Z-Dog
@zdogsweetness
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Founder @riftstudioz | Redefining Digital Collectibles | The RIFTERS: Chapter 1⚡️⏳| CEO of yapping
London, UK
Joined April 2012
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Pinned Tweet
I’m falling in love with Discord all over again.
In the past 2 weeks, we’ve:
✅Removed over 500 members
✅Transitioned to an invite-only approach
✅Onboarded 25 new members into the community
✅Built meaningful relationships with each person
✅Created a family of
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@now_arsenaI
This is the same ref that city’s owners have paid millions to ref games in Saudi
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I set out on a mission a couple years back and kept asking myself the same question...
What can I do to empower creators?
Keep updated with
@RIFTStudioz
to discover how we're reshaping the future for creators and artists in Web3 🖌️
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Spoke to another founder last week who is taking the time to connect with everyone that he’s been interacting with on X.
Sharing his vision for his project and offering his help in any way that he can.
He’s not interested in building a huge community.
All he wants is 100
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If you’re in the ideation phase, early product development or pre-launch...
Don’t ask me to sign an NDA.
Here’s the reality:
No one’s going to steal your idea.
Everyone’s got their own projects, challenges, and priorities.
That doesn’t mean blindly sharing
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The first concept every founder should master:
Understand the difference between raising a dollar from investors and earning a dollar from customers.
One funds your vision, the other proves it.
Shoutout to all the founders who aren’t just chasing investor money,
But are
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Sell now deliver later?
Nah, deliver now sell later.
That’s the name of the game.
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If you’re still grinding despite setbacks and challenges….
I just want to say, congratulations.
Only 8% of people manage to achieve their goals.
The other 92% give up within the first few weeks.
People quit way sooner than you’d expect.
But you didn’t.
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Very few truly master the art of adaptability.
It’s easy to fall into a loop, repeating actions when things aren’t working out.
But as they say, insanity is doing the same thing over and over, expecting different results.
Remember:
- X was a podcast subscription platform
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We need leaders that prioritise their community above all else.
Who will break down barriers for their supporters.
Who show courage in vulnerability.
Who commit fully and stand by their promises.
We need fighters.
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Connecting with other leaders and creators over the last few months has been incredibly eye opening.
Nowadays, it's so easy to get caught up in our own world and lose sight of the bigger picture…
But stepping back and seeking outside, unbiased perspectives goes such a long
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It used to be so rare to find founders who were genuinely active in their communities.
I’ve invested in countless projects where getting on a call with the founders felt impossible.
This stigma is slowly changing.
Communities are becoming more aware of what real leadership
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This isn’t a race to generate the most hype.
It’s a battle to earn trust.
Too many hardworking people have been burned before,
And trust is worth more than any dollar you could ever make.
It far surpasses any financial gain.
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Real Founder:
- Shares valuable content
- Organic following
- Doxxed
- Spaces
- Constantly trying to improve their product
- Speaks to the community regularly
Fake Founder:
- Posts screenshots of their wallet
- Shoutouts from KOLs
- Promises giveaways
- Inorganic
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It’s easy for new web3 founders to fall into the trap of building a disjointed community.
Too many listen to the wrong advice, running cheap giveaways and collabs just to pump vanity metrics.
You’ll check your Discord, see activity, and think you’re on the right track.
But
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Still baffles me how NFT projects are launching with barely any real value offered to their communities.
When they do, it's typically some makeshift solution that feels rushed and poorly thought out.
We need projects that deliver genuine value from day one.
If a
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What’s up with collections dropping their marketing efforts right after mint?
It’s like launching a new product but not telling anyone once it hits the shelves.
Often times, it’s harder to sustain momentum post mint than it is to mint in the first place.
That’s when you have
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Your ability to articulate is everything.
You can rephrase the same sentence a hundred different ways...
But the real challenge is finding the version that sparks the deepest emotional reaction.
That’s where the power lies.
In choosing words that connect, inspire and
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How can we incentivise NFT collectors to hold long term?
1) Variable NFTs
Encourage buyers to hold via staking.
Every time they hit a staking milestone (e.g 6 months) - give them the ability to upgrade, add traits and personalise their avatars.
Update their new asset on chain
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It's human nature to want to be the best in your circle.
Makes us feel distinguished.
But I have some news for you...
If you’re the smartest person in the room, find a new room.
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Sometimes the best opportunities are the ones that give you the best exposure.
Not necessarily monetary...
But where you can have the biggest impact and add the most value.
Money will follow soon after.
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Somethings I’ve learnt over the last few years as a founder in both Web2 and Web3:
- Patience is key. Things take time
- Don't promise what you cannot deliver
- Don't tell buyers what they want to hear… tell them
what they need to know
- Expect to fail a lot. Prepare for a
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Remember that one story someone told you years ago?
You can't remember the specifics of what happened but can pinpoint the emotion you affiliated with it.
That's the power of storytelling.
Feelings are timeless.
It's best described here:
“I've learned that people will
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Had an idea the other day.
With all these scams going around, wouldn’t it be beneficial if we had a TrustPilot equivalent for Web3?
