CleverTap
@CleverTap
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22,216
Following
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CleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value.
San Francisco, CA
Joined August 2015
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Pinned Tweet
Every customer interaction is an experience that matters! 📲 We’re thrilled to launch ✨
#ProductExperiences
✨, transforming how you engage users across
#apps
& sites. Fast-track app configurations & easily manage in-app
#personalization
—no
#coding
needed:
0
0
0
Spent money and effort to bring in a new user👤 to your app? Go through this
#tweetthread
and see how long you can retain her. 🧐
#Retention101
Goodies waiting at the other end of this challenge! 🎁
#DontLoseHer
47
907
6K
COVID-19 has had a major impact on mobile businesses, with some seeing 80% fewer app launches. Here’s how having an effective Retention Marketing Strategy could help.
5
133
3K
This past week saw our
#CTzens
and their family stepping out as safely as possible, masked-up, across three cities - to get their first dose of vaccinations.
👏 👏 👏 to our HR and Admin teams for making this hassle-free and safe.
3
67
2K
Tune into
#SaaSySaturdays
with
@AnnaGreen_ANZ
, Head of ISV & DNB Segment for APAC & Japan
@AWS
, where they discuss
@CleverTap
's &
@AmagiCorp
's journey with their co-founders, Suresh Kondamudi &
@kasvasan
+ their role in the SaaS industry's growth:
2
72
2K
This
#WorldHealthDay
, we spoke to Dhani Savla, Sr. Manager Customer Retention,
@pharmeasyapp
, to understand their efforts to help one and all in these unprecedented times.
Here's what she had to say :
#ThoughtfulBrands
#WorldHealthDay2020
1
48
2K
Here's someone who believes in eating the humble pie when at fault. Our 4th
#InspiringStory
story is about Meera Iyer, who began as a fresher at
@HUL_News
and is now a CMO at
@medlifecare
.
Watch the full video :
#InspiringWomen
#MarketingLeaders
31
139
2K
Tune into our
#ReimagineGrowth
podcast where Noopur Chaturvedi, country head of small and medium businesses
@PayUindia
, shares her cutting-edge 3C's tactics from Pay U’s approach to B2B marketing with
@peggyanne
:
1
62
1K
It's about
#vision
,
#values
&
#velocity
. In a crisis, you want to come back to your values. As
@katherinemray_m
Says, your values need to stay firm, they give you that strength of conviction. Full interview 👉
2
55
1K
Most people like a “touch and feel” experience of a product before purchase. Think of your App Store Screenshots as just that!
Learn how App Store Screenshots can impact conversion rates and more, here:
2
73
1K
Is your app ready for repeat purchases and reducing abandoned carts?
Join our Mobile Marketing Workshop to get your checklist ready on how you can retain and convert your Ecommerce and FoodTech users, today!
Register Now at :
1
58
1K
If this past year has taught us anything, it is about turning challenges into opportunities! Take a look at how MedLife did this successfully through messaging and marketing:
#CleverTap
#CTCaseStudy
#Marketing
#MobileMarketing
#MedLife
#GrowthMarketing
5
82
880
#DidYouKnow
Research suggests a strong relationship between app experience and the customer’s opinion of the brand!
Hear the key components of creating a holistic customer experience from CleverTap's Chief Product Officer, Vishal Anand, in this new blog :
1
37
909
Remember those media rich pop-ups that appear on your locked screen?
Learn more about push notifications and how they're different from SMS :
0
54
853
It’s a wrap! 👏
This quarter’s CleverTap Quarterly helped marketers understand how they can adapt to changing consumer behaviour in a pandemic and so much more.
3
52
833
Our CMO
@davedabbah
wrote about the booming FinTech ecosystem in India for
@ETBrandEquity
. Read about it here:
1
44
819
Our Planet is in crisis in more ways than one. Today will serve as another reminder to do whatever we can to help restore Mother Nature back to her glory.
#WorldEnvironmentDay
3
39
768
#ICYMI
@AikPhong
speaks to
@Sh_ruchika
about the value of Mobile as your gateway to your customer and much more in the 2nd Episode of our new Series on
@YouTube
,
#JourneyToSuccess
. Watch the full episode here:
1
47
768
While we are all struggling with our new routines within the comfort of our homes, some brands out there bring a smile on our face with thoughtful notifications & emails. Have you got any?
