SPORTFIVE
@sportfiveagency
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Global Sports Marketing Agency. We believe in the power of FIVE. Brands. Rightsholders. Media Platforms. Fans. Us.
Global
Joined April 2009
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SPORTFIVE has been named the official agency of record for
@Flamengo_en
, one of the largest and most popular clubs in Latin America, to expand their brand internationally.
With over 45+ million followers, here’s how we’ll continue to grow the Flamengo brand around the world 👇
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❤️🖤
A Nação vai dominar o mundo ❤️🖤
Flamengo and SPORTFIVE announce a partnership to grow the Brazilian soccer club's presence internationally.
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SPORTFIVE is featured in an
@adage
article today about the internationalization efforts for our newest client,
@Flamengo_en
, and its quest to earn superbrand status in an increasingly global sports world.
Click the link below for the full feature 👇
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Flamengo fans, we’re excited to embark on this journey with you to share your incredible fandom with the rest of world 🌎
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Earlier this morning, we were on the ground at Soccerex to officially welcome the club to the SPORTFIVE family!
👉
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Excited to team up with
@MisfitsGG
! 💥
We'll support the commercial development of their competitive teams across the U.S. and Europe, as well as content initiatives with some of biggest creators in titles like
@Minecraft
.
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@adage
@Flamengo_en
O Flamengo é gigante! 👏
One of the most popular sports franchises in the world is a virtual unknown in the U.S.—for now, at least.
@Flamengo
has engaged international sports marketing agency
@sportfiveagency
to help grow its presence internationally including the U.S.
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With this new comprehensive global partnership, we’ll build the presence of the club in North America and beyond with:
🔘 International strategy expansion
🔘 English-language digital audience development
🔘 Commercial sales services
🔘 Experiential and live events production
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SPORTFIVE is pleased to announce an exclusive sales representation agreement with Brazilian esports heavyweights
@paiNGamingBR
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SPORTFIVE is proud to have helped the
@Lakers
secure the team's new multi-season global sponsorship agreement with
@DWS_Group
.
Through the sponsorship, DWS - one of the leading global asset managers - becomes the Official Global Investment Sponsor of the Lakers.
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Digital creator
@EsfandTV
will host the first-ever live pro football draft show streamed live on Twitch this week.
On April 27th, Esfand's Draft Night Extravaganza will see four hours of coverage on his Twitch channel.
#VictoryForAll
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@adage
@Flamengo_en
Bob Brennfleck (SVP, Commercial) and Karim Fathi (VP Digital, Americas) spoke about:
🔴 America's appetite for international clubs
⚫️ The opportunity to expand fan bases and commercial prospects through digital
🔴 The rising popularity of soccer as a marketing vehicle in the US
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🇸🇬 SPORTFIVE pairs T1 and TUMI for the brand’s first-ever pro-level Esports travel gear.
Through this partnership, the T1 team will get to enjoy the use of TUMI’s first-ever pro-level Esports travel gear for gamers today.
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DRAFTED: Congrats to Davis Mills on being selected by the Houston Texans in the 2021
#NFLDraft
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🤝 New Partnership 🤝
We are thrilled to announce that SPORTFIVE and Polygon have joined forces to help sports rightsholders and brands accelerate their transition to the Web3 space.
Keep a close eye out in the coming days and weeks as our partnership begins with Polygon.
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DRAFTED: Congrats to Anthony Schwartz on being selected by the Cleveland Browns in the 2021
#NFLDraft
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DRAFTED: Congrats to Kelvin Joseph on being selected by the Dallas Cowboys in the 2021
#NFLDraft
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The aim of this new relationship is for SPORTFIVE to help paiN Gaming secure global brand partnerships, and identifying the power of the Brazilian gaming & esports market, which is inside the top five in the sector globally.
#VictoryForAll
#esports
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Congrats to
@dsarfate
for new regular season record for most saves in Japan’s Pacific League with 43!
#TeamLagardere
#LSportsBaseball
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🗺 SPORTFIVE teams up with the
@Lakers
to take them around the world.
The 17-time NBA Champion will lean on the agency's international expertise to identify and secure partnerships for their jersey patch and in new global markets.
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🇺🇸 Karim Fathi (VP Digital, Americas) spoke to 21 sports executives on their biggest predictions for the industry in 2021.
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SPORTFIVE is thrilled to have helped the
@Lakers
secure the organization’s first global marketing partner.
@bibigoUSA
becomes the team’s new official jersey patch partner and will join the team uniform on the left chest.
Lakers 🤝
@bibigoUSA
We’re proud to introduce our new patch partner and first ever global marketing partner.
