Alex Sordia
@sordia_alex
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Building 7-figure brands. Ex-stockbroker w/$100M+ in sales. Powered by memes and house music
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Joined September 2011
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Pinned Tweet
It doesn’t matter if you’re in…
Tech
Sales
Politics
Finances
Business
Marketing
…you need to build a personal brand.
Here’s why a personal brand is the ticket to the life and career you want:
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What's the formula for a truly fulfilling life?
It's all about the Six Human Needs
Coined by Tony Robbins, this framework is the secret behind why some people thrive while others just survive.
It consists of six levels: 🧵
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"Shogun" is the best show on TV right now.
It's packed with eye-opening insights into Japanese culture and epic quotes.
Here are some memorable lines from the book:
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Joe Rogan interviews big names like Elon Musk, Lance Armstrong, and Kanye West.
He can talk to guests for 3 hours without running out of things to say.
Reflecting on his interviews, I've identified 6 techniques that make him an excellent conversationalist:
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@APompliano
The budget makes sense.
$100,000 spent on the production.
$5.9m spent on private military force to fight off the homeless during the shoot.
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This is Sir Adrian Carton de Wiart.
AKA the "unkillable soldier"
His story is absolutely insane.
The kind you'd think was made up if it wasn't all true:
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Most people suck at personal branding.
But if you avoid these 5 big mistakes I promise you won’t:
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If you're an absolute savage who doesn't know when to stop here's a simple formula for avoiding burnout that worked for me:
Daily = 6-8 hours of sleep.
Every week = at least one 24-hour period off.
Every month = at least one 72-hour period off.
Every 6 months = at
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Building a new habit isn't just about consistency.
It's about reaching a point where you can't imagine your life without it.
Here's how fitness became more than a habit for me—it became a necessity…
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Consuming other people's content could be killing your personal brand.
Give me 1 minute to explain myself:
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Think you know why your prospects buy from you?
Think again.
It's not because of your offer, you, your company, or testimonials:
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I Watched The Boiler Room at 18.
Something Inside My Dumb Brain Clicked.
In That Moment I Knew I Had to Become a Stockbroker.
To This Day It’s my Favorite Movie.
Here are 7 of My Favorite Quotes From that Iconic Movie:
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The best investment you can make in 2024 is your personal brand.
So here are the 7 best personal brands on the internet.
And one thing you can learn from them:
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Lotta new faces here! For those of you wanting to know, here are 8 sentences to know me better:
1 - If we can’t talk shit, we can’t be friends.
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The most powerful asset in 2024: A personal brand.
But most people don’t know where to start.
Here is a personal branding 101 guide to get you started:
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One of the greatest brands of all time:
Alex Hormozi
I’ve spent 1000+ hours studying his content.
Here are 5 powerful lessons from Alex Hormozi to build an amazing personal brand:
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Best DJs in the world know something most creators don't.
It's a secret they use to make hit songs.
Let's steal their strategy:
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The greatest brands are built on stories.
What stories do people resonate with the most?
Your underdog story.
Here’s why you NEED to incorporate your underdog story into your brand:
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@paulsaladinomd
just the fact that you're able to get someone on the phone and get an answer is amazing!
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The best way to learn how to build your personal brand:
Podcasts.
I’ve spent 1000s of hours listening to them.
Here are the only 5 you need to create an unforgettable brand:
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@paulsaladinomd
I like to bring my hunting bow to the airport and hunt my own game before departure.
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Business owners want high website traffic. But it’s not just about the numbers.
The quality of visitors matters more.
Here’s why:
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Memes are the language of the future.
Here are 5 ways memes will help you build a personal brand:
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The most powerful part of your personal brand:
THE STORY.
Here’s Donald’s Millers SB7 framework to help you build an amazing personal brand:
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Looking to build a personal brand in 2024?
Here’s how to guarantee your success:
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One of my favorite content creator is Chris Do (aka
@thefuturishere
)
I recently heard him talking about Personal Branding and it was awesome!
To build a bada** Personal Brand, you must know these 7 principles…
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Theo Von has the most ironclad brand in the world.
Everyone loves him. His reputation is perfect.
Here’s how he did it:
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You’re missing out on sales because of poor menu design.