Share them with us here, tag the brand and use
#ThoughtfulBrands
to give them a shoutout.
2
29
713
Think of your app/product like a joke: if you have to explain it, it doesn't work!
@hernando_rubio
, CEO & Co-Founder of
@soymovii
talks about testing, learning about the consumer and so much more.
Listen to the full podcast here:
1
40
704
LIVE NOW: Episode 3 of
#JourneyToSuccess
is premiering right now! Hosted by
@Sh_ruchika
, episode 3 features
@vakul1592
, Senior Director - Retention at
@grofers
. Watch it here:
0
26
712
Email marketing has been around for 40 years now, but how you deploy it can make or break your plan. Read here about BigShyft used it intelligently to increase retention rates.
#CleverTap
#CTCaseStudy
#EmailMarketing
#UserRetention
#GrowthMarketing
1
48
696
In the latest episode of our
#ReimagineGrowth
podcast, Timothy Lange, Head of CRM, and Lígia Boueres, CRM manager at
@tierscooters
explain to Peggy Anne Salz, their process of mapping user journey to understand what motivates users to take action :
0
27
665
With mobile apps, high download numbers might be exciting to look at, but it's the retention rates that make a difference in the long run. Put together a practical mobile retention strategy with these tips (in collaboration with
@techinasia
)
#CleverTap
0
46
643
Get practical tips on how to win in the highly- competitive Ecommerce and FoodTech space!
Register for the Mobile Marketing Workshop now :
1
45
632
"Be where your customers are or you will lose them!" -
@AikPhong
, MD at
@Fave_Malaysia
, gives us insights about the importance of communicating effectively with users in the 2nd episode of
#JourneyToSuccess
on Youtube :
0
19
635
One of the best ways to elevate your ecommerce brand experience is with your mobile app. Here are some UI tips to boost conversions and make your customers smile:
#CleverTap
#CTBlogs
#EComm
#Apps
#MobileApps
#GrowthMarketing
#MobileMarketing
0
23
625
Here’s how
@bookmyshow
increased its
#UserRetention
using
@clevertap
. Read this
#CaseStudy
now on
@SlideShare
3
67
559
ICYMI: introducing the brand new CleverTap! We've revamped our logo, branding, and website.
Check it out and let us know what you think!
#NewCT
#CleverTap
#Rebranding
#Marketing
#MobileMarketing
25
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541
✅live user-segmentation
✅real-time user data
✅ trigger campaigns
@pharmeasyapp
's Nitin Chugh, spoke to
@CXOtodayAlerts
about how CleverTap's AI features helped them scale their marketing efforts quickly and efficiently.
Read the full article here:
1
28
538
It’s the era of digital streaming and some of you work in it! Join us for a quick workshop to learn your OTT or Media App can boost user retention and the customer lifetime value.
Register Now at :
0
14
536
Our Chief Marketing Officer,
@davedabbah
shares valuable insights on the evolution of the
#FinTech
industry and the impact it has on organisations’ marketing efforts in an interview with
@Fintech_Series
. Read it at .
#ArtificialIntelligence
2
49
534
✅Step 3: Focus on onboarding and first conversion.
Golden Rules:
⭕️Keep it simple
⭕️Use UI overlays, simple walkthroughs, and visual hints
⭕️Deliver value ASAP to new users
1
20
533
Want to know the
#secret
behind how
@bookmyshow
increased its
#UserRetention
? We've revealed it here👇🏻
4
64
494
App clips are a quick way for a customer to experience what your app has to offer when they need it the most.
Want to know how this could help your app business grow exponentially?
Read more about App Clips in our new blog :
1
48
502
The new
#ecommerce
"experience economy" is at the center of the industry's post-COVID reinvention. Join our webinar on Thursday where we'll discuss how retailers can create a roadmap to thrive in 2021 (and beyond).
Save your spot:
2
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493
What's the buzz around iOS 15 and it's new privacy rules? Does it change the way we communicate with customers?
Here's an in-depth update for all the marketers out there :
1
28
492
The usual lights and laughter,
The chirpy friendly banter,
The food and festivities,
Yes we miss it all to the T.
