Haley 🖤 Brand High Sorceress
@Absintheuse
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Prev Director of Brand at Epic 🖤 BAFTA member ⭐️ WiM '23 HC Creative Marketer ⭐️ MCV WIG Comms Impact '20 ⭐️ #30under30 '18 ⭐️ @gamedevheroes '18. She/her
London, UK
Joined March 2010
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Unfortunately looks like I'm part of Epic's layoffs today, so if anyone knows of awesome roles send em my way. Things I love/have experience in:
⭐️Brand & marketing
⭐️Creative direction (art & editorial)
⭐️Leadership, management & team growing
⭐️Ops, process and pipeline creation
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Mentioned this in one of the many threads going on atm about burnout and the games industry, which is a constant struggle in my life. One time my therapist listened, digested and said "You've found a job where you can never do enough, never be enough" and god was that a gut punch
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After having been a marketing manager for my entire games career, I'm positively THRILLED to announce that a title change has occurred and I'm now the Head of Brand Communications
@Mediatonic
😊
We've got some hella exciting announcements coming up too!
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Please hire me so I can stop going on LinkedIn every day
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When you're trying to give a profesh presentation to over 150+ people and your cat decides it's time for zoomies and shrieking
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⭐️IT IS FINALLY TIME. We're hiring on our marketing team! Join us! ⭐️
Game capture artist
Video editor
Community 3D artist
3D marketing artist
Sr 1st Party producer
Creative services producer
Sr marketing manager
Sr influencer relations manager
Marketing director
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Each year I work in this industry I'm floored that somehow I get to work on even MORE than I did the year before. It's not always easy (esp. with the special 🔧s 2020 threw in), so I cannot express how much it means to me to share that I'm now Brand Communications Director
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⚡️ Super excited to say that this lady has been approved for Indefinite Leave to Remain, yasssss!!! ⚡️
After 8 years in the UK it's an AMAZING feeling to know I'm safe to stay here and no longer need to worry about stressful visas. Hell yeah! 🇬🇧☕️❤️
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Now that our hefty and resplendent beauty SUNLESS SKIES has left port, it's time for me to embark as well
After nearly 3 years
@failbettergames
it's hard to believe I have less than a week left! Incredibly proud at what we accomplished together. Now onward to new vistas!
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Hey 👋 I’m Haley and I head up Brand
@Mediatonic
Been in games for nearly a decade now. Started out in indie so have worked across production, narrative, QA, and design as well as my usual marketing focus, across 40+ games—all different platforms/genres
#WhatAGameDevLooksLike
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Eeiii, super excited to announce my new role now that I’m in the office! I’m
@Mediatonic
’s (first official?) Marketing and Communications Manager! Can’t wait to share more about all the great stuff that goes on here!
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Eiiii! Our game announcement is LIVE 👇👇👇
Fall Guys from
@Mediatonic
tosses 100-players together online through escalating rounds of hyperactive mayhem until only one victor remains!
Coming to
@PlayStation
4 and PC in 2020!
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Working in games marketing is being cursed by seeing ancient promo art even though you've updated your press kit multiple times before launch
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Today is the last day of 2020. It’s also my birthday 🥳 Here’s to 33!
