Shegun Otulana Profile Banner
Shegun Otulana Profile
Shegun Otulana

@sotulana

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Founder & CEO Harmony Ventures Labs (HVL), Copysmith AI. Former Founder/CEO @ TheraNest/Therapy Brands.

United States
Joined February 2010
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@sotulana
Shegun Otulana
5 months
@PojdBase “It’s a very public way to go completely nuts” - understatement of the year
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@sotulana
Shegun Otulana
22 days
My early days building TheraNest were full of rejection. It took me eight months to raise the first angel dollar. The investor handed me a $75,000 check and said: “I really believe in you, I know this could go to zero.” My response? Absolutely freaking not. This was the first
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@sotulana
Shegun Otulana
10 months
@abarrallen In a turnaround, you’re more likely to succeed by blitzing through initial actions straight out of the gate than cuddling and being soft. Any manager who gives a whiff of displeasure needs to be part of the wipeout. It’s a challenge for someone like me who leans towards making
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@sotulana
Shegun Otulana
5 months
I grew up in Lagos, Nigeria. My parents didn’t have a college education and didn’t have political or business connections. My parents, especially my mother, just hustled as small business owners and gradually built their businesses. I was born middle class. By the time I left
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@sotulana
Shegun Otulana
2 years
@Carnage4Life Empower those closest to the customer to make decisions.
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@sotulana
Shegun Otulana
25 days
@bryce @indievc Exactly. It’s about supporting founders who care more deeply about building companies instead of optimizing for the next raise. Customer focused, customer funded, supported by external capital only to the extent needed.
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@sotulana
Shegun Otulana
10 months
@Jason For B2B. Start as a consultant. Build the solution for someone or some people in a consulting capacity. You learn and get paid while gaining an intimate knowledge of the problem if you don’t already.
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@sotulana
Shegun Otulana
1 month
To paraphrase Ogilvy: There's no shortage of brains…it's the spine that tends to be missing. The lesson: Courage is a greater differentiator than intelligence in business and life. To the courageous and gritty goes the spoil.
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@sotulana
Shegun Otulana
24 days
I've been entrepreneurial for as long as I can remember. But 5 things I keep getting reminded of: 1. Do the hard work. No great thing comes easy. 2. Figure out your strengths and lean into them. 3. Great things take time. Let serendipity do its work. 4. Relationships are what
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@sotulana
Shegun Otulana
10 months
@Altimor I remember this day. Such a great privilege and honor. America may not be perfect but my story is highly unlikely anywhere else. Very few places where an ordinary, no connection, no pedigree immigrant can arrive as a teenager, and in less than 2 decades, have the life this
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@sotulana
Shegun Otulana
9 months
@Jason Real question: when was the last time Putin allowed a real journalist to interview him vs a propaganda tool? You think real journalists all over the world haven’t been trying? It’s not like they can just knock on his door and he lets them in.
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@sotulana
Shegun Otulana
3 months
In 2013, I launched my first SaaS business in Birmingham, Alabama. Around that time, I read an article in the Harvard Business Review titled: "Don't Build Your Startup Outside of Silicon Valley.” tldr: The article discouraged building a startup outside the major coastal hubs –
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@sotulana
Shegun Otulana
2 years
@paulg By this logic, isn’t government funding also essential to SpaceX and indirectly Tesla? Sure, one is a non-profit and the other is a for-profit, but government largesse was and may still be pretty important for their continued survival. Just curious where we draw line.
