Anita Elberse
@anitaelberse
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Harvard Business School Professor. Expert on the business of entertainment, media and sports. Author of #Blockbusters . Baller. bookings @anitaelberse .com
Joined April 2009
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Pinned Tweet
"Not bad, huh." -
@3gerardpique
. The three most beautiful words ever spoken, as far as I am concerned. 😉⚽️
#BakerLibraryBallin
'
@HarvardHBS
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🚨 Coming soon to my classroom at Harvard! Like and respond with hashtag
#pickme
if you’d like a chance to win a free copy of my new case on
@BTS_BigHit
and
@BigHitEnt
!
#bts
#kpop
#btsarmy
🕺🏻
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30K
I see you,
#btsarmy
, and I’m impressed! 🙌 Thank you for the overwhelmingly positive response to the
@HarvardHBS
case study on
@BigHitEnt
and
@BTS_BigHit
! ❤️
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I wish I could but I can’t possibly give you all a free case study... You can buy it here too, if you like: I’ll see if we can set up a virtual class session for all of you (where I suspect you will be the teachers and I’ll be the student 😁)
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Professor Toto Wolff was in the house last week! So amazing to have the
@mercedesamgf1
team principal share his experiences in my MBA class at
@HarvardHBS
on what it takes to build a winning team — and maintain that success.
#lifeatHBS
🐐🏎💨
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New case alert! 🚨 So excited to debut my case on Toto Wolff and
@mercedesamgf1
in my
@HarvardHBS
MBA course next month! (I have 🔟 free copies of the case to give away — respond with the hashtag
#pickme
for a chance to win!🏆)
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So yeah, this is happening. Four legends signed up to take my ExecEd course." Only at
@HarvardHBS
!
#HBSExecEd
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No biggie. Just taking a quick break after doing some laps around Baker Library in the
@mercedesAMGF1
car. Typical Wednesday at
@HarvardHBS
, really. 😉🏎💨
#vroomvroom
🙌 More photos to come from what was a very special day! (📸 by
@evephoto
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🚨 New case alert! 🚨 The unparalleled
@francis_ngannou
now stars in his own
@HarvardHBS
case study, and rightly so. 🥊 (Thank you,
@Marquel_Martin
, for making it all possible! 🙌🙏) Leave a comment below if you want a chance to win a free preview copy!
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New case alert! 🚨 An examination of the unparalleled Mohamed Salah, his agent Ramy Abbas, and their contract negotiations with Liverpool FC last summer. 😁 Big thanks to
@MoSalah
and
@RamyCol
for offering a look behind the scenes,
@taherelmoataz
,
@liverpoolfc
, and
@ianlynam
. 🙏
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My newest case protagonists: Dwayne '
@therock
' Johnson and his business partner
@danygarcia
. 👊 So, so impressed by these two!
#Harvardfamily
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Between the three of us (including the randomly placed baby), we've won all four Grand Slams. (with
@MariaSharapova
)
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Another
#casedrop
! 😁 While
@psg
’s record transfers of Neymar and Mbappé caught a lot of attention, my new case shows there’s a lot more to the strategy that brought the club to the top 5 highest-grossing clubs in European football... 🏆
#requiredreadingaheadofthechampionsleague
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Mercedes F1 team principal Toto Wolff returned to the
@HarvardHBS
campus this week, this time accompanied by his wife
@susie_wolff
, a real force in motor racing in her own right. I was lucky to be able to moderate a conversation with them in front of a packed auditorium. (1)
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Wonderful to welcome Boston Celtics NBA All-Star
@Isaiah_Thomas
to my class at Harvard today... 🏀
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Boooom!!! We’re at it again with the “Business of Entertainment, Media, and Sports” program! So inspiring that even for these superstars, the learning never stops—and so amazing that they chose to join us at
@HarvardHBS
this week. 🙏🙌😍
#Harvard
#BEMS
#crushingit
@lifeatHBS
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That time when
@DwyaneWade
returned to campus for the world premiere of his case study... ❤️🎓
#BFFs
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Thank you,
@3gerardpique
, for joining our classes on the
@fcbarcelona
case study from Portugal yesterday! 🤗⚽️🎓
#superstarguestlecturer
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New
@HarvardHBS
case -- on how basketball superstar
@dwyanewade
is building his business. 🏀
#Harvardfamily
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New case alert! 🚨 It’s fair to say I’ve been wanting to do this one since I was 6 years old, and dreamed of playing alongside all the
@AFCAjax
greats one day. 😁 Thank you,
@vdsar1970
, for the behind-the-scenes look at one of the soccer world’s foremost talent factories! ⚽️
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Any day in which The Guardian says you are “shaping the destiny of football stars” and pictures you hanging with
@DaniAlvesD2
and
@kaka
on the Harvard campus is a pretty good day. 👊⚽️😉 Happy holidays everyone! ✨ And thank you,
@DaveHytner
! 🙏
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New case alert! 📣🚨🔥 Surely this will take my sneakers game to unprecedented levels? 😎
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My new
@HarvardHBS
case study on
@kingjames
and his business partner
@mavcarter
is here! Fit for a king. 👑
#kingsofHollywoodinthemaking
🏀🎬
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New case 📢 about one of the world’s most acclaimed and admired athletes,
@rogerfederer
, the company he has built with his agent Tony Godsick and two partners, Ian McKinnon and Dirk Ziff (both
@HarvardHBS
graduates!), as well as their
@lavercup
tennis tournament 🎾🏆🙌
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New case alert! 🚨 This two-part case features rock stars such as
@chrislyons
and
@KevinHart4real
, and explores Andreessen Horowitz’s Cultural Leadership Fund and its role in launching Clubhouse. Can’t wait to see what our MBA students make of this one! 😁
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My
@HarvardHBS
MBA course on "The Business of Entertainment, Media, and Sports" is well underway, and we're having a blast.
#lifeatHBS
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I’m dropping cases like it’s hot! 🎶😁🎶 So happy with this one (and we all know that happiness is the truth)! 😍
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Year 1️⃣9️⃣ (!) of teaching MBA students at
@HarvardHBS
is in the books. I wrapped my course with these 180 awe-inspiring humans yesterday. 🙏 THANK YOU, BEMS students, for all the wisdom, enthusiasm and fun you brought to our case discussions. You were magnificent. 🙌
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🚨 New case alert! 🚨 You didn’t think I would let last year’s most-talked-about transfer — and the collaboration of two of the biggest legends the sports world has ever seen 🐐🐐— go by without a case, would you? I didn’t think so. 😁🏆⚽️()
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Another week and then I get to show those
#BEMS
Exec Ed participants who is boss again! 😉 (Just kidding —
@3gerardpique
of course is the 👑)
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Anyone who drops my name and book title on "Inside the NFL" deserves a special shout-out... Thank you,
@BMarshall
!
http://t.co/fUWw8Sz45h
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New case! 📢 Thank you,
@WWE
, for giving me a behind-the-scenes look! 😊
Thrilled that
@HarvardHBS
will offer a case study on
@WWE
this fall! The case study will be part of
@anitaelberse
“The Business of Sports & Entertainment” course. Other case studies include
@DisneyStudios
@Beyonce
@ABTBallet
@TheRock
& more. Good luck & most importantly have fun!
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New
@HarvardHBS
case alert! 🔥 I can’t wait for
@blumhouse
’s
@jason_blum
to teach us all about being successful and profitable in Hollywood! 🎬
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With
@mavcarter
, teaching the new "LeBron James: Building a Hollywood Empire" case at Harvard Business School. 🏀🎬🏆🎓
@KingJames
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With
@KatieHolmes212
,
@CJMcCollum
,
@3gerardpique
, Rashean Mathis and
@jamieheaslip
, all among the amazing participants in
#Harvard
's
#BEMS
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So excited about
#pitchblackhbs
at
@HarvardHBS
this Saturday! Thank you
@DwyaneWade
for lending your star power to the event!
