Every CEO should have a personal brand.
It’ll increase your revenue, reputation and influence.
Here are the only 3 things you need to focus on:
↓ read more ↓
I’m 19.
I have many dreams:
Fix the education system.
Feed the hungry.
Save war-torn children.
Teach people and save lives.
This is why I need financial freedom.
To help people reach their dreams.
Starting with myself.
I reached 500 followers in 4.5 months
But you can reach it in 2 months.
Here are 40 things I wish I'd done sooner...
Profile Optimization
1. Smile in your profile picture
2. Don't just use pictures in your banner
3. Use a brand message in your banner (<7 words)
4. Your bio
Struggling with your niche?
I made a 7-step Brand Clarity Guide that helped me:
- Attract my dream fan
- Write for <15 mins/day
- Make $100 in 2 weeks
Like + Comment "clarity"
Repost if you love me
(Must be following)
I've started and failed at 4 YouTube channels.
Even though I made $0...
I learned:
· Script writing
· Video editing
· Speaking
And guess what?
The X algorithm is boosting videos now...
Men in your 20s, stop screwing around
Do these 5 things:
- Choose the gym over Netflix
- Choose reading books over TikTok
- Choose meditation over Instagram
- Start a business
- Choose your friends wisely
Your 20s are meant to build not waste
April --- 0 Followers
May -- 80 followers
June -- 144 followers
July --- 280 followers
August - 441 followers
And it's all because I made friends, flexed my wins and banged my audience
How I made my first $47 online:
1) Learned a skill
2) Applied the skill
3) Flexed my results
4) Gave free advice
5) Hopped on a call
Money is just a currency.
The more value you give to the world…
The higher chance that money will come to you.
Help others.
I've been on Twitter for 4.5 months
Failed a lot
Learned a lot
Banged a lot
But guess what?
I learned a lot
And that's what counts
Thank you for 500 followers :)
4 months ago
I had no clue what I was doing:
I changed my bio 5 times a week
Posted inauthentic platitudes
Suffered from loneliness
But today
I hit 600 followers
Gain 100+ likes per day
Built a loyal audience that bangs me
If I can get where I am today...
You can too.
“I don’t have content ideas”
Yes you do.
Document your progress.
Gained 4 followers?
Share it.
Celebrate it.
Explain how you did it.
You’re ahead of more people than you realize.
Help them.
I prioritize my relationship with you.
Which means...
I will never give you up.
I will never let you down.
I will never run around or desert you.
I will never let you cry.
I will never say goodbye.
I will never tell a lie.
... and hurt you
How to build an engaging audience:
1) Be authentic
2) Reply to everything
3) Engage 30 mins/day
4) Tell jokes
5) Bang them
6) Write concisely
7) Host spaces
I used to have 0 replies
Until I improved at networking
So I spent 30 days building the “Confident Networking Guide”.
The results?
• 118 followers in 11 days
• 237K impressions
• 20 calls
Want it?
- Like
- Hug your mom
- Comment "network"
(Must be following)
My engagement strategy is simple:
1. Replies
2. Close friends list
3. New friends
4. Strangers
As an introvert I need to 'warm up' socially.
This is how I do it.
I studied hard for 4 months.
- 4 hours of lectures
- 3 hours of projects
- 2 hours of self-studying
- 1 hour of gym
Yet I still engaged and tweeted 3x/day
If I could stay consistent
You can too.
Goodbye.
I'm no longer going to be another growth guru coach preneurpreneur on X.
Here's why:
- I don't like targeting people trying to escape their 9-5 jobs. I've never worked at a 9-5 so I don't know what it's like (plus it feels like I'm scamming)
- Audience building isn't
“The algorithm is against me”
Hmm you sure?
Do you like reading your own tweets?
Do they entertain, education or enlighten you?
Does your audience look forward to seeing them?
No?
Then you don't need paid retweets.
You need to understand psychology.
I'm on family vacation right now.
But I still:
- replied to your comments
- helped you out in the DMs
- wrote a 40-piece advice value bomb
But that's not all...
Have this beautiful masterpiece:
"Only post value content"
Let's see
I posted:
- a video of me shirtless and dancing on the beach
- a video of me staring into your soul while playing guitar
- a rickroll
And I gained fans for it.
