Chris Rubin
@writerrubin
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Born/raised storyteller & linguist. Polyglot. Mensan. Award-winning creative marketer. Twin Dad. #AI + #BrandStrategy + #Creativity
Aspen
Joined June 2013
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Pinned Tweet
$5,000/m isn't expensive for top-quality brand strategy + creative direction + copywriting subscription...
#brandstrategy
#copywriting
#creativedirection
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This is my life now...
For over a year now, every single day.
Relying on AI exclusively? No way...
Don't settle for software.
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#DesignThinking
- it's not just for breakfast anymore... ;)
#IDEO
CEO Tim Brown on the future of design thinking ::
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SMB Owners!
Curious about how to benefit from AI, without wasting time? 🪄
I've got some killer advice I'm happy to share...
After spending over a year—every single day—working with generative AI...
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Your story is everything...
With hearts and minds alight, your following grows.
With consistency over time, love and loyalty bloom.
#consistencyiskey
#storytelling
#branding
#contentcreation
#loyalfollowers
#growyourfollowing
#consistencymatters
#thestoryisthestrategy
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🧩 The missing piece in the AI creativity puzzle? 🤖Taste. Discernment.
That innately human quality that separates good from great...
Check out my latest article:
AI has no Taste
via
@LinkedIn
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Heads up, SMBs!
Tired of Enterprise brands eating your lunch?
#growth
#SMB
#scalingfaster
#brandstrategy
#storymatters
@natemetz
🙏🏽
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Join special guest
@jesslahey
for tonight's
#dtk12chat
as we unpack
#designthinking
in schools 9 PM EST/6 PM PST
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"People who spend all their
#time
trying to make
#money
, spend all their money trying to make time." ::
#Happiness
::
http://t.co/QcN7FJuTJ5
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TomTalks🎤 with Chris Rubin, Chief Creative Officer at
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Yes! Here's to all the
#teachers
#mentors
and
#supporters
of
#Creativity
. Especially 4 nurturing the next generation of
#makers
&
#creators
!
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#focus
is key, of course, for
#success
in
#creativity
and
#designthinking
, but don't neglect the power of
#unfocus
-
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Marked as to-read: Nineteen Ways of Looking at Conscious... by Patrick House
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📊Did you know that effective brand strategy can increase your business growth by up to 40%?🌟
"Brand strategy isn’t just about growth; it’s about thriving in a competitive market."
Discover how AI can help your SMB thrive...
Watch our video for actionable insights!
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A single result no matter how small is progress. Keep on making and make more.
#hustle
#designthinking
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Revolutionize your brand strategy with AI-powered innovations that drive meaningful connections and conversions.
From chatbots to personalized recommendations, AI technologies can transform how brands engage with their audience and drive business outcomes.
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SMB Growth Strategies: Effective Human-AI Collaboration Models
It's all about scalability...
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Hear, Hear! So important... :: How
#Copywriting
Can Benefit From
#User
#Research
http://t.co/LmEkMLZaPJ
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Incorporating AI into your brand strategy can enhance customer experience.
By harnessing the power of AI-driven analytics, you can personalize your brand messaging and drive impactful engagement.
Embrace innovation to stay competitive.
#AI
#BrandStrategy
#Innovation
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skillful
#questions
+
#interviews
+ AI =
#chatbots
“Your Ultimate Prototyping Tool”
#DesignThinking
#creativity
#UX
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The Real Benefit of
#DesignThinking
- People, when brought into community, genuinely want to help others
#innovation
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#creativity
is a
#practice
, just like
#meditation
...
#read
,
#learn
, practice and develop your
#skills
#Creativity
is a skill to be learned, practiced, and developed. Read: 8 Ways to Become More Creative ❤️💛💚💙🚩
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"You’ve got to start with the customer
#experience
& work backwards to the
#technology
.”— Steve Jobs
#DesignThinking
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nice one... but
#3
is better worded as "ideate/iterate"... & definitely plan on repeating steps 3-5 at least a few times :)
#DesignThinking
#DesignThinking
for a Better You
1 empathyze
2 define the problem
3 ideate
4 create a plan
5 test the idea
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my friends
@OffAssignment
+
#PulitzerPrize
finalist
@TedConover
take us behind the barbed wire of Gitmo...
#chilling
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It's Inbox Zero Day... I've
#HitZero
6 weeks in a row with
@Superhuman
🏆 Get 2 free months using my link:
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Developing a strong brand strategy is crucial for sustainable growth in the digital age.
