vanitakohlikhandekar
@vanitakohlik
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Media & entertainment industry specialist. Writer: Business Standard. Author: The Indian Media Business (5 editions) & The Making of Star India.
Pune, India
Joined July 2011
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Bandra's Bandstand was a hangout during college. Have passed this house long before & after it became Mannat. It is only now, with an insider's understanding of what
@iamsrk
means to the - soft power of India, media ecosystem & me - that am doing the right thing Thank you Mr Khan
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It has been a month since
@sreekantafaqs
and I recovered from Covid. A small note of thank you to the our Residents Welfare Association,
@govt_delhi
@CMODelhi
@Saurabh_MLAgk
. You guys did a fantastic job during our quarantine. Thank you.
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There was a huge information gap in news media. Of the 642 mn Indian voters in the recent elections, 235 mn voted for the ruling party. However, for long, these were the only consumers who mattered for mainstream media. The remaining 407 mn had been completely ignored. Many media
25
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506
Indians paid over Rs 1,000 cr to listen to (audio) books, drama series & podcasts in 2022; that is about half the Rs 2,200 cr streaming music earned. My report on the not-so-silent boom in the spoken word led by
@PocketFM_App
@audible_com
@Spotify
& others
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#LalSinghChadha
is a lovely, funny, gut wrenching ode to goodness and humanity. We laughed and we cried. Including my 13 year old who is a YouTube kid.. knows nothing of Indian cinema.
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Don't be surprised if a couple of the big multiplex chains shut down or sell out. The pandemic has knocked off 62% of the business. Cinema may not die but will take many years to come back to 2019 levels. My column
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@akshayerathi
@anuragkashyap72
Do see The Making of Lagaan by
@satyabhatkal
. The sheer scale in people, budget, effort, time is mind boggling. Multiply by 1,600 films a year. Every film/TV show employs 1000s of people. The media &ent industry generates roughly 0.5% of GDP, pays some of the highest taxes.
20
39
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How on earth did
@SonyLIV
become bigger than
@netflix
and
@PrimeVideo
in India? It is 3 times Netflix & just under half of
@DisneyPlusHS
. My somewhat incomplete analysis, since the piece was cut!
15
36
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The unbelievable story of Pandit Jasraj and a six-year old boy he never met, as told by the boy's father
@sreekantafaqs
. Had shared this one with you
@durgajasraj
. A big hug to you. Am listening to Rani Tero Chir Jeeyo, in memory of Panditji and my son Kedar.
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Indian cinema & the context in which films are watched has changed. Is it time for critics' to rethink their roles?
6
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117
The Indian film industry needs to state clearly & unequivocally what its contribution is to society, to the economy & to the perception of India
@roykapurfilms
@Shobu_
@SudhishKamath
@RajeevMasand
@baradwajrangan
@anuragkashyap72
@karanjohar
@AndhareAjit
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#minnalmurali
#pushpa
& coming soon
#RRR
#KGF2
#RadheyShyam
. The rise of the pan-Indian film, both online & offline, is the single biggest trend shaping the future of India's struggling movie business. How did it happen? Why is Hindi behind? My analysis
6
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Mubarak ho
@PrannoyRoyNDTV
. May the
@ndtv
flag continue to fly high.
On this day 31 years ago, the first programme of 'The World This Week' was telecast.
314
765
4K
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Over 25 years
@starindia
has, along with Zee, been the main hero in the story of India's media & entertainment industry.
#MakingOfStarIndia
my (independent) book on its journey, how it shaped & was shaped by the Indian market now available for pre-order
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Cinema screens bring in over 60 per cent of the Rs 19,100 crore that Indian films earned in 2019. A film's theatrical performance impacts the price of every other revenue stream; TV, OTT, overseas. OTT cannot substitute what a film makes in its life cycle
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Many things are responsible for India turning into a polarised, shrieking country at war with itself. Of these news television must take the biggest blame for actively helping India's slide downwards. It is time to fix the problem
3
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Of India's top 10 OTTs, 7 are from broadcasters & studios. As streaming video moves to the big screen thanks to rising smart TV penetration, broadcast is what will help OTT hit scale. Part 1 of
#StreamingDiaries
, a deep dive into the OTT business
4
28
77
@Nawazuddin_S
's honesty is startling. Anchored a talk with him &
@AnupamPkher
at a
@FollowCII
do last night.Great fun
http://t.co/OzdKb6OzHg
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13
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First noticed him in Banegi Apni Baat (Zee TV,1994). Watched his rise from Maqbool & Life in a Metro to The Amazing Spiderman,Namesake & Jurassic World. He made India proud. In range, verstality & entertainment value his filmography is phenomenal RIP
#IrrfanKhan
.You went too soon
4
9
69
An editor
@LinkedInIndia
(
@AbhirajGanguli
) posts my piece under his byline with a line at the end saying Source which takes you to my story for
@bsindia
(JPG below). Not nice
@BNirajita
@AshGupta76
. You can't use 2 weeks worth of research just like that
8
28
69
Good show team
@ndtv
.