A trusted platform where users can directly post their experiences with a product / service.
Maybe there could be a bot that scrapes the web
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The most successful leaders are delusional.
Not delusional in their mindset or lifestyle, but delusional in their ambition and goals.
Their belief in what they can achieve is so strong, it often seems impossible to others.
This doesn't mean ignoring reality or facts…
But
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I know how you feel…
You can taste it but you can’t touch it.
It’s close but yet so far at the same time.
I’ve been there before, trust me.
I left my career in sales 2+ years ago to pursue my dreams.
Here’s what I’ve learnt:
These are the moments you have to double down.
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True mass adoption begins with education, not just selling.
If you can’t flip your friends and family into believing in NFTs...
It probably means that they don’t yet see the value or understand the space.
- Simplify the concept with relatable analogies and comparisons
-
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Crafting exclusivity is such an important part of Web3.
So many projects have tarnished the exclusivity of their project in the pursuit of volume.
I can’t say that I haven’t fallen victim to this before…
I used to believe that power in numbers was above all.
I quickly
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A lot of people have been asking me lately why I chose the NFT space and not memes / tokens.
It’s simple.
Brand loyalty.
NFTs are a representation of our identity.
Scarcity of supply means that we can become deeply integrated into a finite community of like-minded
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Somethings I’ve learnt over the last few years as a founder part 2:
- Work with individuals that compliment you. Play to your strengths
- Discipline the mind. There will be days you feel like giving up
- Trust your gut. It is your second brain
- Impulse ≠ strategy
- Don’t wait
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Wondering why alts aren't really moving?... Btc dom is currently sending it.
It's at 56.85% and at a yearly high.
As a crypto investor / trader, this is probably the single most important chart that's often neglected.
What goes up must go down... I feel an alt rally is on
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I've heard many leaders in the NFT space claim that Lore doesn't matter anymore.
While I agree that Lore, on its own, is definitely not as impactful as it was in 2021...
It still has a part to play.
Purchasing decisions are often driven by emotion.
An engaging and relatable
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Take calculated risks
Don’t be afraid
Don’t play it safe
Push boundaries
Have an opinion
Learn to appreciate other people’s opinions
Be abnormal
Generic is average...
You are so much better than average.
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Wouldn’t say the biggest problem in Web3 is an over-saturation of scammers...
But a lack of real leadership.
There are fakes in every industry.
The real issue is a lack of genuine visionaries focused on long term value and sustainable growth.
Stronger leadership
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The PROBLEM is the most important part of the ideation process.
No problem = no buyers.
Seen a lot of founders run with solutions without actually testing the market demand for it.
They are then forced to get into demand generation (creating their own demand) which costs
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Market is crazy volatile - want to remind everyone:
Stay true to your convictions and do the opposite of what your fear / greed is telling you...
If the market is tanking and you want to sell, either DCA or hodl.
If the market is pumping and you want to buy, either
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The hardest and most time-saving skill is saying 'NO'.
I know sometimes, we don't want to hurt the feelings of another person or are afraid of what others think.
But on the other hand, each 'Yes' is a 'No' to something else.
- You say 'Yes' to a Friday hangout, but 'No' to
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Your project will always have competition.
Yet, your story is what truly sets you apart.
Use your story to stand out from the crowd.
Embrace it. Share it. Own it.
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Let’s cook 🔥
Thank you
@mattlopez313
!
I will be helping both
@zdogsweetness
and
@LDS_NZ
from an advisement standpoint for both of their projects.
Entirely for free.
They were the only ones who consistently followed up and hit me up to ensure they had the best possible chance.
Effort > All
🫡
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Seeing so many NFT projects floor prices tanking shortly after mint.
I feel like there is an obsession to constantly maintain buy pressure above floor price, when in reality, the million dollar question is...
How can we, as founders, decrease sell pressure to reduce churn?
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This BTC pullback feels more brutal than the last couple we’ve seen since March.
Probably because of the intense market euphoria from the ETH etf and Trump’s speech.
We were within touching distance of new ATHs, but we barley ended up scraping 70k.
Sentiment is evidently
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You can't time this market.
I've said it a couple of times now but the game has completely changed.
Institutions are buying heavily through the BTC and ETH ETFs and are manipulating prices like never before.
This is no longer a retail driven market.
Buy into tech that you
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Very rarely had good experiences working with marketing agencies in web2.
Found that building my own hand picked team was far more effective.
What web3 agencies have you used and why?
Asking for a friend.
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Let me get this straight…
Trump makes a speech, says US will become “the crypto capital of the planet and bitcoin superpower of the world.”
BTC pumps to $70k.
US government moves $2bn in BTC to new addresses.
FED announces no rate cuts.
BTC dumps 10% in 3 days.
But this
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The fastest way to know if something will work for you is to try it.
Life doesn't come with a trial period or a moneyback guarantee.
There's no step-by-step guide to fulfil your purpose.
Everyday you write a story without knowing the ending.
Certainty is an illusion.
By
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Most people don't understand the real meaning of taking risks.