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I taught my case on
@therock
on Monday, with the help of
@sevenbucksprod
's Erin Lardy and
@WME
's Ben Davis. The best of times! 💪
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All watched by the Netflix’s “Drive to Survive“ cameras… 😎 And in the same week that my Harvard Business Review article on Toto’s leadership lessons is released (go to to read it in full). The best of times! 🏎
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The Harvard Gazette on our "Crossover into Business" program, a partnership between
@HarvardHBS
and the
@NBA
💪🎓🏀
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Getting stiff-armed by the great
@MartysaurusRex
in my own office... 💪 Yet another career achievement. 🏆🏈😉
#lifeatHBS
#patriots
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Great to have you at Harvard, Wladimir!
It was an absolute privilege/honor, and also super fun sharing proven philosophy of
#CHALLENGEMANAGEMENT
including principles, using
#FACETHECHALLENGE
method
@HarvardHBS
with
@anitaelberse
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We’re underway with a new edition of the
#CrossoverIntoBusiness
program at
@HarvardHBS
! Bigger than ever, with 25 professional athletes from the NFL 🏈, WNBA 🏀, NWSL and MLS ⚽️, and the world of ballet💃, as well as 50 of our MBA students who serve as mentors.
#crushingit
🙌
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New case alert! 🚨 I finalized a new case on the
@NFL
yesterday, and am teaching it on Tuesday… That’s by far the closest I’ve ever cut it — not quite on par with those impossible throws by
@patrickmahomes
and the eye-popping catch by
@edelman11
, but playoff worthy perhaps? 😁
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I'm excited! North Carolina here I come! 🙌
Now this is a partnership. The
@CP3
Foundation and
#Harvard
Business School Professor
@anitaelberse
will partner with
@NCATCOBE1
presenting case studies to 250
#NCAT
students about the biz of entertainment/media/sports.
#AggiesCollaborate
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We talked about their leadership approaches, why Mercedes fell behind this past season, how the team is responding, and even who does the driving in the Wolff household (Toto, apparently — even if Susie (“You’ve got to pick your battles”) of course is the better driver😉). (2)
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Book a flight with
@klm
as soon as you can, because I’m featured in the March edition of the airline’s inflight magazine, the Holland Herald! 🇳🇱✈️ Another step closer to total baller status. 🙌😎👌
#huphollandhup
🧡
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We were all smiles 😁 earlier this week when the amazing Dwyane Wade and ‘Mike ‘Vino’ Levine visited
@HarvardHBS
to speak to my MBA classes, dropping gems of wisdom about basketball, business and life to a packed house. 🙌 (📸 by the unparalleled
@evephoto
)
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New case! 📢 Lots of insights here into how tennis tournaments compete for the brightest stars on the tour. Can't wait to teach this one!
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The final new case 🚨 that will debut in my MBA class this semester... 🇪🇸⚽️🇺🇸 Required reading for anyone who’s hoping to see some of the world’s best teams and athletes play an official game outside Spain — or anyone who thinks that’s possibly the worst idea in the world. 📚
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It was amazing to have you in Harvard’s BEMS program,
@arod
! We all learned so much! 🙏🙌
Thank you
@HarvardHBS
and
@anitaelberse
for giving this lifelong student the chance to put on a backpack again. You’re never too old to try new things 📚.
@LarryFitzgerald
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We were all business all the time this past week. I mean, look at that Harvard tie
@DaniAlvesD2
is rocking. 😉🇧🇷🎓
#ballers
#Harvard
#BEMS
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Vogue named one of us one of the top models of the 2000s. I know what you're all thinking: Yes, I was robbed. 😉
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Phenomenal times with
@3gerardpique
,
@CJMcCollum
,
@jamieheaslip
, and many other brilliant participants! 🙌
Change the game at The Business of Entertainment, Media, and Sports program, led by
@anitaelberse
.
