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Praveen Vaidyanathan Profile
Praveen Vaidyanathan

@v_praveen

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Global Freelance Brand Strategist 🐙 Saatchi, VICE, Virtue, Publicis, Ogilvy, GREY, JWT, Y&R, Special etc. https://t.co/4vg7YB44Zn [email protected]

Sydney
Joined January 2010
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@v_praveen
Praveen Vaidyanathan
7 years
I just published “Ad agency philosophies and taglines of the global 700”
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@v_praveen
Praveen Vaidyanathan
11 hours
Hire for slightly wrong, not probably good; and the best ideas are bad-good via Ben Kuhn + Paul Graham
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@v_praveen
Praveen Vaidyanathan
2 days
One way to think in writing for clearer thinking via Holden Karnofsky
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@v_praveen
Praveen Vaidyanathan
3 days
RT @davetrott: (r/t: Rich Siegel) None of the brand-experts ever question how all this 'branding' could be for any brand
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@v_praveen
Praveen Vaidyanathan
3 days
'I remember when this was the day job' — @Schwartzie14 via Jack Neff ft. Martin Coomber, Head of Strategy, VCCP
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@v_praveen
Praveen Vaidyanathan
4 days
RT @davetrott: Stanley Pollitt (the man who invented account-planning) always said "Only bad agencies present more than one idea"
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@v_praveen
Praveen Vaidyanathan
5 days
Selling the future is easy because no one looks back via Wiemer Snijders
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@v_praveen
Praveen Vaidyanathan
5 days
Children’s books aren’t luxuries — they teach us to see the world with intention, shaping how we think long before philosophy does via Katherine Rundell
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@v_praveen
Praveen Vaidyanathan
8 days
The more we pitch, the less we believe via Jess Wheeler
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@v_praveen
Praveen Vaidyanathan
9 days
A planner’s job isn’t to offer options; it’s to make recommendations via @davetrott ft. Stanley Pollitt
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@v_praveen
Praveen Vaidyanathan
10 days
Strong ideas need conviction; great ones need doubt via Jess Wheeler
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@v_praveen
Praveen Vaidyanathan
10 days
Thinking, like love, is a two-person job — it demands humility to let others dismantle your certainties and communal labour to build truth via Laura Kipnis ft. Agnes Callard + Socrates
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@v_praveen
Praveen Vaidyanathan
12 days
If you can't articulate your idea succinctly you don't have one yet via Jess Wheeler ft. Jarrod Lowe
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@v_praveen
Praveen Vaidyanathan
12 days
RT @Dark_Tower: Not enough time is spent to decide exactly this!
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@v_praveen
Praveen Vaidyanathan
16 days
It's okay to be a boring company via Kent Hendricks ft. Peter Drucker
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@v_praveen
Praveen Vaidyanathan
17 days
Good ideas are born from many bad ones via Nabeel Qureshi ft. Arthur Jensen
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@v_praveen
Praveen Vaidyanathan
18 days
A completely ordinary take on how to use ChatGPT via @mrianleslie
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@v_praveen
Praveen Vaidyanathan
18 days
Taste is a social club — shaped by shared enthusiasm and defined by boundaries that distinguish what's valued from what's not via Barbara Black ft. Adam Phillips and Pierre Bourdieu
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@v_praveen
Praveen Vaidyanathan
19 days
The power of art lies in honouring one's own sense of completion — and you don't have to be an artist to realise it via Matt Waksman ft. Frank Auerbach
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@v_praveen
Praveen Vaidyanathan
20 days
Work on what fascinates you—revolutionary discoveries often come from seemingly ridiculous ideas via Nabeel Qureshi ft. Karl Popper
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@v_praveen
Praveen Vaidyanathan
22 days
Deciding what problem to solve is as important as solving it via Nabeel Qureshi
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