32 was:
- becoming head of a marketing dept
- lockdown
- launching
@FallGuysGame
- 3/4 terrible relationships
- winning WIG Comms Impact award
- 1/4 finding a sliver of happiness
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Finally got an appointment with one of my favourite artists and got my magician themed tattoo, witchy hands and all ☺️
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Honoured to be amongst so many powerful people today across all categories 💖 A big thank you to the folks day in and day out who've helped our comms achieve some mind blowing things the past year. And huge thanks to those who've supported me and my career growth personally! ilu
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British people how do I turn the shower on 😂
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Never in my life did I think I'd be making an announcement like this 👀 Tonic Games Group and
@Mediatonic
are THRILLED to join the Epic Games family today! 💖
Full news here:
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Here’s to you 2009 Haley who had mighty big dreams. If I want it, I get it 😁❤️
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Last day at Failbetter achieved, and even checked off all the boxes on my insane to do list!! It’s been a crazy 3 years - I’ve learned so much! So surreal to be leaving 🦇
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Finishing off the year as an official human being?!? 😮
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If I can spread any message in the industry it’s this: champion and support your colleagues who don’t have the same privilege you do. Question. Interrogate. Break tradition. We need support from both sides to make this the industry we want to see 💖
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Excited to announce that after 5 years of working to grow the Fall Guys and Mediatonic brands I'm moving over officially to Epic into a new role which will allow me to help out brands across their portfolio 🎉
Longer mushy, nostalgic post on LinkedIn 💖
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😅🥰 OMG! I’m over the moon!! So excited to be on this list with such stellar ladies
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The full outfit for the ball. Love that books have inspired social events 🖤
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Anyone who manages people needs to go through more than one session of people management training
Company’s should have a clear route of progression for each role, and share and use these in 1-2-1s/reviews etc. It’s not the employee’s responsibility to do that
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Friday was my 3 year
@Mediatonic
anniversary 🎉 It honestly feels like 30, because of all the amazing things I've been able to accomplish each year. Every day is a surprise. The people I get to work with inspire me with their creativity, skill and kindness daily. What a dream 💖
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#NewProfilePic
to commemorate the
@blackforestcult
season. Your priestess has arrived 🍒🍫☕️🖤
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Which is to say, I've still not solved it. I love what I do but it often hurts me and my physical and mental health. And for anyone struggling with similar things, my heart really goes out to you. It's fucking difficult.
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.
@failbettergames
we are bringing home two
@GameDevHeroes
awards! Thank you for the nominations - we were both shocked! What tough competition! Really great vibe to the whole event as well 💖
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Hey
#MeetTheDev
I’m Haley! I’ve been in the industry for 5ish years.
I have an MBA in Creative Industries Management, an MA in Game Design, and a BFA in Communications Design. All those degrees help me do some kickass marketing/pr
My most recent work is on Failbetter’s 3 IPs
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One thing our industry could desperate use more of is proper mentor/teaching on the job. (With indies at least) everything and everyone is flying around by the seat of their pants and very little time is actually set aside to purposefully skill people up
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So many feelings after joining MT in 2019 as their 1st marketer, spending a wild year marketing the studio across the UK & Madrid, launching Fall Guys, building an amazing publishing team (who thankfully seem safe from this), managing the acquisition integration etc to this
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The Norwegian translation for the Sunless Sea tagline came back "GÅ BANANAS. SPIS MANNSKAPET. DØ." even if it's not totally on point, I want this on a t-shirt IMMEDIATELY
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*demon stands amid your destroyed work space*
Demon: *booming* HOW? How were you able to summon me?!
Marketer:
*checking google calendar* I thought our weekly meeting wasn’t until 4?
*demon stands amid your destroyed work space*
Demon: *booming* HOW? How were you able to summon me?!
Programmer (frantically and repeatedly pressing CTRL-C in a terminal window): I don’t know, I was just trying to undo a Git submission!
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How I feel before each meeting where I’m the only woman
Joan of Arc, by English painter John Everett Millais (1865). In private collection.
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I wanted a Fall Guys-y icon I could use on Discord and Twitch and a few other places, and look AT THIS AMAZING THING
@emmapeddieart
's done for me! OMG. IT'S SO PERFECT. I LOFF HER.
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Hey, I’m Haley the director of brand
@Mediatonic
. Been in games for 10 years
During which, even in publishing roles I’ve worked on narrative, writing & art for the game itself, plus covering business needs, operations, production & more. It’s a joy 🖤
#WhatAGameDevLooksLike
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This is the picture across from my hotel room
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Look what arrived! 🤩 Thank you
@MCV_DEVELOP
💖 It can feel exhausting sometimes trying to break that glass ceiling, but it’s been wonderful to see the progress that’s been made even in the past 5 years
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Here's a piece I wrote about why it's important for Indie Devs to understand their sales funnel - there's even a *gasp* diagram!
