Brandon Kumar
@Brandon_M_Kumar
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co-founder @layer3xyz , prev investor at accolade partners
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Joined January 2016
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Crypto VC Funding 📈
2017: $1.3 billion
2018: $3.7 billion
2019: $2.7 billion
2020: $2.7 billion
2021: $17 billion
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1/ Crypto adoption is slower than you think
Most web3 projects struggle to get more than 2,000 daily active users
Yet few teams have taken a thoughtful approach to user growth and retention
Let's look at the numbers 👇
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1/ Excited to share that Layer3 has raised $21M.
A $15M round led by
@paraficapital
and
@greenfield_cap
, and a previously unannounced strategic round of $3.7M in 2022 and $2.5M round in 2021.
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Of the 695,000 eligible wallets, nearly 126,000 are Layer3 users who can claim over 1 billion ZK Tokens.
Introducing the ZK Token
Checker →
Announcement →
Docs →
It’s time to put the ZK token into the hands of the community. It’s your turn to govern ZKsync’s future.
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Exciting few weeks at Layer3
· Shipped Daily Offers
· Shipped Loot Boxes
· Shipped Races
· Shipped Free Daily Gas Airdrops
· Shipped Infinity CUBEs
· Shipped Coinbase Smart Wallet integration
· Localized Layer3 across 14 languages
· Broke 14 million CUBEs minted
· Top 10
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Today, we announced our partnership with Robinhood Wallet and Arbitrum to drive growth for RH's self-custody portal. Layer3 quests will now be available in Robinhood Wallet, allowing users to explore onchain activations across the Arbitrum network.
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Now 14 million CUBEs minted.
Over 5 million CUBEs minted across 14 chains.
Collect your credentials and claim rewards on the new . 🟨 🚀
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Strong Q1 for Layer3
New user growth
↳ 100k+ new (350k total)
Quality customer growth
↳ 62 inbound requests, including
@brave
@gnosischain
@phantom
@squidrouter
& more
Ecosystem expansion
↳
@zksync
@cosmos
@BuildOnBase
Team offsite
↳ Joshua Tree
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Layer3 receives inbound requests from 5-7 protocols per day interested in onboarding to our distribution infrastructure. We need help servicing this demand.
We have an open BD role with the following criteria:
- Based on the East Coast US
- Enjoys high call volume
- Charismatic
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October was our best month since launching
@layer3xyz
· Strong MAU growth (160% MoM)
· Strong enterprise demand (80+ requests)
· 1.7M monthly on-chain actions
· New features
· Ambassador program
· Barca Offsite
Extremely proud of the team, more detail below
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Layer3 turns two next month.
I've never been more excited about our trajectory. The team's work ethic and execution are unmatched. Product velocity is at an all time high.
Join our campaign to celebrate the milestone!
We've shipped some exciting features recently...
But we didn't forget about our 2-year anniversary! 🥂
And we want to celebrate with YOU.
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We're hiring at Layer3.
- Senior front-end engineer
- Senior protocol engineer
- Business development
- Data analyst
We're growing 100% MoM, profitable, backed by tier 1 VCs, pay above market, and run a lean, no bullshit culture.
DM with Github, Dune, CV or LinkedIn.
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Layer3 is less than three years old:
- Over 1 million unique users
- Growing ~100% MoM
- Deployed on 25 chains
- Driven 44 million+ actions
- Profitable
April shaping up to be our biggest month yet.
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Powered by Layer3.
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Layer3 is coming to
@BuildOnBase
in full force.
Mainnet Quests dropping soon.
Since our testnet launch, we’ve connected with incredible builders and watched their projects thrive on Base.
Now it’s time to take the next step: Base mainnet is now open for builders.
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Over the past few weeks,
@layer3xyz
processed over $350,000 in web3 scholarships enabling almost 400 students to attend ETH Denver and Miami Hack Week. Absolutely electric.
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$100M.
Over $100 million has traversed our native Trade & Bridge infrastructure.
Trade any token, Bridge to any chain. Seamlessly on Layer3.
(Powered by
@BungeeExchange
+
@lifiprotocol
).
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We're excited to launch the first real-time, large-scale coordination mechanism on Layer3.
Introducing Races 🏁
1. Participants perform a specific onchain action.
2. Rewards increase based on the order of participation.
3. Incentives are distributed after reaching a community
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Layer3 is the ultimate destination for on-chain learning. Particularly when it comes to new L2s or cross-chain infrastructure.
New L2s
↳
@BuildOnBase
↳
@zksync
↳
@Scroll_ZKP
Cross-Chain
↳
@axelarcore
↳
@LayerZero_Labs
🧵 Here are a few of my favorites.