It's not getting a $100,000 loan to throw into crypto trading or yoloing into the new low-cap meme.
That's just shooting in the dark.
Taking risks means evaluating all potential win-lose scenarios and understanding
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You're wasting your time.
You find excuses why you can't build a business, can't reach your full potential, and can't learn a new skill.
When, in fact, all you need is an internet connection and a phone.
100% if you're reading this you have both.
Stop whining and make a
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I think Solana is one of the best midterm plays.
They’ve positioned themselves incredibly well as ‘retail’s chain’ and it’s worked.
Dex volume has trumped ETH.
ETF craze around the corner.
All time highs coming soon.
I’ve been holding SOL since 2021 at $5.
I will
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Message to other innovators: Try your best not to outsource tech requirements.
If you really have to, make sure you have a tech guy on your team (even if it’s advisory) that you trust to audit all the work and maintain technical documents.
I’ve never had good experiences
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Making money in this market is all about understanding corruption and anticipating where the money flows next.
Unfortunately this isn’t the same market we saw in previous bull runs.
There is an incomparably larger level of institutional investment this time around and their
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Don't believe it would be smart for the FED to implement emergency rate cuts within the next week.
It would be unusual for the FED to step in until we see a min 20% correction in the S&P 500.
We're currently down about 9% from the top.
Cutting rates now would only
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I feel like there is a stigma in the NFT space that anyone can just use AI to create an authentic collection of 10,000 pieces.
This couldn’t be further from the truth.
At RIFT, we put months of work into ideating and iterating character designs before finding our sweet spot.
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If you’re looking to invest in crypto in 2024, you have to make sure you’re following the right people.
The market doesn’t move in a straight line.
So many people out there will push their own agenda - they don’t have your best interest at heart.
First it was the btc
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Web3 is not only about the grind, but also about the strength of your network.
The same applies for real life - the more people you know, the more doors are open for you.
And the more time you'll save.
Think about it:
• Collab/job opportunities
�� Faster growth
• Working
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When I first started RIFT couple years back, I couldn’t afford delegate passes for big web3 events, so I watched the free panels.
I'd wait for the 20-second window when speakers changed and then hit them with industry-specific statements / questions. My confidence and industry
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I really dislike using Alphabot and other giveaway platforms for collabs.
I rather keep my WL / OG roles for community members that have stuck around and engaged in our discord over time.
Instead of using Alphabot, it’s so much more powerful to make meaningful connections with
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Anytime someone new to the space asks me about web3, I always tell them:
Blockchain and Cryptocurrency are not the same thing.
I think this is one of the biggest misconceptions for individuals that are not integrated in the space.
Blockchain is the technology that enables
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Be unapologetically authentic.
There was a study conducted by Gary Brecka not too long ago which measured the vibrational frequency emitted from human beings when displaying different emotions.
Participants were put in a Faraday Cage (used to block electromagnetic fields like
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Memes never really die - they just mirror how greedy the market is.
Back in late 2023, when the ETF craze kicked off, memes weren’t hot.
But whenever the market hits a euphoric peak, they explode, often hinting that we’re at the top.
This meme craze is wild, but
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@businessbarista
Feel like easier said than done to find people that are still hungry / can replicate your unique voice
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Building a tight knit community is so important.
NFTs haven't picked up this cycle in the way we envisioned, but a committed community will support you no matter the market conditions.
Get to know them, treat everyone with respect and build trust.
At the end of the day,
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Good things take time. As I always like to say, 'Rome wasn't built in a day.'
That's why you should cultivate a long-term mindset and avoid short-term pleasures.
➡️Identify what brings you satisfaction now but could ruin you in the future.
➡️Eliminate those habits as quickly
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Most people will tell you to start the week off the ‘right way’:
- Wake up at 5am
- Light breakfast
- Cold shower
You can wake up at 5am your whole life, but if you’re not making the most out of your days by levelling up and self reflecting, you will not grow.
It’s about
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The ability to tell a powerful story is one of the most undervalued skills.
A story can be told 1000 different ways, but are you able to position your words in a way that can evoke the greatest emotional connection?
Remember, storytelling is all about feeling.
People won’t
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High quality art is essential in building a successful NFT project. Poor-quality art won't sell or help establish a brand.
Think about it: why do collectors want to have Pudgy Penguin? Persona? Beanz and Azuki?
Exactly - they want a brand and network. It comes with
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Anyone jumping on some cool spaces these days?
Feel like I want to yap
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Partnerships are so much more powerful than collabs.
At RIFT, we're building a foundational community of anime lovers by partnering with like-minded anime projects.
Days of using Alphabot and other platforms to gain community members are outdated... a giveaway winner simply
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A lot of the time as founders, we see our end vision but fail in execution along the way.
That’s because we prioritize more than we can handle.
In the early days of RIFT, we knew what we wanted to achieve but at the same time we were doing way too much.
We were trying to
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@the_viiibe
@DragosCSK
@replyheroxyz
Booked a call with you. Interested to see what you guys are up to
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@iamDCinvestor
Eth will always be king tbh. It's the pioneer of a movement that is everything this industry is about
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