Joe | The Amazon Guy
@AdsAficionado
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12+ Years of Amazon Experience | Managed over $100M Media Budget | Avg $10x ROAS | Helping Ecommerce Brands Grow Using Amazon Ads | Founder @LaserSightDigi
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I've spent over $30 million on Ads.
I currently avg a ~10x return for my clients.
Here is your mini lesson on Amazon Advertising (101)
[THREAD]
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If you’re under 25-30 - make sure you have 6+ mo of savings before you quit your 9-5.
If you’re over 30, you may need 12-18+ months. You may have kids or a wife or more dependents.
The lesson is: don’t quit so soon. Make sure your business is a business. Not a side hobby
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Bought
@blackhatwizardd
's Cold Email Mastery a month and a half ago.
So far have signed 2 clients, one at $4k and the other % of ad spend with more leads on the way.
It will change your business.
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There’s a simple solution to underperforming Amazon Ads.
And it can drastically improve the ROI of your campaigns…
Let me explain:
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Did you know you can use negative keywords to improve ad spend efficiency?
Here's how we hack Amazon PPC to command sales:
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High-quality images are non-negotiable on Amazon.
To stand out against competitors, you need to be focusing on images.
Here's why:
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Common question:
Google Ads vs Amazon Ads: Which One Is More Profitable?
Let’s sort this out once and for all:
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If you're not tracking your hero products, you're leaving money on the table.
Here's why:
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Adjusting your Amazon PPC for peak sales periods can improve results.
Here’s how to stay ahead:
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Running faulty campaigns on Amazon means burning your hard-earned money.
Amazon Campaigns punish inefficiency and dullness. But there’s a fix.
Here are the 10 mistakes you need to avoid to run sharp campaigns:
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Video ads are one of the most underutilized strategies on Amazon.
Here’s how to use them to generate sales and have highly successfully ad campaigns.
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Want to get the most out of your Amazon Ads?
Here are 4 practical strategies you can start using today:
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Choose Friendship boosted Ad Sales by 80% and Total Retail Sales by 51% in Q4.
That was because of us.
And these were the strategies that made it happen:
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Do you feel like your products are invisible on Amazon?
Let’s fix that.
It’s likely because of Amazon’s A9 algorithm.
A9 isn't complicated, but it’s easy to screw up.
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High-quality images have a MASSIVE impact on Amazon listing performance and sales.
So how do you select the right images for your product??
5 optimization tactics we use for clients to shoot conversions to the moon:
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Today, we're talking about the future of Amazon PPC.
We'll cover predictions for the next five years, emerging trends and technologies, and how you can get ready for future changes.
Let's dive right in.
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Automated PPC tools on Amazon promise the world.
But do they deliver?
Here's a 3-minute breakdown:
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Clear Product Descriptions are an Amazon MUST.
They reduce customer complaints
They build customer satisfaction
And increase customer loyalty.
Here’s how they work:
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Want your Amazon sales to go up even with price hikes?
We helped Blulyfe Products get an 86% increase in retail sales during a price hike.
Here’s what you can learn from it:
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One of our favorite clients saw:
50% increase in ROAS.
83% increase in Ad Sales.
Here’s are the strategies we employed to make MASSIVE changes in our client’s ad campaigns:
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Hi Twitter. I’m your new Amazon PPC Expert.
Spent over $30million on Amazon Ads.
Avg return in 2019 is 10x-20x for my clients.
I usually talk about Amazon, Building an Agency, and/or Real Estate.
[Future Thread]
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Amazon PPC fatigue is a real thing.
And combating it can be hard.
But you can keep yourself safe (and even turn things around).
Here's how:
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One of the most important metrics in Amazon shops is ACoS.
(Advertising Cost of Sales)
We work relentlessly to REDUCE this metric for our clients.
Here’s how:
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Your Amazon Campaigns suck because you're optimizing for the wrong things.
Stop believing these 5 Amazon Ad Myths to start growing:
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@ryan_boothh
I use to work 40+ and get burned out. Now I only focus on sales generating tasks and probably work around 20hrs a week
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How to improve Conversion Rates on Amazon using A+ Content 🧵
[THREAD]
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Have a group of people you can talk money with.
I think that’s why money Twitter is great. Happy to be a new part of it.
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Go follow these people right now. You won't be sorry:
@ryan_boothh
@oliviercantin
@blackhatwizardd
@ROGUEWEALTH
@MyBadMatthew
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Quality Amazon PPC management in a nutshell looks like this:
1 - Segment your audiences properly
2 - Target keywords for low-competition, high-intent
3 - Adjust bids consistently
4 - Drive revenue, not just impressions or other peripheral KPI’s
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Some important info regarding Amazon ads:
Amazon ads are not like social ads where you can select specific audiences.
Amazon ads function based on a search engine (marketing perspective) just like Google ads.