So go ahead.
Only post value.
I'll forget about you the moment you quit X.
2 months ago
I set 3 goals by school break:
- 350 followers
- 1st Dean's List
- Wider network
Today:
- 597 followers
- 1st Dean's List :)
- Awesome friends
The lesson here?
Set goals and focus on achieving them.
You won't regret it.
I'll have a surgery in 2 hours.
Wisdom teeth extraction.
I'm scared and want to postpone it.
But if I do...
I'd have 10x more pain in the future.
What are you putting off for the future?
Don't make yourself suffer more.
Do it now.
I started writing online to make my first 5 figures.
But I kept going for another reason.
I've written almost everyday for the past 14 months.
It allowed me to build a sustainable business.
But more importantly?
It taught me skills and expertise that'll last a lifetime.
•
If you're a man aged 18-22...
Do these:
1. Build a business
2. Stand up for others
3. Keep your goals private
4. Establish your own self-worth
5. Take care of your body
6. Control your emotions
7. Master self-discipline
Don't disappoint your future wife
“I don’t want to network”
In 1 month he’ll make his first $
In 3 months he’ll be at 1k followers
In 6 months all your favorite creators will be following him
You’ve lost your chance to make a high-quality friend.
A winner.
Don’t want to miss out?
DM him now.
The weirdest writing mistake I made
Was cutting up a running sentence
Into different lines.
This made it harder to
Read since it would always
Get interrupted with
A line break.
Don’t be like me.
Write the entire sentence without breaking it up.
I’m at the beach.
Enjoying crab with my family.
Suddenly…
A guy popped out from behind me
Showed me some rocks
“Souvenirs?”
I declined.
Why?
He made it all about himself and what he wanted.
So when you network…
Don’t be desperate.
Give free value.
Day 1
- 0 Followers
- 0 Friends
- 0 Money
Day 150 (I think)
- 777 Followers
- 15+ Friends
- $53
You might give up because you don’t see progress.
Or you might continue until you do.
You choose.
I'm tired.
Aren't you?
I've seen too many creators:
- begging for followers
- asking pointless questions
- treating their audience like robots
I've had enough.
In 3 hours... I'll be explaining the TRUE meaning behind:
'Banging your audience'
You won't to miss it
3 months ago:
• Made $100
• Accounting was my worst subject (2.5 GPA)
• Struggling to balance school with business
Today:
• Hired to write for a Content Marketing Agency
• Top 3 Accounting Student out of 1,178 students
• Building a business I love while meeting cool
Sexy writing tip:
Make them stare at your body.
Got you didn't I?
It's not just about the hook.
An attractive hook with a weak body is a turn off.
Be sexy all around.
Here's 5 things I did to build an engaging audience
- engaged for 30 minutes on my list
- replied to every comment
- showed my humor
- built relationships
- hopped on calls
It isn't rocket science.
Just be human.
I used to avoid sharing my wins.
I thought flexing would make people hate me.
But after joining X...
I started flexing.
And when I did...
I gained support from the people I look up to.
The lesson?
Don't be afraid to show something you're proud of.
Flex it.
𝗙𝗿𝗶𝗲𝗻𝗱: So my newsletter gets repurposed into a thread, 3 tweets and a YouTube script
𝗠𝗲: Cool
𝗙𝗿𝗶𝗲𝗻𝗱: What about you Arlo? What’s your content strategy?
𝗠𝗲: I bang
𝗙𝗿𝗶𝗲𝗻𝗱: What
𝗠𝗲: What
*shows analytics*
𝗙𝗿𝗶𝗲𝗻𝗱: What…
12:34 am
Can't sleep.
I tossed and turned in bed.
My mind keeps thinking about Twitter.
- Goals
- Content
- Newsletter
- Sales scripts
- Lead magnet
- Funnel building
- Banging my audience
- Trying to be authentic
How do you handle this?
I was confused for 4 months.
Then in month 5...
BANG.
I doubled my follower count in 28 days.
Want to know the secret?
Well... it's not really secret.
Brand Clarity.
Here's my 7-step guide to help you find it.
Yesterday I was at the library taking my online exam
"Don't you wanna cheat with us?" my friend asked
It was tempting
But I grabbed my balls and refused
My result?
