Yossi J Levi
@yossixciii
Followers
5,095
Following
406
Media
62
Statuses
375
Founder/CEO @ Car Dealership Guy ( @guydealership )
Joined May 2015
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The secret is finally out — I’m the Car Dealership Guy!
Excited to announce my new venture and official reveal video. Watch now:
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Revealing my “identity” as the
@GuyDealership
in front of 350 people was… amazing.
Attending events with 500 ambitious auto industry people was… incredible.
Heading back home to lock myself in my studio alone is… fucking euphoric!
Long live the closet introverts 😂
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To call this a life-changing weekend would be an understatement! ❤️
Great piece by Forbes about where Car Dealership Guy is headed next.
Link to read:
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It's time.
Starting next month, Car Dealership Guy Media will begin formally reporting on Auto Industry news.
We will kick off with a heavy emphasis on Automotive Retail and expand to other areas within the industry over time.
This process will take time. We will make
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"Daddy, how did you make a living when I was a baby?"
"Well, kiddo, daddy was basically a professional pixel-pusher. I arranged tiny colored squares on a screen all day, and somehow, that paid for your diapers"
😂
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Why did I spend 4 months and tens of thousands of dollars creating a Netflix-style documentary?
The magic question...
For starters, I felt like my story was becoming too confusing:
Used car dealer -->
Venture-backed startup -->
Big rise -->
Big fall -->
Anonymous Twitter -->
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👀
CDG 🤝
@BillAckman
Great chatting about markets, cars, economy and the future of our country. 🇺🇸
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Over the past decade i’ve operated:
• Used car dealership (family-owned)
• Auto tech company (venture-backed)
• Media company (bootstrapped)
And if i’ve learned one lesson…
It’s that every business is f*cking hard 😂
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Big day tomorrow.
Announcing the first Creator to sign with Car Dealership Guy Media.
Doubles our reach to +120 Million impressions per month across all social platforms.
Gives us a big boost on IG and the ‘Tok.
Very excited for this.
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2015. Philadelphia. Our first car lot.
I cold-emailed the local Fox News station about a feel-good story involving one of our customers.
They loved it and decided to report on it.
Humble beginnings!
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Go "non-anon" in a single moment (after 25 months of posting anonymously from
@GuyDealership
) was fun and scary at the same time.
My brain was melting for like 48 hours.
Stuff like this was simply not possible before the invention of the internet.
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Big news:
We just signed our first Creator to the Car Dealership Guy Creator Network!
Get ready for:
• More Automotive Creators
• More Automotive Content
• More Automotive Insights
All 100% free and available to everyone.
Super excited about this.
Guess who it is? 👀
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Excited to officially welcome Cole Short to Car Dealership Guy!
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ANNOUNCEMENT: Car Dealership Guy (
@GuyDealership
) has acquired Global Auto Staffing!
One of the craziest things about the Car Dealership Guy platform is our direct access to thousands of dealership and automotive employees.
I always felt like we could build an incredible
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New studio setup.
Still waiting on bigger plant and teleprompter— but coming together!
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Just accidentally sent an email that was meant to go to <500 people to all 58,000 people on my mailing list.
That's enough internet for today.
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We need a
@Costco
for people that are health-conscious.
We’ve cut our monthly Costco trips by nearly 50% because a lot of the stuff is crap.
We still use it for a lot of stuff but supplement heavily with:
- Sprouts
- Wholefoods
- Some health-conscious DTC Brands (for CPG)
-
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New partnership alert!
@Edmunds
X CDG
ANNOUNCEMENT
In partnership with
@edmunds
, I’m excited to announce my new show: CDG Market Update
A panel-style, monthly discussion with automotive industry experts and dealers about where our car market is today—and where it may be headed.
Think of this as a forum for auto
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I can’t wait to show the world what we have in-store at CDG over the next couple of months.
Some really cool launches planned.
Best part:
The first one is tomorrow morning 🍿
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We just crossed episode 100 on the
@CDG_Podcast
😳
Surreal.
Nearly 350K unique listeners since its inception last year.
Who would have thought that demystifying the car industry would resonate with so many people? (I didn’t)
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Incredibly important clip from
@chamath
explaining the future of media and advertising.
“Content creators are the modern form of demand generation and will replace traditional advertising”
Watch below (from All-In Podcast):
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Incredible resource for any dealers impacted by the nationwide dealership outages.
We just crossed 10,000 views in less than 72 hours.
Kudos to the Car Dealership Guy editorial team for updating this by the hour.
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Unsolicited shout-out to
@beehiiv
for incredibly swift customer support...
Proud to be growing on their platform.
Happy user (and now also tiny investor 😊)
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I never thought I'd geek out about a car industry news site... Yet, here we are.
lookin' like a snack today 😍
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Big upgrades at this morning
More stories
Better thumbnails
Less clutter
More to come. Stay tuned.
