Sam Keene
@slkeene
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CMO @sprecherbrewery | @drinkjuvee Co-Founder. Adventure Seeker. Husband to @AudreyAdair and boy dad. NASM Personal Trainer & Sports Nutrition Coach
Los Angeles, CA
Joined October 2008
This is every founders dream: showing their kids something they created available on shelves nationwide. 🥹. You all made it possible for me, thank you 🙏
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What ppl don't get to see is this guy showing up every single day for 100T. In early, out after dark. Every meeting bringing crucial insights and decisions to each part of @100thieves and then switching gears to get in front of camera. Well deserved @Nadeshot, love ya brother!
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I can’t believe I’m actually typing this:.@drinkjuvee is available NOW, NATIONWIDE at @Target!!. 🏪 1,086 stores.🗺️ 49 states.💵 $2.79 per can
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Meet the ultra rare, “nebula can”!. One of the things we always wanted to do with @drinkjuvee was to try things that bigger companies couldn’t or wouldn’t do. A playful homage to camos from our favorite fps, it also tips a hat to our gaming heritage. Sent only to our subs 🌌
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If you live in DETROIT, can you do @drinkjuvee a HUGE solid?. @7eleven is testing us in 9 stores and it'd mean the world if you could go grab a can!. If you pick one up, tag me in a pic and I'll ship you Project Bluebird cans 🫡. Link to stores:
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From start to finish, how our @drinkjuvee cans came to life:.1) Formulation.2) 12oz sleek blank cans.3) Project Bluebird cans for pre-launch testing.4) 3D flavor blocking.5) Flat matte sleeves.6) High gloss sleeves.7) Final w update to brightness. Did we make the right call?
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WE’RE ON AMAZON!. March has been an incredible month already and we aren’t done yet! @drinkjuvee is now available in 4-packs and 12-packs, with Prime shipping on Amazon!. Pls drop us a review if you buy on the platform, it truly helps!
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You’re the best part… 🤍. On this day, 16 years ago, we met before boarding a flight at LAX and have always looked back on April 20th as the day our love story officially began. It’s our day 1. Now, we’ll also look back on it as the day we introduced our son-to-be to the world.
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🇨🇦 The first Canada approved @drinkjuvee! 🇨🇦. You all have been patient and I’ve got updates for our friends up North:. Approved formulation ✅.Distribution plan ✅.Manufacturer ✅.Finish CA packaging (French/English) 🔳.First production run 🔳
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Today we celebrate!.@drinkjuvee has been acquired by @sprecherbrewery!! 🤯. And all I have to say is: THANK YOU 🙏
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New flavor of @drinkjuvee incoming…who should we send it to?. Picking 10 creators to receive a care package, INTERNATIONAL included!. Comment below 👇 if it should be you
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Today is the day!!.Introducing @drinkjuvee HYDRATION!!. I get that there are a lot of options out there, here’s why you’ll love ours ⬇️🧵
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You all just sold out @7eleven of @drinkjuvee in less than 2 days. HOLY SHIT! . And yes, more product is on the way! We’re taking over DETROIT!
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We’re GIVING you this fridge and filling it with @drinkjuvee, who’s in??. Details below ⬇️ ⬇️⬇️
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From the vault: not all of my @drinkjuvee flavor ideas are good ones…this one was unanimously vetoed 😬. 500 likes and we release a limited run of it in 2024 😇. Any guesses 🧐?
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This one is special. Our first new flavor since launch, it really shows just how much flavor range we have and how much we can improve on an already excellent product. I seriously can’t wait for you all to try the newest flavor to the @drinkjuvee lineup!
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Hope you all are thirsty this weekend in Dallas…. @drinkjuvee Texas Tailgate gonna be the move!
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The adventure begins. Welcome to the world Baby K! 🤍. After 5 days in the NICU, Momma and baby are finally home and making a full recovery. We’re so grateful for everyone’s love and support, and are looking forward to spending time as a fam at home.
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"I don't end my runs when I'm tired, I end my runs when I run out of time." @CaseyNeistat full inspo mode! .
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Too many people in my feed haven’t tried our new flavor of @drinkjuvee yet, LET’S CHANGE THAT!. I’m gifting 10 people a free case this week, comment and tag who deserves one!! ⬇️
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"Know that no one gives a sh*t about how you fare compared to everyone else, all that really matters is how did you do compared to how you wanted to do." - @CaseyNeistat 👊. Keep runnin Casey, you're crushing it!.
