Sid Yadav
@sidyadav
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Pinned Tweet
Today we're introducing Circle 3.0, a new era for branded communities.
Crafted with much love and care by the Circle team ❤️
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Me as a 16 year-old kid in NZ: All I want is to work for an American startup. The role/comp doesn’t matter.
Me, today: A startup w/ a team and investors I love. A beautiful wife and a 6 year old. U.S. citizenship.
Nearly *everything* in life is a bonus I couldn’t have imagined!
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I'm thrilled excited to announce that
@CircleApp
has raised a $24.7m Series A led by Tiger Global at a $200m valuation!
This round will help us become the defacto all-in-one community platform for all creators and brands next year.
Here's the plan ⬇
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Today’s the day!
@CircleApp
is now live 🙌💥🎉
I wrote about my journey after leaving
@teachable
, consulting for
@shl
, choosing co-founders, raising our seed, and building Circle.
Website:
ProductHunt:
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I’m starting a new company: ! I’ll be sharing more about it in the coming weeks, but today I wanted to show gratitude to the life situation that made this possible: contracting for a flexible remote startup —
@gumroad
. It wouldn’t have happened without it.
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“How was your launch, dad? Do you have a billion customers yet?”
My daughter has turned into my disapproving Indian parent 😑
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Excited to announce that
@CircleApp
has raised a new round 🍾🙌🏾✨
We billed our first customer a year ago, and what a year it’s been.
@AGuttormsen
@RudySantino
and I couldn't be more amped for what's ahead.
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We’ve grown Circle from 0 to $20m+ ARR in 4 years. Our last financing was at a $250m valuation a year ago, and we’ve nearly doubled all our metrics in the past year.
People often ask me how much Circle is worth today.
After talking to some of the world’s most successful
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Circle's first 4.5 years. So far so good🤞
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Circle started the year as a 40 person team and we're ending it as a 100 person team spread across 30+ countries, serving thousands of thriving communities and millions of members.
Thinking about what the Internet enables never ceases to blow my mind.
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There might be a way for startups to be efficient and exceptional at the same time.
But if there is, I haven’t found it. Whenever I’ve dug deep enough into exceptional startups, I’ve found a Jerry & Larry behind the curtain.
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We crossed 2k!
Holy shit,
@CircleApp
just crossed 1k+ paying communities in their first year of being in biz
Keep an eye out if you haven’t yet but their team is executing on a whole other level at the moment...
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Four big
@circleapp
announcements today! 🔥🔥🔥🔥
1. Paywalls
2. Live streams
3. Events
4. Member directory
Thread...
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I get to work on
@CircleApp
thanks in no small part to my former bosses ☺️
•
@ankurnagpal
was our first check, prompted us to raise our seed, and referred key early customers.
•
@shl
was also an early investor and his tweets led to our first 1,000 waitlist signups.
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@circleapp
One more thing... Circle is launching courses! 🎉🎉🎉
Future of courses = blended learning, discussions, chat, events, student directory, and resources — all on the same platform.
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Circle had its highest growth, lowest churn, and highest NRR month ever in March! 🚀
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Perception:
The creator economy is dying.
Reality:
The (true) creator economy — the number of creators on the Internet multiplied by the money they're making every month — is crushing it.
At Circle, our ARR is up 2x y/y and monthly GMV is up 4x y/y.
I bet if you added up the
I was talking to a VC investor a little while ago.
He said… “how’s your business faring now the whole creator economy hype has died down?”
I was a little surprised…
Hype? Died down?
I told him my business had basically doubled in revenue every year since 2019.
I also
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PSA: Circle is 100% remote international and we don't ever plan on changing that.
Most folks in our team will tell you this is the hardest they've ever worked and the most satisfied they've ever been.
Our eNPS on CultureAmp is typically 98/99.
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Moment of appreciation for the entrepreneurs who’ve gone all in on a single idea over all others, and are putting their sweat and soul into making it work.
