Julius Solaris
@tojulius
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Events Consultant and Creator | Follow me for insights on events, marketing and technology.
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Joined June 2007
I just launched Boldpush+ Perks. Members of my community will get substantial discounts. In the region of 10-20%. Launch companies:. @Bizzabo .@cvent .Kampfire.@ineventapp .@TheSnapBar .@swoogo .@WeareZuddl . These discounts can amount to $10k/20k. A practical step to support
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Apologies to all the virtual event enthusiasts but in-person events will make a comeback.
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Why are we having the conversation on whether virtual events are a substitute for live events?. We had it 10 years ago. The answer is no. Move on and keep planning online events to sustain your business during times of crisis. The next wave will be hybrid.
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I spent the last 3 months reading about Web3 (NFT, Metaverse, Community) to understand the impact on events. I summed up my learnings in an easy-to-read, phone-friendly doc. I ask for a like and a comment to this tweet and I'll send it via DM or email, whatever you prefer.
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‘They’ll never give you a green card for your skills in events’. Keep on dreaming .
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After 14 years, my adventure with EventMB is coming to an end. A personal note about the future of events.
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The amount of talent becoming available in the event industry is incredible. Hire #eventprofs now, they are the most resilient. They deal with crisis on an hourly basis.
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I still don’t understand why 300 people can fly squished in a 1,000sqft plane but they can’t meet distanced in a 10,000sqft ballroom.
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If you work in events right now, be happy. Events are the future of marketing. Everything looks the same. White papers are irrelevant. Events are the most personal, human-friendly way to market. If you are not in events, join now. The industry is hiring.
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Very excited to start my journey with @Swapcard and to keep engaging with my family of #eventprofs.
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You’d be naive to think that virtual events are just passing by. For good or bad, some things have changed forever.
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The level of trauma endured by eventprofs over the last two years is something that we will need to deal with as soon as possible. Businesses shut down, careers wiped out, relationships lost. Before we talk hybrid, we will need to talk mental health.
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Alright folks it’s ready. Like or comment if you want a copy and make sure I can DM you.
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@LasVegasLocally No tax and cheap real estate compared to California. Also close to California and many events happening.
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With virtual events we have the biggest opportunity in history to try new meeting design formats. Low risk, low cost. Yet most still follow the keynote/breakout model, the very reason why many hated live (boring) conferences. Try something new.
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Engaging live events = hard. Engaging virtual events = very hard. Engaging hybrid events = super hard.
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Allow me a moment of pride for my team at @EventMB and @skift - relentlessly sharing insights for #eventprofs in the most difficult time ever for the industry.
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The 🔝 10 promotional channels for #eventprofs . 1. Social media.2. Email marketing.3. Website.4. Registration site.5. Printed media.6. Influencer marketing.7. Experiential marketing.8. Video.9. Press releases.10. Remarketing . 100 ideas to to use them->.
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We can all agree that event planner has climbed the ranking of the most stressful jobs in the past couple of weeks. It used to be no5, I would say a solid top 3. #eventprofs.
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I think we need a SXSW for events. Innovation.Tech .Business of events.Experience design. Content first. Pitch competitions. Daily outdoor activities. Deep networking. I am tired of the same old. We need an event that changes events.
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If you are an investor sitting on a pile of cash (I know many of you are reading this), you should put it into event planning companies. 2021 has an incredible potential for a huge comeback.
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I just got pitched on LinkedIn about this new thing: virtual events. The guy thinks we should talk.
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After sitting on many calls with clients I feel the future is not hybrid. The future is a community with in-person, virtual, and hybrid opportunities to meet. Meaningful connection is what #eventprofs offer, the medium can vary.
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Virtual eventtech companies marketing to event planners in 2023.
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The first doses of vaccines were administered today in the US. This is the beginning of the comeback of the event industry.
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Metaverse and Events: hype or opportunity?. I read everything on the topic and summed up my learnings in an easy-to-read, phone-friendly doc. I ask for a like or a comment to this tweet and I'll send it via DM or email, whatever you prefer.
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“Did you know event coordinator is the 5th most stressful job?”. #eventprofs: “Yes, we do.”.
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One of the things I hated the most about live conferences was the stuffing of schedules with hundreds of speakers. Even more annoying for virtual events. More, more, more. What about better?.
