We performed quantitative research to demonstrate the strength of the relationship of fast implicit data with consumer behavior by comparing sweet and healthy snackers. Read the whitepaper to learn how to predict consumer choice better! Read more:

Over a decade of brand and campaign tracking supports a Canadian non-profit, @ParticipACTION to become more impactful in Canadian's daily lives. Read the case study:

Survey length matters much more than we would care to admit. A recent experience dramatically illustrates how devastating survey length can impact data quality. But this is not the first time research has demonstrated the adverse effects of long surveys.

There is no playbook for these unique times. The cost-of-living crisis is impacting many people as prices rise ahead of income. Our research indicates several challenges for brands when connecting with consumers. Learn more:

Sample quality is critical, especially in multi-country research. We studied 28 panels in 14 countries, testing their reliability and validity. Here is what we learned:

In the world of market research & public opinion polling, we tend to take sample reliability for granted. You need reliable results when using research to help make decisions. Read about the reliability of market communities

You’ve surveyed employees & acted on the feedback, but engagement is still low. Why is that? Much employee research focuses on past behavior & stated attitudes. It doesn't include a critical aspect —emotion. Read more:

It’s clear that innovation in payment methods drives customer behavior, and evolving technology in the U.S. payments market will continue to advance and change. Here are 5 key insights to develop payment innovations that connect with customers. Read more:

Researchers have long relied on scalar questions to unearth insights into consumer behavior. Maru has exponentially expanded those insights through our newly launched implicit response testing. Read the white paper

Emotion is critical in decision-making, yet it’s not considered in much consumer research. Todd Trautz, Maru’s Chief Innovation & Solutions Officer, explains why in his book, Feel, Behave, Think—The Pathway to Human Decision Making. Order here:

The way people shop has changed. They want to get in and get out quickly with self-serve checkout. Their expectations are not being met. Learn how you can give people what they want. #selfserve #checkout #cx

Self-serve checkout was created as a convenience for customers to allow them to pay for purchases quickly and go about their day, but it is falling short. Learn how your enterprise can deliver a satisfying self-serve CX to keep them coming back.

Customers have different expectations for in-store interactions with staff depending on the purpose of their visit. Read the white paper to learn what will result in a positive customer experience (CX). #CX #insights #MRX

Where sustainability and the environment are concerned, consumers expect more from brands than they do of themselves. How can companies connect with consumers on this? Read the white paper. #sustainability #cpg #environment

Energy spending is up, but for some U.K. residents, income is down. Consumers are looking for innovation from utilities to help reduce costs. Now is the time for utility companies to act. Read the white paper:

The exponential growth in e-commerce and consumers' openness to buying cars online indicates a shift is coming. This is a great opportunity for car dealers to pivot. Download the white paper.

Consumers are faced with many choices when it comes to video streaming. Streaming services must create a positive emotional CX to win viewers. Read the white paper to learn more.

The June 2023 MHOI is up 2 points from last month’s sounding to 87 (negative/pessimistic). It is the second consecutive rise of the index (up a full four points) since falling to its lowest sounding in March 2023 (83). Read more:

Airlines and airports use airport lounges to need to entice frequent flyers to ensure traveling is a pleasurable experience for premium and frequent flyers. Discover the top five themes of the ideal airport lounge experience. Read more:

Electric vehicles (EVs) are seeing a massive surge in popularity in the U.K. This momentum appears unstoppable, especially with soaring petrol prices causing changes in consumer behavior. Read the white paper here: