Bryan Collins
@BryanJCollins
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I talk about copywriting, content strategy and writing online 👋
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Joined June 2008
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Pinned Tweet
Don't overcomplicate your content strategy.
Before...
I published 100+ articles per month to earn $10K.
Now?
I write one email a day.
I make one offer a day.
And my content attracts high-paying clients.
DM "CONTENT" if you need help with your strategy.
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Give what you can to the UN Refugee agency to support the crisis in Ukraine 🇺🇦
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David Mamet’s Two Rules for Finding Success as an Artist
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A lot of new content creators struggle to earn a living from their creative work.
Over the next 30 days, I'll share stories, tips and advice that will help you earn a better living, as part of
#ship30for30
Follow along here! 💸😉
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I spent the past few weeks hiring freelance writers for a niche website project. Freelancing is a tough gig. I get it. I was a freelancer for years.
But if you're looking for a gig writing for a niche site or a content publisher, here are a few tips
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We are problem solvers. Nothing more. Nothing less!
#entrepreneur
#smallbusiness
by chrisducker
http://t.co/rmnzwdP44Y
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A good YouTube title uses two out of three of the following copywriting emotions:
•Curiosity
• Fear
• Desire
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How do you write a good
#tweet
? Here's what
@Beathhigh
said:
http://t.co/m8W8d18Jrt.
Could you retweet? Thanks.
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I started writing online... on Tumblr.
Then I moved to WordPress.
Then Medium.
Then self-publishing books on Amazon.
These days?
Writers can pick from platforms like LinkedIn, Medium, and X.
But where to start?
Go where your ideal readers spend their time.
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There are about 6000 3- letter ENS domains left. It’s a 17256 NFT collection. Some context:
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A recipe for getting sh!t done?
90 minutes of deep work
30-minute breaks.
2-3 times a day.
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Writing online isn't always easy.
Use this framework:
1 idea.
For 1 piece of content.
Consider it a creative constraint.
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A guy told me I run too much.
I believed him.
I was running 50km a week.
Then I realized creative work doesn't always happen at the desk.
And now I run more than ever.
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"If you’re always trying to be normal, you will never know how amazing you can be" - Maya Angelou
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Want to write a book?
Don't wait for the perfect moment or a long free weekend to start writing.
Here's a better approach:
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“Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.” - Mark Twain
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“Don’t think. Thinking is the enemy of creativity. It’s self-conscious, and anything self-conscious is lousy. You can’t try to do things. You simply must do things.” - Ray Bradbury
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Every writer should edit using the Flesch Readability Score.
Scores range from 0 to 100.
The higher the scores, the easier your work is to read.
Aim for a score above 70.
Your readers will thank you.
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Secondary writing skills to learn:
* Copywriting
* Design (principles not Photoshop)
* Outsourcing
* Spreadsheets
* Facing criticism
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For years, I got a kick out reading motivational quotes. It’s easy to get all fired up from the safety of a warm living room, but training for the Dublin City Marathon taught me more about motivation than any pep talk or video.
#motivation
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300 words a day = 2100 a week = 8000+ a month = a first draft of a book in four to six months
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A writer asked me the other day
How I can start writing online?
Here's what I told him:
Pick your ideal reader.
Find the ONE network they use most
Write 300 words a day.
Press publish early and often.
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Worried about AI replacing you?
Then write what AI can't...
Authentic, personal stories.
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"All children are artists. The problem is how to remain an artist once we grow up." - Pablo Picasso
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The best "writing software" is a simple notebook.
The best "inspiration" is daily life observations.
The best "productivity method" is setting small, daily writing goals.
Don’t overcomplicate it.
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“One day you will wake up and there won't be any more time to do the things you've always wanted. Do it now.” - Paulo Coelho
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“I kept always two books in my pocket: one to read, one to write in.” - Robert Louis Stevenson
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Improve your writing by using the active voice.
Instead of saying, "A new version of our product was released last night," use the active voice: "We released a new version of our product."
This change will make your writing stronger and leave a better impression on readers.
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Online writers can run a simple business with plenty of profit and free time.
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Win a free copy of
@ScrivenerApp
plus expert training. Find out more
http://t.co/Ca4LwIdeoy
http://t.co/7DNLfEizDG
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“Inspiration exists, but it has to find you working.” - Pablo Picasso
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The best “productivity hack”?
Early morning deep work.
The best “caffeine”?
A workout.
The best “energy booster”?
Meditation.
Don’t overcomplicate it.
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Ever worried you're not good enough to write online?
I only got over this fear by doing 2 THINGS ever day
Writing and pressing publish.
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Not getting stuff done?
Pick 1-3 projects for 90 days.
Pick 1-3 priorities for the week.
Pick 1-3 most important tasks per day.
Feed tasks into priorities and priorities into your projects.
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Writing your first book and then sending the final version to your editor, and later it is available (and SELLING!) on Amazon. What if you’re still struggling to finish your first book?
#writingabook
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“You must stay drunk on writing so reality cannot destroy you.” - Ray Bradbury
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"I very rarely think in words at all. A thought comes, and I may try to express in words afterwards." - Albert Einstein
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5 easy ways to monetize writing online
1. Display ads
2. Affiliate offers
3. Selling courses
4. Offering coaching
5. Ghostwriting
What have you tried?
