yazmin
@yazmin
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digital marketing at disney | forbes 30 under 30
Joined May 2011
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i’m the manager of digital marketing @ universal pictures. i’ve worked on movies like jurassic world: fallen kingdom, hobbs & shaw, the grinch, us, and so much more.
here’s how i got my job👇 [thread]
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a few weeks ago we wiped the entire loki instagram account after a cliffhanger episode. and since then we’ve been teasing the evolution of a character who has chased a throne all this time.
god loki is here!
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let me decompress from my job as a social media manager by spending time on social media
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1. posts photo on ig
2. clicks on profile icon to see it in grid
3. accidentally double taps and switches accounts
4. thinks they’ve posted on the brand account
5. has heart attack and dies
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✨ day one! sr manager, digital marketing, the walt disney studios. ✨
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17/ lesson three: chase your dreams!
if you’re a student or just someone who took the time to read this entire thread (hah!) feel free to dm me if you ever wanted to have an informational or just talk more about movies, social media, etc.
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Forbes 30 Under 30 | So grateful for the leaders, mentors, teammates, partners, and friends who have helped me along the way. And to my wonderful husband who supports me through it all ❤️
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i think i can officially say this out loud now… i freaking LOVED the marvels. a genuine display of female friendship and a ton of fun. ms marvel steals the show and will make anyone who had a childhood hero feel like a kid again. watch it this weekend!
HIGHER FURTHER FASTER ⭐️
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this is the first picture i ever took with the love of my life. today we get married! ❤️
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signed off on that tweet. here are my two highlights after telling everyone to watch F9 for the last three hours.
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like this tweet if you’ve watched a tv show or movie recently and thought how weird it was that a group of people were in a crowded space without masks
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i am not just saying this because of where i work, but avatar is AMAZING. it truly is the motion picture event of a generation and a movie watching experience you'll always remember. whether you're a casual movie goer, total cinephile, or somewhere in between you MUST WATCH THIS.
This Friday, experience the motion picture event of a generation.
#AvatarTheWayOfWater
only in theaters December 16. Get tickets now:
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8/ lesson two: keep in touch with people you’ve made a connection with, even if you didn’t get the job. connections are valuable.
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5/ lesson one: it’s true, when one door closes another one opens. and you’re not a failure because you didn’t get your dream role. sometimes you succeed in all that you did chasing the dream.
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quANTuMANia trailer tonight! 🚨
Check out the new poster and don’t miss the new trailer for Marvel Studios’
#AntManAndTheWasp
: Quantumania tonight in the College Football Playoff National Championship at 7:30 PM ET only on
@espn
.
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idk how to explain that yes i’m always on my phone but no, i did not see your text
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i still can’t believe instagram moved the notifications button, seriously rude
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it means a lot to me that my scrappy little story has resonated with so many others.
my dms are filled with people who are chasing a dream, or who found hope in this during a tough time, or just also love the grinch! it’s amazing.
i love twitter 💙
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black panther: wakanda forever is out! it’s been a honor to work on the digital campaign and i’m so proud to be on this team! special s/o
@DustinMSandoval
,
@jeromieabrown
, Arin, Rachel, and Yvette 🙌
a thread of some highlights ⬇️
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personal tweet. getting married in december and our engagement photos just came in. couldn’t be more excited to marry my best friend.
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14/ and now it’s been almost three years and i was promoted to manager earlier this year 🎉 it’s the best, i get to work on so many different genres and do so many creative things. here are some career highlights:
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an honor (and a ton of fun) working on some of our biggest 2022 releases - Doctor Strange In The Multiverse of Madness, Thor: Love and Thunder, Black Panther: Wakanda Forever, and Avatar: The Way of Water.
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2/ i went to school at
@ucla
and interned A LOT. i worked for
@beastmodesoccer
,
@redbull
,
@lafc
, and various marketing and pr agencies.
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if you’re a social media marketer, or really just anyone who spends an alarming amount of time staring at screens all day, i have TWO recommendations:
[thread 👇]
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friday: avatar!
saturday: my wedding!!
sunday: world cup final!!!
ready for the best weekend ever
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7/ BUT i really hit it off with my could-have-been boss. so we keep in touch. i email her weeks later checking in because i saw one of her trailers. she replies telling me there’s a position opening up in digital marketing and she’s referred me.