This is a huge. is now the 17th largest news website in the world. Fantastic achievement by a fantastic team.
@Suparna_Singh
@kawaljit
@arijitc78
2K
3K
13K
0
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In 5 years
@ApplauseSocial
has 40 shows, 8 movies & Rs 246 cr in revenue. How did it scale so fast? By working with a variety of creative people like
@mehtahansal
(Scam)
@IAmSudhirMishra
(Tanaav)
@ajaydevgn
(Rudra). My (edited) chat with
@nairsameer
8
13
68
Just like Indians are discovering Spanish, German, Turkish or Korean shows/films, others are discovering Paatal Lok, Mirzapur or Scam 1992. Streaming is taking Indian storytelling global like never before. Let it not get caught in regulatory snarls a la TV
4
15
63
Telugu cinema ruled, the box-office crashed, average ticket prices fell - That and more from an exclusive look at
@OrmaxMedia
's annual box office report. Thanks
@shaileshkapoor
0
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Bramayugam
#ManjummelBoys
#Aavesham
#premalu
#Adujeevitham
- The Goat Life. Malayalam films are having a great run at the box-office this year, collecting a gross of Rs 558 crore (till May 5) going by
@OrmaxMedia
data. That is just short of what they collected in all of 2023. What
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15
64
As a teenager I won awards for fiction; I found my profession in non-fiction. Now over 2 decades later a piece of non-fiction I have written is being used to create a drama series. Life comes full circle. Excited to be industry expert & floating writer on this
@irocksid
@sunderaa
ANNOUNCEMENT: Excited to acquire the screen rights of
@vanitakohlik
’s
#TheMakingOfStar
and get her on board to create a fiction series akin to
#Madmen
meets
#Succession
set in the roaring rah-rah early days of the Indian TV industry in the late 1990s and early 2000s!
#TheStoryInk
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A bit nervous and super excited about the launch of my book
#TheMakingofStarIndia
- first launch in Mumbai this evening and the next one in Delhi next week. Fingers crossed.
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Interstellar, Oppenheimer, Kalki, Dune, Garfield, Brahmastra & many others.
@PrimeFocusIndia
/
@dneg
have been doing award-winning work for filmmakers for long. With Ramayana it gets into the storytelling itself. What does this mean? Excerpts from a fantastic chat I had with
4
15
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Congratulations
@subhashchandra
ji and
@punitgoenka
on 25 years of Zee. Have a rocking party this evening. And my best wishes for the next 25.
2
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Why is Indian news media so servile and aligned to only one set of voters? Isn't there a market in the other 69%?
6
33
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If everyone wants to be a creator, who will be the audience?
4
12
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Have known
@iamgauravgandhi
for over 15 years. He remains one of the first people I go to, to understand tricky structural things about broadcasting/cable/ streaming et al. My lunch with the man who runs
@PrimeVideo
. The food was ok, the chat was great
5
3
51
It has managed a U/A certificate and business seems to be picking up. Will
@anuragkashyap72
's
#Mukkabaaz
turn the tide for the beleaguered Indian film industry?
2
12
50
More than 2/3rd revenues wiped out, 1000s of daily wagers have lost their jobs, about 1500 single screens have shut down & multiplexes are in bad shape. The first of my 2 part series on what the pandemic has done to Indian cinema.
2
23
50
What irony. Just after it pulls out of the film business
@DisneyIndia
gets one of its biggest (potential) blockbusters in
@dangal_film
.
2
8
41
By the end of Sept
@SonyPictures
&
@ZEECorporate
will merge into India's 4th largest media firm. It is another in a series of media deals being struck the world over as big-tech with unlimited capital, gains control of audiences, distribution & revenues
8
11
46
It has been a miserable April/May. But
#munjya
&
#KALKI2898AD
have brought cheer in June. The first six months of 2024 will see the Indian box-office at Rs 5,053 crore (Including trade share & taxes: excluding OTT/TV revenues).