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👏 Congratulations to Malcolm Pittman (Insights & Analytics, Americas) for being selected to The National Sports Forum’s 2022 BDSE cohort!
The award recognizes 31 rising stars and leaders with diverse backgrounds in the industry and provides special access to their conference.
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🇺🇸 We are delighted to announce a multi-year partnership with the U.S. Soccer Federation to expand their media presence internationally.
#VictoryForAll
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Thanks for stopping by,
@OhioUSportsAd
! 👋
The group presented comprehensive digital and social strategies for their final capstone presentations. The future is bright for these young professionals!🌟
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🇺🇸 SPORTFIVE represents 14 clients in the 2021 NFL Draft.
The agency has repped multiple first-round picks for 15 times in the last 16 years.
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🗺 SPORTFIVE teams up with Atlético Madrid to take their international presence to the next level.
@Atleti
will capitalize on the agency’s global expertise for strategy, partnerships, digital audience development, and fan engagement in North America and China.
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Congrats to client and Baltimore Ravens OLB Justin Houston for recording his 100th career NFL sack in Week 10 💪
Houston’s sack against the Dolphins made him just the 37th player in NFL history to reach the milestone and only the 4th active player with 100 or more career sacks.
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Tim Mickelson joins
@LSports_us
's industry-leading golf division as an agent: .
#LSportsGolf
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We’re excited to reveal that
@BFordLancer
has been shortlisted for Best Digital Creator or Sports Influencer at the 5th
@HashtagSports
Awards.
A huge congratulations to Jake and the team at SPORTFIVE for earning this nomination.
#VictoryForAll
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🇺🇸 Congrats to Jamie Newman on signing with the Philadelphia Eagles.
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Over the next three years, SPORTFIVE will exclusively work with the team, to join forces with a strategic focus on enhancing Alexander’s global presence and fostering international partnerships across diverse markets, including Europe, USA and Asia.
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🇺🇸 SPORTFIVE is excited to welcome Spencer Ralston to its golf family.
The agency signed the former first team All-SEC and the 2019 Players Am Champion for management and marketing representation.
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Joel Segal lands Randy Moss new role at ESPN. Congrats from your family at Lagardère Sports!
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SPORTFIVE has unveiled a strategic partnership with the management team of Alexander Zverev, consisting of Mischa Zverev and Sergei Bubka.
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Team 🇺🇸: Harris English, Phil Mickelson, Davis Love III
Team 🇪🇺: Jon Rahm
Good luck to our four SPORTFIVE Golf clients going participating in the Ryder Cup this week!
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Congratulations to our very own Karim Fathi (VP Digital, Americas) for being selected as the Next Up Award recipient for The Hashtag Sports Awards! 🏆
This prestigious honor recognizes a professional under the age of 33 whose an agent of change in the sports industry.
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SPORTFIVE is excited to welcome
@USARugby
to its family of brands! 🇺🇸
As the federation's Agency of Record, we are committed to building upon the 8M US fan base and the sport itself.
With 25+ people across 5 divisions, here's how we'll do it (a thread) 🧵
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We believe in the power of SPORT and the power of FIVE:
Brands, Rights-Holders, Media Platforms, Fans, and Us.
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Statement from Joel Segal, Lagardère Sports President of Football, on the death of friend and client Will Smith.
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🇺🇸 SPORTFIVE is excited to welcome Davis Thompson to its golf family.
The agency signed the the former No.1-ranked amateur in the world for marketing and management representation. It also secured a multi-year deal with Nike on his behalf.
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The 2022 NFL Draft goes global! Our internationalization efforts contributed to:
🇧🇷 Flamengo star Filipe Luis announcing the Dolphins' pick in front of Christ the Redeemer in Rio de Janeiro
🇬🇧 NY Jets legend Nick Mangold announcing their 4th round pick at The Shard in London
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Look who has arrived in DC!
@CaroWozniacki
is getting ready for
@CitiOpen
!! 🎾
#TeamLagardere
#TeamCaro
#CitiOpen
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We’re excited to announce that we’ve acquired Wolfe Solutions, a brand-centric, sports and entertainment marketing agency that will bolster our consulting division by expanding its existing business and capabilities 💥
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With the help of SPORTFIVE, Lutti joins the Esports world to partner with French team Solary to enrich its current communication, develop brand visibility and bring even more fun to esport fans.
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🇺🇸 SPORTFIVE is excited to welcome Chun An “Kevin” Yu to its golf family.
The agency signed the former No.1-ranked amateur in the world for marketing and management representation. It also negotiated his multi-year partnerships with Callaway Golf for gear, and Nike for apparel.
