Taayjus
@taayjus
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Founded @getconch to 1.5M users. Now building @heyconstella .
San Francisco
Joined March 2023
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Pinned Tweet
I wrote this to remind myself that I’m blessed despite the challenges I face (read it if you need the same reminder):
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spotify wrapped? ew
reddit wrapped? wtf
yt music wrapped? nah
@raycastapp
wrapped is where it's at
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I wasted 3 years of my life with the wrong co-founders
Despite the doubts inside me, I would dismiss them as intrusive thoughts
"oh I need their B2B marketing for our edtech...
oh I need their design skills"
But I finally learned my lesson:
It's not about our complementary
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It’s every founder's worst enemy…
The 4 letters cognitive bias that’s responsible for so many startup failures:
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Despite the name, being a founder doesn’t just mean you “found” something.
It’s a skillset. (some would say a lifestyle!)
And it doesn’t happen overnight.
It requires this…
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Why do some startup ideas fail while others succeed?
You can take two founders who are equally as excited about their idea, but only one of them succeeds, here’s why:
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Does this sound familiar?
Being caught between wanting to explore new ideas and the need to take action based on what you already know.
It’s a common dilemma for Founders.
Here’s how I manage it
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I was tired of ancient document-based note taking, so I built a completely local graph-based AI note taker
Now I can compound my knowledge and make connections to similar notes as I type new ones
And it's completely self hosted and free btw :P
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How To Find the Right Co-Founder:
(from someone who found the wrong one)
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Starting first weekend of
@_nightsweekends
with missions, missions, and missions!
What do you think my
@_buildspace
amigos??
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Never build on an idea just because you think it sounds cool.
If you haven’t studied and battle-tested your idea, even finding counter evidence, it’s best that your idea remains just that: an idea.
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Sometimes, the weight of our challenges makes it hard to see the light at the end of the tunnel.
I’ve been there more than I’d like to admit.
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My journey, marked by living with Hemophilia, a rare bleeding disorder affecting 1 in 50,000 people, has been filled with its share of dark days.
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If you’re building something huge, be patient and flexible on the details, but remain bullish on the overall goal.
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Do you ever find yourself justifying why you’re still with your co-founder?
They’re not a good fit, but you justify keeping them around.
I did that for 3 years – 3 years wasted that I’ll never get back.
This post is me telling you to let them go; it’s for the better.
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We've all got our own stuff going on, and within all that, there are blessings just waiting to be found.
So let this serve as a little reminder to look past the tough times and see the good in your life.
Trust me, you're stronger, braver, and more blessed than you might think.
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@sunsamaHQ
increased my productivity by 30%
as a co-founder of a startup with thousands of daily active users, these r the reasons why I highly recommend it:
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Our problems don't define us; they make us who we are.
They're the push we need to grow, to become resilient, and to really appreciate life.
If you're going through a rough patch and it's hard to see the good in it, just remember, you're not alone.
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7. I Am The Best
It's easy for success to go to your head when:
Praise is abundant
Profits are rolling in
Your solution seems flawless
Just one unexpected hiccup is all it takes to remind you that you're not invincible.
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Stick to your strategy.
Don’t deviate from your plan.
Unless new evidence comes to light…
You can pivot, but only when the data says you should.
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gotta earn a living somehow until Universal Basic Income comes out
@_buildspace
@_nightsweekends
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Conclusion:
I have believed a lot of lies for a long time and it didn’t matter until it did matter.
That’s how many things in life are.
Everything is good (so you think) until that one thing catches up with you.
Learn from my mistakes, and tell yourself the truth.
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If you find yourself struggling to see your blessings amidst challenges, I hope my story can serve as a reminder.
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Yet, amidst the hospital stays and countless moments of isolation, I found a deeper appreciation for the blessings in my life.
This realization didn't come easy, but it's a reminder I turn to whenever the going gets tough.
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What I learned is that being resilient isn't just about waiting for the storm to pass, but running into the storm and coming out strong on the other side.
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Lies are bad, without a doubt.
However, the most damaging lies are those we tell ourselves.
Believing these 7 myths can spell disaster for Startup Founders:
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Maybe it can help someone else out there too:
We've all got blessings in our lives, even if we can't always see them.
It's so easy to get caught up in our problems and forget about the good stuff that's mixed in there too.
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But when we start recognizing these blessings, that's when we find..
The strength to keep going
The bravery to face our problems
The grace to appreciate the journey we're on.
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Foolproof way to build a successful service/product:
Study…
Psychology
Neuroscience
and how the world works
and what direction is it going
And then ask yourself, what should I build to be in harmony with that?
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5. Harder Work Equals Better Results
It's a fallacy that more hours automatically mean progress.
Effective practice, not just any effort, leads to perfection.
Invest in learning, for it can streamline your path and save invaluable time.
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Having to deal with something serious so early in life made me see things differently.
It made me treasure every moment, find beauty in the tough times, and appreciate the little things that we usually take for granted.
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1. I Don't Need Help
Many founders, especially the newcomers, convince themselves:
"I can manage on my own."
