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Collin Slattery Profile
Collin Slattery

@CJSlattery

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4,620
Following
993
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Statuses
19,532

Google Ads & Facebook Ads pro & founder @taikundigital . Running ads since 2009. Let's talk ads!👇

New York City
Joined May 2010
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@CJSlattery
Collin Slattery
3 years
I created a 20,000 word guide on how I setup Google Search Ads. Instead of being a douchebag and going for engagement boosting, it’s free and here for you to read with no follow or gatekeeping at all. Enjoy!
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@CJSlattery
Collin Slattery
6 years
@darrenrovell @StephenCurry30 She's vastly more articulate than the president of the United States.
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@CJSlattery
Collin Slattery
1 year
@JeremiahDJohns I feel sick that I am so online that I remember this whole thing.
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@CJSlattery
Collin Slattery
6 years
@ACLU This is reprehensible. The accused deserve due process. Period. Shame on you ACLU. The kangaroo courts that take place on campus are the very definition of violation of civil liberties.
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@CJSlattery
Collin Slattery
4 months
@menhguin That’s barely above average for Stuy. 😂 I think the year I graduated our average SAT was 1490
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@CJSlattery
Collin Slattery
1 year
@Kirsty_Hulse I am so sad there isn’t video of you dealing with this 😬
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@CJSlattery
Collin Slattery
5 years
@AOC I’m a huge fan, and I love what you’re doing, but quoting Peron (even though they’re good quotes!) is not a great look. The Perons really wrecked Argentina and the country is still a mess today because of it.
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@CJSlattery
Collin Slattery
1 year
@moorehn Yep. The answer here is clearly take a helicopter.
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@CJSlattery
Collin Slattery
9 months
@mateosfo Sounds like another good reason to live in urban environments and take mass transit.
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@CJSlattery
Collin Slattery
1 year
@inductionheads @opinonhaver 8 million people live their whole lives here. You contribute next to nothing to the overall economy.
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@CJSlattery
Collin Slattery
4 years
@chriscantino I downloaded it back in February and have never used it. I cannot fathom having time for something that isn’t on demand and asynchronous
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@CJSlattery
Collin Slattery
8 months
@Eric_Erins Awful lot of people in the comments who never had to deal with a cabinet with only one working hinge and it shows.
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@CJSlattery
Collin Slattery
1 month
@chadson_ The medieval castle with the dude pooping down the side. Every time
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@CJSlattery
Collin Slattery
2 years
@0xgaut If they grab their mouse when they’re inside excel 100% going to jail.
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@CJSlattery
Collin Slattery
5 years
@capelau_ @AOC The Argentine economy has been a global disaster for 70 years. Peronism is the cause of that. But go vote for Kirchner again and see what happens to the Argentine economy.
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@CJSlattery
Collin Slattery
3 years
@ActuallyMaxton @careyxcarter @zedonarrival Could of told you everything you needed to know when they put “esquire” in their Twitter handle 😂
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@CJSlattery
Collin Slattery
8 years
If corporations were actually people, what @united did to Dr. Dao would be felony assault and they'd be going to prison. #NotPeople
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@CJSlattery
Collin Slattery
2 months
@sasponella NYU the ultimate rich kid school. 😂
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@CJSlattery
Collin Slattery
1 year
@fuckyouiquit The respiratory therapy was probably like 2 tanks of oxygen or something too
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@CJSlattery
Collin Slattery
1 year
@Ian_Gay_briel Only time scooping a bagel is acceptable is if you’re having a big ass sandwich on it to help with sliding. And even then… just enjoy the ride
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@CJSlattery
Collin Slattery
4 years
@nycsouthpaw Who doesn't hang posters of buff shirtless men above their bed for unrelated political positions?
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@CJSlattery
Collin Slattery
1 year
@moorehn I'm not! You wouldn't catch me on a ferry.
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@CJSlattery
Collin Slattery
7 years
@TVietor08 It's like "gypped." A word that is common and most people have no idea is racist but is.