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Try eliminating the word "that" from your writing to make it more concise and impactful.
For example, instead of saying "Writing headlines is the one skill THAT I find hard," simply state, "Writing headlines is hard."
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Writing on X isn't always easy.
Consider a problem you faced.
How did you solve them?
Frame that answer in a tweet.
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• How much will it cost to self-publish a book?
• What services will I need to pay for when publishing my first book?
• Should I commission a designer to create a professional book cover?
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I've made a lot of mistakes trying to get paid to write. One of them was depending on a prestigious writing gig with a newspaper.
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"I'm worried what people will think if I write online"
Great.
That means you:
1. Have something to say
2. Are thinking about your reader
3. Know writing online is the best way to share your story
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“A reader lives a thousand lives before he dies. The man who never reads lives only one.” - George R.R. Martin
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Stop using "often" in your writing.
This word is usually unnecessary and can be eliminated during editing.
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I've made multiple 6-figures from affiliate marketing.
AMA
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Avoid these 5 mistakes when writing online
* Overlooking the hook
* Editing, writing and publishing at the same time
* Writing lengthy paragraphs
* Using jargon
* Forgetting about a call-to-action
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Tina Fey’s writing advice is golden
She says don’t be too precious or attached to anything you write. Let it be malleable.
Any writer can follow her advice.
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Copywriting isn't always easy.
Use this framework:
Pick a customer problem
Write about why it matters.
Present the solution
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Want to keep people reading?
Use these 5 short sentences between paragraphs:
1. But there’s more
2. So read on.
4. But I don’t stop there.
3. Let me explain.
5. Now, here comes the good part...
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“You can’t use up creativity. The more you use, the more you have.” - Maya Angelo
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The best productivity hack for solopreneurs?
Setting clear daily goals.
The best AI?
Your intuition.
The best content generator?
Personal stories.
Keep it simple.
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You can write anything when your fit and rested.
You can write nothing when you're tired and sick.
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The best "content marketing strategy" is authenticity.
The best "SEO tool" is engaging storytelling.
The best "growth hack" is consistency.
Don’t overcomplicate it.
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"Either write something worth reading or do something worth writing." - Benjamin Franklin
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9. Don't write for free! No writer should. All this hype about name recognition and exposure won't pay the bills. If the publisher suggests this, move on. You'll easily land another gig on Upwork.
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What's worse than failure?
Not starting!
Not starting a business blog.
Not writing on social.
Not growing your email list.
What are you waiting for?
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An Interview with Fabio Carneiro and Bradley Gula from MailChimp’s Own Email Team
http://t.co/heaqQaPMSN
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If you've not tried free writing before, it is one of the most effective writing techniques I’ve come across. And the great thing is, you don’t need to learn any special skills either.
#freewriting
#writing
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"If there's a book that you want to read, but it hasn't been written yet, then you must write it." - Toni Morrison
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My answer to How do I come up with tons of new creative ideas?
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3 easy ways to monetize writing online
1. Display ads
2. Affiliate offers
3. Courses
I've tried all 3. Which do you want to learn more about?
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Ask any author which part of his job he would like to avoid, and you’ll hear the same answer: editing. The writing itself is a torturous process since writers are struggling with a storm of confusing emotions and thoughts.
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Worried about plagiarism?
No one can copy the relationship between you and your audience.
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"Writing is a very focused form of meditation. Just as good as sitting in a lotus position." - Alan Moore
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“Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly.” - Franz Kafka
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I quit writing SEO content.
I spent years doing it.
I published 100s SEO-optimized articles on my website.
I got millions of pageviews.
Then Google changed the rules.
Smaller publishers got creamed.
Now, I'm email list first.
It's a channel I can control.
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"Everything in writing begins with language. Language begins with listening." - Jeanette Winterson
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Competing blockchains have raced to make up for the Ethereum network’s shortcomings. As a result, there are now at least half a dozen viable alternatives that offer faster and cheaper NFT trading opportunities. But are they better than Ethereum, or are they just cheap knock-offs?
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7. When submitting it, suggest one or two follow-up topics that the publisher can research keyword volume for. This will save them a lot of time.. and make them more inclined to recommission you.
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"There is no friend as loyal as a book."
— Ernest Hemingway
#WriteGoal
#MondayMotivation
http://t.co/2uwzklFXOr
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Everybody is talking about their big annual goals for 2024.
But nobody talks about setting goals for a single season.
Planning the entire year is a big mistake.
Here’s why:
12 months is long enough to over-plan, lose motivation and procrastinate.
That’s what happened to me.
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Turn Your Writing Into a Course That You Love Launching With Laura Phillips
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Would you like to read more often? 🤓🤓
It's becoming harder to find time to get through the hundreds of good books published every year, let alone the classics.
Thanks to smartphones, social media, and Netflix readers have more distractions than ever. Try these tips 👇
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Worried about engagement?
Don't create for the algo.
Create for your ideal reader.
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Want to spice up your copy?
Change:
Want -> Need
Tip -> Secret
Make -> A More Specific Verb
Not Real > Fake
Good -> Best
Bad -> Worst
Hard -> Impossible
Easy -> Fool-Proof
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