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Allow me to introduce: @drinkjuvee Galactic Berry! . A triple berry blend complimented by a triple texture can design, this flavor truly is a testament to the progress + craftsmanship this team is all about. Monday, 10am PST 🚀🌌
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Giving a year's worth of FREE @drinkjuvee to one person who's subscribed to our email newsletter!. Who's it gonna be?
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Record day today 📈. Cheers to the whole @drinkjuvee community, you all make this dream possible. This one’s for you!
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Nice to see some BLUE skies poking back through in LA!. Gonna be a pretty cool week for @drinkjuvee 💙
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Before and after of our @drinkjuvee packaging!. Gotta give credit to @Nadeshot on this one, he kept pushing us to be more creative with how we showed up with this new product line and was 100% spot on 👌. What do you all think? ⬇️
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Who should we be sending @drinkjuvee to this month?? . Drop @‘s below for creators with the most engaged community and I’ll pick 10 to send three cases each of Juvee next week!
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Prepping the biggest order in @drinkjuvee history 🤯. I used to look at our warehouses full of empty cans worried about how we were going to sell them and now this is just a small portion of an order for one, soon to be announced, customer 🥹. 2024 isn’t over yet, we some pretty
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Dropping a follow for everyone who uses code “sam” at checkout today and posts confirmations below!. Blue Raspberry @drinkjuvee launch at 10am, LFFFFFFG!
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Thank YOU, thank you, thank you! 🙏. Yesterday was surreal. Fuck it, this whole past month has been and yesterday was just the icing on the cake! .I'm so grateful for this community! .You all put @drinkjuvee in the top 20 energy drinks on Amazon yesterday! Let's FUCKING GO!
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IDK, thinking we should rename it to Champs Cherry!!!. Congrats to the @LAThieves! LFG boys!! @Drazah @OctaneSam @DylanEnvoy @Kuavo!
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🚨 Toronto creators 🚨. Gearing up for a big @drinkjuvee road trip, this time to visit our friends in CANADA 🇨🇦! . If you're a creator in the Toronto area, please fill out the form below so we can send you details! . Yes, we'll have Juvee w us 😎
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These are all of the color explorations for the Blue Raspberry @drinkjuvee can!. Can you spot the final? 👀
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For everyone who’s been asking for a @drinkjuvee mini fridge…here’s your chance, we’ll even stock it for you!. @_mattykay x Juvee (link below)
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Feelin kinda dead this morning, but I think I have the cure…. This @drinkjuvee gonna keep me from feeling like a 🧟♂️ during meetings today!
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So perfect, @CaseyNeistat not only answers questions about #running, but captures the joy of why it is so amazing to run!. Pls make this a series. 🙏.
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Tons of questions about @drinkjuvee today but the most important one is: yes, still very much cranking as always!. As John mentions, we have more news coming in the following months that we’ll start rolling out as soon as next week. 😤.
Juvee and our Game Studio have made a lot of progress through our incubation, so we’re excited for their futures as independent companies and we will be cheering for them as always. We’ll share more updates on these businesses over the coming months.
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Who are your favorite creators that need to try @drinkjuvee??. Drop their @‘s below so we can send them a case this month 😤
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Reveal day for the new @drinkjuvee!.We worked our asses off to bring this one back for you all!. New design, our first ever printed can and the Cherry flavor that sold out Amazon in 40 minutes 🤯!. Available Monday at 10am PT through August.
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Detroit @7eleven's have been RESTOCKED with @drinkjuvee! We're not only taking over the fridges, we're also taking the floors. Where should we be dropping next?
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One of the most consistent requests we've heard from the community and today we're excited to make it happen!. Shipping heavy liquid is hard and $$. We're consistently making gains and have the ave shipping time down to 2 DAYS!. Also, try code "sam" 😇
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LFGGGGGGG!! Just got the call from one of the biggest retailers in the country 📈. Let me back up: for the past 12 weeks we’ve been in a 7 brand regional test with velocity being the measuring stick. Who won? Who do you think!?!? 😎. @drinkjuvee was the newest and likely.
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Y'all literally crushed it this week! 🤯.Back on the line, pumping out more @drinkjuvee Cherry Slushie already!
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Meanwhile in Austin, @drinkjuvee is taking over the Creator Mart powered by @Shopify!. This pop-up showcases five amazing creator-merchant brands and is open until tomorrow at 6pm! Go try our Blue razz slushie! 😁
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CHICAGO!! Let’s run it back! 😤. After @drinkjuvee sold out last month, @7eleven is playing this one on home turf for us, so let’s show out! . 13 stores, more Juvee at each and if you go through and post a pic, we’ll send you Project Bluebird cans (links below)!
