Is your marketing strategy future-proof? Hear an update on how the Privacy Sandbox is working with the ecosystem to accelerate towards a new era of online privacy. Gain guidance and best practices for navigating this new era of online privacy, RSVP:

Our Insights Studio on January 30 explored the latest developments in data privacy and how they are impacting marketing strategies. Panelists unveiled strategies to establish consumer trust and effectively market, while aligning with privacy regulations:

ARF members can catch a preview of the much anticipated and updated ARF AI Handbook to be released this March, in this recent article from News You Can Use, our #newsletter. Inquire to get it in your inbox: #AI #LLMs #GenAI #advertisingresearch #marketing

How do we #market to today's families? Parenthood and families are changing as people are delaying parenthood and having fewer children. Interested in stories like this? Ask about News You Can Use:

Do you feel stagnant in your career but don’t know what step to take? Enroll in one of our virtual courses and transform your marketing, advertising and research skillset! Enrollment closes Feb. 20, learn more:

On January 15, the L.A. Media Research Council explored priorities and important topics for this year. Attendees gained research-based insights on the ever-evolving media landscape, shifting viewer behaviors, and more. Members catch it here: #Advertising

Dive into pivotal research from across the globe that’s shaping the future of audience measurement. Don’t miss out on presentations from Circana, LinkedIn, NBCUniversal, TikTok, Univision, and more. RSVP before our early bird rate expires tonight:

The marketing & advertising industry is constantly evolving & the NYU/ARF Certification is your ticket to staying ahead. Learn practical skills from professors with extensive experience in the field & grow your expertise. Find out more today: #superbowl

Curious about how AI can enhance your research, creativity, and strategy? Our new course is your opportunity to gain hands-on experience with large language models and their practical uses in marketing and advertising. Learn more: #superbowl #superbowl2025

AI is transforming the media and advertising landscape. Are you prepared to keep up? Join us on Feb. 20 to hear real-world #GenAI success stories and strategies to overcome challenges. Learn more & RSVP: #superbowl #superbowl2025 #genAI #AI

Our annual flagship conference, AUDIENCExSCIENCE, is back in March to bring to light the most critical audience measurement issues. You don’t want to miss hearing groundbreaking insights on these topics – RSVP by Feb. 10 for a discounted rate: #superbowl

The key to staying ahead in the advertising industry? Gen AI. 🔑 Join the conversation with Databricks on Feb. 20 and discover insights, real-world success stories, and solutions to your biggest organizational challenges. Register now: #superbowl #genAI

This March, leading minds will share their research on the timeliest concerns in the world of advertising & marketing research – including AI, attention measures, audience metrics, the rise of retail media networks, and more. Don’t miss out: #superbowl

On January 29th, the Young Pros joined Kate Freed, group manager, research and insights at @SnapChat and Crystal Day from @YouTube for a presentation and panel discussion around #sports and the evolution of the fan experience in the digital era: #SportsFan

Transform your marketing, advertising & research skills through courses taught by seasoned practitioners. 💡 Learn via real-world case studies, office hours, interactive guest lectures and more. Check out our upcoming courses:

Our annual flagship conference is back March 25-26 to bring to light the most critical audience measurement issues. You don’t want to miss hearing groundbreaking insights on these topics – register by Feb. 10 for a special discounted rate:

Last year, Ogilvy and Verizon's “Can’t B Broken” Super Bowl campaign not only broke the internet, but also won gold at the #ARFOgilvys. 🏆 By using research, they proved their network could keep up with real-time cultural phenomena. Read more:

AI is transforming the media and advertising landscape. Are you prepared to keep up? Join us on Feb. 20 for our AI series and hear real-world #GenAI success stories and strategies to overcome challenges. Learn more & RSVP:

What is the contribution of media, ad creative and targeting when it comes to the success of an ad? This ARF and @MediaScience study has some fascinating findings: #AdCreative #Effectiveness #ROI #Engagement #Targeting #TV #SocialMedia #Neuro #Biometrics

The opportunity to master the most in-demand skills for today’s marketing professionals is here. 📣 Gain hands-on experience & learn from seasoned industry practitioners. Find out how the NYU/ARF certification can help you achieve your professional goals: