Campaign for Wool
@Campaignforwool
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We aim to showcase the natural benefits and versatility of wool in fashion, furnishings and everyday life #ChooseWool
United Kingdom
Joined June 2010
When wool is left in soil, wool biodegrades naturally in a matter of months adding nutrients to the earth 🌍 🌱🐑 other man made fibres may never biodegrade and be left in landfill for hundreds of years.. 📸 Messy eating at @heligangardens
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Wool is 100% natural 🌱🐑 It is not man-made and grows on sheep Each year a new fleece is grown then shorn for the welfare of the animal. 🐑 @lakehaweastationliving 📷 @oscar.hetherington
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Anderson & Sheppard introduces new Off-Cut House Tweed - Campaign For Wool
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Today marks 15 years since HM King Charles III, then HRH The Prince of Wales, launched the Campaign to promote wool’s natural, sustainable benefits. Working across all sectors, the campaign highlights wool as an eco-friendly alternative to man-made fibres and plastic pollution.
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Founded by Lezanne Viviers in 2019, Viviers Studio creates conceptual, conscious clothing in South Africa using luxurious local materials like Merino wool. Limited-edition pieces are co-created with clients for personalized, sustainable capsule wardrobes.
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From sheep to shop Gerber & Co & Core Merino transforms organic Merino wool into premium garments & products at their integrated sheep-to-garment facility. The cutting-edge scouring & non-woven plant ensures exceptional quality while minimising environmental impact.
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South Africa has about 8,000 commercial wool farmers and over 45,000 communal farmers, who rely on wool for their livelihoods. These communal farmers farm on allocated land and don’t own it. 🎥 @wellwoodmerino
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Pitti Uomo highlighted the versatility of SA Merino & the unique traceability scheme by Cape Wools and Oritain. Lukhanyo Mdingi showcased a soft, hand felted jacket & hand woven scarf. The jacket texture whilst soft to touch has a robust texture 🧡 🐏
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With the coldest months in mind @Johnstons_Elgin turn to wool for layering against the elements. Renewable, sustainable & biodegradable; there are many reasons to #ChooseWool. Completely natural, this resilient fibre is the perfect way to stay warm once the temperature drops.
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Celebrating the beauty & traceability of South African Merino wool with designers mmusomaxwell, highlighting its softness & versatility. Learn more about SA as reliable source of sustainably certified wool & the Cape Wools Sustainable Wool Standard at Pitti Uomo 107 next week.
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Back to work this week… As @lochcarron_of_scotland looms start back up weaving the delights of their wool cloth and tartans.
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Wool is appreciated as one of the most effective forms of all-weather protection & science is yet to produce a man-made fibre which matches its unique properties. Shout out to the farmers, who work 24/7 all year round even in the extremes of weather. 📸 @StephenJGarnett
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Looking back at Wool Month in October earlier in the year. Our core message was Check It’s Wool. Reminding consumers to look for wool products. 🐑🐑 Here is one of our POS sheep wearing its bespoke @kathrynsargentbespoke jacket in Vitale Barberis Canonico San Felice flannel.
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Seasons greetings.. Wishing everyone a wonderful Christmas and happiness for 2025 🎥 @daylesfordstays @daylesfordfarm
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The beautiful versatility of wool. Christmas mouse hand crafted felted wool from Laura Statham, Fibre Artist from West Cork, Ireland. "I love working with wool, choosing colour and creating texture, bringing to life a whimsical idea or recreating a beautiful animal is magical.
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Beautiful morning & evening skies, warming to look at but hiding the cold of winter. Wool fibres are crimped this unique structure allows wool to absorb & release moisture vapour without compromising its thermal efficiency. Natures performance fibre 🐏 📸 & Saar IG herdy_herdwick
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Traditions with modern creations, preserving the weaving crafts of the Lewis and Harris communities. Wool fibres are dyed and spun at @harristweedheb, while each fabric is handwoven on foot-powered looms in local croft homes, using techniques passed down through generations
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Tis the season to wear wool & wrap up warm. No man-made fibre matches the natural & unique properties of wool. For '000s of years, sheep have been able to adapt to even the harshest of environments, as their wool protects them through cold & wet seasons. Garths Croft Bressay
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Slowly and carefully knit by hand, gender neutral sweaters to love forever, crafted in Donegal, Ireland by Moss and Cable. Donegal…Jumper, pullover, jersey, sweater, geansaí, many names, depending on where you are in the world.
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