Giants like Starbucks use choice architecture to command profits.
Here’s how:
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Did you know there’s an exact formula to determine the value of your brand?
Here’s the formula & the explanation behind it:
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Strength and Resilience:
“A man who does not control his own fear is a slave.”
“There is no ‘happiness in life’ without action.”
“The sun will rise, and we will try again.”
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@SahilBloom
if my statistics teacher told this story i might have actually paid attention in my stats class..smh
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The forgotten factor to building your personal brand:
Psychology.
I’ve studied psychology to build 7 figure brands.
Here’s a blueprint to get your started (and build a following of fans):
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Think you know why your prospects buy from you?
Think again.
It's not because of you, your offer, your company, or testimonials:
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@SahilBloom
@lizandmollie
if you're an absolute savage who doesn't know when to stop here's a simple formula for avoiding burnout that worked for me:
Daily = 6-8 hours of sleep.
Every week = at least one 24-hour period off.
Every month = at least one 72-hour period off.
Every 6 months = at least
2
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36
It’s easier than ever to get high-ticket clients.
But most people stare at their screens.
I help people build 7 figure personal brands.
Here’s how to get your first high ticket client:
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I think Spotify Wrapped is pretty effing cool.
But no matter how amazing the end product is, data is what makes it work.
Today, let's learn how to use data in marketing, just as giants like Netflix and Spotify do.
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@TopDownHockey
Abusing the already depressed and disillusioned fan base by shitting on Yzerman (blessed be thy name) is not very nice!
It's good for engagement. But still not nice.
Be nice!
#LGRW
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1. Curiosity
Be interested in them.
Put the spotlight on them and don't expect the favor back.
Focus on learning something new instead of trying to “make a connection.”
Connections will happen naturally.
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This is Sahil Bloom.
He went from 0 to 1M+ followers in 3 years while building a 7-figure creator business.
His content "hacks" allowed him to quit his 6-figure job.
Here are the 8 steps he used to rapidly grow an engaged audience from scratch:
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@paulsaladinomd
I brush my teeth exclusively with the tears of my enemies.
It's scientifically proven to improve gum health.
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Productivity is Bullshit!
Sam Ovens exposed it as a lie while building a 7-figure business.
His radical "do less" system allowed him to escape the corporate grind.
Here are the 8 steps he used to 10X his output:
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You can’t stand out in the marketing world without using SOCIAL PROOF effectively.
It’s absolute gold.
Here’s how you can build trust with social proof and not be seen as just another marketer:
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Struggling to build a personal brand?
Here’s the ONE reason why most personal brands fail:
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3. Laugh Often
Ever notice how good it feels to make someone laugh?
Laughing together is like a secret handshake.
Smiling and laughing is a sign of safety, comfort and openness.
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Success in sales isn’t about the smoothest pitch or the perfect product.
It’s about persistence and adaptability.
I learned this the hard way.
I’ve seen deals collapse and had to pivot strategies on the fly:
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It’s smart to enjoy life like a child does.
It’s also smart to make decisions that your 80-year-old self would make.
It takes wisdom to know when to pull the lever on each.
Navigating this balance is the essence of living a fulfilled and successful life.
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Wisdom and Power:
“I do not control the wind, I only study it.”
“Leave the problems of God to God and karma to karma. Today you’re here and nothing you can do will change that. Today you’re alive and here and honored, and blessed with good fortune.”
“Only by living at the
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Is a personal brand-led business more difficult to sell?
Not when done correctly.
Here’s how to exit your personal brand-centered business:
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2. Find What Excites Them
The goal is to get them invested in the conversation.
You’re on an investigation to find out what makes them tick.
You'll know when they relax, open up, and get into the flow.
That’s your cue to dive deeper.
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@sweatystartup
I traded in the kids for the new iPhone 15.
Verizon is running a sick promo right now.
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Stop trying to:
- Please everyone
- Be everywhere at once
- Mimic the path of others
Instead, just focus on being true to your mission.
The rest will take care of itself.
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If you want to become a successful entrepreneur, practice the right psychology everywhere you go:
- In line at the coffee shop
- At the dinner table
- On your commute
Don’t wait for “the perfect place.”
Entrepreneurship is a lifestyle. Just do it.
