C9 Lava 💙
@yangsin
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sr. marketing manager @cloud9 #C9WIN • tweets are my own • duo @stence_ • she/her
New York, NY
Joined February 2016
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Pinned Tweet
Looking to get your first job in esports?
Don't.
Here's why🧵:
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MY ADVICE❗️
Get 1-2 years of experience in your desired field/position somewhere else. Like literally anywhere else. Come with transferrable skills (project management, design programs, campaigns, art, etc) Regardless of your industry, if you demonstrate knowledge and competency
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While an extremely appealing career prospect, it might be a challenge to get your foot in the door. As a hiring manager at two esports companies, I look for employees with foundational skills. Most esports orgs are limited in resources, which means that training isn't always
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It is with a heavy heart that I announce today is my last day at
@Andbox_official
. I cannot thank my colleagues and this community enough for allowing me to champion
@NYXL
and
@Subliners
. It has been an honor to serve this community.
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Twitter is limited, but I definitely have more thoughts on the matter. If this kind of info is something you like to read, I'll gladly post more content like this in the future! 😊 Thanks for reading.
/end
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ALSO FOR THE LOVE OF ALL THAT IS GOOD, YES ESPORTS IS A FUN INDUSTRY BUT INTERVIEWS ARE SERIOUS.
I can't tell you how many people lack professionalism and decorum in interviews. That is the baseline. Your resume can be exactly what I'm looking for, but if you don't know how to
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provided. Teams are looking for someone who adds value/skill to their already existing work. Oftentimes, people look for unicorns, who are people that carry multiple skills or disciplines of work. It's a lot to ask of someone, especially at an entry-level but it's an unfortunate
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reality as most companies cannot afford specialization.
Soft skills like prioritization, managing up, and communication are skills that are learned over time and are critical in operations. Most esports orgs don't have more than 20 day-to-day employees running the whole place.
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then the context of esports is an easier adaptation to teach.
No prior job experience? Show me what projects you've been working on. A portfolio. A sample of your work. As much as I would like to take your word for it, I need evidence of your work ethic and output.
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conduct yourself in situations that are meant to be serious, then I cannot trust you to represent the brand or for you to respect me, the position, or anyone you may work with.
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While it's not impossible to get your first job in esports (as I've known many people who have), you give yourself better chances when you deliver on the knowledge required to work in an industry that has little structure and organization.
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To the person who yelled “Choke9” at me from your car, I’d like to apologize for saying “and you can choke on this dick, bitch.”
It was reflexive response, but inappropriate and not a reflection of how I actually conduct myself 😔
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The marketing and events team at Cloud9 is three people, myself included.
We are small but mighty and do our best to do as much as we can for fans across all our titles 💙
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It’s not e-mail, eMail, or e-letters. It’s email.
Same for esports.
Thank you for reading.
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Me: *in
@Subliners
shirt*
TSA: You play video games?
Me: *tired* Huh? Yeah, I play VALORANT.
TSA: … anything else?
Me: *remembers* Oh yeah, cod too.
TSA: I’ll be watching on YouTube this weekend!
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Bro, I’m so iconic.
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I've been nominated for THREE categories for
@thegamehers
awards this year under 'yangsinlv'. It would mean the world to have your vote ☺️❤️
Under Marketing & Rising Stars:
Best Social Media of the Year
Best Community Manager - Triple-A
Rising Leader
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*in
@codleague
antisocial social club hoodie*
TSA Agent: You play Call of Duty?
Me: Yeah!
TSA: Like that like that?
Me: Yeah, like that like that.
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I wonder when fans will realize that’s esports orgs do not have infinite money.
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To everyone reselling VCT Champs tickets for $1,000+, I hope you lose all your ranked games for the rest of your natural life.
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If you're feeling down, remember your booty is juicy and no one can take that away from you.
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Friendly reminder that Social Media Managers do not control company decisions.
While you're within your right to express your disappointment or disdain, know that there's probably just one human having to field all those messages.
