Brandon
@Brandon_M_Kumar
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co-founder @layer3xyz, prev investor at accolade partners
🇺🇸
Joined January 2016
Here’s the L3 setup:. PMF: Large and growing customer base. Economic Upgrades: Buyback from ~$20M annualized revenue with additional L3 utility coming online this quarter. Strong Balance Sheet: More cash on hand than cash raised. Macro: BTC ATH and favorable regulatory regime.
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Crypto VC Funding 📈. 2017: $1.3 billion.2018: $3.7 billion .2019: $2.7 billion .2020: $2.7 billion .2021: $17 billion.
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1/ Crypto adoption is slower than you think. Most web3 projects struggle to get more than 2,000 daily active users. Yet few teams have taken a thoughtful approach to user growth and retention. Let's look at the numbers 👇.
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1/ Excited to share that Layer3 has raised $21M. A $15M round led by @paraficapital and @greenfield_cap, and a previously unannounced strategic round of $3.7M in 2022 and $2.5M round in 2021.
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Of the 695,000 eligible wallets, nearly 126,000 are Layer3 users who can claim over 1 billion ZK Tokens.
Introducing the ZK Token. Checker → Announcement → Docs → It’s time to put the ZK token into the hands of the community. It’s your turn to govern ZKsync’s future.
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Coinbase's Solana drama is a textbook hero-to-villain arc. Right after FTX imploded the entire industry praised Coinbase for a cautious approach to security / fraud. They carried the weight of regulatory blowback from a disaster they didn’t cause and went toe-to-toe with the SEC.
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Exciting few weeks at Layer3. · Shipped Daily Offers.· Shipped Loot Boxes.· Shipped Races.· Shipped Free Daily Gas Airdrops.· Shipped Infinity CUBEs.· Shipped Coinbase Smart Wallet integration.· Localized Layer3 across 14 languages.· Broke 14 million CUBEs minted.· Top 10.
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Today, we announced our partnership with Robinhood Wallet and Arbitrum to drive growth for RH's self-custody portal. Layer3 quests will now be available in Robinhood Wallet, allowing users to explore onchain activations across the Arbitrum network.
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→ 83% of OP allocated went to Layer3 users.→ 70% of total recipients are Layer3 users. if you're active onchain, you're active through L3.
🔴 Use the Superchain, and reap the benefits 🔴. Today, @Optimism unveils Airdrop #5:. Onchain together, benefit together. 10M+ OP has been allocated to 54k+ unique addresses. As of today, roughly 550M OP remains for future airdrops.
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Now 14 million CUBEs minted.
Over 5 million CUBEs minted across 14 chains. Collect your credentials and claim rewards on the new 🟨 🚀
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Base uses Layer3.Optimism uses Layer3.Arbitrum uses Layer3.Uniswap uses Layer3.Phantom uses Layer3.Zora uses Layer3.Polygon uses Layer3.Caldera uses Layer3.Aave uses Layer3.Compound uses Layer3.Sandbox uses Layer3.Metis uses Layer3.WooFi uses Layer3.LiFi uses Layer3.Zetachain.
every team will need a @layer3xyz strategy.
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Layer3 receives inbound requests from 5-7 protocols per day interested in onboarding to our distribution infrastructure. We need help servicing this demand. We have an open BD role with the following criteria:. - Based on the East Coast US.- Enjoys high call volume.- Charismatic
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Strong Q1 for Layer3. New user growth.↳ 100k+ new (350k total). Quality customer growth.↳ 62 inbound requests, including @brave @gnosischain @phantom @squidrouter & more. Ecosystem expansion.↳@zksync @cosmos @BuildOnBase. Team offsite.↳ Joshua Tree.
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** New role: Social Media Lead **. Get in touch if you are:.- Chronically online.- In the trenches everything AI x crypto.- Spend most of your day on X. Offering above-market comp, a no bullshit culture, and a huge marketable design space. 25 SOL referral fee if we hire someone.
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October was our best month since launching @layer3xyz. · Strong MAU growth (160% MoM).· Strong enterprise demand (80+ requests).· 1.7M monthly on-chain actions.· New features.· Ambassador program.· Barca Offsite. Extremely proud of the team, more detail below.
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Layer3 turns two next month. I've never been more excited about our trajectory. The team's work ethic and execution are unmatched. Product velocity is at an all time high. Join our campaign to celebrate the milestone!.
We've shipped some exciting features recently. But we didn't forget about our 2-year anniversary! 🥂. And we want to celebrate with YOU.
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We're hiring at Layer3. - Senior front-end engineer.- Senior protocol engineer.- Business development.- Data analyst. We're growing 100% MoM, profitable, backed by tier 1 VCs, pay above market, and run a lean, no bullshit culture. DM with Github, Dune, CV or LinkedIn.
