listen to
@RyanKruegerROI
here:
(via The Intentional Investor on
@EpsilonTheory
)
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@moneywithkatie
Have you discovered
@EpsilonTheory
yet?
Common beliefs from opposing sides that have no idea they have beliefs in common, etc., etc.
Modern fun! And Ben’s one of the best thinkers/writers on this stuff - give this a shot:
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But do you need trauma to grow?
Adam Bruderly was at ground zero on 9/11. He was in Tower 2, at work. And, he - miraculously - got out alive. It’s a day that changed him. A single day, with other days and weeks and years around it, but a single day that's now intertwined with
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You care about what you feel like is yours.
Your family, your stuff, your vacation hom...oh wait, that's somebody else's but you didn't know it?!
@bogumil_nyc
has a story about property rights you only learn if you grow up without them. From his Intentional Investor episode:
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@moneywithkatie
Clinically, we call this the “I’m the poster boy syndrome.” It’s effectively the inverse of imposter syndrome and not discussed often enough.
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We did a Biden update. But I also did a Beastie Boys throwback.
All the way back to the legal settlement proceeds, that bought the drum machine, that helped start a label and a ton of artists' careers.
@EpsilonTheory
and
@practicalquant
got me all excited to share this one..
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So you built up your portfolio, maybe raised some money, etc...
...but what about your family? Did you build up and raise the kids you wanted to?
This is one of my all-time favorite Dad stories, from
@howardlindzon
- via The Intentional Investor on the
@EpsilonTheory
YouTube
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Your scene is not for sale. And that’s a choice.
Always.
A set of lessons about identity and labels
From 6th grade, alternative music, & 90s shopping malls,
To the tune of intrinsic value, precious metals, and crypto arguments.
🤘my latest for Epsilon Theory 🤘
“Nice yellow pants, freak.”
Navigating middle school is hard. The trick is not selling out. The trick is knowing your intrinsic identity.
That’s true for navigating Wall Street, too.
Great new note by ET contributor
@CultishCreative
!
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Fellow writers: do read this
Teaser- If you do enough writing you realize that “writing advice” is not useful. You can get ideas from others on what blind spots you may have or a certain tactic you might want to copy but ultimately only one thing matters: what keeps you writing.
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The customer is always right-ish.
But also always wrong-ish.
And your business needs customers or else you’re out of business-ish.
So you need to figure all that out.
For yourself.
(Sure do wish it was easier, but kind of grateful it’s not)
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“The smart phone helps.”
Tools focus and concentrate our efforts, for better or for worse.
(via Cecil B. Demented), “Before I was a drug addict, I had so many different problems. Now I just have one - drugs! Gave my life a real focus.”
Oh, focus. We need to talk about this:
It's the old Eddie Izzard line about guns. "They say that guns don't kill people, people kill people. Well, I think the gun helps."
The smartphone helps.
New drop of Breaking News, with me,
@CultishCreative
and
@practicalquant
.
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There's a world of career advice in Bruce Springsteen's "Born in the USA." Not in the lyrics, but in the versions of the song. The first cut was such a downer it didn't even make it onto Nebraska. BUT, Bruce let it simmer and...
The stadium-rocking 1984 version we all know came
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There’s an elephant in Pop-Pop’s living room.
Bigger than whatever team is on our baseball hats.
Bigger than the politician on his “badge.”
Hopefully not bigger than... us.
My latest for
@EpsilonTheory
, “Root, Root, Root For Our Home Team”
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From being a kid in '80s communist Poland,
to arriving in America and building a career as an investor.
Life lessons stack, if you let them. And you must.
@bogumil_nyc
is my guest on The Intentional Investor.
Out now (via
@EpsilonTheory
YouTube):
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the creative professional's struggle:
I have all of these great ideas but I don't know what to do next.
Here's how to turn that junk drawer into a toolbox.
#ship30for30
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When
@kizunanyc
wanted
@Peter_Atwater
to clarify the connection between "vulnerability," "authenticity" and "confidence"
He didn't get all corporate-Newspeak to answer,
"Vulnerability is involuntary... [but] I can choose to be authentic."
Hold onto your Brené Brown-isms:
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I mean, COME ON - just beautiful (via Kafka):
"Everything that lives is in flux. Everything that lives emits sound. But we only perceive a part of it. We do not hear the circulation of the blood, the growth and decay of our bodily tissue, the sound of our chemical processes. But
“Art like prayer is a hand outstretched in the darkness, seeking for some touch of grace which will transform it into a hand that bestows gifts.”
Kafka, born on this day in 1883, on the power of music and why we create:
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the news broke!
Breaking News
Our new podcast/YouTube series - it's out now.
Check out
@EpsilonTheory
's description below.
(And I give a pretty good intro/ending recap on this first episode, if I do say so myself...)
BREAKING NEWS! (but not in the way you think)
It's a new podcast and YT series with
@EpsilonTheory
,
@CultishCreative
and
@practicalquant
, where we break open the MSM news to reveal the nudging language of narratives beneath.
This one is worth your time!
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How do you make old stories exciting to new generations?
What can a YouTube movie critic and a wealth managing attorney teach us about life through the lens of slasher story structures?
NEW JUST PRESS RECORD - but first, I think I need to explain myself.
I feel like my brain
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Man, have I struggled with this one - the difference between what "they say" and what "you think" you're supposed to do.
In the words of J. Campbell,
If you can see your path laid out in front of you step by step, you know it's not your path...
#ship30for30
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Steve Albini, Anthony Bourdain, And Some Godfather Quotes (a note from the Personal Archive today):
I’m still processing the passing of Steve Albini.
On a broader level, I’m still repackaging my understanding of people I admire for their “I know who I am, I know what I value,
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In an alternate universe,
@WRGuinn
(Rusty Guinn) becomes a Christian rock star.
Or a video game music composer.
Or, any scenario where he misses finance completely so that he could never become a…
home schooling parent / GPT-enabled apple farmer / professional asset
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When Jay-Z said, “If skills sold, truth be told, I’d probably be lyrically Talib Kweli/ Truthfully I wanna rhyme like Common Sense/ But I did 5 ‘mill – I ain’t been rhyming like Common since”
As an “underground” music fan in the early 2000’s, it hurt.
But Kweli’s response…!
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It's one thing to stick to our own New Year's Resolutions. It's a whole other thing to get an entire group to agree and stick to a collection.
Here's a 3 step process leaders can take to organize and align their team's ambitions for the year:
#ship30for30
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Never forget the story of how "Fast Car" first became a major hit...
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More zines, more (curated, hosted) playlists, more bored-but-will-self-express-from-my-desk-on-this-notebook expressions.
Please.
Respect,
@DaveNadig
.
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Who writes an actually usable "business" book these days?
Well,
@Peter_Atwater
does.
Trying to something new - Matt's Cultish Reviews - watch for more of these, coming straight out the Launch Pad IYKYK
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Take a load off Fannie, we know it won’t be for free… just don’t put the load right on THEM.
This is the nuance you read Epsilon Theory for.
👏
@clmarohn
Fannie Mae just launched Social MBS to "improve access to affordable housing" by lowering credit standards for borrowers.
But as ET contributor
@clmarohn
points out, this pushes prices higher for 'affordable housing', and doesn't touch truly cheap homes.
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