Tuell
@tuelldesign
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I am Patrick Tuell, the owner of a design studio that helps brands and other agencies build quality visual identities.
Joined October 2019
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Nexus, the next innovator in safe, efficient, and consumer friendly heating and cooling systems.
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More logos that were explored for a water management system provider over in the UK.
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Once projects get situated, I can share the result of all these moodboards, but for now here are just a few more detailing the process, our decision making, goal outcome, etc.
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Yet another concept proposed to Kota, which was one of the favorites of the client’s from this project.
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Motion Wealth Visual Identity
I revamped Jacob Duke's brand Motion Wealth and it’s visual identity, focusing on minimalism and individualism to match his expertise and vision. I originally created it for him 2021, but there was much room for improvement.
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Zero
This modern identity for Zero, a blockchain security and privacy company, is led by 3D renders of circular forms similar to the chosen typeface.
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Posters using textures created for Loop
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Sorry everyone, no more graphic designing, all of the logos have been made already
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The final branding project for Aspen is now on Behance. With things like type design, layout, and motion graphics, this project has helped me grow a lot. I hope to learn and grow even more with my next one.
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Check out these 38 design pages on Instagram that could potentially feature your work if you tag them, use their brand specific hashtags, and/or submit your work through their website. Did I miss any?
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Homeward, a visual identity and editorial project for an architectural, interior design, and landscaping firm.
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Another unused concept presented to Kota. The ‘a’ is an alternative glyph in Plus Jakarta Sans-it just felt right to use.
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Abstract symbol exploration for a financial advisory firm that has yet to form.
Thoughts?
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Zero©
Combining the distorted forms of the number 0 and the letter Z, this concept utilizes gradients and high contrast colors. Thoughts?
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Architectural Line Studies, c. 5/20
Played around with depth and perspective in the form of line. One of the most fun experiments of my career so far. I still consider the first logo to be one of my best.
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Outdeer, c. 7/20
One of my favorites from a period of animal related icon explorations. Inspired very much by people like Andrew Korepan and Irina Kolosovskay.
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Here are four of the 20 logos featured in my last logofolio of the year. Would love to see you over on Behance! Drop your latest logofolio for me to support as well. 👇🏻
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Kaleido
Proposed logo, illustration, copy, layout, and type & color for a healthcare and retirement benefits provider.
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Third time is the charm 😂 with some help from
@stephenahannon
, I’ve improved the animation for Aspen, one of my latest projects.
I am happy with this level of quality, but I know there’s no ceiling.
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Cosmos
The logo mark is derived from a separate project for a vacation home investment company of a different name.
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80 logomarks created during the Kota project.
See 15 more in depth and fleshed out concepts in the recently published Behance project:
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An unchosen direction I presented to Boxem, a platform that helps amazon sellers ship their products efficiently, safely, and in a timely manner.
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#BreakfastBriefs
087: SoShare, a social media content scheduling app.
Heart + Shutter + Clock
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I wanna work on a logo or even a brand identity project so bad. I need to release some creativity.
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I am wanting to turn this unchosen logo I made for a real project, which was for a company in the pharmaceutical industry, into a personal project. But I lost the font file...does anyone know what this typeface is?
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At the beginning of 2020, I was charging $150 for a logo. Now I charge 10x that. Raise. your. prices.
It doesn’t have to be 10x at first, but build up to it like I did. You can do it!
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Silvre®
Even though I can’t reveal too much about the project which this logo is from, I wanted to show off the background I made in illustrator. Thoughts? 😁
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First
@MoneylyHQ
and now the city of Mouscron in Belgium has stolen my work (as seen in the last photo). Thanks to Métivier Romain for pointing this out to me.
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Motion Wealth
This is the chosen direction for a local financial planner that helps those in retirement find the best solutions for saving money. This is one of my favorite projects to date as I was able to create an entire brand identity for Jacob and his new business.
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We’re live! The 2021 logofolio with several other great designers is out on Behance. Would love to see you there!
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Kota, another proposed idea to an all in one insurance management product.
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Reson, a cellular communications service provider. The name and identity was derived from the word resonate.
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Grid and anchor points for the AVA logotype created with Hunter Oden and Chris Wendel over at
@WorkWithUnbound
.
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These are four animated logos which have been created at various points in the past couple of years for clients of different types.
Simple motion that is easy on the eyes and is rooted in focusing on the details of motion design fundamentals such as timing is always classy.
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Should designers charge monthly as a subscription, or on a per project basis?
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Cubi
An exploration from a project last year for a saas in the financial industry.
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The color palette I am using on this project.
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TheGreenDot, an open brief by
@DegreesCreative
&
@TweetsByTBI
to redesign a very misleading symbol that has potentially been a large factor in the contamination of recyclable materials.
More on my IG:
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I hate saying people copied my work for several reasons, but with the way I created this logo several years ago, I know that they couldn't have accidentally come across this mark on their own. 😂🤡
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Letter S Logomark, c. 05/20
As featured in LogoLounge book 13. This one was created for a game dev recruitment company.
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