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SPORTFIVE is proud to announce an exclusive commercial partnership with
@SFParisRugby
, one of the most successful clubs in the French Rugby Championship, for a period of 6 years! 🏉🔥
More information 👉🏻
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🇺🇸BLOG: Zane Wasp of SPORTFIVE'S US digital team quantifies the passion of Turkish soccer fans on Twitter:
☑️ More engagements on the day of Mesut Özil's transfer than Man City in all of January
☑️ 5x more engagements on Özil's announcement than the TB Buccaneers' with Tom Brady
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Congrats to our client
@USARugby
on being named hosts of the Rugby World Cup 2031 and 2033! 👏
We look forward to continuing to support the growth of the sport in the US and around the world.
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Special s/o to
@NormOReilly
,
@Koufish
,
@FOSAdam
,
@RussSargeant
,
@Cnyari
,
@worbyrob
,
@jskarp
,
@JessicaShazzam
,
@amobisays
,
@p_mcclellan
,
@njh287
,
@ScottSandalow
,
@SZAitaintBO
,
@courttk22
,
@bmbaur
,
@itsmechase
,
@MICHELLEGULINO
,
@TJCiro
,
@mjcacc
@kyleprofile_
, and
@jascammell
!
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DRAFTED: Congrats to Zaven Collins on being selected by the Arizona Cardinals in the 2021
#NFLDraft
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🇫🇷 SPORTFIVE assists
@AG2RLAMONDIALE
and its eponymous cycling team
@AG2RLMCyclisme
on the creation of
#AG2RCITROENTEAM
.
▶️
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What an incredible week at Soccerex Americas! 🌴
Take a look at what our SPORTFIVE team was up to in Miami this week 👇
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🗺 Congrats to SPORTFIVE golf client Jon Rahm on winning the 2021 U.S. Open!
It is his first major Championship win.
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🇬🇧 SPORTFIVE powers Chelsea Football Club’s partnership with trivago.
The travel brand will be featured on Chelsea's official training kit following their final Premier League match of the 2020/21 season.
▶️
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Good afternoon from
@TheOpen
..
@Harris_English
&
@harmanbrian
getting some practice in!
#LUGolf
#GoDawgs
@seaislandgpc
http://t.co/RJzXRy8hf7
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SPORTFIVE x
@NYXL
🗽
We're teaming up with New York's flagship esports organization to support the commercial development and expand gaming's presence in NYC and beyond.
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Lowell Five Cent Savings Bank has announced endorsement w/
@LPGA
Pro
@Walsheyyy
#Welcome
#LPGA
http://t.co/iCvGrqTTVS
http://t.co/wTEtqMpI9a
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World No.1 golf amateur and 2-time Ben Hogan Award winner
@littleJRmaza
signs with
@LSports_us
.
#LSportsGolf
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🇺🇸 SPORTFIVE teams up with the Chicago Bulls to secure international brand partnerships for the team.
The Bulls will lean upon SPORTFIVE’s global sales expertise to acquire two brand partnerships outside the U.S.
▶️
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DRAFTED: Congrats to Walker Little on being selected by the Jacksonville Jaguars in the 2021
#NFLDraft
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🇫🇷With SPORTFIVE,
#AESIO
extends its partnership with
@ASSEofficiel
for at least 3 more years.
Initiated in 2015, the collaboration resulted in numerous meaningful projects, e.g. the ASSE wheelchair football team or the “Rêve d’enfant” activation.
▶️
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We are pleased to announce that SPORTFIVE and Bayer Leverkusen are extending their long-standing partnership until June 2029.
⚫️🔴
@Bayer04fussball
#VictoryForAll
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🇺🇸 SPORTFIVE and
@BVB
’s English language content wins gold for Best Football Club - International by Football Content Awards 2020 for their industry leading production of digital content across all platforms on web, video, and social.
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🇸🇬 With the help of SPORTFIVE,
@T1
signs
@MatrixKeyboards
as its official keyboard partner.
T1 and Matrix will collaborate to create custom T1 and Faker branded keyboards for esports fans around the world.
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DRAFTED: Congrats to Jaylen Waddle on being selected by the Miami Dolphins in the 2021
#NFLDraft
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🇺🇸 SPORTFIVE golf client Phil Mickelson’s charity, The Mickelson Foundation, awards $1 million in proceeds from The American Express to 14 Coachella Valley-based organizations.
The PGA TOUR event is managed by the agency’s Golf Events Division.
▶️
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🇺🇸 Karim Fathi (Head of Digital US) spoke to Hashtag Sports on how content strategies have been altered to reflect the current state of digital consumption.