Wishing that this Eid brings peace, fulfilment and happiness to your home ✨ 🌙
2
32
496
Learn best practices that actually drive bottom-line growth...for FREE!
We’re joining
@growthblazers
on June 9 for Brand Growth Summit 2021 - the world’s largest virtual gathering for growth marketers.
Register here:
0
23
482
It’s no secret that brands like
@Carousell
are adopting a one-to-one strategy & observing 71% higher retention rates in just 3 weeks!
Here's how CleverTap's multi-level, data-centric approach helps brands achieve success:
0
31
474
What makes a brand likable?
Our CEO
@SunilTom
’s latest piece on
@Forbes
dives into how marketers can add a human touch to forge deeper customer relationships:
#empathymarketing
#mobilemarketing
#customerengagement
1
27
469
Read how our clients,
@RailYatri
@OvercartInc
@faasos
&
@SonyLIV
ensured their users had a great
#IndependenceDay
-
5
50
429
We're back for round 4 of the Reimagine Growth Series!
This time we're bringing you expert insights into engagement, retention, customer experience for 2021 and so much more.
Register for the Growth Series Masterclass here:
1
18
416
2020 said RIP to most people's travel plans. 🌴 😭 And yet
@airasia
successfully grew to join the league of super apps dominating Southeast Asia. Find out how they did it:
#Pandemic
#TravelApps
1
18
412
Good news : The average consumer now spends 3 hours a day on mobile apps!
Bad news : Are mobile conversion rates up too? Not so much.
But don't worry, we've got all the best practices in one place for you :
#MobileMarketing
1
19
408
Learn how CleverTap helped DealsPlus Optimize the
#PushNotification
CTRs and Increase
#UserEngagement
.
2
43
357
Most finance apps engage and convert users after they install, drawing on behavioral data and patterns to provide personalised nudges and useful advice to ensure customers experience value.
3
27
363
Looking for a quick way to calculate CLTV? Our calculator will get you answers in seconds:
#CLTV
#CustomerRetention
4
14
354
Does your app's onboarding make new users feel happy — or hassled? Our whitepaper is chock full of tips on how to create the perfect first-time user experience:
#OnboardingTips
#CustomerExperience
1
11
342
Should your app be free or paid?
Free apps get way more downloads, but how do they generate revenue? Understand the pros and cons of freemium apps in our blog:
#FreemiumApps
#AppMonetization
1
12
339
Unstructured data is a problem for 𝟗𝟓% of businesses. So how does CleverTap solve this issue (and more) for the mobile engagement space? Find out:
#MobileMarketing
2
10
331
Vakul Agarwal, Senior Director, Retention at
@Grofers
, shares the ideal benchmarks to be met for any startup to ace the test, in the 3rd episode of
#JourneyToSuccess
.
Watch the full episode here :
0
4
342
ICYMI- CEO Mark Zuckerberg, stated that Facebook and Instagram Shops are seeing over 300 million visitors per month. No wonder Facebook is going all-in on ecommerce!
Here’s what ecommerce brands need to know about what’s coming up:
1
18
329
In 2020 consumers downloaded 218 billion mobile apps to their connected devices!
So what do these downloads tell us about the future of mobile?
Here’s 63 key app download statistics with all the details you need to know!
0
29
322
Learn how
@clevertap
can help you increase traffic conversion by 50%. Read this
#CaseStudy
now on
@SlideShare
2
37
306
Learn how to:
Optimize marketing budgets ✅
Increase your app's visibility ✅
Boost Organic Downloads ✅
Improve Engagement ✅
All at one place!
Join the
#ReimagineGrowth
3 Masterclass :
#MobileMarketing
3
20
316
Our CMO
@davedabbah
spoke to
@MediaInfoline
about customer retention, personalization, the merits of a strong dataset and more. Read about it here:
1
10
324
If you want to learn how to wow your OTT and entertainment users at the very first launch, join our product expert, Niddhi Shah, at the Mobile Marketing Masterclass on Wednesday, September 22:
2
13
316
Want to know the
#secret
behind how DealsPlus increased its
#UserEngagement
? We've revealed it here
2
48
296
What is a business about?
a. The idea
b. The project
According to
@pvidarte_
, Founder and CEO of
@BiooOfficial
it's neither! Watch the full video here:
2
17
308
Join
#ReimagineGrowth4
Series Masterclass to :
Unlock New Opportunities ➡️ Engage Users ➡️ Improve Digital Experience
Learn directly from the experts:
Ashwin Shekhar, Co-Founder & CRO, AVOW
Angie Rai, Senior Director of Sales,
@headspin_io
Register at :
0
11
320
Failing to prepare is preparing to fail.