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another day closer and the office is starting to get weird
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me when i try and put my phone down to get work done but remember social media is my job
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16/ and a first of its kind tweet-for-remind program that we launched with jordan peele for
@candymanmovie
:
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9/ so i interview for the role in digital marketing and the role sounds PERFECT for me. meant to be. and in this case, it really was. i got the job! 🎉
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12/ the grinch (with jim carrey) is my FAVORITE MOVIE OF ALL TIME. you don’t often get the chance to work on a remake of your favorite movie of all time.
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my team was recently assigned to the universal brand accounts (SO EXCITING) but it literally takes all my strength to not tweet about the grinch every single day. sigh.
anyways go follow
@universalpics
! ⭐️
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13/ a position opens up at
@universal
pics and i go for it. i talk about how much i love the grinch in my interview and get a 🥴 look...i still somehow manage to get the job after a series of interviews. and i get to work on the grinch!!
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10/ working at
@focusfeatures
was fantastic. it’s a small studio so you get to take on a lot of work. i had the best boss ever and my colleagues taught me a ton. it was the best first job a kid could ask for!
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one day you’re the young kid in the office telling everyone what’s cool, and the next you have back pain and your gen-z teammate is teaching you how to fix your tech problems
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i’ve had social media since middle school. now i’m an adult and it’s a huge part of my job.
i talk a bit here about how my upbringing with social has impacted my work + how twitter has shaped my career.
hope you read it! 😊
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when the zoom link in the invite isn’t hyperlinked and you need to copy and paste it to a browser
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last day. immensely grateful for the last 5 1/2 years.
“And what happened, then? Well, in Whoville they say – that the Grinch’s small heart grew three sizes that day.” 💚💚💚
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4/ unfortunately, they were on a hiring freeze 💔 but i did some awesome work there, made great connections, and one of my mentors there referred me to a job at
@focusfeatures
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11/ buuuuut i was always a bit jealous of the
@universalpics
team upstairs. i wanted to work on some of the franchises they had, and i especially wanted to work on a movie they had coming up, the grinch!
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one of the most difficult things about adulthood is figuring out what to eat every single day
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going back to the office tomorrow and scared myself because i totally forgot my work id looks like this 💀
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6/ so i interview at
@focusfeatures
for a role in creative advertising and make it to the final round. it’s between me and another candidate who has intern experience within the company. she gets the gig.
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that empty “what do i watch now” feeling you get after binging an entire show <<<<<<
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do you need to know photoshop to land my current role? no. does it make it 1,000x easier to get something approved when you can provide a decent mock up? YES.
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it’s always the post that took you less than 5 minutes to make that outperforms all the content you work for weeks on
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I am so obsessed with our TikTok Top View today for the Disney+ release of Eras Tour.
- Specifically made for TikTok where us Swifties have been living off of grainy livestreams.
- Perfectly timed transition as the UI comes on screen.
- AND TAYLOR 🙌🏼
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ready to sing “iiiiiiiiiiiiin west philadelphia born and raised...” 🎶 at the top of my lungs while watching the
#freshprincereunion
tomorrow!
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this was a fun day and i had beignets for breakfast so that was cool too
Welcome, foolish mortals to the Haunted Mansion! 👻 Watch as the cast surprised guests at Disneyland last month.
See Disney's
#HauntedMansion
in theaters July 28. 🍿
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i went to community college my first two years before transferring to ucla. at the time, i felt really gutted about it. looking back, it was the absolute best move. screw the stigma, cc’s are great! 🎓
From student loans to study hacks, what are some things you wish you knew about college?
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we hacked the
#oldthemovie
branded emoji 👀
is the hourglass top full or empty? depends on if you’re in day or night mode!
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everyone in the digital office freezes when the bereal notification goes off 😂
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recently reflected on my favorite campaign to work on. of course, it was the grinch (2018).
not only because of how much i loved the 2000 version as a kid, but because the film allowed me to introduce the story to my bff, emma, who now loves the grinch as much as i do. 💚
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some of the women behind the camera for tonight’s coverage 📸
Look at us, live from the Quantum Realm 🐜
Follow along at the World Premiere of the
#AntManAndTheWaspQuantumania
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i grew up here
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