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@CJSlattery
Collin Slattery
2 months
@north0fnorth You get 75% of NYC for 40% of the price. Chicago is insane value.
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@CJSlattery
Collin Slattery
4 months
@hydromerchant @JoelRenkema @HeatherTDay @taylorsschumann We have a 8ft one of these. Perfect for all tasks.
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@CJSlattery
Collin Slattery
2 months
@jacobinfante24 Eberflus was a problem and they wanted to pretend that getting rid of Getsy was going to be enough.
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@CJSlattery
Collin Slattery
1 year
@frantzfries Boy do I have some bad news about ads
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@CJSlattery
Collin Slattery
3 years
@twentysides @kathbarbadoro But your beer is gonna be $7-$8 basically no matter what unless it’s a total dive and then it’ll be $6. You want to drink cheap you go to a Thai/Chinese restaurant and pound Tsing Tao or Singha for $4 each.
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@CJSlattery
Collin Slattery
4 months
@anothercohen Those food costs seem comically low TBH
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@CJSlattery
Collin Slattery
7 months
@andruyeung Coffee legit is $8. My local coffee shop for a large cold brew it's $8. And I'm in a whatever area of Brooklyn. It's not lifestyle creep, it's just the cost of living in NYC. Sure, you can eat PBJ every day for lunch, never get a coffee, take the subway 100% of the time, and
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@CJSlattery
Collin Slattery
1 year
Real talk. Entrepreneurship is hard. Insanely hard. In 2018, I had $48.55 combined in my bank accounts. I'd just been stiffed from my largest client, and most of my other clients were 30+ days late on their invoices. I was living off of CCs and missing payments. This is the
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@CJSlattery
Collin Slattery
1 year
@GovMurphy It's our state, and we can do what we want. Don't like it? Don't come. Or take the train like you should be anyway.
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@CJSlattery
Collin Slattery
4 years
@jonfavs And Joe is looking GREAT on his. Sounds really on his game.
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@CJSlattery
Collin Slattery
2 years
@NYCBikeLanes Guarantee it's a cop in that car.
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@CJSlattery
Collin Slattery
1 year
Shoutout to the small advertisers. The agencies and freelancers working with the brands spending less than $30k a month. Less than $10k a month. You're doing it all on hard mode. It is so much harder to make things work at $10k a month than it is at $100k a month. $100k a month
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@CJSlattery
Collin Slattery
8 months
Biggest mistake as a business owner this year: bringing clients into slack. Time on comms with clients has increased 4x on average with no actual benefit. Just more talking and less time on accounts.
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@CJSlattery
Collin Slattery
1 year
@shagbark_hick Pretty self evident based on the fact that only 700k people live there. If people wanted to live there, more people would live there
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@CJSlattery
Collin Slattery
4 years
@jg_major Trump got 44 republicans to vote yes, not Nancy.
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@CJSlattery
Collin Slattery
7 years
@CecileRichards @JoAnneSimonBK52 The accused deserve due process at least as much.
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@CJSlattery
Collin Slattery
1 year
@lilbabygandhi Every time I’m in Europe I’m sitting there saying the serenity prayer as I wait 30 minutes for them to come by and take my order, 30 minutes to ask me if I want another drink and 30 minutes to bring the check.
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@CJSlattery
Collin Slattery
5 months
I hate the amount of competence that GA4 robbed from me. It's not even that I think it's a terrible platform, it's that it took thousands of hours of expertise and knowledge where I could do literally anything I wanted and replaced it with me having to Google answers for 90% of
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@CJSlattery
Collin Slattery
1 year
I don't want to hop on a call to discuss pricing. Just tell me your fucking prices.
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@CJSlattery
Collin Slattery
1 year
@allafarce @datamattsson 10:30 dinner the best dinner. Coffee shops opening at 9 is ideal.
