RT @The_AdProfessor: Bonus: Toyota Tacoma Principle: The 10x Example

@tomfgoodwin Yep, people selling things that aren’t real to people that don’t understand or don’t really want to understand but want to sound like they’re buying something smart. The whole media discussion should never happen in the absence of creative but yet it does every time.

@tomfgoodwin Completely, I always forget toothpaste and wonder why there’s isn’t a brand solving my problem even though there’s always shampoo and shower gel.

@tomfgoodwin You’ve missed the Dom Perignon Luminous Labels.

@tomfgoodwin Completely true. My presentation at Madfest was around this point. Titled, “After the Attention it’s the Impression that counts”, it made the key point that what we were after was formats we could tell stories on, yet we were buying worthless impressions with no impact.

@tomfgoodwin @TheRAC_UK @TheAA_UK People game the system by saying they have young kids in the car to get seen to quicker. The whole thing really doesn’t work. I once pitched for The AA and envisioned the service evolving to more of an Uber type service where local pickups/garages can ‘get the job’, didn’t win.

@tomfgoodwin 100%

@davetrott Couldn’t agree more. Although I think the rules and structure of the analyst mean you get to good more often, but never great. The mistake I think a lot of coaches and adland/marketers make is not realising at what points of their ‘life’ that the different methods apply.

Time for the ‘Sellfie’ at the #alfies24 @alfinsight #dontstopwinning

RT @Campaignmag: Four years on, adland's diverse talent speaks out on challenges, change & next steps @LydiaAmoah_ @Ayra_Van_Arp @ninabhagw…

RT @Campaignmag: How effective is calling out rival brands in ads? @McCann_UK @MotherLondon @thedinosaw @weareCoolr @OgilvyUK @BMBAgency @D…

@damianburns @DurraniMix Great chart, but I'd love to know how the distribution of these revenues has changed. As in what's the average earning per artist now. Or how to the top 1000 compare. It's great that the economics is more distributed but are artist making enough through streaming?

@markpollard WhatsApp instead of Slack. Google Docs for collaborative working. Zoom for remote scheduled group calls. Good old fashioned mobile calls, and finally we are aiming to meet up in person at least 1 day a week, in the office. Note, I'll meet up individually with the team more often.

RT @Thinkboxtv: The Barber Shop founder @thedinosaw reflects on the nature of collective responsibility in media after the rise of Andrew T…

As a NED consultant @TheBarberSh_p still going strong, and even stronger with this!

RT @Campaignmag: Exclusive: @MGOMD appoints Dino Myers-Lamptey to leadership team amid senior changes @thedinosaw

RT @_CreativeAccess: Kickstart your creative career! 10x paid traineeships with @skytv across its Design & Creative teams... 💥Sky Design…

RT @danmartell: You’re only answer, for how much your marketing budget is, should be UNLIMITED. As long as you’ve got a strong cash conver…