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Alex Hormozi famously said:
“The amount you can charge above the price of your commoditized product is the power of brand.”
If you sell T-shirts for $100 that would sell for $20 without your brand, the brand is worth $80 per unit.
That’s how powerful your brand could become.
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This thought.
This ONE thought was transformative,
It highlights it’s immense value.
There are few things in this world that can never be lost, and a personal brand is one.
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There's an underused way to connect with users.
It's called UGC (User-Generated Content).
Let's see how GoPro uses it to build trust.
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At some point, I recognized that personal branding was the road to success.
I can’t pint point it.
I don’t remember what I was doing.
I just remember it hitting me…no one can take away your personal brand.
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5. Ask hypothetical questions
Throw in some 'What Ifs'
Give “what if” situations so people can draw on their imagination instead of feeling blocked by reality.
“Would you rather a or b…”
“If X happened, what would you do? “If your boss did Y, what would you say?”
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Yes, building a personal brand takes effort, authenticity, consistency, and patience.
But when it truly reflects who you are, it doesn’t feel like work.
It becomes an extension of your identity and values.
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@dickiebush
The masculine urge to build a replica of a first-class cabin interior in your basement just to get more work done is palpable.
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The best stories ever penned about resilience:
- "The Alchemist" by Paulo Coelho
- "Unbroken" by Laura Hillenbrand
- "The Obstacle Is the Way" by Ryan Holiday
- "Man’s Search for Meaning" by Viktor Frankl
Essential reads for anyone on a tough journey.
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Those with strong personal brands tended to succeed.
They were more than their job titles; they were their own brands.
That was my wake-up call—I needed to become a brand.
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If I had to choose one content delivery format, it would be memes.
They’re instantly relatable, scroll-stopping, & have massive potential for virality.
This applies to any social media platform you can think of.
Hard to argue with the power of memes.
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4. Loop Back
Circle back and give your take.
Instead of just nodding along, tell them what their story reminds you of or how it makes you feel.
It’s a solid move that shows you're really with them.
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I noticed something walking through my workplace and online:
No matter the industry, from coding apps to leading campaigns, your personal brand is your unique signature.
Your roles matters, but how you position yourself within that role matters even more.
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Deception and Trust:
"A lie is a debt, and debts must be repaid."
"Trust is like a mirror, once cracked, it can never be made whole again."
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Love and Honesty:
“Love. It is a madness men cannot control and a weakness that can destroy them.”
"A half-truth is a whole lie."
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Gurus always tell you to niche down.
Here’s what they should be saying instead:
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Building a personal brand will likely push you out of your comfort zone, requiring you to consistently share your wins and failures.
People will hate and love you.
Will it be challenging? Absolutely.
Will it be worth it? Without a doubt.
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You remember this one right???
Here's what the infamous Ice Bucket Challenge can teach you about marketing.
(Must-read if your marketing campaigns aren't taking off):
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Top 7 marketing superpowers:
1. Charisma
2. Curiosity
3. Creativity
4. Copywriting
5. Consistency
6. Collaboration
7. Communication
What would you add?
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If you're an absolute savage who doesn't know when to stop (especially on a Sunday) here's a simple formula for avoiding burnout that took me 20 years to figure out:
Daily = 6-8 hours of sleep.
Weekly = one 24-hour period off.
Monthly = one 72-hour period off.
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How to build a personal brand:
1. Do dope stuff
2. Blast content
3. Be generous
4. Teach
5. Share
6. Show up
7. Have fun
What would you add?
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Anyone can copy your business model.
Nobody can copy your brand.
That’s why in a crowded market, brand is your unfair advantage.
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Waiting for the “right time” is a trap.
Start now, even if it’s messy.
You have to start DOING something in order to learn what needs to happen next.
Momentum beats perfection every time.
Take the first step.
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As your personal brand grows, so will your opportunities and influence.
and something else will happen—your personal growth will accelerate.
You’ll became more articulate, confident, and driven.
Your brand will mold you as much as you’re molding it.
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Are your friends holding you back?
Surround yourself with those who lift you higher.
You need people who challenge and inspire you.
True growth happens when you're around those who push you to be your best.
Your circle should fuel your fire, not dampen it.
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