@PlayMPL
is one of India's fastest growing Esports platform & here's their CEO & Co-Founder,
@saisrinivas
, sharing actionable insights on the app's impressive mobile success in this
#ReimagineGrowth
Podcast episode:
0
16
309
Here's a mind-blowing fact: SMS turns 29 this year.
What began as a friendly way to speak to friends has evolved into an essential communication tool for brands to reach consumers. But how effective is SMS marketing? Find out here:
#SMS
#SMSMarketing
0
25
317
Join CleverTap,
@growthblazers
, and over 4,000 mobile, growth, and B2C marketers for a front-row seat to best-in-class, industry-leading speakers and workshop instructors at Brand Growth Summit 2021 on June 9th!
Register for FREE here:
0
16
318
We're back! 🔔
#ReimagineGrowth4
is coming up in less than 2 weeks with another stellar line up!
Join us on July 14 - 15, 2021 and discover how leaders at
@branchmetrics
,
@headspin_io
, AVOW, and CleverTap are reimagining mobile growth.
Register at :
2
30
309
More than $1.7 billion in Fintech startup funding was announced in the first week of January 2021!
So what makes a great Fintech App?
We've done all the research and hard work for you! Read through our blog to know more:
1
25
306
"They say that if you want to walk fast, walk alone but if you want to go far, walk together!
@AikPhong
shares the importance of teamwork and founder team sync in achieving success in the 2nd episode of
#JourneyToSuccess
.
Watch the full episode here:
0
16
303
It's time to crank your retention rates up!
Our guide for Fintech apps will help you build an onboarding process so smooth customers will be flocking back to transact:
#Uninstalls
#CustomerRetention
2
13
287
DealsPlus increased it's
#UserEngagement
using CleverTap. Read this
#CaseStudy
now on
@SlideShare
to know how!
2
32
275
Our co-founder and CSO
@helloanand
spoke to
@medianews4u
about everything from where we began, our growth trajectory, data and dishwashers (we are not kidding!)
Read part 1 of the 2-part interview with here:
1
36
306
Fact: 84% of consumers shopped online during the pandemic. 10 years of ecommerce growth happened in just 90 days.
We cover how
#ecommerce
brands can continue this crazy growth in 2021:
#Ecommerce
1
17
278
Telecom brand Ooredoo saw a 5.3% uptick in conversions and an 8.5% drop in uninstalls after using our platform.
Get the inside scoop on how they did it:
#MobileMarketing
#ConversionRate
1
17
274
Did you catch this episode of
#ReimagineGrowth
Podcast?
@georgesullivan_
CEO of
@solesupplier_
, spills the secrets of achieving consistent 70% Y-o-Y growth — including how compelling content helped them build a sneaker community that rocketed their sales:
1
28
267
Have you ever tapped to purchase a game on the App Store, changed your mind, & then saw an ad for that same game on your social feed?
These retargeting & remarketing campaigns are a major missed opportunity for casual gaming apps:
0
12
259
Growth Series Masterclass:
✔️ Fuel cross-promotion
✔️ Build brand loyalty
Learn from our experts -
Sandeep Almiya, Sr. Customer Success Manager,
@branchmetrics
Jeevitha Ganesan,
@CleverTap
Expert, APAC at
#ReimagineGrowth4
on July 14, 2021 :
1
14
272
Are you a product developer, growth marketer or part of the marketing analytics teams?
Then this one’s for you!