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Golden Caramel Apple 🍏 💛 . Straight from the lab: gold foiling integrated into our new @drinkjuvee can art. 🤯. Only 100 made. Sending to our top 50 individual customers over the last year and our creators as a thank you 🙏. More details to come on the remaining cans 😇
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Heard from some incredibly impressed @7eleven store owners in CHICAGO this morning!!. To everyone who stopped in and grabbed some @drinkjuvee this past weekend, THANK YOU 🙏! This test doubled the results from our last one and we’re still just getting started!
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IMAGINE: everyones fridge looks like this…that would be pretty epic!. It’s gonna be a blue razz @drinkjuvee kinda day!
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Trusting thousands in our community with a HUGE @drinkjuvee secret!. Who’s received their box already??
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This is easily the best @drinkjuvee flavor we’ve ever made 🔥. I’m excited and nervous for what you all are about to do when we drop it….
Alright internet, this new flavor of Juvee has me way too excited, anticipation is killing me… bang my line if you’re trying to sip on the sauce early. The best energy drink flavor I’ve ever had, damn proud of it. No guarantees for everyone but hit me if you’re interested.
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Shoutout to everyone subscribed to @drinkjuvee! . Printing out this many labels legit gave me goosebumps today. 🙏
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This one deserved a whole video so strap in! . 6mo ago y’all cooked me for not going matte texture on our @drinkjuvee cans 😁. We went one step further with Caramel Apple and delivered dual-texture cans with matte base and spot gloss highlights! It is unreal. Ty for pushing us!
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Buckle up, we’re about to have some fun this week!! 👀👀. Also, if you ordered a @drinkjuvee variety pack in the last ten days, all of those should ship out in the next 24 hours. The warehouse team has been cranking to keep up w demand and we’re so thankful for all of you!
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I have so much to share about this incredible new @drinkjuvee Caramel Apple flavor but am in the warehouse finishing up subscriber gifts today!. If you’ve tried it, I’d love to hear your first impressions below!! 🙉
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Ok, this new flavor of @drinkjuvee has me way too excited. Everyone who’s tried it thinks it tops Blue Raspberry, which is unreal 🤯! The amount of work and attention to detail are all gonna blow you away 🤝. Drop me a comment if you wanna try it early and I’ll see what I can do!
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TOMORROW! 10am PT 🍒. I’m excited for two reasons:.1) everyone who missed out previously will get to enjoy this epic @drinkjuvee flavor!.2) everyone who has tried it, can restock one of the best flavors ever made 😤. Who’s showing up tomorrow?
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To my wife, my love, and the most extraordinary person I've ever known, @AudreyAdair, Happy Birthday! 🎉. I am so looking forward to celebrating all of the incredible moments life has in store for us these next 365 days bc I am lucky enough to experience them with you.
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Toronto, we don’t deserve you. 🇨🇦❤️.Thank you to everyone who came through today! . These are normally quick and fast business and factory tours for me. Add in getting to meet such an incredible group of creators literally made my week. Gonna be hard to top this. 🛫
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Two days later, Target just put in their second @drinkjuvee PO. You all are incredible! 😤. 🙏🙏🙏.
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Check your mailboxes 💙💙. If you’re subscribed to @drinkjuvee, we made sure you get an early taste of the new flavor! Also we threw in something special special for you…
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We’ve waited a year and a half to drop this masterpiece on you and I seriously couldn’t be more pumped to see the reactions…. Here is the Project Bluebird edition of our next @drinkjuvee flavor, reveals Monday! . Guesses? ⬇️
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Seven months in, first game collab and limited edition flavor! So stoked to work with @deadislandgame on this one 🧟♂️!. Get it NOW on @gopuff (link below).Available 4/28 on Amazon. Extremely limited quantities on both, so hurry!
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The best one yet and we’re still just getting started! 🍑🥭. New @drinkjuvee available on @gopuff tomorrow!. Who should we send a case to?? ⬇️
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Found one of the ultra rare “nebula cans” of @drinkjuvee in my desk drawer. Who needs this for their collection??? Sending to one @: ⬇️
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Seeing y'alls reaction to the new @drinkjuvee flavor reveal yesterday is why we put so much love into crafting each of these new drinks! 🤝. Here's a peak at the first drafts of the can design. To me, the teal logo really made a HUGE difference!. Monday, 10am PST! 🚀
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Heading to the lab to make some more @drinkjuvee!! . Anyone want to see some BTS pics from how it’s made?