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@sotulana
Shegun Otulana
5 months
This week I attended Capital Camp hosted by @BrentBeshore and @patrick_oshag I don’t typically go to events, summits, etc for various reasons. But one of the things I’m focused on now is building breadth and depth of relationships beyond my immediate vicinity. I decided to
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@sotulana
Shegun Otulana
8 days
Good deals start with good character. Every acquisition I’ve been in that ends well has one thing in common: They start with good character and shared values. I’ve made the mistake of assuming our values are aligned and signing a deal, only to find out our values only match
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@sotulana
Shegun Otulana
2 years
In 2013, I took a bet on building a tech startup in Birmingham, Alabama instead of Silicon Valley, Boston or New York. It paid off. Here are some insights that increased my odds of success:
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@sotulana
Shegun Otulana
10 months
@SpaceCoastCRE While I agree with her, I think she may be reaching the wrong conclusion re: taking advice from men. Wisdom is found in contextualizing others’ advice and experiences, not in sharing exact experiences, whether that’s gender, race, background, etc. I definitely wouldn’t be as
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@sotulana
Shegun Otulana
17 days
A leadership hack (and also a reminder for the highly opinionated me writing the post): Ask questions, don't just give answers. Instead of leading with your opinion, ask: “'What would you do next?' or “How would you get this done?” Do this, and you’ll boost confidence and
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@sotulana
Shegun Otulana
1 month
People don't work for this abstract thing called “a company.” They work with other humans, and those people drive their motivations. Relationships run the world from the lowest level to the highest. We always recommend remote teams bring new members into the office (or some in
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@sotulana
Shegun Otulana
2 months
Recently, we had a remote but critical hire in one of our companies who lived on the other end of the country. He never had an in-person onboarding experience (not my preference). He was underperforming and his manager didn’t think he was committed to the company. He was at risk
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@sotulana
Shegun Otulana
3 months
One meaning of Founder-Market fit is your ability to suffer through what it will take to solve the problem for the market you’ve committed to. The suffering is an advantage in that space for you. As a founder, you will always do things you don’t enjoy in the early stages. The
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@sotulana
Shegun Otulana
3 months
I love getting messages like this image. I call them piggy bank stories. It feels great, and nothing is more fulfilling than helping others create their own piggy bank stories. Let me tell why I call them piggy bank stories: We used to have one of those large oversized piggy
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@sotulana
Shegun Otulana
4 months
Don’t let where you start determine where you end up. Some people start 9/10ths up the mountain, and others start from the valley. We have no control over our starting point. Parents, zip code, skin color, the language we speak, and so many things we have no control over may
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@sotulana
Shegun Otulana
10 months
Bayo Ogunlesi is selling his company, Global Infrastructure Partners to BlackRock for $12 billion. He’s one of those people you hardly hear about, hardworking, persistent, under the radar. Stable life, stable relationships, no flashy drama. An inspiration and symbol of
@BloombergTV
Bloomberg TV
10 months
"This is going to be the golden age of infrastructure investing," says Adebayo Ogunlesi, Global Infrastructure Partners Chairman & CEO. He and Larry Fink, BlackRock Chairman & CEO, speak to David Westin on "Wall Street Week"
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@sotulana
Shegun Otulana
3 years
@timkellernyc Because for many, it’s not really about their faith, it’s about their politics and both are same to them. Hence, they contextualize when someone in their political tribe speaks, but not the other. They pretend everyone in their political tribe shares their flavor of their faith.