@shaileshkapoor
of
@OrmaxMedia
, which shared data
2
19
47
OTTs spend on programming doubled from $260 mn (Rs 1,690 cr) in 2017, to $600 mn (Rs 4,320 cr) in 2019. It is could hit $700 mn (Rs 5,250 cr) in 2020
@MPAupdates
. Can an industry that made Rs 8,000 cr in revenues sustain that? Part 2 of
#StreamingDiaries
1
11
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In a tough year Indians continued to get their TV, newspaper, OTT, radio etc. The media industry delivered while being pummelled by falling revenues & job losses & news channels hounding a critical component; films. Yet it stares at a 20-30% revenue drop
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Very very interesting
@dangal_film
is doing well in Tamil Nadu and Kerala, not traditional Hindi film markets says
@sri50
My story in
#FirstPost
on
#Dangal
doing extraordinary business in non traditional areas of Hindi cinema TN...
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Here is the electrifying trailer of
#MissionImpossibleFallout
with
@TomCruise
at the centre of the action via
@youtube
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0
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@ektaravikapoor
was succinct and bang on target about what's happening to video across screens
@vdonxtasia
. Look out for a video of this talk.
Here is Ekta Kapoor for you, the lady with all the right thoughts and shows for the audience!
#vdonxtasia
#vdonxtawards
#vdonxtasia2018
@ektaravikapoor
@altbalaji
0
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A gentle nudge, to my fellow Indians.
4
8
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'The cosmic correctness is startling: the man most identified with getting Kaun Banega Crorepati & Saas-Bahu serials to Indian TV is now applying his mind to bringing the most disruptive shows online.' My rambling lunch with
@nairsameer
@ApplauseSocial
2
8
43
Laughed my guts out at
#veerdiwedding
, total time pass! Wish the background & stories of the 4 girls were better explained. Also over-stylised to the point of distraction.
@ReallySwara
is brilliant as usual, but she is also in grave danger of being typecast
0
4
41
More subscribers, deeper involvement with AI, the Metaverse and more money on short video. Those are among the more interesting takeaways from
@nicnewman
's Journalism, Media and Technology Trends and Predictions 2022 for
@risj_oxford
released last week.
0
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Indian cinema is a poster child of its diversity and a symbol of our soft power. Don’t let it become a wasteland of petty squabbles.
12
15
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At 57 million unique viewers, India is
@PrimeVideo
's single largest market
@Comscore
. It is after
@YouTube
the second largest OTT in India by revenues & an exception to the 'non-media firms can't do video' rule.
@iamgauravgandhi
@vjsub
@aparna1502
6
9
39
How Indian media companies keep growing in print and digital? That is the question I have to answer at the Digital Media Strategies 2019 in London next month. If you are around and can join, please do....
6
1
38
Is this the media merger of the decade?
@Disney
acquires
@20thcenturyfox
. Will be fun to see this merged entity at work? Will Fox become more like Disney or the vice versa? The cultural ramifications fascinate me
2
15
37
At 9.7 mn a month Delhi has the largest OTT audience in; Mumbai (9.3 mn) & Bengaluru (8.7 mn) follow. An Indian OTT sub buys 2.4 brands on an average. That & more in an exclusive peek at the first mapping of India's OTT audience by
@Ormax
@shaileshkapoor
0
12
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Does the rise of subscription-led news make good journalism a privilege for some people? Do audiences reading ad-funded news deserve only fake & inaccurate stuff? As subscription finds favour as a business model some of the questions worth worrying about
3
18
38
From consumer products
@HUL_News
to telecom
@airtelindia
to media
@starindia
and now tech-media
@GoogleIndia
the dots are connecting furiously for Sanjay Gupta. The story of his journey.
1
6
37
The BBC has an entire team dedicated to checking fake videos. Lessons for Indian media on training and house keeping
Why a TV channel does not need police verification to tell if a video is fake-checks to do
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1,800 films, scores of great live events, a 7 week election, a 10-week IPL. Of the 52 weeks this year barely 30 are probably available to release a film so that it can be discovered and can make money. Ditto for shows or films on OTT? My column today on media's problem of
1
14
37
Block, report or worse still ignore them. Whichever way it works for you, in 2018 let us take hate, abuse and negativity out of social media to build a positive, optimistic India. Happy new year everyone.