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Linea Park, powered by Layer3:
→ 1.5 million users
→ 44 million transactions driven
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May was our strongest month since starting Layer3:
- Grew monthly active users to an all-time high
- Grew top-line by 65%
- Doubled ACV
- Hit breakeven
- Broke 15M cumulative onchain actions
- Live on 14 networks
Dialed in.
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Listening to Multicoin's 2021 summit. One subtle but important point by
@KyleSamani
...
There hasn't been a viable market structure where the global population (8 billion ppl) could buy/sell an asset. Most US/European equities are limited to a few hundred million people.
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Protocols distributed over $500k of value through Layer3 in April.
Current pipeline of $750k in May.
Layer3 infrastructure is the best channel for efficient token distribution to real high-quality users.
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Layer3 by the numbers:
• 100M+ Quest & Streak completions
• 90M+ onchain actions
• Nearly 2M incentive deployments
• 1.5M+ omnichain credential holders
• 120 countries, 25 chains, 4.3M wallets
To the next billion!
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We just demoed a new multiplayer feature for
@layer3xyz
that's going to break CT. Releasing soon.
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We're excited to unveil our latest feature: Milestones.
Milestones provide a dynamic, programmatic way to deploy your treasury efficiently, ensuring positive outcomes for your protocol and reducing wasted spend.
For consumers, Milestones address the flaws in airdrops, creating
Airdrops reward the past. What if they could shape the future?
Introducing Milestones –– programmable, future-facing KPIs that dynamically unlock tokens with progressive usage. It's the evolution of airdrops that aligns users and protocols.
Learn how 👇
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NFT rewards are powerful. Over the past month, ~600 developers have onboarded to the Solana ecosystem by completing
@SuperteamDAO
bounties on
@layer3xyz
.
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Impact of Layer3 on Base over the last 30 days:
→ Engaged 119k users
→ Driven 1.1M transactions
Here are the top entities on
@base
in the last 30 days
Unsurprisingly,
@Uniswap
takes the top spot as DEX volumes and TVL grow on the network
Some notable mentions include
@layer3xyz
onboarding users to the network and the onchain game
@frenpetonbase
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Crypto UX would be 10x better if every team spent one day using their own product. Shoutout to
@brian_armstrong
for the inspo.
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The biggest mistake most DAOs make is completely disregarding traditional (centralized) corporate governance.
The best DAOs understand what to replicate and what to disregard.
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FWIW the top Layer 3 user has used the product every day for the past 379 days.
The top 500 users have come back 185 consecutive days.
The top 1,000 users have come back 119 consecutive days.
Daily active users (DAUs) are an important metric for consumer product engagement.
What crypto products are being built that I want to use day in and day out?
Right now,
@farcaster_xyz
and products on
@LensProtocol
seem like the best candidates. What else??
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Excited to announce our newest partnership with Zapper ⚡️
1/ While self-custody is standard, it’s often difficult to track your assets across separate wallets and protocols
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Layer3 impact on Polygon
→ 538,000 users
→ 4.2 million transactions driven
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Layer3 impact on Arbitrum
→ 412,000 users
→ 5.1 million transactions driven
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We collaborated with
@spindl_xyz
to measure the impact of Layer3 on
@optimismFND
, highlights:
· 5.9 million transactions driven on Optimism
· 284,500 users completed quests on Optimism
· 358,000 transactions driven on Base
· 65,000 users completed quests on Base
· $1.3 million
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I'll be in Brussels for EthCC, hosting an event alongside Near, Greenfield, and Pantera.
· July 10th
· 4:00-7:00pm
DM for invite.
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Layer3 team offsite next week. What new features should we hack on together?
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2023 was our strongest year since starting Layer3.
We shipped dozens of great features, including our new Quest Experience, Quest API, Quest Embeds, Layer3 Streaks, Layer3 Bridge, 12 Network Integrations, and much more.
We powered growth for hundreds of incredible teams,
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Incredible month for
@layer3xyz
• Monthly active users reached an all-time high, increasing 75% MoM
• Revenue expansion across new customer segments: wallets & API
• Network expansion: launched quests for
@zksync
,
@gnosischain
,
@LineaBuild
,
@0xPolygon
zkEVM, and
@cosmos
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Did you know?
You can compare different Layer 2s in a specific Category/Sub Category in our Category Comparison tool!
Let's look at NFT Activity,
@base
seems to lead as a general-purpose Layer 2. But do we know what app is the most popular NFT Attraction?