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If Car Dealership Guy had a physical HQ...
There would be 3 giant commandments on the wall:
Lizard Brain.
Direct Benefit.
Third Grader.
Keep things simple for the audience, provide a direct benefit, and write so even a third-grader can understand.
A reminder that no one wants
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Things I need done and will HAPPILY pay for:
- Design:
Badass redesign of Car Dealership Guy newsletter (Beehiiv)
- SEO:
Optimize SEO for CDG News + make us show up on Google News (also on
@beehiiv
)
- Content Creation:
Someone who loves being on camera and wants to record
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Hired! She starts tomorrow. Excited to make this announcement, feel like we landed a real winner.
WANTED:
Executive Assistant
Have put off hiring this role for too long 🙃 It’s overdue.
Come join the fastest-growing media co in Automotive.
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ICYMI…
After 2 years on this platform, the secret is finally out.
World Premiere of Who The F*ck Is Car Dealership Guy—Watch now:
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This move feels like such bad judgment by
@MrBeast
.
After you have kids you realize how addictive natural flavors and processed foods really are. It's the absolute worst.
It gets kids hooked.
It's a daily battle for me with my girls. They're kids; they don't know any better.
Mr. Beast and Logan Paul just launched a Lunchables competitor called Lunchly.
Each box will contain PRIME and Feastables.
This is going to crush it.
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Acquired the domain today for our news site.
Bummed I couldn't get -- but better than nothing!
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Really enjoyed discussing the media strategy behind Car Dealership Guy with
@AdamRy_n
The best guy to go to for advice on buying a new car isn't your weird uncle. It's not your buddies. It's not even your dad.
It's a stranger on the internet known as Car Dealership Guy.
Here's how his expertise is influencing how we look at and interact with the auto industry 🧵
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In the spirit of transparency -
Yesterday, we launched a new form of media:
Car Dealership Guy News -- Unbiased car industry news, written concisely and in plain English.
But, why?
Here's how (and why) we launch new media at Car Dealership Guy (in 7 steps):
First, we look
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I should also add that I was going to get doxxed at one point or another.
It was inevitable. Just look at all the other anon creators. (
@BasedBeffJezos
,
@realEstateTrent
,
@litcapital
)
I wanted to front-run that moment and "own" my story, while doing it it on my own timeline.
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Come work side-by-side with me!
I’m looking for a co-host for the CDG Podcast!
We’re growing fast and planning new shows… but i’m only 1 person 🥲
Time to bring in help.
If you’re a:
- Curious person
- Come from Automotive Retail
- Smart
- Energized by content creation
Then let’s chat!
Apply by DMing me
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has grown nearly 100% since last month
is off to a BLAZING hot start.
1) officially launched last week
2) just hired our second writer (announcement coming this week)
3) VERY long way to go ... but boy is it exhilarating to kick off this way.
why are we doing this?
because we believe the
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Our most exciting announcement yet is less than 4 WEEKS AWAY.
Guess what it is? 👀
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About to hit episode 60 on
@CDG_Podcast
.
Feels like it was just yesterday when
@realEstateTrent
and I spoke on the phone and he convinced me to give this podcasting thing a try…
More to come 🫡
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Isn’t it ironic that over the past 24 hours:
LinkedIn
Instagram
Facebook
Have all been down… But not
@X
?
After all the scrutiny this platform (and Elon) received over the past year…
This is by far the funniest outcome 🍿
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@vcsamarakit
What are the odds that I’d come across someone I went to middle school with on my Twitter feed. As she is tweeting about middle school. Small world. Hope all is well Samara!!
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🫡
Car Dealership Guy Media could become a $350-500M company with the right CEO.
Likely a lot more.
What I love doing most: creating content, building communities and taking things 0 to 1.
That’s what I want to focus my days on, forever.
Putting this out into the world just
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Wild move by Honda
Honda is deploying a dangerous playbook.
The automaker has vowed to begin trimming dealers' profit margins, with its Canadian dealers taking as much as a 44% hit to their vehicle margins.
But there's more...
It doesn't just want a bigger piece of vehicle profits.
Just this
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Crazy how once you have kids you simply can’t wait till Monday 🥲
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.
@TurnerNovak
is quickly building one of my favorite tech/media centric podcasts. Enjoyed our chat!
Yossi Levi turned his dad’s car lot into one of the best ways to buy a car online. Now, he runs the largest B2B media company in automotive.
🎧🍌 New
@ThePeelPod
with
@yossixciii
explores the inside story of Gettacar and Car Dealership Guy.
I met Yossi when he first started
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@skorusARK
Yup. December Vehicle ASP is at a record high for us thus far (albeit somewhat a lagging indicator). We've also seen a slightly lower "purchase started" conversion for the past 3 months, which may suggest sticker shock.
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First Ever Car Dealership Guy Q&A—Live from NADA 2024!
Watch it here:
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Had no idea what I was doing...