4
13
35
1)
@ZEECorporate
is the only big broadcaster that talks to media. Will its merger with
@SonyPictures
push it behind the veil a la
@starindia
2)
@BARCIndia
& why metrics are treated like a dirty secret? 3) Why the selective bashing of Hindi cinema?
4
6
35
"English is just a language, not a measure of intelligence," says
@Nawazuddin_S
http://t.co/OYvVLd3kDZ
http://t.co/BpiIosmZFy
4
29
32
"For a 100 years advertisers did not have too many choices for reaching audiences, so newspaper & TV had huge (ad) pricing power. It was a piece of luck that lasted for a century," My chat with Mark Thompson who led the successful digital charge
@nytimes
3
8
34
If all of us went off Facebook, Twitter or any other social media just for a week would the hatred and bile online go down? Would the world become a better place, if we weren't so busy reacting all the time...
9
15
33
The internet is no longer growing in India. Its reach has stalled thanks to the rising prices of entry-level smartphones. Note that usage or time spent continues to rise. Will be reporting more on this. Meanwhile here is the headline news.
.
3
6
34
"YouTube tends to mirror India as it moves into the next million (users). And with every million the reflection is different," says
@satyarags
. My lunch with the head of partnerships
@YouTube
, India's largest OTT at 275 mn unique visitors
@Comscore
1
7
34
Every OTT need not be in a walled garden; broadcast/film the source of programming for streaming, don’t have its freedom on creative/pricing; & a heartening rise in subscription numbers. My observations from a month long deep dive into the OTT market
2
7
34
The world's impression of India is formed when rapes happen and not through a documentary.
#Indiasdaughter
http://t.co/LrLbPsVQGI
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This is one of the best celebrity ads I have seen in a long time. The brand (
@dubaitourism
) and the celebrity (
@iamsrk
) are weaved into the script perfectly. And the candid expressions are something.
0
14
32
In 2021, a massive 102 mn people subscribed to streaming video services, up from 56 mn in 2020. That & more from
@MPAupdates
signature event APOS. Thank you
@COUTOVVC
& team MPA. You guys do some superb research that informs & enriches my writing.
1
10
33
@anupamachopra
Dangal .. I took two foreigners who didn’t know a word of Hindi to see it in the theatre.. and they got it.
0
10
31
As a rule, all media writers should stop using the word 'content' and use the word 'storytelling.' 'Content' de-humanises the power of creativity. Machines create 'content'. Human beings tell stories.
2
10
31
Ashok Kumar, Dilip Kumar,
@SrBachchan
@iamsrk
.. it has happened to all of them. Every major male superstar flounders in his fifties. As
#PATHAAN
resurrects king Khan my Saturday musings..
1
5
31
What is the future of TV in India? Will it become a rural mass medium? Will it lose to OTT? The answers might surprise you.. My April column
3
7
31
Lovely tribute to Narayan Rao of NDTV. Very well said
@rajcheerfull
I remember Mr Rao, exactly the way you have described him.
Viacom18’s Raj Nayak says a moving goodbye to NDTV’s intimidating boss - who was all heart
@rajcheerfull
@afaqs
1
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0
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So agree
@roshanabbas
. Loved the movie. It is pitch perfect..
Finished 83 and I’ve been crying copiously. This is the India that we grew up in. Of Antenna twirling TV’s, 60 Over matches and yearning for India to make a mark in the world. Thank you
@RanveerOfficial
@kabirkhankk
@KausarMunir
and the 83 team.
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0
7
29
Every govt looks at the media & entertainment industry from a content/influence/control lens, not as a generator of taxes & jobs. Is it time to put everything, print, TV, film, music, radio, digital etc under one independent-of-the govt regulator?An
@Ofcom
3
4
29
After 5 years & an estimated Rs 1,500 cr in revenues,
@NetflixIndia
controls a huge 45% of the SVoD business. On subscribers
@DisneyPlusHS
(26 mn) and
@PrimeVideoIN
(17 mn) look way more impressive than Netflix’s 4.6 mn. Why?
2
7
29
At about 3mn subscribers, over 35mn unique visitors & an estimated Rs 750 crore in revenues
@NetflixIndia
is about 10% of the OTT market. Those numbers, however, don’t capture the weird, kaleidoscopic relationship Netflix has with India.
3
10
28
Programming heads taking money for commissioning shows, over-invoicing on talent costs, media buyers on the take & other creepy crawlies the Indian media &entertainment industry must deal with.