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@CJSlattery
Collin Slattery
1 year
Andrew Tate is a virulent misogynist. He’s an objectively heinous person. We can learn about marketing tactics without featuring someone like him. And the fact that it’s almost all men in the comments speaks volumes about why lots of women don’t feel welcome in DTC.
@HireFireTeam
Jess @ FireTeam 🔥 An agency on fire...
1 year
Want to know the affiliate strategy of indicted rapist and sex-trafficker Andrew Tate? Well you're in luck because @mrsharma and @workweekinc have delivered it to my inbox. Seriously, why are marketers so obsessed with this misogynist? It's gross. Immediate unsub.
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@CJSlattery
Collin Slattery
1 year
@AdamHoge “I need to be fired too” Glad he’s clarifying that for us
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@CJSlattery
Collin Slattery
1 year
If you need ads that require no f# @king assets, this is the series for you. We start off with a staple: Us Vs. Them All you need is a photo of your product, a competitor that people recognize that you can allude to or outright call out if you want to be super aggro, and
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@CJSlattery
Collin Slattery
2 years
I've now created a calendly link for all those people trying to sell me on their thing. It's $300 to book the meeting.
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@CJSlattery
Collin Slattery
8 years
@LouiseMensch That's insane. There's no way someone on a diplomatic passport would get that unless specifically targeted.
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@CJSlattery
Collin Slattery
1 year
@ChadNotChud Vape flower. Best of all worlds
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@CJSlattery
Collin Slattery
5 years
@geor_cd @capelau_ @AOC I’m not a big fan of Macri, but he’s better than going hard left again. There’s decades of mess to clean up. Kirchner is not the answer
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@CJSlattery
Collin Slattery
6 years
@mattyglesias While there is a lot of bad faith, I think there's plenty of legitimate objection to her statements, which are definitely racist. I am VERY liberal, and I canceled my NYTimes subscription in protest over this. Racism is never okay.
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@CJSlattery
Collin Slattery
6 years
@danpfeiffer It is truly truly astonishing how depraved one party is. Everything they've done since Trump took office needs to be wiped out. All the courts need to be expanded to fix this. All the laws need to be undone. All the regulations put back into place. Everything.
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@CJSlattery
Collin Slattery
3 years
Let's talk landing pages for DTC! Hope you'll all settle in for a little 🧵 This is inspired by a chat I had with @ashvinmelwani the other day. If you're not using dedicated landing pages you're leaving money on the table. Here's an almost 9% conversion rate in beauty.
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@CJSlattery
Collin Slattery
3 months
I am going to be publishing some absolute bombshell data on Google Ads here soon. We've analyzed tens of millions of Google Ads spend, and we have hard data on performance that'll make your jaw hit the floor. I am absolutely astounded.
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@CJSlattery
Collin Slattery
3 years
Who's ready for a little Google Ads thread? This is for my DTC fam, and if you're looking to maximize your return on the easiest low-hanging fruit. Brand Search. Yes, you're probably doing it. You're also probably doing it wrong. Get conversions for the cost of clicks.
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@CJSlattery
Collin Slattery
6 years
@c46137 @cvangeezy @Juleidys @keithboykin And the companies like mine that have contractors as their clients.
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@CJSlattery
Collin Slattery
2 months
@kpottermn Not going to inconvenience myself with going to the DMV until this shit is actually live
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@CJSlattery
Collin Slattery
7 years
@paulkrugman The CHIP funding is nothing. The degree of hostage taking by Republicans cannot be continually rewarded. And it is. EVERY time.
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@CJSlattery
Collin Slattery
4 years
@NBCNews @Chronotope @kwelkernbc HQ photographs going to be very helpful in convicting all of these folks to very long federal prison sentences.
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@CJSlattery
Collin Slattery
3 years
@FrimetG @MenachemAni Antisemitism is the only bigotry that's embraced on both the left and the right.