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On my way home from the ceremony a teenage girl said “omg she looks like a sorceress” when I walked past so feeling pretty good about today
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Passed my UK Life test today (and would be great for a pub quiz)! Now for loads of Settlement paperwork
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Took myself on a date today: coffee, spa, good dins and some great cocktails
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Can’t believe we won two categories at the
#DevelopStars
against such great titles! Excited our
@FallGuysGame
team get this time to celebrate together finally 🥰
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Last night I got to pretend I lived in the books I read and it was ✨ amazing ✨
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I am not in a good place at the moment, so sorry in advance if I’m distant or unresponsive for the next while. It’s not you, it’s very much me
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The games industry is so wholesome sometimes <3 <3 <3 Love that we can support each other for launches 💪
From all of us at Splash Damage we wanted to wish our friends at
@Mediatonic
a big congratulations on their launch of
@FallGuysGame
!
We're sure you're all going to love it and we can't wait to battle you guys for the crown today! 👑👊
#FallGuysGame
|
#FallGuys
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Promoted to Head of Brand Comms, announced Tonic Games Group, launched Murder By Numbers and Fall Guys, hired some amazing people, lost 30lbs (so far), paid off my credit cards, survived some gnarly relationship stuff, started therapy and am still going 👍😴
this year was rough - brag on yourself a bit :)! what did you accomplish this year?
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Ready to rip out the heart of the next man who wrongs me
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2016: just left my abusive relationship and abusive 1st games job, heaviest I’ve ever been, excited to start as an in-house marketer
2021: director of brand at a studio I always wanted to get back to, renovating my own flat, finally finding myself and taking care of her
2016: at RuneFest, having just started my first games industry job as the email girl at Jagex who, according to one person, had ‘nothing in her head’
2021: smashing it as a Senior Narrative Designer, doing my dream MA, lots of things in my head
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Excited now that our
#TonicGamesGroup
announcement is live that I can say that there's kind of like a part 2 to my title change -- as I'm Head of Brand Communications for Tonic Games Group! 🎉
(more below on how that works)
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I just got out of a relationship with a James. The first 6/8 guys who messaged me on a dating app are also named James
Why must the UK torture me this way. The other two are people with my dad’s name. Why have you forsaken me
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Totally forgot I could probably join in
#VisibleWomen
✨
I'm predominantly a marketing manager, but I am also usually our marketing artist too! That means making a lot of gifs/social images but also things like logos or the SKYFARER character sheeet design!
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Every time someone uses one of our nearly 2-year old announcement screenshots as a hero image, I feel a little piece of my soul depart
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Games marketing tip of the day:
You are not your game’s target audience. Find out who they are (genre research, precious game studies, player surveys, competitor analysis). Find out where they are, what they like/dislike, how they find new games, what keeps them engaged
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I've been ruminating on is how these last two WFH years has made the pace of digital work relentless. I used to think 'oh wow how would I have survived launching Fall Guys IRL, travelling, doing all the things we did etc.' but actually realising that would have slowed things
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I don't think I've ever been happier 😊
Congratulations to Fall Guys, which was the top game on Twitch during its beta weekend
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Wow! This is incredible news! Am flattered to be included (and frankly sneak in, since I'm only a month away from 30 😆)
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Tomorrow for Valentine’s Day I’ll happily receive:
🥀 enchanted flowers
🔮 poor unfortunate souls
🖤 hearts that whisper secrets
🙏 pledges to the
@blackforestcult
🧚♂️ absinthe
Oh, and chocolate 🍫
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When it rains it pours and all that. Guess who post unexpected breakup has to stay locked inside for the rest of their hols because their new flatmate got covid? Also guess who already has massive amounts of germaphobe anxiety. And who had just started to make progress at the gym
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Can’t believe we’ve passed 2m Steam sales in just one week 😅 Especially when you compare it to Taylor Swift selling 846k of her new album in its first week. Dang.
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Brits are always like “wow you actually have a town in the US called Plainville??”