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Layer3 is less than three years old:. - Over 1 million unique users.- Growing ~100% MoM.- Deployed on 25 chains.- Driven 44 million+ actions.- Profitable. April shaping up to be our biggest month yet.
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big month, locked in:. layered staking .launchpad.octob3r.solana.L3.
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Layer3 impact on Base. → 456,000 users (up from 392k in May).→ 9.4 million transactions driven (up from 6.9M in May)
Layer3 impact on Base. → 392,600 users (up from 236k in April).→ 6.9 million transactions driven (up from 2.4M in April)
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Powered by Layer3.
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July Highlights at Layer3:. · Received 500k OP from RetroPGF to redistribute to users via Layer3 activations.· Launched Season 3 with millions in continuous incentives.· Introduced Mantle campaign with millions in MNT rewards.· Announced exclusive partnership with Immutable.·.
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We were recently awarded a 35,000 OP grant through Optimism's Mission Request program to drive new user acquisition, transaction activity, and overall growth for the @Optimism ecosystem. We matched it with 25,000 OP from our balance sheet. Results:.- 94,500 total unique users.-.
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Layer3 is coming to @BuildOnBase in full force. Mainnet Quests dropping soon.
Since our testnet launch, we’ve connected with incredible builders and watched their projects thrive on Base. Now it’s time to take the next step: Base mainnet is now open for builders.
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Bullish on layered staking.
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- revenue up 25% MoM.- L3 economic upgrades.- 4.2 million credentials minted (up 43% MoM).- 345,000 SOL credentials minted.- 2.5 million launchpad txs.- next launchpad this week.- new features this month. solid pace boys.
Big quarter ahead.
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Over the past few weeks, @layer3xyz processed over $350,000 in web3 scholarships enabling almost 400 students to attend ETH Denver and Miami Hack Week. Absolutely electric.
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We're excited to unveil our latest product: Launchpad. The Layer3 Launchpad is revolutionizing token go-to-market strategies. Launchpad bridges the gap between emerging protocols and engaged consumers, creating a new standard for token distribution and ecosystem expansion.
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$100M.
Over $100 million has traversed our native Trade & Bridge infrastructure. Trade any token, Bridge to any chain. Seamlessly on Layer3. (Powered by @BungeeExchange + @lifiprotocol).
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1/ An investor asked me to present Layer3 on an upcoming LP call. Pulling data/talking points:.
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Believe in something.
33333333.3333333.333333.33333.3333.333.33.L3.33.333.3333.33333.333333.3333333.33333333.
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Great deep dive on Layer3, highlights include: . - Google for Crypto.- Aggregation Theory.- Product philosophy.- Founding backstory.- Key business metrics.- Long-term vision.
4.5 million wallets. 100 million quests. 120 million on-chain actions. Our story today dives into one of the fastest-growing consumer applications within Web3. @layer3xyz has been building crucial tooling to bridge users to applications for the past two years. As token
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Layer3 by the numbers:. - 130,000,000 activations (quests, races, etc) completed.- 114,000,000 transactions driven.- 27,000,000 credentials minted.- 1,700,000 credential holders.- $3,000,000 incentives distributed to users.- 2,800,000 bridge & swap transactions.
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We're excited to launch the first real-time, large-scale coordination mechanism on Layer3. Introducing Races 🏁. 1. Participants perform a specific onchain action. 2. Rewards increase based on the order of participation. 3. Incentives are distributed after reaching a community
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Linea Park, powered by Layer3:. → 1.5 million users.→ 44 million transactions driven
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Layer3 is the ultimate destination for on-chain learning. Particularly when it comes to new L2s or cross-chain infrastructure. New L2s.↳ @BuildOnBase.↳ @zksync.↳ @Scroll_ZKP. Cross-Chain.↳ @axelarcore.↳ @LayerZero_Labs. 🧵 Here are a few of my favorites.
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TLDR: .- Buyback.- L3 multichain liquidity.- L3 default platform currency.- 0% fees on L3 trading pairs.
Beginning in November, Layer3 becomes an economic engine. Year-to-date, it has generated $12MM in revenue and coordinated 100MM transactions. Now, everything that happens on Layer3 will flow to #L3. Here's how 🔽
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Recently onboarded to L3. Solana.↳ Ondo.↳ Jito.↳ Binance bnSOL.↳ Raydium.↳ Jupiter.↳ Magic Eden. EVM.↳ Metamask.↳ Ubisoft.↳ Sandbox.↳ Mantle.↳ Superfluid.↳ Superposition.↳ Folks.↳ The Rollup. Other.↳ Google.
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L3 Solana update: . - 72,000 users .- 556,000 credentials minted.- 10.5 million L3 staked.- $400k trading volume.- 40,000 predictions placed.- 30+ apps onboarded.