In a world full of ideas and opportunity costs, this is a rare thing to do.
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The best thing I’ve watched recently is
@AgnesCallard
’s UChicago address for the entering class:
The last five minutes of this speech gave me chills and I thought it was worth sharing. Here’s what Agnes says:
(1/6)
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@vervaeke_john
@KP11099215
@henriqgx
@KP11099215
thanks for sharing this! I got it turned into vector format w/ some adjustments for my own reference.
And thank you for giving us a fresh pair of eyes
@vervaeke_john
🙏
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AI doesn't just make us more efficient. The power of AI can also bring us closer together to create transformative relationships.
That's why we're excited to announce Community AI — a suite of AI features in Circle to help you build better communities✨
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We just emailed 85% of our customers with an invitation to activate our redesigned
@circleapp
2.0. LFG 🚀🚀🚀
(the other 15% have code customizations and will be hearing from us in the next 1-2 months)
Recap of what's new in Circle 2.0:
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When we kicked off 2023, we rallied our team around one big goal:
To make Circle undeniable.
12 months and 200+ updates later, we've never been closer.
Hoping 2024 is the year Circle becomes the undeniable platform for communities 🔥
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Meeting my co-founders IRL after 2 years!
The last time we met, the biggest thing on our minds was whether we could get to $1m ARR. 83.33 was the magical number and nothing else mattered.
So grateful for the
@circleapp
journey so far
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We just hosted our first ever company retreat in Colombia after two years of remote-only work. Surreal experience. Sadly, not everyone could make it :(
Join us for our next one:
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In the past few weeks, Circle has onboarded the world’s top university, biggest private company, and orgs belonging to two of the most famous celebrities ever.
To paraphrase Will Smith from The Pursuit of Happyness, “I call this part of my life: ‘how is any of this happening’.”
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I love seeing creators monetize their communities.
It took
@circleapp
4 months to hit $1m in total GMV after launching payments, with last week being our biggest ever (+58% w-o-w).
The best part? Very few GMV whales. ~85% of this came from communities earning $1-$20k/mo.
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👨🏽💻💡 NEW POST 💡👨🏽💻
I wrote about some very obvious lessons I learned the hard way in my transition from a designer to a product executive
@teachable
.
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Phase 1 of Circle (2020-2024) has been all about completing the all-in-one stack with community, courses, events, live streaming, payments, chat, etc. We're not done yet, but close.
Phase 2 of Circle (2025-?) will be all about enabling mind-blowing experiences that don't get to
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Proud to be an LP in
@shl
's new fund and have him as an investor in
@CircleApp
😊
‣ My time at Gumroad showed me how to run a remote startup and put me in a life situation to start my own
‣ A single tweet from him led to our first 1,000+ leads (no joke)
It's live!
@briannekimmel
@tylertringas
@sunilpai
and I talk about investing, including our journeys to becoming fund managers, our different approaches, recent changes to the investing ecosystem including rolling funds, and more! Ask us anything 👇🏾
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Time flies 😲
Holy shit,
@CircleApp
just crossed 1k+ paying communities in their first year of being in biz
Keep an eye out if you haven’t yet but their team is executing on a whole other level at the moment...
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After so many months of hard work,
@circleapp
now supports live streaming on web and iOS for up to 12 hosts, 1,000+ participants, 100+ hours of storage.
The best communities utilize both async + sync rituals. Our all-in-approach lets you do both! 🤘
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The most underrated startup perk: pride of workmanship — a team that sets its own quality bar and strives to do their life’s best work, undisturbed from BS.
Circle is now 10 people, and this little perk has always been our North Star ✨
Join us:
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I now have the same passports as Peter Thiel.
Dual bunkership 🙏🏽🇳🇿🇺🇸🙏🏽
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After I left
@teachable
last April, conversations with
@shl
introduced me to a third:
I could contract 20-35 hours a week for
@gumroad
, and for a couple days a week, incubate ideas and work on my next thing.