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@CJSlattery
Collin Slattery
19 days
@BrickVersetti @aaronAcarr Sounds like you literally don’t know anyone. I don’t know a single person who hasn’t dined in one at least dozens of times, but then I also have friends and live in NYC so…
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@CJSlattery
Collin Slattery
2 years
Every time I log into GA4 I am enraged. I hate nothing more than wasting time, and Google flushed thousands of hours of my time down the toilet with their clunky piece of shit.
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@CJSlattery
Collin Slattery
5 years
@yuhline @aaldef @YADArmy1 What a win! No more housing, no neighborhood improvements! Just parking lots for cars and now additional housing. What a win!
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@CJSlattery
Collin Slattery
7 years
@erichmcelroy @RoguePOTUSStaff When this all goes to shit, he's going to find himself in prison too.
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@CJSlattery
Collin Slattery
7 years
@funkster1025 @paulkrugman And it has broad support and should not be allowed to be used as a hostage. Republicans take hostages and Democrats completely cave EVERY time. Every. Single. Time.
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@CJSlattery
Collin Slattery
11 months
@AdamHoge Just Bears things
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@CJSlattery
Collin Slattery
7 years
@joemcginnissjr @jonathanalter @tombrokaw @JoyAnnReid There is no doubt. She is lying. Which is unfortunate because I like her. She could have just owned up to the rest of the posts instead of lying about it.
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@CJSlattery
Collin Slattery
1 year
@BearsNationCHI Doesn't even turn his head. They call than every time
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@CJSlattery
Collin Slattery
4 years
Why does CPM matter when advertising? Because it's part of a larger ROAS equation. We can expand ROAS to this Formula: ((1,000(Ad Spend/CPM)*oCTR)* Conversion Rate * AOV)/ad spend=ROAS I hope you all with join me for this math thread #ppcchat
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@CJSlattery
Collin Slattery
2 years
Uhhh, shopify down for anyone else right now?
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@CJSlattery
Collin Slattery
4 years
Update on the account FB account that a big agency took over and all they did was change the campaign names. They haven't verified the domain or setup and web events.
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@CJSlattery
Collin Slattery
5 months
@the_transit_guy It took me an hour and 45 minutes in the middle of the afternoon last week to go from the NYC side of the Holland Tunnel to my apartment in Prospect Heights. (I met a client in NJ and had to take a car) Wish I could have paid $15 to cut that time in half.
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@CJSlattery
Collin Slattery
1 year
Show me an evergreen Facebook ad that has run successfully at scale for months or years, and I'll show you a CS team that addresses comments on ads. Too many brands are ignoring comments on ads and blaming declining performance on creative fatigue or poor media buying.
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@CJSlattery
Collin Slattery
7 months
@realEstateTrent Biden speaking at radio city tonight I think. It's why I didn't go to the office and we moved our monthly boys night dinner to the village. GL!
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@CJSlattery
Collin Slattery
5 years
@kanhaic @dhh @jasonfried Was doing the same. I fully bought into the GaryV hustle-porn lifestyle and took 0 vacation in my 20s. Felt awful if I wasn't working at least 3k hours a year. Turned 30 this year and decided I wanted to live while alive. Took 6 weeks off. No regrets. Nothing fell apart.
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@CJSlattery
Collin Slattery
1 year
Finding the Post ID to dupe ads in Meta keeps getting harder. A hack: 1. Preview the facebook post with comments 2. View the page source (ctrl + U) 3. Ctrl + F and search for "subscription_target_id" 4. The number to the right of subscription_target_id is your post ID!
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@CJSlattery
Collin Slattery
1 year
@bradford_hardin Honestly, don’t even see that many 2 year stints these days. Most people I look at are like: 1 year 6 months 15 months 8 months 1 year 1 year
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@CJSlattery
Collin Slattery
5 years
@TomForUtah @mattyglesias How dare candidates who aren’t going to win drop out and throw their support behind the candidate they align with better ideologically!
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@CJSlattery
Collin Slattery
3 months
@ashleyrcarman Is that staffer okay? The one who had to work the weekend once?