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After reviewing several thousand questions from previous events, I am pondering whether to call our next one: . "Yes, it will be recorded".
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Zoho is essentially today what Hubspot or Salesforce could be with a major eventtech acquisition. I wonder why they don't get much love in the market. The feature offering is pretty solid and integrated.
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Fyre Festival organizer gets 6 years in prison. Perfect answer to the argument that everyone can be an event planner. #eventprofs.
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I researched hundreds of articles on Virtual Event Engagement to see if there was the need to give #eventprofs guidance on the topic. The result. Tomorrow we will announce our next special event.
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Who is leading in this event industry crisis?. - Planners that went virtual .- Venues that implement innovative protocols.- Associations that successfully lobby governments for support.- Tech companies offering better virtual tools.- Eventprofs taking action around the world.
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LinkedIn and Twitter stream filled with #eventprofs looking for work. It’s tough times. The dignity and strength of these folks is incredible.
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While planning more complex virtual events I re-learned to keep things as simple as possible. Filter features out, reduce complexity, make the platform lean, eliminate extra emails, minimize hours to what is really needed. Results:. - Better experience. - Less issues.
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Virtual event platforms have evolved more in the past eight months than in the past eight years. Once we go back to live events, we’ll be in a different game.
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In 13 years managing some of the most successful content launches in the history of the event industry I never saw 3,500 #eventprofs registering to anything in a DAY. In a day.
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The challenges for the event industry in the next 6 months:. ⁃Handle short notice cancellation for virus spikes.⁃Renewing interest in virtual alternatives.⁃Reinstate confidence in attending with high level of virus spread. We need to start working on these.
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You are perfectly fine to run just a webinar if you want to keep business going. All those saying that your virtual event sucks or a webinar is not enough are just desperate to get some business out of you. Keep things going #eventprofs no judgement.
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I think our next event is going to be incredible. So many #eventprofs I respect, such a diverse and important range of topics. Plus (finally) networking. Out next Thursday.
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Hundreds of thousands of event planners used to read every year what I would write for them. Here are ten things I discovered about eventprofs that helped me understand them more:.
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Blown away by the resilience of our industry. Thousands of incredibly talented #eventprofs joined us today. Thanks @PSAV @Glisser @socioevents for your support. Recording available tomorrow.
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If you spend your marketing budget on trade show booths:. Drop the gadgets, the tote bags, the free coffee, the usb sticks. Get an industry celebrity to speak at your booth and hang around for pictures and informal chats. Traffic 🚀.
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Hybrid events is about planning two events with one budget. Convince me otherwise.
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Over the past 3 months we have planned pretty complex online events. My admiration for the stress bearing abilities of #eventprofs is stronger than ever.
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20 Frameworks, Future Trends, How To’s, Checklists and Cheat Sheets to plan better events. What: It’s the Event Planning Mega Bundle - the result of 9 months of research and content creation. What’s included:. 10 Future Event Shifts.10 predictions for Events.7 Tactics Event
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Hybrid events will be very challenging. #eventprofs will be required to plan two events with completely different needs. Nothing compared to what we have seen pre-pandemic. Dynamics and numbers have changed.
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90% events I see don’t do recordings:. - Missed revenue. - Missed gated content. - Missed valuable social posts. Too much focus on event day. No focus on the other 364 days.
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Last night I was at opening night for a 1200 people in person conference. Music, people dancing, food, drinks. Today I am completely exhausted. Completely drained. Without a single alcoholic drink. Consider quick burnout for in-person events. It’s overwhelming.
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The evolution of planning conferences ↓. Beginner: Let’s find a venue. Intermediate: Let’s find sponsors. Advanced: Let’s impress them with our speakers. Master: Let’s connect people.
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10 tips for amazing events:. - Surprise your audience.- Surprise your audience.- Surprise your audience.- Surprise your audience .- Surprise your audience.- Surprise your audience.- Surprise your audience.- Surprise your audience.- Surprise your audience .- Surprise your audience.
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I am just out of an in-person event with 2500 in attendance to discuss current trends in the live event industry. Here are the main takeaways and what planners are thinking about:.
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The event industry’s recovery timeline has changed. An analysis of the next three quarters.
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Virtual events are not what they used to be. The market has changed.
