Nearly a fifth of the global population celebrates the Lunar New Year, and the season is evolving into a longer, more dynamic period. Discover three strategies to meet rising cultural expectations and unlock new opportunities from the WGSN blog:

✨ WGSN Opportunity Calculator is here ✨⁠ ⁠ Request a demo and see the Fashion Buying calculator in action, guided by one of our WGSN experts:

The great outdoors has become the new social hub. Online sales in the sports and outdoor market are expected to reach $119.1bn by 2027.⁠ Discover how this trend is affecting your industry and the marketing and retail strategies:

Are you seeking a connection to the outdoors? You might find it sooner than you think. Know everything first with WGSN:

The sober-curious movement has hit the mainstream. This consumer shift has sparked other trends, some of which are already on the rise, including the 4th coffee wave and RTD functional drinks. But what‘s next for this trend?⁠

The #sobercurious movement has reached the mainstream. At WGSN, we identified this trend in 2017 when consumers’ desires shifted towards more fulfilling, health-conscious lifestyles. But what’s next for this trend? Know everything first with WGSN:

With #NYFW about to take over the Big Apple, discover the latest trends at trade shows, runways and events, plus browse inspiring retail destinations showcasing local and global collections, brought to you by WGSN City x City.

New season, new scent. 🍁 ⁠ ⁠ In 2025, autumn scenting will usher in seasonal updates to familiar and cosy scents. Unexpected fruits and florals, boozy citrus and sacred herbs will upgrade scent across categories, from bath and body to home fragrance and gifting. 🍋⁠

🚲️ The global bicycle market is projected to grow to $76bn by 2027. ⁠New categories like gravel riding see boosted participation, while the BMX trend has big potential following its social pickup at the 2024 Olympics.⁠ ⁠ Read more on the WGSN blog:

Calling all Interior designers - discover the key standout gifting and stationery trends from NY Now and Shoppe Object as seen by WGSN.

This summer’s Olympic and Paralympic games in Paris represent an opportunity for brands to engage with an estimated four billion TV viewers, as well as social media users. We explore five ways to capitalise on the 2024 summer game events:

Iris Ventures, the leading consumer growth equity firm and WGSN, the world’s leading consumer trend forecaster, team up to create an exclusive take on the global beauty market. Download the white paper today to get ahead and win in the beauty industry:

With Paris set to host key upcoming fashion events, not to mention the Olympic Games, the city is abuzz with new retail, culinary and cultural concepts. Follow this WGSN city guide to plan your trip and experience Paris like a local:

Fast forward to 2034: a complex interplay of technological advancements, societal changes, regulatory developments and climate change will transform the sports and outdoor industry. Find out how your consumers will play and spend their free time:

From the minds that predicted Gorpcore, the Outdoor Boom and #Vanlife; WGSN presents Sports & Outdoor; the only specialist trend forecasting platform for the industry. Starting right now, you can sign up to explore the world of WGSN Sports & Outdoor:

Gimmers are ‘small moments of positivity that can combat negative emotions’, as defined by world-renowned clinician Deb Dana. In 2026, we will see glimmers become a prized coping tool. Find out more from our podcast:

Stores aren’t just about buying anymore - experiential retail is making a comeback.⁠ ⁠ Want to know how retailers can leverage this trend? Discover more on the WGSN podcast:

This summer is all about the iced matcha, but we already know what you’ll be drinking a year from now. Make way for Guava.⁠ Subscribers can find out more about this rising trend on the WGSN site. Not a WGSN client yet? Request a complimentary demo here:

Attitudes towards caregiving are changing. A new era of parenting is emerging. Find out more about this changing landscape from our latest collaborative forecast with @thebump:

Nostalgia is everywhere, as we said it would be back in 2016. Did you read our Future Consumer forecast, where we called it as a major consumer driver? ⁠ We got you. Future Consumer 2026 is out now.⁠ Download a preview here: