Adam Koszary
@AdamKoszary
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Following
1,974
Media
2,375
Statuses
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I can help you smash social media through strategy, auditing, coaching or doing the bloody posts myself. Made an absolute unit go viral once too. (he/him)
Reading
Joined November 2011
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Send us removal request.
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فياريال
• 661407 Tweets
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Saka
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#الهلال_الاهلي
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Edinburgh Zoo's replies here are how you stand behind your values and not cave into trolling.
Our teams had an incredible day at Edinburgh Pride 🌈
LGBTQ+ colleagues, members and supporters make amazing contributions to saving wildlife. Let's build a community where everyone is welcome 🏳️🌈
Together, we can create a world where nature is protected, valued and loved 💛
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So I have more news:
I'm no longer moving to the Royal Academy.
Instead, I'll be Tesla's Social Media Manager from July.
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What people think What actually
working in a working in a
museum is like museum is like
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It has been a wild ride.
Just one tweet of a sheep has basically directed the course of my life.
We actually can't believe we just won an award for tweeting a sheep.
Thank you
@MandHShow
#MandHAwards
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In the heritage sector you can either be paid £16k, £24k, maybe £32k and then there's a big yawning gap until you get paid £60k+ for some reason
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Where shall we put the fire exit sign?
I know. On the tomb of one of the oldest kings of England.
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I love the cultural sector because the starting salaries have been £21-23k for about 15 years now
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So, I’m leaving
@TheMERL
and
@readingmuseum
and starting as Social Media Editor at the
@royalacademy
in July.
I’ve spent six years working with amazing people in Reading and I’m going to miss it, but I’m also super excited for the future!
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Public art collections are not an asset, they are a living legacy owned in common for current and future generations.
Birmingham City Council owns an artwork collection valued at almost half a billion pounds, a BBC investigation has discovered.
The scale of the council-owned art collection has also revealed.
Full story -
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i made this for a presentation i know it's an oversimplification
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Who else made a folder called 'coronavirus' back in March and now it may as well just be your C Drive
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Well, this is as good a time as any to let you know I'm at
@royalacademy
now.
Tesla was a crazy opportunity but it was a personal decision to let them find someone else. I worked with incredibly intelligent people doing genuinely important things, and wish them the best.
On his return to the
#heritage
world,
@AdamKoszary
(formerly at
@TheMERL
, now
@royalacademy
) tells us how important using digital is for heritage orgs and offers some
great tips and advice - see the full film 🎥 👉
#TipTuesday
#DigitalSkills
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it has been a year since I made museum social media managers hate me
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I'm considering writing a 'things I learned in the past 6 years in museums' and I keep swinging between a practical tips blog and a blog where I scream about the sector paying shit wages and video games doing a better job teaching history than any exhibition I've ever visited
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At the
@MuseumsAssoc
#Museums2018
I spoke about the Absolute Unit, and how we created the conditions for going viral at
@TheMERL
.
I wrote some of my conclusions up:
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We’re looking for an assistant curator with the experience of a senior curator for the salary of an intern
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my favourite thing about the cultural sector is how most of us have to rely on reciprocal free entry to afford to visit exhibitions
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Been to the BL so many times and never realised it looks like a ship - feels like one of those optical illusions clicking into place
Don't think the visual metaphor of this building has ever struck me so strongly as it does tonight. Something beautiful about the ship, pulled up right in the heart of London.
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tate are hiring for a Head of Coffee and it pays better than their curators
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The Natural History Museum hosted the National Conservative conference dinner last night.
Values only matter to national museums until it costs them money. If backtracking means a resulting attack article in the Telegraph, then they won't backtrack.
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It's the little touches that make it - the collections images, using cattle fencing as barriers, the humour.
@TheMERL
is definitely back open.
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Seriously considering a digital form of label where you get two options:
- a label giving you one interesting story or fact about an object put across with personality
- Curatorwank: a long label of jargon giving you the full context, history and caveats as agreed by committee
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In the past week I've been called a zany teenage blogger and now a king of memes.
Thanks
@alexmarshall81
!
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You visit museums to have a fulfilling cultural time
I visit museums to take photos of laminated signage to include in name-and-shame conference presentations
We're not the same
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'How was your day?'
'I coaxed the British Museum into tweeting me a duck'
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So many big institution social media is
- post image
- link to website
- only reply when there is a complaint
it makes me want to weep
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After being out of the heritage sector only 3 months, I still hold this opinion:
If you don't talk about what you're doing online, then for 99.99% of your actual and potential audience, it's like it didn't happen at all.
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The cycle of a museum career
- start out
- find a niche
- can't progress as there are no roles, or roles prioritise private sector experience
- get private sector experience
- museums still don't have vacancies, or pay less for more responsibility
- stay in private sector forever
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My first thoughts on going viral with an absolute unit:
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When I was a teenager I ogled at the
@Pitt_Rivers
shrunken heads.