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@sotulana
Shegun Otulana
4 months
People think startups fail because they run out of money. But running out of money is a lagging indicator. The real reasons startups fail: 1. The market is wrong (or there really is no market) and they don't pivot. 2. The market is right, but they don't find a winning,
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@sotulana
Shegun Otulana
4 months
Every success in my life comes from strong relationships with great people. These are 5 ingredients for building high-quality relationships: 1. Show them you care. Make them feel seen, heard, and understood through difficult times. I’ve had team members lose spouses, battle
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@sotulana
Shegun Otulana
15 days
3 leadership lessons from Napoleon: 1. Perfect is the enemy of progress. Not every decision needs to be perfect or brilliant. 2. Clear direction > conflicting viewpoints 3. Speed often trumps perfection in business In his words: “Better one bad general than two good ones.” The
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@sotulana
Shegun Otulana
2 months
Company exits and investment transactions tend to obey Newton’s First Law: A deal in motion stays in motion unless acted upon by an unbalanced force. It’s called the deal momentum. Acquirers and private equity folks know this and they know that as a CEO, most if not all your
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@sotulana
Shegun Otulana
5 months
What was my big lesson after multiple idea failures? A realization that successful entrepreneurs are a lot like surfers riding waves. Surfers need two things to catch the right wave: • The right skills • The right ocean conditions Opportunities come with waves and waves come
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@sotulana
Shegun Otulana
2 months
There’s a lot of talk about “Founder Mode” vs. “Manager Mode.” Here’s the real question: What’s the number one job of a leader? (Hint: it’s not doing all the work yourself!) Answer: Equipping others to do the work while you stay in the details. If you interpret Founder Mode as
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@sotulana
Shegun Otulana
2 months
True in business as in sports. Paraphrasing: Average players want to be left alone. Good players want to be coached. Great players want the coach to tell them the truth. Why? They want to be perfect. - Nick Saban
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@sotulana
Shegun Otulana
4 years
It's the #AI industrial revolution! I'm honored to be part of inventing the future of marketing through my role @copysmith_ai
@copysmith_ai
Copysmith
4 years
We're thrilled to welcome @sotulana , a #startup veteran, as our new #CEO !
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@sotulana
Shegun Otulana
2 months
Life after an exit is optimized for caretaker CEOs who will keep the engines running efficiently post transaction. That’s not what a lot of high-growth founders are looking for. Hence, they struggle to transition from a role of risk-taking, creativity, and problem-solving to an
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@sotulana
Shegun Otulana
2 months
For founders and entrepreneurs: A deal structure can be good for your company, your investors, and yet be bad for you. In some cases, when a company is not in the best place, that’s all you can do. The problem is when you don’t even know what's happening, and your eagerness to
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@sotulana
Shegun Otulana
1 month
Incentives are powerful for shaping behavior. Like Charlie Munger said: “..the most important rule in management is: Get the incentives right” Pair that with consistency, and great things happen.
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@sotulana
Shegun Otulana
10 months
For any business to create significant value and be healthy, the business systems must be the hero, not the founder or CEO. Build, then keep refining and improving the system. That’s the key and the meaning of working on the business vs in the business.
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@sotulana
Shegun Otulana
10 months
@girdley Earlier in life, I did 1 and 2 a lot. Wanted people happy. 1 never works out. 2 is ok if both are willing to do the work and success metrics are clear. But there’s way #4 . 4) An employee that’s already doing it, or growing fast into it. Move them up. So I never do 1
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@sotulana
Shegun Otulana
6 months
@sweatystartup This is great and a fantastic story. I will however caution against publicly disclosing names & amounts in an exit, especially to folks in other countries where these are huge numbers. Can be dangerous or even unnecessarily complicate lives for many in these places. If you have
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@sotulana
Shegun Otulana
4 years
@DisneyAnimation @Kugalimedia That is Lagos. The inspiration is clearly Carter Bridge, Eko Bridge, and Third Mainland bridge area portrayed futuristically, not Wakanda. Nice work. Looking forward to it.
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@sotulana
Shegun Otulana
2 years
@paulg Pretty sure both are recorded as income from an accounting standpoint. Some funding for SpaceX was similar to charity. One was to help America build a space company, the other, government wanted independent press not owned by a corporation.
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@sotulana
Shegun Otulana
5 months
There are no self made people. If you’re self made you’ll be self destroyed. So much fulfillment in life comes from seeing the best in others. So much growth comes from humbly realizing how many people were part of our own success journeys.
@ValaAfshar
Vala Afshar
5 months
Airbnb CEO on the best people in your life
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@sotulana
Shegun Otulana
2 years
Leaning more towards Twitter turning out fine. Tough time for those running it, but the chance of success may be higher now. Why? Because so many are betting against it. That makes the true believers double down even harder, increasing the chances of success. We'll see.