STILL have no idea what i’m doing.
😂
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Dad’s 60th birthday yesterday in Ft. Lauderdale (was amazing)
Staying here / Miami area till Sunday evening
Who I should meet?
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Hired lots of people this way
If hiring great people is hard AF...
Hiring great auto technicians is even harder.
Everyone needs them.
But there aren't enough around.
At the prior company I founded, we needed to hire lots of them.
We tried everything: sign-on bonuses, posting online, benefits, offering
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“Hope all is well, Yossi”
Oh all is indeed well.. Other than the fact that we haven’t seen the sun in like 2 weeks in the Northeast.
But yea, otherwise all is well!
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Our new Daily Newsletter has a 70% open rate. Insane.
Only 2,000 subs at the moment but growing fast.
CDG editorial team crushing it.
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Will Chinese cars enter the U.S.?
Why aren't we building cheap cars anymore?
Is there a solution to the vehicle affordability crisis? (hint: there is... at least for now)
My feature for Car Dealership Guy (
@GuyDealership
) on CNBC Power Lunch from earlier today.
Watch below:
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WELCOME HOME RUSS!
ANNOUNCEMENT:
RussFlipsWhips has exclusively signed with Car Dealership Guy Media!
I sat down with America’s Most Famous Car Salesman to discuss:
• Getting 60M+ monthly views on TikTok/IG
• Building a giant online following
• Much more!
Watch now:
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just launched ... here's our current progress:
is off to a BLAZING hot start.
1) officially launched last week
2) just hired our second writer (announcement coming this week)
3) VERY long way to go ... but boy is it exhilarating to kick off this way.
why are we doing this?
because we believe the
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No sir! Learning every day. Student of the business.
Brick by brick. Surround yourself with people that compliment you.
I started doing all of the podcast stuff myself.
Today, we're a team of 6 who work on the Podcast in some way (including myself)
@yossixciii
Man, that production must be tough to keep up with even virtual episodes! Any tips for delegating post production? We have enjoyed shooting on site but are struggling to keep up with pace in post.
You seem to have it down to a science!
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Thank God it's Monday.
- Sincerely, every parent with toddlers
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👀
Yossi Levi, aka
@GuyDealership
, has taken the auto industry by storm.
In just a couple of years, he has built Car Dealership Guy into one of the most authoritative voices in the auto industry.
His channels have received billions of impressions across social media.
In this
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Big big fan of what
@eriktorenberg
is building at
@TurpentineMedia
.
Enjoyed talking about the future of Car Dealership Guy 🤝
In this episode of Media Empires:
@yossixciii
, founder and CEO of
@GuyDealership
, joins
@eriktorenberg
to share the evolution from running a Twitter account to establishing a growing media empire with significant influence in the automotive industry.
They also discuss the
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1/ Today is important.
Today, we’re eliminating worry.
Today, we’re introducing peace of mind.
As Founder & CEO of
@trygettacar
, but more importantly as an American deeply committed to giving back to society, I couldn’t be prouder.
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Wow. Car Dealership Guy is the 4th Fastest-Growing company in the world.
(Narrator: They were indeed not the 4th Fastest-Growing company in the world)
😂
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In case you're wondering, it's been raining non-stop since Sunday in the Northeast.
Absolutely Miserable.
That is all. 🙃
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Many of you are familiar with “Car Dealership Guy”
The brand’s made a huge splash within the automobile industry, and often gets millions of impressions a day.
Crazy it launched just two years ago.
If you had to put a dollar value on the brand, what would be your guess?
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Someone asked me today why we don't do more podcasts in person.
My response:
Could we do *every* podcast in person?
Sure. We could.
Will we eventually do more podcasts in person?
Sure. We will ... Eventually.
But right now, we're optimizing for *content velocity*
We want
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My 3.5 year old daughter fractured her leg.
Top of the tibia to be exact.
She needs to rest her leg. It’ll take weeks to recover.
I feel terrible, but trying to make it easier on her.
What are the best ways we can keep her entertained / busy?
Anyone ever go through this
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WANTED:
Executive Assistant
Have put off hiring this role for too long 🙃 It’s overdue.
Come join the fastest-growing media co in Automotive.
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What happens after you pick your car on
@trygettacar
?
Cat Thompson breaks down how we've managed to streamline *and* humanize the car buying process.
P.S. I'm officially retiring from my acting career. Cat is 100x better.
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@honam
@Keith_Wasserman
@dafrankel
Was on the Founder 1 track for a while — $30m biz, profittable, no investors. Switched to Founder 2 in 2018 (raised vc). Now I work way harder and have more stress, BUT learning 100x more/faster and get to spend each day building a world-class company & team... Founder 2 any day.
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I guess I'm a recruiter now...
"Car Dealership Guy boldly expands into professional recruiting with the acquisition of Global Auto Staffing"
Excited for this next step in our journey — Read the full story below:
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