Aj Arroyo
@Aj_Arroyo_
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I help private facility owners build their coaching business | Founder: @opptraining
Phoenix, AZ
Joined October 2018
If you want A-level talent, you need A-level culture. Pay well. Support growth. Lead by example.
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The fastest way to grow your business is to grow yourself. Invest in mentors, read more, and level up your mindset.
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Your offer should make people think: ‘Wait… seriously?’ It should feel unfair to them—not to you.
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Stop selling workouts on social media. Sell the transformation, the solution, and the result.
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You don’t need a viral post. You need consistent value that builds trust over time.
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Burnout doesn’t come from hard work—it comes from doing work that doesn’t matter.
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Want to win? Focus on consistency. Everyone is motivated on day 1—few are still grinding on day 365.
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Your brand is what people say about you when you’re not in the room. Build something worth talking about.
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Want to grow your gym? Focus on retention first. Keeping clients is 10x easier (and cheaper) than finding new ones.
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RT @OPPtraining: Our new Players Network community got 25 members on day 1 Steady growth from here. We will be hosting live sessions, Q&As…
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RT @OPPtraining: The players network is here and it’s FREE, limited trial offer available now! ✅S&C training programs ✅Pitching, hitting,…
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Every successful business has three pillars: an irresistible offer, a clear delivery system, and a strategy for getting in front of the right people. Nail these, and you’ll scale.
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The fastest way to grow? Focus on what’s already working and double down. Too many businesses lose time chasing what’s new instead of refining what’s proven.
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Think long-term: Scaling isn’t just about today’s revenue—it’s about creating a business that thrives without you doing everything. Build for sustainability, not just speed.
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The last thing you want to do is copy the competition or focus on how they are getting their message across to their audience. Build your own voice for your own audience and stay in your own lane. Everyone can win in their own lane. Once they copy you. You know you’re winning.
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If your business can’t run without you, it’s fragile. Focus on building a team and systems that create independence.
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You can’t scale chaos. If you’re constantly putting out fires in your business, it’s time to step back and build systems. Systems create freedom; freedom creates growth.
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Most facility owners overestimate what they can do in a year and underestimate what they can achieve in five. Play the long game and stay consistent.
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Too many facilities operate month-to-month. Think years ahead. Plan for sustainability, not survival.
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RT @OPPtraining: Aj gave a presentation on HLP program design and business strategies at @Teacherman1986 coaching clinic in December. Here…
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