Harvard Business School Professor. Expert on the business of entertainment, media and sports. Author of
#Blockbusters
. Baller. bookings
@anitaelberse
.com
I wish I could but I can’t possibly give you all a free case study... You can buy it here too, if you like: I’ll see if we can set up a virtual class session for all of you (where I suspect you will be the teachers and I’ll be the student 😁)
Professor Toto Wolff was in the house last week! So amazing to have the
@mercedesamgf1
team principal share his experiences in my MBA class at
@HarvardHBS
on what it takes to build a winning team — and maintain that success.
#lifeatHBS
🐐🏎💨
New case alert! 🚨 So excited to debut my case on Toto Wolff and
@mercedesamgf1
in my
@HarvardHBS
MBA course next month! (I have 🔟 free copies of the case to give away — respond with the hashtag
#pickme
for a chance to win!🏆)
No biggie. Just taking a quick break after doing some laps around Baker Library in the
@mercedesAMGF1
car. Typical Wednesday at
@HarvardHBS
, really. 😉🏎💨
#vroomvroom
🙌 More photos to come from what was a very special day! (📸 by
@evephoto
🚨 New case alert! 🚨 The unparalleled
@francis_ngannou
now stars in his own
@HarvardHBS
case study, and rightly so. 🥊 (Thank you,
@Marquel_Martin
, for making it all possible! 🙌🙏) Leave a comment below if you want a chance to win a free preview copy!
New case alert! 🚨 An examination of the unparalleled Mohamed Salah, his agent Ramy Abbas, and their contract negotiations with Liverpool FC last summer. 😁 Big thanks to
@MoSalah
and
@RamyCol
for offering a look behind the scenes,
@taherelmoataz
,
@liverpoolfc
, and
@ianlynam
. 🙏
Another
#casedrop
! 😁 While
@psg
’s record transfers of Neymar and Mbappé caught a lot of attention, my new case shows there’s a lot more to the strategy that brought the club to the top 5 highest-grossing clubs in European football... 🏆
#requiredreadingaheadofthechampionsleague
Mercedes F1 team principal Toto Wolff returned to the
@HarvardHBS
campus this week, this time accompanied by his wife
@susie_wolff
, a real force in motor racing in her own right. I was lucky to be able to moderate a conversation with them in front of a packed auditorium. (1)
Boooom!!! We’re at it again with the “Business of Entertainment, Media, and Sports” program! So inspiring that even for these superstars, the learning never stops—and so amazing that they chose to join us at
@HarvardHBS
this week. 🙏🙌😍
#Harvard
#BEMS
#crushingit
@lifeatHBS
New case alert! 🚨 It’s fair to say I’ve been wanting to do this one since I was 6 years old, and dreamed of playing alongside all the
@AFCAjax
greats one day. 😁 Thank you,
@vdsar1970
, for the behind-the-scenes look at one of the soccer world’s foremost talent factories! ⚽️
Any day in which The Guardian says you are “shaping the destiny of football stars” and pictures you hanging with
@DaniAlvesD2
and
@kaka
on the Harvard campus is a pretty good day. 👊⚽️😉 Happy holidays everyone! ✨ And thank you,
@DaveHytner
! 🙏
New case 📢 about one of the world’s most acclaimed and admired athletes,
@rogerfederer
, the company he has built with his agent Tony Godsick and two partners, Ian McKinnon and Dirk Ziff (both
@HarvardHBS
graduates!), as well as their
@lavercup
tennis tournament 🎾🏆🙌
New case alert! 🚨 This two-part case features rock stars such as
@chrislyons
and
@KevinHart4real
, and explores Andreessen Horowitz’s Cultural Leadership Fund and its role in launching Clubhouse. Can’t wait to see what our MBA students make of this one! 😁
Year 1️⃣9️⃣ (!) of teaching MBA students at
@HarvardHBS
is in the books. I wrapped my course with these 180 awe-inspiring humans yesterday. 🙏 THANK YOU, BEMS students, for all the wisdom, enthusiasm and fun you brought to our case discussions. You were magnificent. 🙌
🚨 New case alert! 🚨 You didn’t think I would let last year’s most-talked-about transfer — and the collaboration of two of the biggest legends the sports world has ever seen 🐐🐐— go by without a case, would you? I didn’t think so. 😁🏆⚽️()
All watched by the Netflix’s “Drive to Survive“ cameras… 😎 And in the same week that my Harvard Business Review article on Toto’s leadership lessons is released (go to to read it in full). The best of times! 🏎
We had a blast this summer in the four-day “Business of Entertainment, Media, and Sports” program — what an awe-inspiring group of participants! I still can’t believe my luck. Check out this recap! 🙌🎓😊
#Harvard
#BEMS
We’re underway with a new edition of the
#CrossoverIntoBusiness
program at
@HarvardHBS
! Bigger than ever, with 25 professional athletes from the NFL 🏈, WNBA 🏀, NWSL and MLS ⚽️, and the world of ballet💃, as well as 50 of our MBA students who serve as mentors.
#crushingit
🙌
We talked about their leadership approaches, why Mercedes fell behind this past season, how the team is responding, and even who does the driving in the Wolff household (Toto, apparently — even if Susie (“You’ve got to pick your battles”) of course is the better driver😉). (2)
New case alert! 🚨 I finalized a new case on the
@NFL
yesterday, and am teaching it on Tuesday… That’s by far the closest I’ve ever cut it — not quite on par with those impossible throws by
@patrickmahomes
and the eye-popping catch by
@edelman11
, but playoff worthy perhaps? 😁
Book a flight with
@klm
as soon as you can, because I’m featured in the March edition of the airline’s inflight magazine, the Holland Herald! 🇳🇱✈️ Another step closer to total baller status. 🙌😎👌
#huphollandhup
🧡
We were all smiles 😁 earlier this week when the amazing Dwyane Wade and ‘Mike ‘Vino’ Levine visited
@HarvardHBS
to speak to my MBA classes, dropping gems of wisdom about basketball, business and life to a packed house. 🙌 (📸 by the unparalleled
@evephoto
)
New case alert! 🚨 This marks my first foray into esports 🕹— and it’s a big one! 🔥 The study revolves around
@Ninja
, the gaming world’s biggest superstar, and focuses on his (gutsy) decision last month to leave live-streaming platform Twitch and switch to Mixer. 📚
The final new case 🚨 that will debut in my MBA class this semester... 🇪🇸⚽️🇺🇸 Required reading for anyone who’s hoping to see some of the world’s best teams and athletes play an official game outside Spain — or anyone who thinks that’s possibly the worst idea in the world. 📚
In Sep 2019, I had the privilege of accompanying Chris Paul & Anita Elberse to NC A&T - to give the HBCU students a chance to take the sports & media biz class Anita teaches at Harvard.
NOW you can take the class as a special course in the business school for 3 credits. Amazing!
Another day, another new case... The fight for dominance in the online video space is one of the most fascinating battles in entertainment nowadays, and the stakes are enormous. I of course know who’s going to win it all 😉 but let’s see what the students make of it!
Are y’all ready for your fixer upper? Or rather... your brand new case on
@chipgaines
and
@joannagaines
’ Magnolia Network? Excited to teach this one! 🤩
Attention professional athletes! 🚨 We are at it again with the
#CrossoverIntoBusiness
program this spring semester! For athletes hoping to learn more about business. And fully virtual this time, so a unique opportunity for those abroad. Apply by Jan 4.
New case alert! 📢 It’s time to unveil a few cases this week... 📚 First up is this one about
@ABTBallet
, one of the world’s premier ballet companies. 🙌🙌🙌