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We're now a team of ~120 spread across 29 countries!
We flew everyone over for two separate offsites this summer:
- One for our tech teams in Phuket, Thailand 🇹🇭
- One for our other teams in Artimino, Italy 🇮🇹
Regardless of where you came from, warm hugs were mandatory.
Circle had its third offsite last week in Riviera Maya, Mexico 🇲🇽
Never going to get over the feeling of meeting your Internet colleagues in person.
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It’s been incredible to build for
@fortelabs
@david_perell
@thelaurenmoore
@PatFlynn
@anthilemoon
@NoeleFlowers
@bentossell
@tylertringas
@jmrphy
@KevinFremon
@workflowwonder
@jayclouse
@ransegall
@DavidSpinks
@melsreallife
@jess_catorc
@mackenziechild
@will_mannon
@tawheed
+100s
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2022 was quite the year for
@circleapp
😍
Product highlights:
✅ Circle 2.0
✅ Courses
✅ Live streams
✅ Chat spaces
✅ Android app
Also:
- Grew team 40 → 90
- Built Sales, Marketing, Finance, People, & Customer Success functions
Let's go 2023 🤘
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A look at
@circleapp
’s jam-packed 2021:
Thank you *so much* to everyone who contributed as a customer, team member, investor, or partner.
Onwards to a solid 2022!
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Every year at Circle, we let the general channel go wild with shoutouts after our (virtual) holiday all hands.
Never fails to make my heart melt into butter ❤️🥲
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Why Circle? 👇
Online communities are vital to creators, and they’re an antidote to social media: cleaner, richer, and non-toxic.
But when we started a year ago, we saw co-opted products and stale incumbents.
So, we decided to build the modern community platform for creators.
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Your product distributes your features.
Your features distribute your insights.
Your insights distribute your values.
Ultimately, product = values.
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Kicked off 2023 with a bang this week.
Circle’s goal for the year is to become the undeniably best solution for communities and courses of all types. Insane roadmap ahead.
LFG 💥
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Amazing conversation,
@tferriss
@tedcooke
. Perhaps one of my favorite podcasts of all time.
#ededgoodgood
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So beyond thrilled to be building at
@gumroad
for all these reasons 👇
Grow (or not grow) by building the best product → stay profitable and nimble → freedom to take more risks → fun and stress-free → 100% creator incentivized → here for the long-haul → lasting legacy.
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Someday I’ll write a longer thing about the value of having folks like
@dharmesh
&
@wadefoster
invested in your success.
For now, I’ll say this:
These two individuals are among the most helpful people I’ve encountered in my life. It’s probably not an accident that they’re also
This is a really good example of a well done explainer for a story.
* Tells a quick story.
* Doesn't feel overly-produced.
* No jargon.
* No detailed discussion of features.
* Clear messaging.
* The humans seem...human.
And most importantly, focuses on the *customer*.
Nicely
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I was *paid* to learn how to do my current job
@teachable
and
@gumroad
, and took away literally a million lessons.
When it’s your turn, remember to pay it forward like these dudes 💕
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Shared aspects of my life I’ve never talked about before with
@sarthakgh
(like my double-life back in New Zealand as a 16-year-old blogger!)
Sar is one of very few interviewers in our space who can ask incredibly thoughtful questions.
My favorite parts of the Q&A: 🧵
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We're looking for a lead iOS engineer
@CircleApp
!
We promise:
- The most exciting role of your career
- Amazing comp/benefits
- A roadmap that fills you with joy and energy
- Insanely talented + no-drama co-workers
- Super kind + appreciative customers
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Spent the context-shifting between 4 big
@circleapp
launches coming up 🤯
Love this phase of startups!
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Circle’s launching our most powerful feature today: Automated Workflows! 🤖 🛠️
After seeing so many community builders struggle with tedious and repetitive tasks, we thought it was time we bring the power of automation tools right into Circle.