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New case alert! 🚨 This marks my first foray into esports 🕹— and it’s a big one! 🔥 The study revolves around
@Ninja
, the gaming world’s biggest superstar, and focuses on his (gutsy) decision last month to leave live-streaming platform Twitch and switch to Mixer. 📚
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Honored to have been (now Harvard graduate!)
@HumbertoTan
's guest at
@RTLLateNight
last week. 🇳🇱
#Blockbusters
🇳🇱
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New case alert! My case on Disney Studios is making its debut in the
#BEMS
program at
@HarvardHBS
next month...
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The unavoidable next step in my modeling career: "Please turn around and face the wall". 😂👊😂
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Work never stops. I hand delivered my new case study on
@DwyaneWade
to this man, who just happened to be in Turks and Caicos. 😉
#lifeatHBS
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I don't think the Harvard University home page has ever looked better.
#beyonceHBScase
http://t.co/oRBRmxm8Hv
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Thank you, Edwin — you were a star in the classroom! 🎓👏
Privileged to spend a couple of days in Boston in the company of the incredible
@anitaelberse
and my classmates of the program
#bems
#hbs
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Such a terrific group of participants in
@HarvardHBS
's
#BEMS
2017!
#livingthedream
#homecourtadvantage
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@BTSPressData
@BTS_twt
@HarvardBiz
@BigHitEnt
Thank you! It was so interesting to work on this project and learn more about BTS’ incredible fans. 😊
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Thank YOU, Edwin. Manchester United legends are always welcome at
@HarvardHBS
. 🙌
Inspirational classes at Harvard this week and thanks to
@anitaelberse
for allowing me to follow the program
#BEMS
@HarvardHBS
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D-Wade brought the house down at
@HarvardHBS
yesterday... Here's the two of us in my office beforehand.
#lifeatHBS
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Me, contemplating how I'm going to tackle this rough sea with an Olympics-worthy dive. ☀️
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Thank you,
@CP3
and
@TaylorRooks
! I love making a difference with you. 😊 And go aggies! 👊
In Sep 2019, I had the privilege of accompanying Chris Paul & Anita Elberse to NC A&T - to give the HBCU students a chance to take the sports & media biz class Anita teaches at Harvard.
NOW you can take the class as a special course in the business school for 3 credits. Amazing!
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Booooom! Now a genuine bestseller in the Netherlands!
#Blockbusters
in the Top 25 this week. 🙌💪🙌
@DeBestseller60
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Another day, another new case... The fight for dominance in the online video space is one of the most fascinating battles in entertainment nowadays, and the stakes are enormous. I of course know who’s going to win it all 😉 but let’s see what the students make of it!
1
5
27
The Dutch translation of Blockbusters is here! Big thanks to
@HumbertoTan
and the
@RTLLateNight
team!
#huphollandhup
1
9
27
It's final-presentations week in the "Crossover into Business" program (a partnership with the
@NBA
) and we're having a blast. 🎓🏆🏀
0
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From yesterday's
#Inspiration360
event at the
#ziggodome
in Amsterdam... Yes, that's a lot of people. (📷 by Nico Alsemgeest)
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Attention pro athletes: This fall, we’re on again with
#CrossoverIntoBusiness
! Now open to ALL sports. And free. Apply by August 20.
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Are y’all ready for your fixer upper? Or rather... your brand new case on
@chipgaines
and
@joannagaines
’ Magnolia Network? Excited to teach this one! 🤩
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New case alert! 📢 It’s time to unveil a few cases this week... 📚 First up is this one about
@ABTBallet
, one of the world’s premier ballet companies. 🙌🙌🙌
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So much fun to judge Harvard's Crimson Madness dunk contest (that's me behind the table). 🏀 Our very own
@zena_edos
is a superstar! 👏💪
0
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Found my inner
@TheRock
at a
@BofA_News
leadership event last week, hosted by
@annefinucane
, with 100+ brilliant executives. 🙌
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Attention professional athletes! 🚨 We are at it again with the
#CrossoverIntoBusiness
program this spring semester! For athletes hoping to learn more about business. And fully virtual this time, so a unique opportunity for those abroad. Apply by Jan 4.
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