2
9
27
Can we end the cat and mouse game between
@TRAI
& the TV industry? Have a single metric for digital? Can Indian news channels disappear? Can we become a country that has devastating, well-informed arguments devoid of personal abuse? My 2020 wishlist
3
5
28
Could
@WaltDisneyCo
's takeover of
@starindia
end up hurting India’s largest media firm? As the Disneyfication of Star begins will it give up/go slow on broadcasting; sell its stake in
@TataSky
? Will it no longer be the swashbuckling market developer?
2
9
28
Dabangg's Chulbul Pandey is the fourth film character to be animated in 2 years. Singham, Golmaal & Fukrey already have successful animation series on air. Globally the whole shift from live action to animation has never worked? What makes India different?
1
10
27
Since taking over as CEO in 2008
@punitgoenka
has built
@ZEECorporate
, the Essel Group's entertainment business, into the cash-spewing, market leader it is today. He spoke to us in the aftermath of the stock crisis which "doesn't weaken us is any way."
0
7
26
Finished 3 episodes of
#Scam1992OnSonyLIV
Outstanding/gripping! Well scripted, directed. It is tough to do but what is essentially a business story is superbly dramatised
@pratikg80
/ Mehta is phenomenal Take a bow
@001Danish
@mehtahansal
@nairsameer
@ApplauseSocial
@SPNStudioNEXT
3
5
27
After almost 5 years
@NetflixIndia
has an estimated 5 mn subscribers against 46 mn for
@DisneyPlusHS
& 19 mn for
@PrimeVideoIN
says
@MPAupdates
. So it is not difficult to figure why it cut its price. A look at what the cut could achieve.
3
7
26
This is wonderful! Can't think of anyone more talented and with a firm understanding on both the business and the content/creative side of the business than
@myleeta
. Way to go. Myleeta Aga to lead content for South East Asia and Australia at Netflix
3
4
27
Creatively the film business fits best with OTT. From 20 hrs (2016) original content on the top 10 Indian OTTs will top 1000 hrs (2019). That's 300-500 films or $500 million worth of content. Can the world's largest film producing country scale up?
2
7
27
Just under half of the Indian media and entertainment industry's revenues come from consumers paying for content. The context exists. And that is why Indians will pay for online content?
0
6
25
The talent agency is no longer a 15% business. As the nature of creativity changes, it is about discovering, handholding creators, influencers, film stars, singers or talent through a bewildering array of platforms, apps, formats, devices & brands
1
8
26
At a time when humanity needs it most where is laughter on the Indian small screen? a la Sarabhai vs Sarabhai. As streaming giants in their land grab phase throw money at content, can we hope to see some funny stuff along with all that edgy angst?
4
7
27
Last year
@DangalTV
displaced
@SunTV
to become the most watched television channel across languages & geographies. It is already the most watched in Hindi speaking markets. How on earth did
@Enterr10Tv
an unknown company from Indore force the big 4 (
@starindia
@SonyPictures
1
10
26
What this film means to my generation cannot be expressed. Just when
@iamsrk
's star was rising, India was liberalising & I had begun working.
#DDLJ25
is not just a great film, it is inextricably linked with happy times, love & an India that I miss. Thanks
#AdityaChopra
&
@yrf
.
4
3
26
I agree. What makes
@subhashchandra
a good entrepreneur - his ability to take risks & bet big - is the same quality that has led him here. When it worked it created the Essel Group, now it has created this debt crisis. This too shall pass.
Subhash Chandra saw the future of Indian Television & single-handedly created the country’s first media & entertainment empire. One stumble will not deter him & his entrepreneurial courage has always been admirable. May he steer his ship to safe harbour..
152
803
9K
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Having tea with
@free_thinker
, the man behind
@altnews_in
and the slayer of fake news at
#TJ2017
in Jaipur yesterday.
0
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This
@DanielCraig007
fan is happy!!! Finally saw
#NoTimetoDie
at
@_PVRCinemas
Icon in Pune (mandated 50% capacity was full) Wonderful to watch a film on the big screen again; last one was
#TENET
. Loads of good wishes to everyone in the film business as theatres start to re-open
2
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Why did
@ShemarooTv
launch in the middle of a lockdown? Because the Rs 3,000 crore free to air market, dominated by
@DangalTV
is waiting to be taken.
3
12
24
Why in the age of 35 OTTs is TRAI trying to nano-manage the TV market. What is its problem with bundling
3
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