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Two huge announcements from Google this week impacting #eventprofs. 1️⃣ AMP emails. Aka you can RSVP to events directly from email - registration platforms should be fast to integrate. 2️⃣ Public events now displayed on Google Maps. Massive discoverability + #SEO opportunity.
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“You are never going to sell your company”.“You are never gonna get a green card”.“You are never going to be a keynote with that accent”. When I moved to the US, I found out I could. Nothing is off limits. Happy birthday USA and thank you. 🇺🇸
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Tomorrow I'll present to 7,000 #eventprofs the results of our latest market survey. This is a sneak peek into the most pressing question everybody has, when will in-person events come back?. Here is what event planners think. Join us tomorrow for more ->
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For all those who recently lost their job:. There is an industry looking for talent, it’s the events industry. Events are booming. Now’s the time to get involved.
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One thing I don’t understand is speakers giving advice to planners on how to plan virtual events. I also don’t understand anyone giving advice to planners on how to plan virtual events. Other than longtime virtual event planners, that is.
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Issues quickly rising in the event industry:. In-person.→ 47% hospitality workforce resigning in the next 6 months.→ Supply chain disruption. Virtual.→ Engagement dropping quickly. → In-person cannibalization. Hybrid.→ Weak business model. → 2 events, 1 team.
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Why we attended events pre-pandemic:. ⁃Speakers.⁃Networking .⁃Entertainment . Why we will attend in-person:. ⁃Networking .⁃Entertainment .⁃Speakers. Content was/is/will be important but we had plenty with virtual events.
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Content alone won’t be a good enough reason to attend in-person events going forward. This is what the Warner Bros announcement means for events. You can watch content from home. The only business left will be in-person experiences.
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Issues that still need fixing in events (in no particular order):. ✔️connecting attendees better with each other.✔️ budget optimization .✔️ data literacy.✔️ suppliers monopoly in some categories .✔️ ethics of certain programs.✔️ sustainability as a must not a trend.✔️ diversity.
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Virtual events are becoming a multi-hundred billion market. I still get goosebumps when I get published on Skift.
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If you work in events you have to learn to say no. Great event professionals always say no. No to red flag clients.No to last second changes.No to boring sponsorship.No to a vendor’s arrogance.No to the same speakers.No to waste.No to spreadsheets.No to pick my brain .No to the.
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As much as I love to see the in-person event industry recover, we’ll soon have to deal with the fact that bigger shows mean bigger environmental impact and that offsetting alone won’t be enough. Sustainability may be the next biggest crisis eventprofs will face.
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Forbes just announced that they plan to increase their events by 80% - now 35% of total revenue. Events and media are inextricably linked.
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“The future of marketing is communities.”. Communities built right are unstoppable. I owe my business success to communities. I put together a deck on the topic. If you want a copy, comment, or like this post, I’ll DM access. Make sure I can DM you.
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Endorphins release you get at in person events you’ll never get during virtual. Deal with it.
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The top 5 #eventtech tools for 2020. 💻 Online event registration.📊 Survey tool.📱 Event apps.🗣 Engagement tools (voting, live Q&A, etc).📟 Event management software. Full 1500 #eventprofs research out next week.
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You don’t need to do hybrid events. You don’t need to do virtual events. You don’t need to do in-person events. What you need to do is to connect your attendees however they prefer. The clever trick you are looking for is going back to where we started: connection.
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Without context. The 4 most viral pictures if you plan events.
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I am very excited for the event industry comeback but it’s a bumpy road:. ⁃Shortage of workers, driving 💸.⁃Venues with inventory issues.⁃Variants uncertainty .⁃Confusion over hybrid events.⁃Engagement levels at all time low. You can ditch your template from 2019.
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Diet Coke is not a non alcoholic drink alternative at events. Why are other attendees getting fancy cocktails and I am getting de-clogging liquid?. Give me some top mocktails, zero alcohol beer like Peroni, Stella or Athletic Brewing. I want all 4 flavors available!.
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Dear event industry suppliers, I think that by now all #eventoprofs understood 'we are all in this together'. Now give us some tools to get out of this in one piece.
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Reading about sxsw cancelation. Sending a big virtual hug to all #eventprofs facing such tough decisions these days.
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Let’s be honest. Many virtual event platforms are just a website with a stream and polls/q&a. Exhibitor pages are websites from the 90s. We need more development and better experience. Like now.
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What’s up folks?. It’s the day of the first event for my small business. I am so excited!
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