It's
@layer3xyz
! 🧵
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Layer3 team offsite next week. What new features should we hack on together?
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In the past 8 weeks, we've added support for
@BuildOnBase
,
@zksync
,
@gnosischain
,
@LineaBuild
,
@0xPolygon
zkEVM, and now
@cosmos
.
Begin exploring their growing ecosystem today!
⚛ INTERNET OF BLOCKCHAINS⚛
Want to explore the
@cosmos
ecosystem? We got you!
Learn how to set up a
@keplrwallet
, fund it with ATOM, and navigate Cosmos 💫
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Still powering through applications but we've now funded $40k+ scholarships to 20+ students to attend NFT NYC
Many thanks to
@ricburton
and the dozens of other sponsors
@layer3xyz
travel scholarships coming to a conference near youuuuuu
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Exciting News: Today, we're announcing our partnership with
@spindl_xyz
!
The key to unlocking crypto for the world is to know your audience. We help leading crypto platforms to reach, acquire, and retain new users with powerful and interactive experiences.
Spindl illuminates
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This week
We just demoed a new multiplayer feature for
@layer3xyz
that's going to break CT. Releasing soon.
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173,500 users transacted on Arbitrum because of Layer3.
They made over 3.5 million on-chain transactions through our Quests.
Roughly 23% of all Arbitrum airdrop recipients explored Arbitrum through Layer3.
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Impressive.
Onchain Summer wasn't the only big source of Base users.
@layer3xyz
quests drove about as many new Base users, all over the dApp ecosystem, as the Onchain Summer launch site.
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10 easy ways to become more crypto-native this weekend 👇
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We have over 500k users.
Those users have taken over 15 million unique onchain actions across 14 different chains through our quests.
This is one of the largest consumer datasets in the industry.
We're hiring a data analyst to help explore it!
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Layer3 will soon be natively accessible in 8 languages.
We're making a big upgrade. To accomplish our global vision,
@layer3xyz
will soon be available natively in the following languages 🌍
简体中文
한국어
日本語
Türkçe
Bahasa Indonesia
Deutsch
Kiswahili
Français
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Exciting News: We just launched a new onchain gaming platform with
@lineabuild
.
Linea Park is an immersive onchain experience featuring 30 games built on Linea’s zk-rollup tech
As part of this release, we designed and shipped a custom experience that brings users through a
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Layer3 impact on Base
→ 392,600 users (up from 236k in April)
→ 6.9 million transactions driven (up from 2.4M in April)
Layer3 impact on Base
→ 236,000 users
→ 2.4 million transactions driven
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A key metric for
@layer3xyz
is how many unique on-chain actions our users are taking through Layer3 Quests
This represents our influence as a discovery engine throughout the ecosystem
We broke 2.6M last month
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Layer3 impact on Base
→ 236,000 users
→ 2.4 million transactions driven
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Now 4M.
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700,000 daily offers completed in <1 month
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So many incredible milestones this year:
- Over 12 million Layer3 Quests completed
- 800,000 users successfully finished Quests
- Our product drove 25 million on-chain actions.
Extremely proud of the team. Excited to see where we'll be by December!
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We're proud to partner with incredible teams like Phantom.
Over 40,000 Phantom quest completions since launch.
1/ Last week, we helped
@layer3xyz
launch
@solana
-based Quests — for the first time ever.
And now, in addition to Solana, you can explore the EVM ecosystem with Phantom on Layer3.
2 Quests today and 4 more to come. Complete all 6 and get rewarded with a special NFT.
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Web3 user acquisition is in disarray. Most teams light VC dollars on fire hosting conference events or ill-suited web2 ads
It’s time for better solutions -
@layer3xyz
enables teams to reach, convert, and retain a long-term user base.
Priced efficiently, instantly effective.
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"In the Spring 2024, Brad Chandler partnered with Layer 3 to provide students with hands-on experience with influential DeFi protocols."
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The top Layer3 user has used the product 730 consecutive days.
On average, the top 500 users have returned 248 consecutive days.
The top 1,000 users have returned 208 consecutive days.
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10 million credentials in <4 months
Over 10M CUBEs have been issued across 15 chains.
Collect omnichain credentials, claim rewards.📈🟨
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Dozens of teams are now distributing tokens to users based on their CUBE data. In under 4 months, over 10 million CUBEs have been minted across dozens of chains and hundreds of dApps. For projects, targeting is precise, driving retention and unlocking spend with high-quality
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Cool to see more ecosystems using CUBEs to identify and target the correct users for seasonal airdrops.
🤝 Happy to announce our partnership with
@layer3xyz
!