71%
Their results?
95%
I'm pissed. I could've gotten a good grade...
But at least I stuck to my values
3 more years until I graduate from university.
My goal is to be financially free by then.
Why?
Because I want autonomy.
Wake up.
Do what I want.
Help people.
Repeat.
This is my mission right now.
What's yours?
You don’t want followers
You want a BANGER audience
People that
• love you
• support you
• fuck with you
So SHOW them your real self
Bang them and they’ll bang you back
"Be authentic bro."
99% get this wrong.
It's not about bitching or whining.
It's about vulnerability.
Look at my recent posts.
I shared my mistakes but I add:
- why it happened
- how I improved
- what I learned
Don't be a baby.
Be a winner.
For the past 5 days I've hopped on 10 calls
I was able to:
- build life-long connections
- learn valuable lessons
- laugh until I cried
So what are you waiting for?
Send that DM now.
3 days from now
I'll be back in university:
Harder subjects.
Busier schedule.
Less time on X.
But even if the odds are stacked against me...
I will achieve my September goals.
Let's go.
I was stuck.
Then I gained 357 followers in the last 28 days.
How?
Brand clarity.
1) Understanding my dream fan
2) Writing content to him
3) Solving valuable problems
Want a guide?
I'm dropping it tomorrow.
Bad personal branding:
"Do this. Do that. It works. Trust me bro."
Good personal branding:
"Here's how I gained 809 followers. I'll guide you every step of the way."
"Should I niche down?"
97% of beginner creators take this the wrong way.
And after getting out of beginner's hell...
I know that this question is the wrong one to ask.
Let me show you...
I learned more about growing my brand through:
- human nature
- psychology
- social skills
- philosophy
- comedy
- Stephen's coaching
Than JUST marketing, sales and copywriting.
Use your interests.
They help you stand out.
I know follower count is just a metric….
But we just reached 1k followers!
The journey’s been amazing, and I thank you for sticking around.
Let’s keep going.
April - 0 followers
May - I forgot
June - too lazy to check
July - bang was born
August - ran at the beach
September - 796 followers
(Insert generic motivational ender)
(Insert call to action)
I was clueless on my brand strategy
Until I made friends.
I didn't know who I was writing to
Until I made friends.
I sucked at writing
Until I made friends.
See the pattern?
Friendship is magic.
My mentor crossed 15k followers and made more than $50k
He helped me gain 227 followers and $100 in 28 days.
Here are the 3 content types I've used:
(Starting with the most impactful)
If I sold you a course on how to grow a beard...
You wouldn't buy it.
But if I 'built my beard in public'.
You might buy it in the future.
Show your progress.
Your fans could be buyers one day.
I ate 5 bananas last night.
My gums were too sensitive for crispy food.
Usually I wouldn't eat that many bananas.
But I had no other choice.
There's a lesson here.
Solve a specific problem.
Be the go-to creator for a specific problem.
Be the banana.
"Why should I network?"
To get ahead.
Last night I got my school friend to go on X.
I helped him setup his profile and content strategy.
How long did it take to teach him?
1 hour.
How long did I take to learn this all?
5 months.
And I'm charging him $0.
See what I mean?
If you want to grow faster:
Humiliate yourself.
I asked to be:
- roasted by Glenn and Lewis in front of 75 people
- roasted by Virgil on a Zoom call
- roasted by my followers
I don't care about looking perfect.
I just want to improve.
You should too.
"I can't make sales"
It's because you keep overthinking.
My best results happened when I turned off my brain and just took action:
- More DMs
- More calls
- More posts
You already know what to do.
Stop overthinking and start overdoing.
I failed a sales call.
What did I do next?
- journaled
- fixed my offer
- asked for advice
- watched sales calls
Now I'm ready to try again.
4 months ago I'd break down and complain.
Now I take full responsibility.
Put your ego aside.
Improve.
August Goals:
- 700 followers
- 50 subscribers
- 3.7 GPA
- First $
August 26:
- 740 followers
- 52 subscribers
- 3.7 GPA
- $47
If I can achieve my goals...
You can too.
Mic test. 1, 2, 3.
Hello?
I've been ghostbanned for the past few days.
Just wanted to check if I'm back.
Comment your favorite thing about me to verify if it works ;)