🎤 If your role involves engaging with the public, media training should be at the top of your 2025 priorities. From interviews to presentations, master impactful communication and share your message with confidence and precision! Let’s talk:

With Trudeau’s retaliatory tariffs announced last week, the Canada - U.S. trade war is gaining international attention. Senior Advisor, @sabrinagrover, joined BBC News to discuss the decision’s rationale and its impact on the Liberals’ election prospects.

🏈 The biggest advertising day of the year is fast-approaching. Super Bowl commercials are painting a clear picture of where tech is headed, with AI taking the spotlight. Read more about this in our latest blog by Public Relations and Media Strategist, Elisabeth Guthrie:

The NDP was unequivocal on bringing the government down mere weeks ago, but now Jagmeet Singh is back on the will they, won't they train -- What’s Singh’s next move? Listen in to spark* Senior Advisor, @sabrinagrover, on @VassKapelosShow . 🎧

What should Liberal candidates keep in mind when seeking leadership? spark* Senior Advisor @SabrinaGrover spoke with @MHigginsCTV on @ABPrimetime to discuss critical elements that will shape the race. Watch the full clip:

What will the Liberal leadership race look like? And is it too late for the party to change their narrative? spark* Senior Advisor @sabrinagrover was featured on @CFRAOttawa shortly after Trudeau announced his plan to resign. Listen in 🎧👇

📊Who could lead the Liberals after Trudeau? In our latest spark*insights by @bruceanderson, Freeland & Carney lead as Canadians' top picks, with voter familiarity shaping the race. Read more:

As 2024 comes to an end, we want to thank all of our clients, partners, and friends for making this year an incredible one. Happy holidays from all of us at spark*! 🥂

Last week, spark* Senior Advisor @sabrinagrover joined CTV Power Play to talk about the unveiling of Canada's new Arctic Foreign Policy and the emerging geopolitics that will affect Canada's engagement in the Arctic.

The next edition of spark*insider goes out this Monday. You’ll find: 🗳️ What the gender gap can tell us about Trump’s win 🚘 Jaguar’s surprising rebrand 🥤 Coca-Cola’s new AI-generated ad Don’t miss it! There’s still time to subscribe:

RT @RailCanada: "Are you an industry of the past or an industry of the future? Change with the times or be left behind." @bruceanderson's…

Did you spot the spark* elves at the Help Santa Toy Parade on Saturday? 🎅 We were excited to sponsor and spread holiday cheer once again! Big thanks to our friends @markmotorsott and DJ LX!

What led to Donald Trump's victory and what can we learn about the voters who turned up? Our Senior Account Director @sabrinagrover joined Free for All Friday with @agalbraith on @CFRAOttawa last week to chat about voters and what happened to the Harris vote.

Last week our Senior Account Director @sabrinagrover joined @CTV_PowerPlay to chat about the steps Canada is taking and has taken over the past year to prepare for a Donald Trump Administration.

Hey, X friends - if you’re considering leaving the platform in search of “bluer skies”… you don’t have to leave us behind. We’ll still be sharing all things spark* here, but you can also find us on Bluesky. 🦋👇

Say hello to Mariana! 👋 Mariana is passionate about bringing ideas to life across digital, social, and print. We couldn’t be happier to welcome her as spark*’s newest Junior Creative! ✨

The federal government recently ordered TikTok to close its Canadian operations. What will this mean for advertising on the platform? Find out in our latest blog from @MatthewGudgang, Managing Director, Targeting Team & Marketing Innovation:

As governments look for new ways to address concerns Canadians have about the current #cdnhealth system, policy discussions have turned to the management of access to virtual care options. How do Canadians feel about this? Here’s what we found ⬇️