Simon Data
@simon_data
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The only #CDP designed for the 'need-it-yesterday' marketer. #MarTech #CX
New York, NY
Joined October 2013
Third-party cookies are slowly disappearing; what does this mean for your marketing attribution efforts? We answer this question in this week's episode of Data Unlocked, so listen now to learn more 👉
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In this week’s Data Unlocked, Ron Jacobson of Rockerbox and Jason discuss the most important shifts happening right now in marketing measurement and attribution in the digital age. 🎧 Click here to listen:
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Third-party cookies are slowly being phased out. This poses a new challenge for marketers, especially when it comes to marketing attribution. How can we solve this? This is exactly what we discuss in this week’s episode of Data Unlocked 👉
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This Valentine’s Day, keep first-party data at the heart ♥️ of your marketing strategy with a CDP that truly makes every customer feel special. Love, Simon.
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What are the benefits of generative AI? And how can you use it to add personalization to your marketing strategy? We answer both these questions in this week's episode of Data Unlocked, so listen now to learn more 👉
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In this week’s Data Unlocked, Lockie Andrews of Catalyst Consulting and Jason discuss the intersection of creativity, technology, and business strategy in the field of digital marketing and branding. 🎧 Click here to listen:
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How can you do the same and leverage AI to optimize your marketing and branding efforts? In this week's episode of Data Unlocked, Jason Davis sits down with Lockie Andrews to answer this question and more 👉
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#Personalization is how today’s marketers are turning data into results. From increased revenue and LTV to lower acquisition costs, it all starts with a winning strategy. Find out how with our in-depth personalization playbook.
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Broken identity models can lead to unhappy customers 😬. This happens when a new data source comes into play that throws off your identity table. We put together a little guide to dealing with this issue.
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Are you ready for a new year full of many marketing challenges and even more opportunities 🤔? Get ahead of 2024 with an expert panel featuring our CEO and a few of our partners.
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Today is a huge day for Simon! 🎉 Meet Simon Anonymous+, the first solution to resolve identity across every customer touchpoint to help you target anonymous users, manage your paid media strategy, and improve your ROAS — all within Simon's platform. 📈
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Lifecycle marketing is a must for marketers looking to build a bond with their customers at every stage of the consumer journey. It’s kind of complicated, but we broke it all down in our latest blog post.
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Investing in a first-party data strategy has a ton of great payoffs. And, no, it’s not just about staying ahead of ever-evolving regulations. 😅 Find out how to get it done in this blog post.
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This year's #BFCM was a massive success for our customers! 🎉 We dug into our platform data and spoke with our customers to glean firsthand insights into the nuances of this year’s holiday fervor. 🎁 Check out the key takeaways 👇
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Does your brand have a strong #DMARC policy in place 🤷? Starting in February, this #emailmarketing best practice will be required by Yahoo and Google. Check out our blog to find out what this means and how it can be a win-win for your brand.
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Looking to optimize your marketing output and measure campaign success when it comes to your CRM marketing efforts? 📈 🤔 Hint: measure incrementality. 📏 Learn how in our recent blog post.
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The secret to great data is efficiency. And nothing can make a company’s data strategy more efficient than a system that can help them navigate all the information they gather in an easier way. More about this in this week's episode 👉
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In this week’s Data Unlocked, Nick Schrock of @dagster and Jason discuss how to work effectively with your data teams, what great collaboration looks like, and how to make cross-functional collaboration more efficient. 🎧 Listen here:
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What does efficient cross-functional collaboration look like? In this week's episode of Data Unlocked, Jason Davis sits down with Nick Schrock, the founder and CTO of @dagster, to answer this question and more 👉
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