Kev Massey • Sports Social Media Marketing
@thekevmassey
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→ Sports clubs content & strategies to drive long term revenue → 10 years experience • 2000+ clubs worldwide 🗯️ Owner of @evoleze - Start creating revenue 👇
Derby, England
Joined February 2009
Removing as much non essential content from your graphic delivers a clear message that your fans can easily consume. Shortening the date to its basics has a massive impact to deliver a clear message that increases engagement #nonleaguefootball #ramsgate #littlehampton #contentmarketing
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Are you still focusing on matchday graphics? 👇 Posting matchday content alone won’t make your non league football club stand out. Every club is doing it so why do you think yours is any different? ���� Think “quality graphics will make us unique”? Wrong! Today’s fans crave football branding that’s clear, modern, and easy to consume. Get straight to the point with a bold message. 🚫 Using the same templates repeatedly? That’s not true branding, it’s outdated! Effective sports content dives deeper, connecting emotionally with fans. 🚫 Want to look professional? Pro clubs know football marketing isn’t about flashy designs, it’s about connecting through value packed, authentic content. Focus on non matchday content that drives fan engagement and helps your club grow. Take your followers on a journey that turns them into loyal, paying supporters. Need help? Drop me a DM, and let’s create a strategy for your sports club! #matchdaygraphics #nonleaguefootball #footballbranding #sportscontent #footballmarketing #fanengagement #sportsclub
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Matchday content should only be 30% of what you post on your clubs socials. Heres 10 non matchday content ideas 👇 Here are 10 content ideas that will keep your non-league football club engaging all week long: 1️⃣ Player Spotlights: Share players’ journeys and connect them to fans. 2️⃣ Behind-the-Scenes: Showcase pre-match vibes or locker room prep. 3️⃣ Fan Features: Celebrate your loyal supporters and their stories. 4️⃣ Club History: Share fun facts or milestones about your club. 5️⃣ Training Insights: Post drills, strategies, or skill highlights. 6️⃣ Community Work: Highlight your charity initiatives or local projects. 7️⃣ Match Previews: Build excitement with key stats and previous meetings. 8️⃣ Exclusive Interviews: Share insights from players, staff, or coaches. 9️⃣ Polls and Quizzes: Engage fans with fun, interactive content. 🔟 Facility Tours: Give fans a peek into the heart of the club. Non matchday content builds fan loyalty, boosts engagement, and showcases your club’s personality. #nonleaguefootball #footballcontent #fanengagement #footballmarketing #contentideas
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🚫 Stop wasting resources on old investments for your non league football club 👇 Start investing in the right people and strategies that deliver real results: View on my insta 📲
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Are your clubs posts not reaching enough people? Hashtags not working? 👇 Hashtags alone won’t boost your reach. To make your posts visible, you need to optimise your content with Instagram SEO. View how on my Instagram 📲
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You clubs content isn’t about the design, it’s about purpose and clarity to drive your strategy goals 👊
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Businesses invest in your clubs sponsorship to be seen and remembered. But when your designs are cluttered, their logos get lost in the noise. 📲 view how to fix this on our Instagram:
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Start creating clarity for better engagement. When your designs are too busy, your audience can’t focus on your message. 🚫 Too many visuals. 🚫 Too much text. 🚫 Cluttered layouts.
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Your club’s graphics can either captivate or fade into the background. Are your graphics EPIC? Many non league football clubs struggle to create eye-catching graphics that resonate with fans. 📲 view full story in my Instagram:
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Sick of empty seats? It’s time to fill them up. Stop sticking to the old fashioned way of ticket sales. Taking cash on the door requires volunteers and human error in giving change or cashing up. 📲 view full list on my instagram:
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Stop posting content in the wrong sizes… it’s damaging your engagement! 📉 Here’s the size guide you need for the 24/25 season. Posting in the correct size boosts: 👍 Likes 💬 Comments 🔖 Saves 👀 Profile visits 📲 View full post on my instagram:
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RT @evoleze: Are you frustrated trying to find volunteers to run your club’s social media accounts? Is the inconsistency of your posts da…
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RT @evoleze: You don’t need our graphics. You can knock something up yourself in Canva. But do you and your club need this… Someone to giv…
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RT @evoleze: Are you showing Thursdays England Euro 2024 game at your club house? Drop us a message on WhatsApp to get your free branded…
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RT @evoleze: NEW PACKAGE 🚨 we now provide our epic graphic and marketing support for businesses with your sponsors receiving a 25% DISCOUNT…
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RT @evoleze: New goal graphic crafted for @CFCShalford as part of their 24/25 player packs 💪 #nonleaguefootball
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RT @evoleze: Get a FREE social media audit to see how much sponsorship we can generate for your club 👊 📲 https://t…
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