➡️
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Crowning football's best 🏆
Our UK team worked with
@EASPORTS
to deliver the
@EASPORTSFIFA
Team of the Year (TOTY) across their global football portfolio, including:
✅ Player appearance delivery
✅ Digital & social content creation
✅ Match day activations with partner clubs
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SPORTFIVE is proud to partner with Esports Insider and sponsor their marquee event in Washington D.C. next week,
#ESIDC
.
Come join us beginning next Monday, May 16 to learn from some of the industry’s up-and-coming game-changers from around the world 👉
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🇺🇸 BLOG: Harry McIntire of SPORTFIVE'S US digital team details how Nickelodeon will play a major role in grassroots viewership and participation across the NFL and American sports.
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We’re excited to announce that we will be the official
Social Media Partner of Soccerex Americas 2022 in Miami ⚽️
Soccerex - the longest-running soccer business event company in the world - helps connect leaders across:
🔘 CONCACAF
🔘 MLS
🔘 LaLiga
🔘 And more!
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🗺 SPORTFIVE earns a spot on the 2021 list of 'Top 20 Most Attractive Employers - Sports Marketing Agencies' by iWorkinSport.
The agency was selected based on a global survey conducted among people throughout the sports marketing industry.
▶️
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🗺 EURO 2020. A tournament that captivates the world.
SPORTFIVE and STATISTA wanted to understand those that watch.
We interviewed 17,500+ people across the world's 7 largest soccer markets to learn what the Euros mean to int'l soccer fans.
Here were our 5 biggest takeaways 🧵
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🗺 SPORTFIVE is selected by
@FNATIC
to secure their next main jersey sponsor across all gaming titles.
The prolific global esports franchise will rely on the agency's expertise to identify and secure this new partner.
▶️
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Esfand will be joined by co-hosts
@TheWillNeff
and
@Erobb221
and live correspondent Eli Mack, with guests appearances from pro football stars including
@AustinEkeler
,
@BostonScott2
and many more.
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What does this year have in store for the sports marketing industry? 💡
Harry McIntire (Senior Manager, Digital) spoke to 22 of the smartest minds in the business about what to watch out for in 2022.
👉
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We're proud to be named an official marketing partner of Special Olympics Germany and Berlin 2023 to contribute to a more inclusive Germany ❤️
We'll develop strategies with the LOC ahead of next summer's World Games in Berlin.
📸: Sasha Klahn, Special Olympics International
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🇩🇪 SPORTFIVE appointed as commercial advisor of FC Bayern Basketball, the leading European basketball club.
▶️
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🇫🇷 SPORTFIVE powers
@ZEbetFr
's partnership with
@ASSEofficiel
.
The sports betting website will be featured on the club's jerseys in their
@Ligue1UberEats
matches for the next three years.
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🇬🇧 We're excited to team up with the
@nyjets
as their in-market partner agency of record in the UK!
This is following the franchise being awarded the International Home Marketing Area for the region.
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Welcome Jacob Bridgeman to the SPORTFIVE Golf family!
He was the 2022 ACC Men’s Golfer of the Year and was ranked as high as 7th in the World Amateur Golf Rankings. We also secured a multiyear partnership for Bridgeman with adidas and TaylorMade for golf apparel and equipment.
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🇫🇷 With help from SPORTFIVE,
@ekWateur
and
@KarmineCorp
are extending their partnership to continue to raise awareness for their joint sustainability initiatives.
Wishing the team a successful end of their season!
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🇺🇸 SPORTFIVE's US Commercial division helps our client
@BVB
secure its US-based betting partner.
Borussia Dortmund's partnership with the mobile sports betting app BetMGM is the latest cooperation formed for the club in the North American market.
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🤝 SPORTFIVE's Esports division brings together MIBR and online betting platform 1xbet in a new global sponsorship agreement.
MIBR, who shares the same ownership as SPORTFIVE client Immortals, is the largest esports team in Brazil.
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🇺🇸 Karim Fathi (VP of Digital, Americas) spoke at Sponsorship Marketing Council Canada's 'Takeaways from the 14th Annual Canadian Sponsorship Landscape' conference about the value of internationalization for sports properties.
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SPORTFIVE's roster of top golf events around the world has expanded following the acquisition of Global Golf Management.
The agency's Global Golf Division continues to grow its worldwide presence in the sport with a group of marquee tournaments across North America and Asia. ⛳️
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🇺🇸 Congratulations to SPORTFIVE clients Mike and Maurkice Pouncey on their retirement and outstanding NFL careers.
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