Vera
@veracci_
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Veracci // Marketing & Brand Manager // ex: Riot Games, Lufthansa, Audi, Brand Agency (clients: DHL, Audi, DfB, 威马, WAGO)
Berlin, Germany
Joined May 2020
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You know what they say: you gotta leave on a high note. So you better appreciate the peak new VCT EMEA brand. In Germany we say: Ciao Kakao.
It’s the people who define a culture, not the company.
Minutes ago, we shared an important update with Rioters about the future of Riot Games. Here’s what these changes mean for our games and what players can expect from us going forward:
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GG
@G2esports
!!
#VCTGameChangers
EMEA comes to an end in 2021
- 3 big tournaments
- up to 58 teams participating, 300+ women pro players across EMEA
- dozens of esports organizations participating and signing teams
Time for a break, and by break, I mean planning 2022. 🔥
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[to the organization] If you are looking to sign a second team, look into all these amazing and high-skilled women teams playing in
#VCTGameChangers
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- Built esports publishing unit in EMEA
- Brought Game Changers to EMEA
- 35+ marketing campaigns, including global esports events
- Successfully built and launched new brands
I will miss you all, the good souls of gaming ❤️🫡
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“We swears to serve the master of the precious. We will swear on the…on the precious.”
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WAKE UP!
IT’S
#VCTGameChangers
FINALE
IT’S
#VCTGameChangers
FINALE
IT’S
#VCTGameChangers
FINALE
IT’S
#VCTGameChangers
FINALE
IT’S
#VCTGameChangers
FINALE
IT’S
#VCTGameChangers
FINALE
@G2esports
@guildesports
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See you all in Berlin
#VCTGameChangers
!! Please
@guildesports
@G2esports
one of you make it to the finals.
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IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
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#VCTGameChangers
EMEA
Top 6 Teams:
@G2esports
@OXG_Esports
@TeamChatbanned
@supmassblaze
@TENSTARGG
@guildesports
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Watch me 🔥😏
Don't miss our announcement of VALORANT Esports 2022. LIVE NOW!!
📺
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Ein großes GG an die ganze DACH Region, unsere engste
@valorantde
Community, Influencer, Riot Team und Partner ❤️ Wir sind unglaublich froh euch alle dabei zu haben!
✨HAPPY HOLIDAYS✨
Wir sehen uns wieder in 2022!
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I’m excited to announce I paid the script writer for the
#VCTEMEA
and we will have two full DACH teams in stage 2.
#DareToDream
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Said goodbye to my dad last week. I hope he is having a good ride up there with all his friends 🖤
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I’m so proud of the team pulling this off for the very first
#VCTGameChangers
in EMEA!!
Please all keep in mind that there are actual human beings behind the project, powerful dedicated and emotional people. We always hear you. ❤️ This is only the beginning.
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A week later I can say… VCT Masters in Copenhagen was my first event as the new EMEA esports & entertainment marketing lead. I think I actually do love my job. Big GG to the Nordics team
@BUK57
@anna_pototska
for all the great activations!
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Here we go again 😏
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Congratulations to
@RixGG_
and
@TENSTARGG
today for making it to the finals!! 🔥
But let’s be real, all 49 teams really smashed it so far and THIS IS ONLY THE BEGINNING
#HERETOSLAY
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🚨 Please tag all VALORANT pro players living in Berlin here, thank you for your attention!
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We’re looking for a VCT Game Changers EMEA product lead!! 🔥 If you are here to slay, apply here:
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The German Sommermärchen
@BIGCLANgg
The reigning world champs return to EMEA with a target on their back. Which of these teams is strong enough to take down
@AcendClub
?
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I adore the esports community for how much everyone cares for another, paying respect to
@TwistenVAL
. It’s such a special bond, I never experience in any other community. 🖤
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I guess I’m in this video 😄
Get a look behind the curtain as Rioters, talent and players talk over the inaugural year of VALORANT Esports EMEA.
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Let’s gooooo! 🇹🇷
Hey players! We’re excited to share that
#VALORANTChampions
İstanbul will take place at the VW Arena & have a live audience starting with the Play-Off bracket, Sep 9-18th!
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How happy I am about Boba at the venue? Yes
Almost can’t believe that it’s finally starting!!!
#VCTEMEA
The hype is strong in this building!