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@sotulana
Shegun Otulana
2 years
@NkemNwan @nathanbarry I get your point. But..1920 not 1720…just maybe you may have changed the path of history depending on what you do with the wealth. The compounding effects may still exist for large swaths of black people till today just like Western wealth did/still does for the West.
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@sotulana
Shegun Otulana
9 months
A reminder
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@sotulana
Shegun Otulana
5 months
Simple is fast. If you’re not moving fast enough, narrow your scope, simplify and up the intensity. Love it @FoundersPodcast
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@sotulana
Shegun Otulana
10 months
@Codie_Sanchez Head of which people at pre-$1m???
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@sotulana
Shegun Otulana
2 years
Learning through the experience and knowledge of others is cheap, learning through your own experience can be expensive. Here are 6 company killing mistakes my own experience can help you avoid 🧵
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@sotulana
Shegun Otulana
7 years
Bye to a wonderful 2017. Welcome 2018. Happy New Year to all.
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@sotulana
Shegun Otulana
9 months
When I launched my first SaaS startup, I had no clue how to deal with pricing. What’s too high or too low? So I did what most people do and just priced lower than competition. I mentioned affordable, low cost and similar phrases a lot. Still many prospects were complaining
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@sotulana
Shegun Otulana
2 years
Just released the first edition of Let’s Build Tuesday Roundup, a collection of content from around the web. This week includes some content about my work, vision and conversations with @ronholt1 , @n8sch , and @billsmitha . You can read it here:
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@sotulana
Shegun Otulana
10 months
Bracken Darrell is regarded as a great turnaround CEO. He’s credited with turning Old Spice around, then Logitech and now hoping to do same with Vans shoes. Here’s what he had to say about success
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@sotulana
Shegun Otulana
11 months
If you don’t give your team a clear mission and vision of where you’re taking them, why, how, and for whom, everyone will insert their own version. Life abhors vacuum.
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@sotulana
Shegun Otulana
10 months
@jasonfried People are going to read this, interpret it the wrong way, and hurt themselves and their chances of success. Validation is important. You just need to understand what real validation means. It doesn’t mean navel-gazing, and engaging in analysis paralysis. Some people succeed
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@sotulana
Shegun Otulana
9 months
No changed lives without changed behaviors. No changed circumstances without significant behavior altering decisions.
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@sotulana
Shegun Otulana
9 months
It’s very tempting for leaders to always jump in and be the hero. But the ultimate job of the leader is to make heroes out of your team. If you have to be the hero of the story every time for great things to happen, the problem is either you or talent deficiency issues you must
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@sotulana
Shegun Otulana
1 year
Difference between where you are and where you want to be = amount of time + effort Time determined by doing right things at right moment with the right skills. In short, knowledge applied properly Stop paying huge time tax because of what you don’t know. Be a well learned doer
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@sotulana
Shegun Otulana
1 year
Don’t give up on a market because investors said it’s too niche. It’s bad advice. Great advice for VCs who need big bets with every dollar, not good advice for you. Many big cos start as profitable niches. Figure out if it’s profitable and you can get customers at scale first.
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@sotulana
Shegun Otulana
4 years
It’s so much fun building startups. A ton of work, but also a lot of fun when doing it with the right people.
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@sotulana
Shegun Otulana
10 months
@fasc1nate Is this just a culturally acceptable way to dispose off bikes in Asterdam? That’s what I’m curious about.
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@sotulana
Shegun Otulana
2 years
Founders spend too much time chasing their own tail and doing twenty things at a time, hoping for magic. They are flailing and get frustrated. Focus focus focus, which means…
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@sotulana
Shegun Otulana
2 years
The tendency, especially for leaders, is to focus on problems rather than opportunities though that’s not where growth happens. Problems are easy to focus on but they are par for the course. The magic is in figuring out how problems can become opportunities.
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@sotulana
Shegun Otulana
2 years
Can’t overstate the importance of the influences you surround yourself with. Past couple newsletters are about cultivating influences. I also shared book recommendations and my favorite follows including @davempayne , @katebour , & more:
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@sotulana
Shegun Otulana
9 months
Really enjoyed this episode @BenWilsonTweets . So many lessons and reminders: - speed as paramount. - Handling stuff you can’t control. - Managing risk. - Empowering others “It’s better for an army to have one bad general than two good ones”
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@sotulana
Shegun Otulana
2 years
⁦⁦ @carlosalcaraz ⁩ for the win. Great match from both. ⁦⁦⁦Fan of both guys. ⁦ @CasperRuud98
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@sotulana
Shegun Otulana
3 months
@Jason What a tough period it’s been for this family. Truly sad. My prayers go out to them.
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@sotulana
Shegun Otulana
10 months
If you are starting a new business relationship, whether that’s a new hire, business partner, someone you’re selling something to, etc, and it kicks off with friction due to personality mismatch, communication mismatch, or deception even if mild, END IT asap. 9 out of 10 times,
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@sotulana
Shegun Otulana
10 months
@JoePompliano @SquawkCNBC Goes to prove again that the real long term moat in business is continuous innovation for the good of the customer.
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@sotulana
Shegun Otulana
8 months
If the grass looks greener on the other side, water your own grass instead of coveting the other side. The grass is greener where it’s watered.
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@sotulana
Shegun Otulana
4 months
Here’s a story that truly demonstrates the power of incentives. We have four kids ranging from 11 to 3 years old. They’ve all decided our master bathroom is the only usable bathroom in the entire house. Every morning and bath time, they walk straight past their (perfectly
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@sotulana
Shegun Otulana
9 months
@david_perell Apple build a great device, then looks for every way they can collect access rent from everybody: phone companies, software developers, hardware developers.
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@sotulana
Shegun Otulana
10 months
Happy New Year everyone. Praying for a great 2024 for everyone. Sure it’s going to have its own flavor of twists and turns, but excited for it all, the wins, the lessons, the building, and the learning.
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@sotulana
Shegun Otulana
3 months
Always think of incentives in every decision and design for desired outcome. Sometimes I let niceness interfere with proper incentive design, hoping someone would simply do the right thing. I usually regret it.
@george__mack
George Mack
3 months
7 thoughts on incentives:
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@sotulana
Shegun Otulana
2 years
So true. Great reminder from ⁦ @davidcummings
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@sotulana
Shegun Otulana
10 months
@inittowinit210 @abarrallen Yes if bloat and/or team quality is an issue. Sometimes the team is good but the leaders and strategy are wrong. However, because it’s their creation, they succumb to various psychological traps, are stubborn or blinded by hubris and you don’t have the time.
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@sotulana
Shegun Otulana
24 days
Oh and avoid stupid mistakes. Be humble.
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@sotulana
Shegun Otulana
2 years
@girdley This hit close 😂 Started a studio after major success for multiple reasons: building great cos and building the ecosystem. It’s hard. Finding and validating ideas. Building multiple great teams. Running 1 co as well. Love & enjoying it. Should share my learnings more openly.
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@sotulana
Shegun Otulana
10 months
@jspujji Press is about stories. With bootstrapping, the story lies in the latter success, if it happens. With fundraising, the funding event is the story, and then you have to wait to see if there is a success story on the other end.
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@sotulana
Shegun Otulana
6 months
If you’re lucky in life, make sure much of other people are lucky too. - Buffett to final question of 2024 annual meeting.
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@sotulana
Shegun Otulana
22 days
The irony is that by taking time to compound knowledge, you shorten the path to good success without disaster inducing shortcuts.
@FoundersPodcast
David Senra
22 days
Sage advice from Li Lu (Charlie Munger’s favorite investor)
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@sotulana
Shegun Otulana
10 months
Why do we say “the sky is the limit?” There is no limit.