When I just found out you
Have a town
called Binfield
BINFIELD???
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Our
#PAXEast
panel got accepted!
Join us for a behind the scenes look at games marketing and community management in our 'Steering the Hype Train' panel!
🔥
@thevtran
🔥
@junklatch
🔥
@DanButchko
🔥
@blankslatejoe
🔥
@Futterish
🐱 Friday March 29th @ 12:30 - The Bobcat Theatre 🐱
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1 new identity design
1 rebrand
3 PR agencies
4 website updates (1 from scratch)
5 interviews + counting
300 supportive devs
∞ signoff cross-checks between companies
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Nothing tastes better than crosstown donuts except maybe when they’re surprise crosstown donuts because your friend knew you had a tough week 😭💖
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When someone references a brand campaign/event from 2019 as the reason
@Mediatonic
1st came on to their radar it's so heart-warming. It’s wild to think back to being the sole marketer, now that our team has grown to nearly 20 and we're still hiring😂
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The American-ness from my trip hasn’t worn off yet and I just terrified a London barista by enthusiastically asking them how they are
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If you're ever feeling awkward, please know that upon leaving a date, I accidentally opened Tinder instead of Uber with them looking directly at my phone
Thank you and good night
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Got my SUNLESS SKIES hair colour all sorted for launch ✨ If I could figure out a way to put stars or cosmic horrors in it I would
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Love that this wasn’t listed anywhere when I bought the place
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Been getting so many LinkedIn messages since Fall Guys came out it's been hard to keep up. I went in to try to sort them today and noticed one of my uni exes has messaged me there simply with the word 'Masshole' 🤣 Which is what people in New England call folks from Massachusetts
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I am both the busiest I've been at work since lockdown started and full of 'the world is on fire' existential dread. Trying to remain strong (functioning?), trying to help where I can and trying to be kind to myself when weak moments happen. Sending out 💖 to everyone
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So
@richardcobbett
announced a vampire RPG today with
@WadjetEyeGames
. I don't think I've ever been so excited for a game to come out 😬 Bring on the Kickstarter September 5th!
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Continuing the celebratory weekend by cracking open the absinthe i was gifted not too long ago
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"It's like Fall Guys" 🤣
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Am loving Witcher season 2 but Yen and Jaskier running around a beige landscape trying to be stealthy in bright purple is just 😂
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For any devs forming new studios, would love to work with you! Can help with:
🖤 Studio identity
🖤 Branding
🖤 Comms & PR
🖤 Interview prep
🖤 Game positioning
🖤 Marketing
🖤 Store page/websites
🖤 Content plans
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Another day of brand work for Fall Guys, another first in my career! Howwww? 🤩
(sorry for the cursed hand picture)
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Wanted to try a makeup look I’ve been seeing around. So random fancy Saturday it is
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Today is both the end of the year and my birthday 🥳 Wanted to say thanks to all you wonderful humans—even though social media can be a bit of a trashfire, staying connected to you all this year has helped me loads. Thanks for the chats, memes, stories, photos and support
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A big 🚩 for me when looking at companies is when marketing is hyper focused on data. Assessing what works/doesn’t is great, but our industry changes rapidly and data is only ever going to show the past. We need human creativity, iteration and even failure to make something great
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Trying to get work done under these conditions is absurd
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This happened organically during our
@Mediatonic
content meeting today so I made them recreate it for your viewing pleasure
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I remember the excitement of hitting 10k followers literally not even that long ago, OMG
We did it friends
We hit the big 200k followers
We can stop now
That's all we wanted
Good work everyone
Nailed it
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Updating my CV and my brain still doesn’t compute these numbers. So fortunate to have marketed Fall Guys from announce and beyond
⭐️most downloaded PS+ game of all time
⭐️ 50m players within 2 weeks of going F2P
⭐️ 230k levels made within 48h launching our level editor
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My younger sister just told me she plays video games because she saw me playing them as a kid 😭
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Here’s a picture of my fur-niece who’s helping me get through today, in case you need a boost too
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