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Ariel Renous
@ArielRenous
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Co-Founder at Augment. Building cinematic business classes with the founders of Waze, Shazam, Wikipedia, Eventbrite, Lime... ex-Jellysmack, 🇧🇪 in 🇫🇷
Paris
Joined June 2017
@BetterCallMedhi Rare de voir des conseils aussi bons et ambitieux en français, ça fait du bien
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Every startup competes for attention. At Augment, we're testing hundreds of ads every month. Hundreds of ideas, hooks, formats. This ad is our latest winner. Here's why: ✅ Strong, emotional hook (thank you, Tony Robbins!) ✅ Credibility right off ✅ Educational content ✅ Doesn't look like an ad! (GG @MoretTheodore on the new ad format 🔥)
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I've been thinking a lot about the form of entrepreneurship I admire most—something I call Curiosity Entrepreneurship. It's entrepreneurship as a creative act. A pursuit driven by a sense of adventure. A way to project your personality and taste into the world. Curiosity Entrepreneurship doesn't obsess over market research or consumer interviews. It starts with a different question: What do you actually want to build? Because the truth is, there are so many opportunities that will leave you richer than you ever imagined. So just follow your curiosity and build what you want to build.
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I had the privilege of having lunch with @thejustinwelsh. Justin is one of the most impressive entrepreneurs I've met. He's educated millions through his content and built a $7.5M+ one-person business—without ads and at 90%+ margins. But that's not what's the most inspiring to me. What's so rare about Justin is that he plays his own game. He is ultra-intentional about the life he wants to live, ignores conventional paths, and relentlessly pursues his own. This is my definition of wisdom and success. Every day, I try to be a little more like Justin.
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Yesterday, I texted an entrepreneur friend with no context—just our most recent numbers. He's been following our journey closely, providing guidance, especially when times were hard. His reaction made my day: "LFG!!!" The enthusiasm and spirit of solidarity amongst founders is something truly special. There's nothing quite like it. One of the best things about building a startup.
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@richardvanorton I'm not surprised, the US focus is intentional! I just share my experience that it's possible to enter the US market while being based in France
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@richardvanorton @adilmania Not anti-EU! I love France and don't plan to move :) But as a pure matter of fact, this is a smaller market than the US and it's not necessarily harder to focus on the US vs. France imo
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