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@sotulana
Shegun Otulana
7 months
@tferriss @jockowillink Hard to pick but I’ll go with the Jamie Foxx episode. @iamjamiefoxx is just a great story teller
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@sotulana
Shegun Otulana
9 months
One of my favorite entrepreneurship stories is about Andy Grove and Gordon Moore, the founders of Intel when they realized the memory chip space that made them so successful was getting commoditized… While they were struggling with what to do, Grove asked, "If the board fired
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@sotulana
Shegun Otulana
2 months
@twobitidiot Ed Thorp comes to mind. Several others.
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@sotulana
Shegun Otulana
10 months
I don’t know the full Invision story and businesses fail for many reasons, some beyond a CEO’s control. But it’s another reminder that full exit valuation, not fundraising valuation is what matters. Whether you exit or not, what matters is what’s your company worth if you
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@sotulana
Shegun Otulana
2 years
Another edition of the Tuesday Roundup went live yesterday. I recapped my conversation with @roysj at the @prosperbham & @gener8tor OnRamp Conference, shared a @HarmonyVentures blog, & more. Check it out here & let me know what you think:
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@sotulana
Shegun Otulana
1 year
The best road ahead to human happiness is expect less - Munger
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@sotulana
Shegun Otulana
1 year
The key to successful growth is to build a system with an overarching strategy rather than random tactics. If your marketing consists of randomly trying to see what will work rather than building out a system of experimentation and optimization over time, you’re doing it wrong.
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@sotulana
Shegun Otulana
7 months
Don’t let Twitter take your joy and fun away. Remember most of Twitter talk is not real life. Most people including supporters of opposing teams do not hate Caitlin Clark. Most black/white/whatever people do not hate her. Everyone is simply watching a great sports story unfold
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@sotulana
Shegun Otulana
2 years
People chase being best or better. That’s all good. However, what wins is unique and differentiated. May be judged better or best later, but winners win because they are unique and differentiated.
@bpoppenheimer
Billy Oppenheimer
2 years
In 2016, Pharrell Williams visited an N.Y.U. music production class to critique student songs. After he listened to a song called “Alaska” by a student named Maggie Rogers, he explained why “I have zero, zero, zero notes for that:”
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@sotulana
Shegun Otulana
5 months
@FoundersPodcast You have been a huge inspiration my friend. Glad we met for sure and excited about the future.
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@sotulana
Shegun Otulana
11 months
My personal experience: No matter how successful you are as an entrepreneur, you can still have mental block and self doubt when doing that new thing that requires putting yourself out there or doing things differently. So you keep looking for excuses. I guess the motto is
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@sotulana
Shegun Otulana
6 years
Lost for words.
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@sotulana
Shegun Otulana
2 years
Today's newsletter is about mindset as it pertains to minority founders. It can be a delicate topic, and my experience can't speak for everyone. Take a look here and let me know what you think:
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@sotulana
Shegun Otulana
11 months
The concept of growth hacking has been misunderstood by many to mean their product can become an overnight success by finding some magic formula that gives them a huge home run. But success in business is very similar to building great sports teams. You are more likely to win
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@sotulana
Shegun Otulana
10 months
I’ve always struggled with procrastination, but I know as a leader, my pace for decision and action ultimately becomes the teams’ pace. Along with delegation, here are some ways I handle: - Be vulnerable: I let team know tendency. So we focus on the important thing getting
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@sotulana
Shegun Otulana
10 months
@SecretCFO Unpopular opinion on this platform: demonstrates wrong judgement posting this. This seems like periodic sales team pruning for low performers gone wrong. It’s possible manager was also let go. Head of Sales and company needs a better process dealing with it.
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@sotulana
Shegun Otulana
1 year
When negotiating: - Focus on win/win. - Be clear about what you want. - Have multiple options that get you there. Expect one of them to be a win/win for both sides. - One option must be you can walk away and be perfectly ok. If not, you’re not negotiating. You’re a hostage.
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