Join our OTT & Media App, Mobile Marketing Workshop to upgrade your data analytics skill set to build a more product-led growth strategy :
0
14
271
Fitness enthusiasts Mohit Kumar and Vatsal Singhal launched Ultrahuman in 2020 to leverage the power of biofeedback & individualization in wellness. Learn how they collaborated with us to solve multiple problems at the same time:
#CleverTap
#CTCaseStudy
1
28
262
If 2020 taught us anything, it's the power of resilience. The ancient wisdom of stoic philosophers is packed with advice that modern marketers can use to adapt and overcome any challenge:
#MobileMarketing
2
11
252
44% of iOS users and 91% of Android users opt in to
#pushnotifications
, making it a must-have channel for user engagement. Get tips for crafting the perfect message, best times to send, industry benchmarks, & more all in one place:
6
9
248
Apps have become the "channel of choice" for consumers, especially when it comes to Fintech. Learn about how Jerry(dot)ai leveraged their app as a unique channel to increase conversions:
#CleverTap
#CTBlogs
#FinTech
#MobileMarketing
#GrowthMarketing
0
3
249
How is blockchain technology disrupting the ecommerce industry?
We’re sharing everything you need to know about blockchain to stay ahead of the curve on our blog:
0
13
244
This last year has seen exponential growth in the mobile gaming industry, but progress can be a double-edged sword. Find out how to stand out in a saturated market with these analytics resources!
#CleverTap
#CTBlogs
#MobileMarketing
#MobileGames
0
25
260
What concrete steps can Fintech brands take to connect with users at a more human level? Read our tips for building a brand customers trust
#CustomerExperience
3
8
245
🤳 It’s about grabbing attention, attention-grabbing by just shouting out loud is easy, but attention-grabbing by generating real interest & engagement is a lot harder,
@patrickstal
@n26
tells
@peggyanne
&
@johnkoetsier
on
#CleverTapEngage
:
0
17
250
From a mental ability to deal with challenges to having a strong work ethic, here are some qualities Roland looks for when building his team. Watch the full video here:
#CleverTap
#CTVideoSeries
#JourneyToSuccess
#StartUp
#JTS
#WorkCulture
#Hiring
1
22
234
There is a popular saying that every successful person is only as good as their team.
Vakul Agarwal, Senior Director - Retention at
@Grofers
, shares what principles have helped hit a home run. Watch this and more in the 3rd episode of
#JourneyToSuccess
:
0
6
226
FinTech is a booming industry in 2021 - in the first two weeks of January 2021 alone, FinTech startups recorded 10 deals worth $100 MN or more.
But what makes a great FinTech App? Here are 11 lessons from top FinTech apps:
#CleverTap
#CTBlogs
#FinTech
2
19
214
We're curious.
What makes a user-retention tool great?
AI Powered Segmentation
474
Omnichannel Campaigns
160
Analytical Capabilities
287
Recommendation engine
170
1
17
218
From the functions of being a Sales Director at CleverTap to unique insights about retention, Marc-Antoine Hager answers 6 burning questions in just 6 minutes for
@techinasia
.
Check it out here:
0
3
212
The average smartphone in the U.S. receives 46 daily push notifications. Depending on what it says & when it says it, a push notification could make or break app engagement. Read - uninstalls😨
Help us out here:
Which type of push-notification is most effective according to you?
Time bound Notification
127
Reminder Notification
133
Abandoned Cart Notif.
64
Rich Push Notification
62
0
7
221
Unify and analyze user data ✅
Understand customer behavior ✅
Target high-value users ✅
Personalize your app experience ✅
Learn all this and more at our 90 minute Mobile Marketing Workshop on May 20,27, June 3 & 10 2021!
Save your Spot at :
0
26
211
Day 1, Day 7, Day 30 - how well do you retain users?
Not every new user is going to jump right in and engage with your app. In fact, most won’t. 24% of apps are only opened once!
Follow this 🧵for best practices on reactivating dormant users
2
4
206
“Everyone gets afraid in crisis times and yet, on the other hand, we always say that as marketers, we need to disrupt the market,” -Former
@BabbelUSA
, Shiseido CMO
@katherinemray_m
explores leading & succeeding in times of upheaval in our CT Engage Blog :
1
13
207
😡 Some people are annoyed by texts & some by push. So how can we get the response from them? Either passively or actively.
Listen in to hear more from James Moorhead CMO
@acorns
with
@peggyanne
&
@johnkoetsier
on
#CleverTapEngage
0
11
202
Customers demand that brands engage with them in personal and meaningful ways. This doesn't include slapping their first name on a push notification.
Our CMO,
@davedabbah
explains how timing (and a good amount of personalization) is key:
0
13
198