This dynamic collaboration will see Fuse adopt Layer3 CUBEs to streamline rewards claiming in our Season 1 Airdrop program and quests in Season 2.
Discover all the details in the blog post. 👇
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More than 1 million users have explored Linea Park on Layer3.
Insane engagement for one month.
Exciting News: We just launched a new onchain gaming platform with
@lineabuild
.
Linea Park is an immersive onchain experience featuring 30 games built on Linea’s zk-rollup tech
As part of this release, we designed and shipped a custom experience that brings users through a
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Bullish.
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Incredible few months
@layer3xyz
- Launched alpha
- Onboarded 22 DAOs
- Thousands of bounty submissions
- $150k of travel scholarships
- Vibrant community (designers, engineers, writers, video producers, translators, and many more)
- FT team of 6, dozens part-time
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Just spoke to a CS major that's been using
@layer3xyz
earnings to fund their on-campus crypto club.
PSA to all student groups, get in touch. You access the best web3 communities. They access the best young talent.
Win, Win.
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Is this what stepping on a land mine feels like?
Chart - The number of new rhino registered users each week 🚀🦏
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Gravity on the internet always flows to whoever owns consumer attention. Over the last 2.5 years, we've built crypto's largest and most efficient distribution engine, reaching millions of users and driving tens of millions in transactions across dozens of chains. We're excited to
The largest value creation event in the history of the web has been the monetization of attention — until now.
We're decentralizing this model to unleash an unprecedented $500B+ in value issuance to users.
Announcing the new
@layer3xyz
: distribution & ID for an omnichain future
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Layer3 impact on Arbitrum
→ 735,000 users (up from 412K last month)
→ 6.8 million transactions driven (up from 5.1M last month)
Layer3 impact on Arbitrum
→ 412,000 users
→ 5.1 million transactions driven
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We just released Layer3 v2.
New features include:
1. CUBEs
Credential to Unify Blockchain Events, CUBEs are ERC-721 tokens minted by completing Quests. By introducing CUBEs, your onchain impact is now unified into each credential. Beginning with in-platform perks and token
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It's great to see Layer3 included in Alchemy's top 30 web3 projects alongside so many incredible teams.
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↑ ↑
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Spent the weekend reviewing applications for the
@layer3xyz
contributor bootcamp. In 2 weeks, we received over 200 applications across 5 core disciplines 🔥
• Developer
• Designer
• Content (short-form, long-form, video)
• Data Specialist (dune wizards)
• Community
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Layer3 impact on
@base
past 30D:
→ 2.1M transactions driven
→ 146k users
Which applications drive usage on
@base
?
Top apps based on 30d transaction count:
@Uniswap
@layer3xyz
@frenpetonbase
@LayerZero_Labs
@friendtech
& more!
🔎 Note the MoM drop in avg tx fees 📉
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We just shipped Frame Quests. Now you can earn natively on
@farcaster_xyz
with frames by
@layer3xyz
on
@base
.
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1/ Layer3 is the leading router of on-chain activity across a dozen different ecosystems.
Our Quests have enabled 380,000 users to make 14 million+ on-chain transactions.
We fuel the growth of almost every network, let's take a closer look.
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Wild few weeks at Layer3
· Shipped our native credential (CUBEs)
· Shipped
@farcaster_xyz
frame quests
· Shipped
@paragraph_xyz
quest embeds
· Shipped Layer3 Rewards Hub
· Shipped Layer3 Referral System
· Shipped gaming platform with
@LineaBuild
· Shipped
@arbitrum
rush with
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Layer3 impact on Optimism
→ 607,000 users
→ 12.3 million transactions driven
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So many incredible communities on
@layer3xyz
these days
-
@DuneAnalytics
-
@0xPolygon
-
@zerion_io
-
@indexcoop
-
@OlympusDAO
-
@zapper_fi
-
@SuperteamDAO
-
@MODA_DAO
-
@Globalcoinrsrch
-
@evewealthhq
+ dozens more
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Join us for our happy hour in Dubai next week!
We'll be discussing growth, data, onchain incentives, and more.
· April 18th
· 5:00-7:00pm
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New feature!
◣ New feature unlocked: Daily Offers!
CUBE holders can now earn personalized airdrops for onchain activity every day.
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↑ ↑
Over 5 million CUBEs minted across 14 chains.
Collect your credentials and claim rewards on the new . 🟨 🚀
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Juxtapose that against the following numbers:
+ Global Crypto Market Cap: $2.5 Trillion
+ Global Public Equity Market Cap: $120 Trillion
We're so early.
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