"Assistance? Unnecessary for me."
Unaware that 90% of startups fail.
You don't know what you're missing until you embrace the wisdom of those who've been there.
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As a child, my family moved almost every year.
Somehow I managed to live in 15 different cities across India, USA, and France.
In hindsight I’m thankful for this.
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Journaling is important, but to make it go beyond relaxation, I think there needs to be an accountability component.
… and that’s the feature I added today!
@_buildspace
@_nightsweekends
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6. No Competition
Believing you're without competition is ignorant.
Always assume that you have competition.
If you can’t see them, they’re in your blind spot or ahead of you.
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But instead, I found hope in unexpected places:
I saw how my family had my back no matter what, how healthcare professionals were totally committed to their work, and how I became stronger with each day.
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4. I'll Scale Back After Reaching My Goal
It's common for founders to justify relentless work with:
"Just until I hit this milestone."
"I'll take a breather after."
Consider instead:
"What's beyond this goal?"
The journey never really stops.
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3. Customers Don't Understand Our Vision
So many founders out there are super pumped to change lives with their visions.
But, the truth is, selling is not about pushing your ideas onto people.
It's about understanding what your customer, rather than trying to bend their arm.
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You know what? Resilience is something you learn when life slaps you in the face.
Every time we get through something tough, we're showing how strong and tough we really are.
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Switching my mindset around like that was everything, and it ended up changing how I see not only my health condition but also life in general.
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Ever since I can remember, Hemophilia was a big part of my life, setting the rules of what I could and couldn't do.
I spent a lot of time in hospitals and in bed, and yeah, it could have been easy to feel bitter about it all.
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This way of seeing things has been like a guiding star for me, reminding me that no matter what's going on, I've got a life filled with possibilities and purpose.
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2. More Funding is The Solution
Sure, money matters.
No argument there.
But, come on, throwing more money at a problem isn't the magic cure-all.
For lots of startups, it's not about the money, but how smart you are with it.
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There’s something I love about product development…
It doesn’t matter what your friends think; if the market likes it, you’ll be successful.
Many initial ideas never get acted upon because their friends think they're dumb.
What they think doesn't matter one bit.
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There’s one thing every startup founder should do before launching.
And most don’t…
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Just released my first open source project!
I'm an avid reader and writer, but I don't have the time to share my thoughts with others
So I built an
@obsdmd
plugin to take all my notes and compile X threads from them... and even schedule them!
I'm calling it Notes 2 Tweets ^_^
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Is a solution needed?
Identifying a genuine problem in the market is crucial.
Simply having an idea isn't enough; you must ensure there is demand for a solution and that your product addresses it effectively.
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me when a user complains about a bug and I see the sus thing they're using my app for
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I'm sharing all this not because I want you to feel sorry for me, but because it's something I need to remind myself of.
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You have felt it.
Everyone feels it.
The pull of FOMO.
The fear of missing out.
It's a common struggle and one that will derail progress if not kept in check.
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Jumping into development based on a "cool idea" can be a startup's fast track to failure.
Without rigorous validation, an idea, no matter how cool it seems, should remain just that—an idea.
Here's how to transform your cool idea into a genuinely needed product in the market.
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Learn to focus on high-impact tasks that drive progress toward your goals, while simulataneously delegating or eliminating low-value activities.
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Without these critical components, your idea remains just that, an idea.
To truly succeed in the startup market, depth of understanding is essential.
Shallow products/services will sink.
Deep ones will swim.
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Don’t get me wrong, knowing and articulating why your product will work is important.
But something that’s just as important?
Knowing and articulating why your product won't work.
It’s uncomfortable and it sucks, but it’s necessary.
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It’s about self-awareness.
Take the time to reflect on your strengths, weaknesses, and areas for development.
Embrace feedback from others and use it as an opportunity for growth.
You don’t have all the answers, but you can get them.
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Who is it for?
Understanding your target audience is essential.
Without a clear picture of who will benefit from your product, you risk creating something that nobody wants or needs.
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I have a rare 1 in 50k bleeding disorder, Hemophilia.
As a child...
I was hospitalized many times.
I spent weeks in bed, unable to leave my house.
I could have used this as an excuse, but I didn’t because I know we all struggle.
There's no excuse not to be your best.
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How would I implement this?
Execution is key.
Even the best ideas can falter without a solid implementation plan.
From product development to marketing strategy, every aspect must be carefully considered and executed.
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Why would/wouldn’t they use it?
Consider the motivations and barriers of your potential users.
If your product doesn't offer significant value or is too difficult to use, people won't adopt it, no matter how innovative it may seem.
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More money isn’t the answer to your startup problems.
It might seem like it… but it’s not.
It’s what you DO with the money you have that matters.
“I need more money” is just a cop out.
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It's easy to get caught up in the excitement of a new idea.
But building shallow products without a deep understanding of certain key factors will lead to failure.
Starting with the most important…
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It might seem like more work upfront, but getting a prototype live is probably one of the highest ROI things you can do.
Get it up.
Get feedback (paid pilots if possible!)
And improve what you have.