KOI x NAVI kicks off the league in one minute💪
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HEUTE IST PROJECT V START
HEUTE IST PROJECT V START
HEUTE IST PROJECT V START
HEUTE IST PROJECT V START
HEUTE IST PROJECT V START
HEUTE IST PROJECT V START
@projectvgg
#f
ürDACH
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📝My Path to Riot Games!👊
🏷️ Sales Assistant
🪵 Carpenter
🚜 Forklift Driver
👩🎓 B.A. Design
🚗 Automotive Design Strategy
🖥️ Brand Strategist @ Agency
📊 Strategic Designer @ Innovation Lab
👊 Brand & Marketing @ Riot Games
📝My Path to Riot Games!👊
🚗 Car Wash
👷🏼♂️Construction & Landscaping
⛳️ Golf Caddie
🏈 Sports Authority
🖥️ Intern @ Intel (into full time mktg manager)
📺 Twitch Streaming part time
🎮 Community/Influencer Marketing @ Intel Gaming
👊 Global Influencer Strategy (MOBA) @ Riot Games
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HYPED
"I hope we don't see gender anymore when we are looking at the professional players."
@YinsuCollins
and
@riotgames
tell CNN their plans for a more diverse esports community, starting with
@PlayValorant
.
👉
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2022 going to be good.
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EMEA smurfing again in
#VCTGameChangers
Top Performing players by ACS for both regions.
1. 🇷🇸
@notaNNja
- 325.1 👑
2. 🇹🇷
@Smurfetteyy
- 312.5 ACS
3. 🇹🇷
@nesswagvl
- 309.5 ACS
4. 🇪🇸
@mariatookii5
- 307 ACS
5. 🇫🇷
@ClaCSGO
- 293.1 ACS
Credits to
@_SushantJha
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Ready for Series 2?
#VCTGameChangers
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IT’S VCT GAME CHANGERS DAY
IT’S VCT GAME CHANGERS DAY
IT’S VCT GAME CHANGERS DAY
IT’S VCT GAME CHANGERS DAY
IT’S VCT GAME CHANGERS DAY
IT’S VCT GAME CHANGERS DAY
IT’S VCT GAME CHANGERS DAY
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The format of
#VCTGameChangers
in 2022!
You are interested in
#VCTGameChangers
? Then here is everything you need to know in one video!
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I ironed my
@FNATIC
shirt and did already pack it into the suitcase to fly out tomorrow… 😭
#VALORANTChampions
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How sexy should the font be?
VCT: Yes.
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📈
Riot Games puts a lot of effort into developing the female Valorant scene: and it is paying off.
Recent European and Brazilian tournaments were more popular than some events for male teams:
@VALORANTBrasil
@GamersClubVAL
@valesports_eu
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Join us for lot’s of fun and creating amazing fan experiences for VALORANT esports in EMEA!
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I’m disappointed in the Twitch leakers not signing their message with “XOXO Gossip Girl”. Missed opportunity tbh.
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IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
IT'S
#VCTGameChangers
DAY!
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Another one. Berlin ❤️🔥
THE GAME CHANGERS CHAMPIONSHIP IS COMING TO BERLIN!!
Read more:
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Waking up to lots of esports middle finger pictures this morning somehow. 💀
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Der Hype hört nicht auf!! DACH Teams vereint euch für Banger 2022 Events
2022 so und nicht anders!! Mit
@vrl_dach
als DACH Pro-Liga und deutscher Broadcast Hub und der
@projectvgg
als euer Competitive Community Space, wo ihr euch gehen die ganze Region messen könnt 🔥
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Every time in VALORANT somebody says “GG boys… and girls” in soloq, it makes me happy 🥺
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I don’t want to spoiler, but I can assure you…it’s going to be LIT.
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Update: 98% puzzle because the dog ate the remaining pieces
@DMPedroVieira
Same 😂 My dining room table has a half finished puzzle, my working desk is full of Lego pieces.
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See you all in Berlin!
WATCH YOUR FAVOURITE
#VCTEMEA
TEAM LIVE AT OUR COLISEUM IN BERLIN MESSE! 🔥
LOCK IN YOUR TICKETS NOW 👉
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IT'S
#VCTGAMECHANGERS
CHAMPIONSHIP DAY!!!
IT'S
#VCTGAMECHANGERS
CHAMPIONSHIP DAY!!!
IT'S
#VCTGAMECHANGERS
CHAMPIONSHIP DAY!!!
IT'S
#VCTGAMECHANGERS
CHAMPIONSHIP DAY!!!
IT'S
#VCTGAMECHANGERS
CHAMPIONSHIP DAY!!!
IT'S
#VCTGAMECHANGERS
CHAMPIONSHIP DAY!!!
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With Champions ending, it’s time to remind you: NEXT GLOBAL VCT EVENT IS IN MADRID!!! 🇪🇸🔥
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There are two groups of people in VALORANT: those who say thank you after the revive and those who got their last heal 🤌
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Riot: Hey Vera, how much focus do you want on Germany and Berlin this year?
Me: Yes, thank you.
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Everybody prepared for some 2022 news tomorrow evening? 😏
I signed on for a quick pre-Champions game and who do I see in the client? Myself and
@veracci_
!
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Finally I don’t need to worry about what to watch anymore. 4 more days of VCT EMEA only this week.
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