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How to monetize your talent as an eCom leader:
- Communicate clearly with your team/clients
- Welcome transparency with the systems
- Understand your platform deeply
- Regularly update campaigns
- Iterate constantly
Success will follow.
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Do you have questions about growing your Amazon sales?
Want to get in touch?
Book a call:
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Stand out on Amazon with great product images:
Old way:
- Skip professional photography.
- Rely mainly on text.
- Any photo is good enough.
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Negative keywords is just one of many “hacks” we’ve found and employed with success for our clients.
When it’s working in harmony, it really is a beautiful thing.
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How to Adapt Your Strategies for Future Changes
1. Stay on the ball.
2. Invest in the right tech.
3. Focus on quality-driven content.
4. Optimize & prepare for voice search.
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@ryan_boothh
That was my problem. Which is why I needed a sales closer.
I’m happy I realized what I’m not good at.
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A lot of this sounds simple when we write it, but these decision-making processes come from experimenting and direct experience from our clients (some good and some bad).
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1 - Clear, Keyword Rich Titles
This attracts clicks and reduces cognitive load for customers.
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Reviving your Amazon PPC campaigns requires attention and creativity.
Recognize the signs of fatigue early, implement fresh strategies, and watch your campaigns come back to life.
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I know AI and automations are all the rage right now.
But for Amazon PPC, honestly, forget automated tools.
Especially when just starting out.
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Want to dominate Amazon sales?
- Do the manual work.
- Refine your PPC structure.
- Understand the algorithm deeply.
Personal experience beats automated tools every time.
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Do you have questions about growing your Amazon sales?
Want to get in touch?
Book a call:
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@immarkwilliam
Run page or post engagement to countries in Asia for cheap likes and comments.
Horrible for your pixel data.
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Do you have questions about growing your Amazon sales?
Want to get in touch?
Book a call:
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Now we are able to make data driven decisions, and know when things are working, and when we need to pivot and refocus efforts.
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Not only that, but CPC dropped by 29% (Q4 2021) and impressions increased by 218% YoY.
Lowering costs without compromising reach.
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Step 1
Go to your business reports and take a look at the best performing products.
You'll want to create buckets of your hero products and non-hero products.
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Fast Customer Service
When issues do crop up (and trust me, they will), make sure you are responsive and sensitive to them.
Often, by having a fast response time, you mitigate the frustrations before they escalate and end up resulting in a bad review.
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Nothing motivates me like overcoming a client's revenue slump.
Persistence beats resistance.
Focus beats distractions.
Hard work beats luck.
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We had to test as well…
We varied ad types, match types, and targeting across the whole catalog.
This included over 100 ASINs, giving all products a chance to shine.
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First, we audited the ad account and found some gaps.
It’s not a given either, it’s about knowing where your campaigns fall short (based on experience), and making the necessary, sometimes painful, changes.
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It works synergistically with images and content as well.
Quality product images and delivering A+ content for our client resulted in a 30% increase in conversion in this case.
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Negative keywords CUTS SPEND.
This is because adding irrelevant keywords to the negative list makes sure ads only show to relevant audiences.
It’s the addition via subtraction method and it works like a charm.
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In December, RoAS improved by 50% YoY, (let’s just say, we made the most of the Holiday season).
Campaigns don’t happen in a vacuum, so timing your campaigns to fit the broader context is always a strong move.
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Also, we adjust bids dynamically to keep sales steady despite market changes.
Monitoring performance metrics and adjusting bids keeps us competitive.
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Do you have questions about growing your Amazon sales?
Want to get in touch?
Book a call:
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Automate Review Request!
By simplifying the process for customers to give feedback, it serves you on two fronts:
1) It tells you where you need to improve (free data)
2) It builds your reputation and visibility on Amazon.
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We used performance data to adjust bids regularly.
We monitored bids closely and made necessary changes to maximize ROI.
Adjusting bids makes it sure that you get the best return on your ad spend.
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We’ve faced the challenge of high ACoS with a few of our clients.
But by focusing on long-tail keywords and improving keyword strategy, we cut it down.
The biggest move here is to target specific, less competitive terms in order to drive higher profits.
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3 - Charts & Content in Images
A+ Content, including detailed descriptions and comparison charts, improved conversion rates.
Provide all the details customers need to build trust.
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The difference between decent content and well-written content on Amazon listings is massive.
Many companies under-estimate how powerful copy is for driving sales.
Use A+ Content on Amazon:
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Using Amazon Brand Analytics, we look into deeper insights about customer behavior.
Analyzing search term reports and optimizing listings in order to prioritize High-Converting Keywords.
That’s how we boosted our campaign’s performance.
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Sometimes a different ad-type resonates with different segments or products, so you have to continuously test your methods.
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2 - High-resolution images.
We invest in professional photos and lifestyle images to showcase the product in use.
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See the signs:
A) Notice a drop in click-through rates? It’s a clear sign your ads need a refresh.
B) If your conversions are falling despite steady traffic, your audience is tuning out.
C) Rising cost-per-click without sales increases indicates inefficiency in your campaigns.
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FAQs
Detailed FAQs on product listings address common questions.
This proactive approach reduces customer inquiries and provides instant answers.
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We then work to build brand loyalty with Amazon’s Subscribe & Save program, increasing repeat purchases, and improving inventory forecasting.
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We always start with thorough keyword research.
This is because finding the right keywords is necessary for targeting the right audience.
I recommend that you use tools (like Helium 10 or Jungle Scout) to find high-converting keywords.
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Do you have questions about growing your Amazon sales?
Want to get in touch?
Book a call:
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Then, properly structure campaigns. It makes a big difference.
We created separate campaigns for different product categories and goals (helps keep things organized)
Tracking performance can get messy if not done well.
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Do you have questions about growing your Amazon sales?
Want to get in touch?
Book a call:
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Common practices that hurt your long-term ROI with Amazon campaigns:
• Rely on automated tools.
• Set and forget.
• Test only a handful of times.
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Best Keyword Research Tools for Amazon Ads:
- Google Keyword Planner
- Amazon Keyword Tool
- Helium10
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After auditing, we segmented the product catalog, found winning ASINs, and did thorough targeting research.
This made sure that each product gets the attention it needs.
Detailed segmentation helps you MAXIMIZE product potential.
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With these techniques, we could see that listings with relevant keywords and clear descriptions converted better.
But wait, there’s more…
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So often, it’s the small tweaks and changes that add up to MASSIVE downstream wins.
It’s all about knowing what to change, and when, that sets our clients up for the growth they are looking for.
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Amazon PPC is a lot like cooking:
• Gather ingredients — Data
• Add spices and mix — Strategy
• Taste and adjust — Your Bids
Like a great dish — A successful campaign needs attention and care.
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Manual PPC management beats AI.
Had to say it.
Automated tools miss the small details and don't understand the big picture like humans can.
This results in sub-optimal performance.
Use human knowledge to fine-tune your PPC campaigns for better results and higher ROI.
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Another angle is Sponsored Brand Ads (increase brand visibility).
For us, these ads displayed multiple products and drove more traffic to our clients' storefronts.
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Build out Hassle Free Returns.
Make it simple.
It’s reassuring to the customer, and again, keeps you from getting nasty reviews which hurt your reputation.
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This drives customer retention as well, which ripples into your customer “culture” of repeat buyers.
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Use performance data to adjust bids, placements, & match types.
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By optimizing advertised ASINs, targeting, budgets, and bids, we saw an 83% increase in Ad Sales (+$67,000) for Q4 2022.
It’s why the motto of gathering data and optimizing constantly gives you a chance to make improvements.
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We use an initial burst campaign with aggressive PPC bids and promotional pricing when we launch a new product.
This strategy got us quick traction to establish organic visibility.
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Describe delivery times.
You’d be amazed how many products don’t…
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We found that high-quality lifestyle images in Sponsored Brands Custom Creatives were WORKING.
Huge boost in brand awareness and consideration.
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We also added relevant backend keywords to improve search visibility.
Use all available keyword space to show up in more searches.
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We ran automated Amazon campaigns to discover keywords.
These campaigns helped us find new, high-performing keywords to add to our manual campaigns.
This is the optimization and testing method at work — always improving and always integrating more productive keywords.
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You want to hit it with a bang — A strong launch positions your product effectively in the market.
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If you're a decision-maker at an eCommerce company, you should invest in PPC strategies.
The long-term value is difficult to over-state, it can turn your company’s profits completely around for the better.
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A question I get often: what does it look like to work with you?
I’m glad you asked.
First, we understand your goals and business.
Once we’ve identified your needs and goals, we’ll begin our work.
OUR 3-STEP PROCESS:
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5 - A/B Testing Images
Regularly update listings based on performance data stay competitive.
(watch click-through rates and conversion rates)
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Less customer complaints.
When describing your product, don’t go over-the-top with it.
Be realistic about the value-proposition.
What exactly does it do/solve?
Accurate product information sets the right expectations and avoids misunderstandings.
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4 - Bulleted Features on Images
Bullet points highlighted key features and benefits, making it easy for customers to see the product's value at a glance.
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Revival Strategies:
A) Change ad copy and images to keep them fresh and relevant.
B) Add new and negative keywords to refine targeting.
C) Test different versions of your ads to see what resonates with your audience.
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You can send traffic to Amazon from Facebook and track it.
It's called Amazon Attribution.
You include the attribution ref URL in your ad.
Then you can see things like page views, add to carts, and purchases.
Always have multiple sources of traffic when building a brand.
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Ok that was a bit, but in tandem, all of these moves add up to create a positive customer experience, which (as we know) drives the best purchases of all — repeat purchases.
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