Layer3 is LIVE on @Solana. Our vision is to create the consumer fun hub powering every next transaction. We've partnered with top protocols to bring our vertically integrated app & a distribution layer to Solana apps––powered by the #L3 token 👇
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Updates: .- L3 is now live on Base, users can bridge from Mainnet to Base via PortalBridge using Wormhole NTT.- CUBE minting with L3 is now live on Solana and Base, users earn a 25% XP bonus for minting with L3.
Six updates rolling out, starting in early November:. 1. ETH revenue will begin to purchase L3 from DEX pools, marking the beginning of a buyback program. 2. @Layer3FDN enables #L3 on L2s starting with @Base and coming to chains where Layer3 is a top 10 protocol to increase.
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May was our strongest month since starting Layer3:. - Grew monthly active users to an all-time high.- Grew top-line by 65%.- Doubled ACV.- Hit breakeven.- Broke 15M cumulative onchain actions.- Live on 14 networks. Dialed in.
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BD team cooked with this one. 30 apps across EVM & Solana. Fat reward pool. Launching tomorrow.
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Layer3 by the numbers:. • 100M+ Quest & Streak completions.• 90M+ onchain actions.• Nearly 2M incentive deployments.• 1.5M+ omnichain credential holders.• 120 countries, 25 chains, 4.3M wallets. To the next billion!
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If protocols have profits, they promote those. If protocols don't have profit, they promote revenue. If protocols don't have revenue, they promote TVL. If protocols don't have TVL, they promote users. If protocols don't have users, they promote active wallets. If protocols don't.
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Top user on L3 has used the product over 1,000 consecutive days. 1,000 days in a row.
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ANNOUNCING LAYER3 INTELLIGENCE. The first way for AI agents to deploy & complete tasks for rewards at scale.
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Protocols distributed over $500k of value through Layer3 in April. Current pipeline of $750k in May. Layer3 infrastructure is the best channel for efficient token distribution to real high-quality users.
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Listening to Multicoin's 2021 summit. One subtle but important point by @KyleSamani. There hasn't been a viable market structure where the global population (8 billion ppl) could buy/sell an asset. Most US/European equities are limited to a few hundred million people.
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Big day.
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November Updates: . - Pay in L3 now live, roughly 60% of CUBE mints on Base & Solana are in L3.- Shipped reward auto-conversion from any token-to-L3.- Released Layer3 Predictions, live on Solana.- Onboarded beta users to permissionless Quest Builder.- Theia (liquid fund).
- revenue up 25% MoM.- L3 economic upgrades.- 4.2 million credentials minted (up 43% MoM).- 345,000 SOL credentials minted.- 2.5 million launchpad txs.- next launchpad this week.- new features this month. solid pace boys.
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CUBEs are now deployed on:. 1. @arbitrum.2. @avax.3. @base.4. @blast.5. @BNBCHAIN.6. @Celo.7. @fraxfinance.8. @Fuse_network.9. @gnosischain.10. @Immutable.11. @LineaBuild.12. @MetisL2.13. @modenetwork.14. @Optimism.15. @0xMantle.16. @0xPolygon.17. @redstonexyz.18. @Scroll_ZKP.19.
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L3 is the best way to expand your superchain footprint. CUBEs are now deployed on:. 1. @base .2. @Optimism .3. @zora .4. @soneium .5. @modenetwork .6. @fraxfinance.7. @redstonexyz .8. @LiskHQ .9. @BuildOnCyber .10. @inkonchain.
CUBEs have now been deployed on @LiskHQ, further expanding our superchain footprint. Explore their growing Layer 2 directly through Layer3.
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It's clear that mini-drops are the preferred reward mechanism for the L3 community. We're allocating resources toward a dedicated UI for them, which should go live in early December. Additional mini-drops will continue to be released as scheduled, alongside races, offers, etc.
New Retroactive Reward: $75,000 in OP. Distributed to Layer3 users meeting the following criteria:. ◻️ Over 1,000 CUBEs.◻️ Staked L3.◻️ 33-day (or higher) GM streak. Join Layer3 today to qualify for our next retroactive reward.
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OurNetwork was one of the first newsletters I subscribed to before diving into crypto full-time. It played an important role in my decision to co-found Layer3, so it's exciting to see Layer3 featured in today's issue. Shoutout to @claudedonze and the broader Greenfield Team for
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L3 Q4 roadmap max bullish.
Next month, the ██████ Platform launches. It's the SOLution to crypto's biggest problem: fragmented attention.
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7 million quest completions in <10 days.
Culture SZN has begun #OnLinea. Collect, vote, and collide with a new era of creativity on @LineaBuild. Exclusively on Layer3.
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We just demoed a new multiplayer feature for @layer3xyz that's going to break CT. Releasing soon.