Trust me.
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Reminder for founders:
Young startups are fragile.
One bad event…
a data breach
a harsh article
a key member leaving
…can shut you down.
Once you start growing, focus hard on reducing risks.
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Can’t imagine going back to school after
@_nightsweekends
s4 ended.
It’s amazing to be in a spot where being nerdish and crazy is the norm
For memories and memes’ sake, here’s a quick compilation I made while skipping my classes (sound on pls):
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As mainstream as it’s become to "lock yourself in a room for 12 months and work 20 hours a day" to achieve success, this approach isn't just unrealistic—it's unproductive.All it does is amplify the “grind” mindset.
But working hard isn’t the key.
The key is…
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Finding a balanced state between intake and output requires a focus on continuous learning and self-improvement.
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All the most successful startups do one thing.
They don’t just focus on creating value for themselves.
They focus on creating value for OTHERS.
Customers
Stakeholders
And society at large
Ultimately fostering sustainable growth and shared prosperity in the startup.
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It's about sticking to a game plan, building a prototype, really getting to know your customers, and putting your assumptions under the microscope.
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As a founder, don't allow FOMO to control you.
I write this from experience.
Early on, FOMO, and self-doubt, resulted in me partnering with just about anyone.
This led to months of wasted energy.
Meaningful progress comes from following your principles and vision, not fear.
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As a founder, it's important to maintain an open mindset.
Always seeking to explore new possibilities and opportunities.
But, it's equally important to act on the knowledge and experience you've gained along the way.
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As a founder, it's easy to succumb to the pressure of FOMO, especially in the fast-paced world of startups.
But my own experience has taught me the importance of resisting this temptation and staying true to my principles and vision.
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Meaningful progress in entrepreneurship isn't about chasing every opportunity that comes your way out of fear of missing out.
Instead, it's about staying focused on your core values, goals, and long-term vision for your startup.
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Getting better as a founder is a multifaceted journey that requires dedication, self-awareness, and a commitment to continuous learning and improvement.
But it’s the only thing that can guarantee the success of your product or service.
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Acting on what you know allows you to make informed decisions and move forward with confidence.
Your past experiences and insights serve as valuable guides, helping you navigate the challenges of entrepreneurship.
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The current tool I'm in love with is
@useMotion
I used to work 60 hours per week and beat myself to the point of depression but now I work ~40 with same productivity
Not only is it my literal personal assistant scheduling tasks for me, but it rearranges them when life happens
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2. Understand Your Customer
The success of your product hinges on your understanding of the customer.
Conduct thorough psychological analyses to grasp not just the surface-level needs but the underlying motivations of your potential users.
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Early on in my journey, FOMO and self-doubt led me to make hasty decisions, including partnering with individuals who weren't the right fit for my venture.
Resulting in wasted time, energy, and resources that could have been better spent elsewhere.
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1. The Prototype Is Your Best Friend
Before you pour resources into full-scale development, start with a prototype.
This initial version allows you to test its viability without much investment.
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I finally escaped prison!!!!
Er… I mean graduated university 🎓
I made a day in life to show how I managed 1mil users and 21credits:
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Remember, even the "best" product can fail if it doesn't align with the social and psychological contexts of your target audience.
Don't assume; learn directly from the source.
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Always kept tellin my friends im gonna share what I actually do now after exiting my last company
And ofc, never did
So I'm gonna expose myself, my bald head🧑🦲and what I'm launching weekly now
Helps keep the lonelines away too as I travel :D
Full vid:
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Do this before you launch:
1. Study and fully battle test your idea by finding as much counter evidence as possible.
2. Do the uncomfortable thing of talking to users (surveys, calls, etc.)
3. Then, actually take the feedback on board and adjust where needed.
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i was at the library past 1am when college hasn’t even started yet and the school janitor was like “tryna get a head start?”
“nah just doin my own thing”
janitor: “umm…okay…”
😂
@_buildspace
@_nightsweekends
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A prototype is a conversation starter, a tangible way to introduce your concept and gather feedback.
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As a founder, it's essential to recognize when FOMO is driving your decisions and to consciously resist its influence.
Stay grounded in your principles, trust your instincts, and focus on the actions that align with your vision for sustainable growth.
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As a founder, you NEED to balance exploration with action.
Too much exploration and you get stuck weighing options.
Too much action and you may not be aligned well with your business goals.
Key word: Be Balanced
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3. Build a Strategy, Then Stick to It
A well-defined plan and strategy are your compasses.
Navigate the development process with a clear direction and goals in mind.
This doesn't mean being inflexible.
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Seek counter-evidence actively.
Challenge your assumptions by engaging with potential users, gathering feedback, and critically assessing if your idea addresses a genuine need.
This process, while uncomfortable, is invaluable.
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I'm working with him on this so retweeing for feedback (and would love to give yours too)
@_buildspace
@_nightsweekends
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Instead, it's about not deviating from your core objectives without substantial, evidence-backed reasons.
New data may emerge, necessitating adjustments, but these should be deliberate, not knee-jerk reactions to every wind of change.
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