Today, I overheard a grandma exploring colonialism and ethics with their kids instead.
Loving the progress, and couldn't have chosen a better place for my first museum visit since lockdown.
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All museums need to do is a tiktok tour of the galleries by a dog with a voiceover of what the dog is thinking
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I don't think we talk enough about how
@TheMERL
jumped on Animal Crossing, collaborated with artists and got people making smocks inspired by their collection.
21st century engagement.
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I made a lot of GIFs while
@bodleianlibs
and
@TheMERL
- animating medieval manuscripts, timelapses of wagons, and levitating cows.
In case they're useful to anyone, I have them here with original PSD files:
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Is augmented reality actually transforming museums, or is it just transforming maybe a couple displays in a couple museums for a couple of months
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One day I’m going to publish a book called
‘tweets I wrote for The MERL and then thought ‘maybe not, that’s too far’’
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People spend so long planning museum exhibitions when what the people really want is a big T-rex
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It's days like today that I realise I'm going to miss this hunk of brick and glass
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Feel like I need to see a school group in a workshop, a couple lazily wandering through an exhibition, old men with papers in the cafe, somebody learning something new, just to remember what the fuck we're meant to be doing again
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Reminder that a starting salary of £22k in 2013 should now be around £29k in 2023 with inflation, but instead it is still £22k or (more often) less
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For whoever thinks shitposting is a modern invention, here's a 19th century pisspot where you literally piss on Napoleon's head at
@V_and_A
.
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Content like the absolute unit is stifled and prevented every day by approval processes and managers who don’t understand how social media works.
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Oh boy
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On top of this blog, we've been talking internally about how The MERL isn't especially innovative in social media, we're just given more freedom to take risks by our management.
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The way I wish I could introduce our 2021 programme on Instagram Stories
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So,
I'm the new Head of Digital
@audienceagents
, hoping to live up to the legacy of
@katiemoffat
(but not quite sure how?)
Talk to me if you need help on digital, content & projects!
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It’s not specifically in my contract but I will refrain from ever calling it the Royal Academy of Arse except in this tweet.
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It's
#InternationalBatAppreciationDay
so here's the story of a time we found a bat in
@TheMERL
archive (illegal) so we gave him a library card (legal)
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Can't believe it's taken the coronavirus and actual threat of death for men to start washing their hands in public bathrooms
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When I see how rarely cultural orgs post online (for good reason, there's too much shit to do), I'd like to see an experiment where somebody employs a terminally online person who knows their topic who's allowed to focus on pure posting
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We are cat-sitting.
This will be the best weekend of my life.
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I cannot stress enough how much peace there is in seeing an online trend and just *enjoying* it, not having to rapidly think of a hot take using a collection of 6000 paintings of dead dudes
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new job:
asking trying not
questions to appear
is healthy incompetent
______ ______
| |
\__________|__________/
( )
---
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If I have to click on your job advert tweet, and then download an application pack just to check the salary then well done I want to burn down your building.
Just put it in the tweet advert
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Love that feeling when colleagues bring you the perfect piece of content.
Chicken in trousers in an 18th century maths book.
It even says 'the content' next to it.
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If I see one more vacancy with 'Senior' in the title with a salary starting at £25k I'm finally going to train to be a plumber
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most social media manager jobs I see advertised are underpaid considering their role in audience engagement, data analysis, creative skills and strategic thinking.
Your SMM has a finger on the pulse of what your audience want and are talking about *every day*.
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Could I technically do these 50 things with the hours I have in the day?
Yes.
Do I have the unlimited energy reserves/cocaine habit to actually do them all?
No.
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My career progression development plan is watching Parks & Recreation and trying to be Leslie Knope
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Doing social media as a job somehow turns you both into a massive nihilist where everything is transient and meaningless, and also extremely sensitive so that every minor negative feedback cuts to the bone
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People in here both not understanding how museums work, but also again making the social media manager the lightning rod by assuming they make curatorial decisions
What’s the point of museums?
Truthfully, we’re asking ourselves the same question.
🧵
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Every non-profit worker eventually gets to the stage where they think, actually some profit might be nice
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I've worked in a few museum stores and honestly this is so easy to get away with for a while. If something isn't requested for research or an exhibition you wouldn't know for years.
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50% of the MERL’s content is born out of procrastination from other work
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Every colleague right now:
What if..
✋ 🤚
We do:
j o e w i c k s
but with ART
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I HAVE AN ANNOUNCEMENT.
I am going freelance from September.
Cultural organisations should be smashing it on social media. I can help you smash it through strategy, auditing, coaching or doing the bloody thing myself.
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