AI plays a key role in enhancing brand positioning and customer engagement.
Stay ahead of the curve!
#BrandStrategy
#AI
#DigitalMarketing
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#Brands
should never take word selection and usage lightly, especially on
#SocialMedia
. case in point:
@BrandsSayingBae
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"a proven & repeatable problem-solving protocol to achieve extraordinary results."
#DesignThinking
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As we navigate the marketing sector's rapid transformation, I'm left pondering the "State of Marketing 2024" report (https//www.contentgrip.com/2024-marketing-trends-for-lean-content-team/). AI and automation are changing the game, but at what cost?
#AI
#MarketingTrends
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Yes. The hard questions - uncomfortable, even - are the ones that drive
#innovation
,
#creativity
and creative
#solutions
...
#DesignThinking
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The synergy between brand strategy and AI is reshaping the marketing landscape, offering unprecedented opportunities for growth and engagement.
By harnessing AI tools for brand analysis and optimization, businesses can stay agile and responsive in a dynamic market environment.
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#DesignThinking
= "Seeking sweet spot of
#feasibility
,
#viability
, and
#desirability
regarding your customers' real needs & desires."
@ideo
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"
#Iconic
messages are carried by
#images
, but the
#message
has to be first."
@carlyayres
#writing
#creativity
#branding
#storytelling
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It's a game-changer to see how
#AI
is steering the realm of
#DigitalMarketing
towards a horizon of endless possibilities. The fusion of human creativity and AI-driven insights is set to redefine marketing strategies. Explore more:
#MarketingTactics
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Agreed.
#innovation
is the cultivation and refined manifestation of
#creativity
. creativity + rigor =
#designthinking
>> innovation
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Proud and excited to be part of the new Product/Service Innovation Team
@razorfish
led by
@josephcrump
::
http://t.co/T2TMPnsX4z
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#mindfulness
boosts divergent thinking and
#Creativity
i.e.
#meditation
can help silence the inner critic
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In my experience, this rings so
#true
... To simplify:
#Action
cures
#fear
. :)
#truth
#inspiration
#wisdom
#motivation
#creativity
You've thought about it, spoken about it, and need change but don't know how or when to begin. Remove fear and idleness and take action!
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@youArProject
@moyicat
@Techbradwaid
@BrianDColwell
@qwertybot11
@Namenode5
@jose_garde
@NuTechFusion
@techpearce4
@chiaping92
@uxreactions
I believe that quote should read, "AR UX has to make sense in physical space BY taking into consideration the 3D nature of the real world"
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.
@brainpicker
is simply
#amazing
. so
#insightful
and
#incisive
:: for
#writers
, check out her
#compendium
of
#advice
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Great article here, pointing out how good advice gets confused via imprecise
#language
... "Finding" one's
#passion
is indeed the initial priority, but the most critical aspect is the
#development
of that passion, through
#diligence
and a
#growth
mindset.
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Just like
#design
does not equal
#decoration
,
#beauty
does not equal
#utility
:: Beautiful? Not Without
#UX
Design
http://t.co/pys71lKhj7
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nice one. feels like the root of
#MVP
approach: trim and
#edit
#functionality
mercilessly until there's nothing left to cut.
#DesignThinking
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my lovely & talented friend/teacher/editor
@colleenkinder
has launched her
#travel
#literature
project :: must see!
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interesting article for fellow
#language
nerds and
#polyglots
. fresh (čerstvý) fruit in Czechia becomes stale (czerstwy) in Poland :)
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AI is not just a trend, it's a revolution! Over 1,000 companies are now talking about it, up from just 36 a decade ago. But it's not a magic bullet.
#AIRevolution
https//www.washingtonpost.com/technology/2023/08/24/ai-corporate-hype/
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"
#Design
IS the production chain, and for the best
#products
it permeates every step."
- Robert Brunner
http://t.co/fTzcOYWn1u
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Had a vibrant discussion via video today, with
@Sydney_Liu_sl
from Commaful on
@lunchclubai
Always fun to connect with passionate founders who care a lot about their brand, and resonating with their audience.
Use my invite link to network from home:
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nice
#breakdown
of the key aspects of good
#research
- Purposive, Inquisitive, Informed, Methodical, & Communicable
'Designerly ways of knowing'N. Cross - great read, thx
@openp2pdesign
(design & science) unpacked
#designthinking
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Sometimes easier said vs. done, but worthy goals for all. :: How Successful People Stay Calm
http://t.co/P0xzuloKJF
http://t.co/hxmfspAXs3
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Embracing AI in your brand strategy opens up a world of possibilities for connecting with consumers in meaningful ways.
Via data-driven insights, AI enables brands to deliver targeted messaging that drives conversions and builds brand loyalty.
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#DesignThinking
as midlife change strategy/approach... another example of its pervasive applications, with the
#user
at the
#center
A Stanford course encourages
#designthinking
to map midlife personal and professional goals
@ainsleyoc
@FastCompany
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"The true sign of
#intelligence
is not
#knowledge
but
#imagination
."
-- Albert Einstein
#creativity
#inspiration
#amreading
#amwriting
#amimagining
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#DesignThinking
in the
#military
... another example of its pervasive & valuable applications. Elevating
#desirability
via user
#empathy
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#SF
#fun
#facts
Did you know? The average
#Muni
vehicle goes 8.1mph, making it the slowest major urban
#transportation
system in the U.S.
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#kids
are not
#widgets
! SO
#inspired
by what's happening here: exposing
#students
2
#DesignThinking
at an early age. keep up the great work!
How do we introduce students to
#designthinking
? Check out this video series for educators!
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I'm always
#invigorated
by seeing
#kids
&
#students
exposed to
#DesignThinking
in
#schools
. the sooner the better! for them, for all of us.
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By leveraging AI, brands can deliver personalized content and recommendations, fostering long-term customer loyalty.
Enhance your brand's impact with AI innovation.
#AI
#BrandStrategy
#CustomerExperience
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Like
#stories
?
#travel
? My friends
@OffAssignment
are bringing us the stories behind the stories - the juicy bits!
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I approve! >> Art Takes Over 50k Outdoor Ad Spaces, and Wow Is It Beautiful
http://t.co/LUCQmVJWJi
via
@adweek
http://t.co/f021toAp1v
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"Best career advice to the young: 'Find out what you like doing best and get someone to pay you for doing it.'" -Katharine Whitehorn
#wisdom
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great article about
#ContentStrategy
& my former client
@akothari
's
#Pulse
product.
#DesignThinking
#creativity
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Simple primer on
#SystemsThinking
: "emergent properties of the whole from properties of the parts" >
#DesignThinking
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To deepen the understanding of
#designthinking
process & application, here’s a book list to get started.
#innovation
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#Creativity
= tools, techniques, and
#mindset
. and yes, it's
#teachable
. :: Stanford's Tina Seelig Explains
http://t.co/zWIDUZox58
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I love this app! ::
#Elevate
is the
#2014
App of the Year
@AppStore
and Best of 2014 in 20 countries
http://t.co/5hDlrNIqxA
@elevatelabs
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yes.
#Branding
is ultimately just
#communication
, targeted and focused on the
#audience
and their
#needs
.
#empathy
#DesignThinking
Why do we brand? Because we continually look to invent new ways to communicate with others.
@debbiemillman
#designthinking
#DigitalMarketing
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great simple primer on
#meditation
. It's probably not what U think it is :: A Skeptic's Guide
http://t.co/MjyV7brdpJ
http://t.co/OOXnelbZcI
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just published “Apple Watch: I can’t help myself.”
http://t.co/jleA8kAPm3
@medium
#apple
#watch
#wearables
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@DonnieChunk
@Jamhot
Many thanks
@jamhot
:)
@DonnieChunk
if you have a project in mind, shoot me a note. Cheers
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3 Easy Steps for
#brainstorming
1. Know the
#user
:: 2. Think 10x :: 3. Prototype ::
#Creativity
#DesignThinking
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Great stuff here...
#reading
#learning
#success
#writing
“Here’s my secret weapon: I read” by
@Jonwestenberg
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“It is
#amateurs
who have one big bright beautiful
#idea
that they can never abandon.
#Professionals
know that they have to produce theory after theory before they are likely to hit the jackpot.”
― Francis Crick
.
.
.
.
.
#quotes
#Inspiration
#InspirationalQuotes
#creativity
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Simple Ideas to Stimulate Creativity:
Go For a Walk
Congratulate
Do a Creative Exercise
Start a Collection
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“There are more things likely to frighten us than there are to crush us; we suffer more often in
#imagination
than in
#reality
.”
– Seneca
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Next time someone asks for a definition of
#DesignThinking
, ask them to look through these two tables from
@drstefdirusso
's Ph.D.
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User Experience, Explained. - If you are under the age of 30, stop here and forward this link to your...
http://t.co/8xL9wULA7Y
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