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Meanwhile at the @drinkjuvee warehouse, @EnjoyDamon prepping this supply drop for one of y'all!. Prolly should throw a hoodie in with this one.
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POV: you ask me to provide “a few drinks” for a party at your house…. And yes, that’s a @drinkjuvee slushie machine…
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Back in the lab w @drinkjuvee. 2023, I hope you all are ready for what we’re cooking up 👨🍳
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Found a few of these buried at the warehouse! Who’s can collection is missing a gold @drinkjuvee can?. Post your collection pics below and I’ll send 10 people one! 🤝
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Someone asked me what my days are like post-acquisition of @drinkjuvee. Truth is, they’re all different but today:.I was up at 5am answering emails. Played with my son until 5 min before my first meeting. Filmed and edited two pieces of content for our brands TikTok.Reviewed 8.
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Y’all, this right here is a beautiful sight to behold: @drinkjuvee on tap AND 750ml cans to go 🤩. Available in our Milwaukee taproom through 4/12!
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Yesterdays launch of @drinkjuvee Hydration was a dream! Reading all the supportive tweets today brings me more joy than you can know 🫶. You all really do rock with us!. I can’t wait for y’all to try it but in the meantime, pls enjoy these 📸 from the 🐐 @LoganDodson + @adroidirl
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Thank you Texas, we’ll be back soon!. Amazing events in Dallas and Austin this past weekend, it was so cool getting to meet so many of you and hear first hand your reactions to trying @drinkjuvee!. Next up, Kansas City!. 📸: @kikojax
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Now shipping 4-packs of Blue Raspberry @drinkjuvee on Amazon! . Hope this made your Monday 💙
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Filled up the @drinkjuvee van with presents for all of you! 📦 . USPS: I have never seen that many boxes in a single drop off in my life…😭
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How good is @drinkjuvee Blue Raspberry? Let me tell you… 🥶. A little background on this flavor and how we made it our own ⬇️. On-sale tomorrow, 10am PT!!
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A lot of new faces around here, so here’s a bit about me:. I @drinkjuvee every day, fav flavor is Watermelon Lime. I have three certifications in training and nutrition. I’m an endurance sports athlete and love to push my limits. Today’s workout: 30 mi 🚴, then 15mi 🏃♂️
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Let’s fix this!.Tag someone who hasn’t tried @drinkjuvee yet but needs to. We’ll pick 20 people to send a variety pack to! 🤝.
I see so many of my followers commenting on this saying they've never tried Juvee. Coming from someone that hates energy drinks, I promise you it's the best. I would not be here if it wasn't. *pinky promise*.
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Just over a week into @drinkjuvee being sold at Target (🤯) and we’re now on our third Order 😤. 🥫 cans are at the front of the stores at the deli (not the aisle).🏬 they are still rolling out in some places.💵 Juvee is one of the least expensive options in the set!
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Back in LA, let’s get after it this week!!. Much love to the Kansas City crew for hosting @drinkjuvee this weekend! Unreal getting to see everyone’s reaction at @PlanetComicon to the product. Never gets old!
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This was ALMOST the Cherry Slushie @drinkjuvee design we went with. 🤯. Idk, did we make a mistake?. Also, please be patient with delivery workers during December. They’re hustling out there. If a Juvee package gets busted, just message me and we’ll replace 🤝.
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When USPS recognizes the @drinkjuvee van and starts rolling out the mail bins for you…😮💨. Seriously can’t wait to see all of your faces when you open these! 🌌
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Found this while cleaning: the very first test bottle of @drinkjuvee 🤯. Unopened Watermelon #1, no lime added yet…
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And just like that. @drinkjuvee turns 2!! 🎂. To our community, our creators, distributors, and incredible retailers: every day we build this brand for YOU. Thank you so much for letting us do it!. Some of the team's big achievements over the past year:.3⃣ New flavors launched
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Top secret trip this week for @drinkjuvee 🤫. Can’t wait to share it with you all later this year…. And also, thank god for Juvee in the Delta terminal at LAX! Absolute game changer. Thx @AirportGameway 🫶
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Literally and figuratively the BIGGEST @drinkjuvee subscriber box we’ve ever sent going out next week 👀!. You don’t want to miss this one! 🌌 . Sign up for product subscription by Friday at midnight to be included in the drop!
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