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@CJSlattery
Collin Slattery
27 days
The number of people who say they’re making six figures in their profile who are applying for my entry level PPC position would blow your mind.
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@CJSlattery
Collin Slattery
5 months
Life has a way of working out if you give it a chance. 15 years ago I attempted suicide. I was living in a $425/mo room without direct access to a bathroom. I was 150 pounds because eating was a luxury. My second bout of homelessness started after I left the hospital. There were
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@CJSlattery
Collin Slattery
6 years
@SethAbramson I for one am shocked that the first person to jump on the trump train is a criminal.
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@CJSlattery
Collin Slattery
8 days
@AlecStapp This never gets old.
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@CJSlattery
Collin Slattery
5 years
@Shpigford Truthfully, instead of ignoring them just send a "thanks, no thanks" It takes almost no more time and it stops the emails. Cold outreach is just part of business.
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@CJSlattery
Collin Slattery
1 year
I agreed to work with a client within slack. It was a truly terrible mistake. Never again
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@CJSlattery
Collin Slattery
1 month
@biglawgothgf Reality at big law is working from the moment you get up until the moment you go to sleep 😂
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@CJSlattery
Collin Slattery
4 months
@ambernoelle Those are not the brands in a billionaires pantry, lmao.
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@CJSlattery
Collin Slattery
1 year
@Noahpinion So much of the non-profit left is just one gigantic grift. Skimming money and obfuscating what are actually easy solutions. The “affordable housing” non-profit left is a giant industry that exists to make the problem sound a lot harder than “let’s make it easier to build houses”
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@CJSlattery
Collin Slattery
3 years
I ran an experiment for a client, and it failed spectacularly. His response? "Awesome man! It’s awesome that you were testing aggressively enough that you “failed” spectacularly, that’s great." Fucking love this client. What an absolute hero.
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@CJSlattery
Collin Slattery
2 years
When your biggest client who you grew from literal zero dumps you for a bigger agency so that everything can be under one roof. Feels real bad.
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@CJSlattery
Collin Slattery
4 years
Don't doubt your capabilities. I'm auditing an account managed by a big agency that's doing $250k/mo. I am not impressed.
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@CJSlattery
Collin Slattery
6 years
@mkraju When substantive action is too difficult, do something symbolic instead!
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@CJSlattery
Collin Slattery
5 months
@ArmandDoma That shit was an A's on your report card type of reward, lol.
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@CJSlattery
Collin Slattery
2 years
@causamdicere @CollieYimby @EWErickson A blister from a 0.75 mile walk. Dude needs to break in those heels before he wears them out.
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@CJSlattery
Collin Slattery
2 years
I am looking to commission an artist that does custom, hand-painted cards. I need 5 total. My 5 year anniversary is coming up, and I want a card with a memory from each year together. Send me a DM
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@CJSlattery
Collin Slattery
1 year
Who fucking cares? All of modern technological convenience that’s exists largely for free is because they collect your data, which is of almost no value to you. You couldn’t even “just pay for it” because the data is what makes stuff nice and personalized for you.
@ianzelbo
Ian Zelbo
1 year
Unsurprisingly, Meta’s Twitter competitor collects all of your data 🙃
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@CJSlattery
Collin Slattery
2 years
@levelsio I like to consider myself reasonably technically savvy and I have no fucking clue what Matrix is
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@CJSlattery
Collin Slattery
3 years
Google: "Trust us! Our ML is great. No need to see search queries" Also google: "These are good matches for a brand that has "b" in the brand name"
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@CJSlattery
Collin Slattery
2 years
Performance Max? More like Performance Lax amirite?
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@CJSlattery
Collin Slattery
2 years
Clickfraud software is a scam. If you're doing PPC, clickfraud software will do essentially nothing for you. I've tested it with tons of spend. There's absolutely no difference in performance between using it and not using it. Don't waste your money.
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