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Stop calling women "females". There's also plenty more you can stop calling women, but let's start here huh.
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I am thrilled to announce I am a FINALIST for
@thegamehers
awards for Best Community Manager - Triple-A under Marketing!
This truly wouldn't be possible without the community I serve every day🥰
Help me get across the finish line!
Vote for me here 🗳️
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I’ve received nominations for Best Social Media and Best Community Manager - Triple A for
@thegamehers
Awards this year 😊
Thank you so much to everyone who has supported me and my work! It's an honor to be nominated alongside kickass women and femmes in this industry 🌟
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I don't know who needs to hear this... but don't tweet that. Just. Don't. Do. It.
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Social Media Managers and Community Managers of the world must have tough skin. As the frontline for your brand(s), you might not be creating the content itself but boy you are impacted whether people love it or hate it.
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Say it with me: Cloud9.
One word. No space. Cloud9. Just like C9 does not have a space. Cloud9.
Please... I beg. I don't know how many times I can correct this within THE SAME CONVERSATION.
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PSA: It's Cloud9.
There is no space between Cloud and 9. One word. No spaces. Just like C9 does not have a space.
Cloud9.
Thank you.
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💡Introduce your marketing team to your talent.
Building that relationship humanizes requests, allows for better understanding of how talent thinks and performs, and allows for more genuine campaigns, activations, and asks.
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It's my honor to be nominated for the
@thegamehers
Leader of the Year award this year.
I'd be incredibly grateful for your support 💙
Vote here 🗳️
#tghawards24
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In marketing, you don’t win by following rules you win by breaking them.
You can’t innovate in a box.
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My heart aches for gaming and esports right now. I feel so dejected. These past 48 hours have been a hard pill to swallow.
So many people need to learn to show compassion and overall we just need to do better.
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“I do hate overconfident men.”
Anyone who doesn’t like Fullmetal Alchemist is wrong. See you at NYCC!
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The Social Media Manager for the
@Subliners
is a woman. It’s me.
I wish people would stop assuming otherwise.
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Thank you to everyone who voted for me for the
@thegamehers
awards 🥰Although I didn't win, I am truly grateful to be recognized among such amazing women and nonbinary folks in this space.
This is my coping mechanism. Thank you.
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Esports is a volatile industry in both that it is entertainment and mostly startups.
9 out of every 10 startups fail. Job security is unfortunately scarce in esports.
This should be kept in mind for every job you look to take regardless of industry.
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The tweet that was the catalyst for the Subliners social strategy is still so memorable to people and that makes me incredibly happy. It truly is my best tweet of my career to date.
Shoutout to
@GstaAsim
. He’s an absolute beast 💛
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@ProRebornYT
It’s still possible to consume products without all these things being true. I simply think it’s a matter of choice. She chooses not to stream there and that’s her prerogative. Her choice might be that she personally doesn’t want to affiliate with a site that also has gambling.
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I don't know who needs to hear this but remove those exclamation marks from your emails/messages right now.
It's okay to end things with periods.
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When I left cod, I was sad to leave behind an incredible team and community.
I am so genuinely excited for the future. This news came to a surprise to me, but I could not be more overjoyed to be in Call of Duty again. Cheers to more Ws and more shit talking, just as a new color.
1 💍, 6 🥇, 3 🥈 , the first New York homestand, and countless other memories. To all our fans, thank you for your love and support over the past 5 years. It has been an incredible journey, and we’re grateful to have experienced it with all of you.
Signing out.
-NYXL
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Stop downplaying yourself and take the compliments given to you.
It'll make a world of a difference.
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Pro Tip: You can be professional with a personality.
While the quality of your work and presentation will always carry the highest importance, you don't need to do it to the detriment of your own self-expression.
Make the right moments fun! 😊
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Out of cod of a whole season and I still live rent free 😘 Love that for me
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Twitter fingers turn to trigger fingers 😤 I don't tweet I SHOOT.
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Introverts who talk way too much when presented the opportunity role caaaall ✋
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