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NFT rewards are powerful. Over the past month, ~600 developers have onboarded to the Solana ecosystem by completing @SuperteamDAO bounties on @layer3xyz.
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We're excited to unveil our latest feature: Milestones. Milestones provide a dynamic, programmatic way to deploy your treasury efficiently, ensuring positive outcomes for your protocol and reducing wasted spend. For consumers, Milestones address the flaws in airdrops, creating.
Airdrops reward the past. What if they could shape the future?. Introducing Milestones –– programmable, future-facing KPIs that dynamically unlock tokens with progressive usage. It's the evolution of airdrops that aligns users and protocols. Learn how 👇
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Impact of Layer3 on Base over the last 30 days:.→ Engaged 119k users.→ Driven 1.1M transactions.
Here are the top entities on @base in the last 30 days. Unsurprisingly, @Uniswap takes the top spot as DEX volumes and TVL grow on the network. Some notable mentions include @layer3xyz onboarding users to the network and the onchain game @frenpetonbase
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Update: 150,000,000 L3 staked (40% of circulating).
Now 134,000,000 L3 staked.
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L3 CUBEs by chain. @base 6.9M.@arbitrum 6.2M.@LineaBuild 5.6M.@0xPolygon 3.5M.@Optimism 3.2M.@Scroll_ZKP 2.4M.@zksync 2.4M.@0xMantle 778k.@blast 766k.@modenetwork 556k.@BNBCHAIN 519k.@Celo 452k.@zora 324k.@taikoxyz 312k.@solana 220k.@XLayerOfficial 211k.@MetisL2 110k.
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announcing next launchpad ecosystem soon.
Introducing Layer3 Launchpad: exclusive token launches and ecosystem campaigns. We're redefining how entire crypto ecosystems are built, launched, and scaled. Buckle up 👇
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The most inbound I've gotten from any of our releases.
ANNOUNCING LAYER3 INTELLIGENCE. The first way for AI agents to deploy & complete tasks for rewards at scale.
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Updates: .- Any token reward earned on Layer3 can now be converted and claimed in $L3 on Base.
Updates: .- L3 is now live on Base, users can bridge from Mainnet to Base via PortalBridge using Wormhole NTT.- CUBE minting with L3 is now live on Solana and Base, users earn a 25% XP bonus for minting with L3.
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Enjoyed this conversation with Adam about Layer3's origin, the power of complementary co-founders, the nuances of building for Eastern vs. Western audiences, and our long-term vision.
new episode ft. @Brandon_M_Kumar of @layer3xyz is now live!. we discuss:.• creative incentives like XP and Cubes that drive engagement.• layer 3's distribution network.• user growth strategies.• the challenges of data fragmentation. more. episode links in the next thread. ↓
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- shipped CUBEs 9 months ago.- 2 million unique holders.- 35 million credentials minted.- 120 countries.- metadata from 30 chains.- one unified identity layer.
Introducing CUBEs. CUBEs are open-source ERC-721 credentials to unify activity across chains, ecosystems, and dapps. CUBEs are live on @base today, with more ecosystems coming soon. Here's the rundown 👇
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The biggest mistake most DAOs make is completely disregarding traditional (centralized) corporate governance. The best DAOs understand what to replicate and what to disregard.
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Crypto UX would be 10x better if every team spent one day using their own product. Shoutout to @brian_armstrong for the inspo.
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FWIW the top Layer 3 user has used the product every day for the past 379 days. The top 500 users have come back 185 consecutive days. The top 1,000 users have come back 119 consecutive days.
Daily active users (DAUs) are an important metric for consumer product engagement. What crypto products are being built that I want to use day in and day out?. Right now, @farcaster_xyz and products on @LensProtocol seem like the best candidates. What else??.
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Excited to announce our newest partnership with Zapper ⚡️. 1/ While self-custody is standard, it’s often difficult to track your assets across separate wallets and protocols.
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I had a great time chatting with Genzio. We covered:. - Layer3 backstory.- Aggregation theory and network effects.- Building a countercyclical business.- Fundraising journey.- Roadmap and 10-year vision.
"We're a decentralized distribution network." 🌐. At @EthCC, @miaferrariii sat down with @Brandon_M_Kumar, Co-Founder of @layer3xyz, to discuss his background, the challenges he faced, and his vision for the future. Watch the full video below 👇
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Layer3 impact on Polygon. → 538,000 users.→ 4.2 million transactions driven
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3,500,000+ L3 retired via pay-in-L3 since launch.
Beginning in November, Layer3 becomes an economic engine. Year-to-date, it has generated $12MM in revenue and coordinated 100MM transactions. Now, everything that happens on Layer3 will flow to #L3. Here's how 🔽
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One week. Intel release. Predictions release. Holiday szn release. Builder (beta) release. Mantle Yied Lab launch. Study speed.
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