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Most entrepreneurs have two options: work a full-time job and hustle nights/weekends, or leave your job and risk everything to start the company.
I live in Brooklyn with a wife and four year old, so neither options ever appealed to me.
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Killer offsite in Portugal last week.
@circleapp
is now a team of 80! 😌
Your periodic reminder to join us for the next one:
We just hosted our first ever company retreat in Colombia after two years of remote-only work. Surreal experience. Sadly, not everyone could make it :(
Join us for our next one:
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We showed
@ankurnagpal
a half-baked prototype of
@CircleApp
when it wasn’t clear this was a startup.
Not sure where we’d be without him overlooking rough edges 😅
+ intro’ing us to our best customers
+ pushing to raise a seed
He never asked “how can I help?”
He just helped 👊
I was off the grid so missed the
@CircleApp
launch day excitement -- but this is a team and product to watch.
They were the first and largest investment from our (tba) fund and have been on 🔥🔥🔥
#teachablemafia
LFG
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We announced 20+ new improvements to
@circleapp
today.
That's in addition to launching workflows, chat threads, customizable profile fields, and courses on iOS/Android in the last couple months...
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Woke up half way around the world in Thailand for our tech offsite.
Grateful for the life the team and I get to lead thanks to
@circleapp
🙏🏽
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We're hiring for two exciting new roles
@CircleApp
:
- Lead Front-end Engineer
- Senior Full-stack Engineer (Rails/React)
100% remote, great comp and benefits, product-obsessed team. $5k referral bonus. Pass it on! 🙏🏾
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Just relentlessly heads down on making Circle the best we can make it👌🏽
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Realized as I was making our all hands slides that we nearly doubled our team in Q1 to 27 people 🤯
This isn’t something I visualized a year ago. I still have trouble thinking of us as a 50 or 100 person company.
And yet, every person we’ve hired + plan to hire feels critical.
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This was a true labor of love, and a worthy reflection of 4+ years of our craft and sweat.
Thank you
@myles_cooks
❤️
Presenting our first ever commercial, featuring customer
@myles_cooks
!
Circle is the platform where creators turn pro.
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Too many founders try to live a balanced, holistic life only after burning out and cashing out.
Not enough want to/are able to do it *while* they’re in build mode.
Crazy thought: I don’t believe it’s an either-or. At least, hasn’t been that way for me
@CircleApp
(yet) 🧐
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Living every founder’s dream to be on set for your own brand commercial today
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After dreaming about immigrating to the U.S. forever, July 4, 2012 was my first working day in this country.
Quick flashback:
I first visited the U.S. in 2007 as a 15 year old. To fund my trip, I saved the ad revenue I earned from my tech blog for months. By the time I arrived,
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It gets harder to make meaningful friendships as you grow older. One of the few I made last year was
@prvkhvr
.
Prakhar shares my obsession with philosophy and psychology. We've spent entire nights dialoguing about ideas from Nietzsche, Kierkegaard, Plato, McLuhan, Jung, Freud, &
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One of the coolest Circle communities just launched 👇
The Ness Labs community is LIVE! Such a high concentration of curious minds 🧠✨
Launching soon...
• Learning circle
• Writing club
• Virtual events
Join 👉
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Almost done cooking up our first ever brand commercial, featuring
@myles_cooks
.
Drops Monday
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Elite CEO lessons from
@satyanadella
:
1) Stick to the fundamentals
2) Don’t get sucked into the drama
3) Be positive sum
Satya often talks about his love for Rumi, the Persian poet. In the past few days, he’s exemplified one of Rumi’s greatest poems:
“Out beyond ideas of wrong
Microsoft CEO Satya Nadella tells
@emilychangtv
about the state of play at OpenAI.
Watch our interview here 👉
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We're 50 months into Circle and far from done perfecting the core building blocks.
Excited to announce a new one today: Topics!
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Our most impressive technical feat yet — a community switcher that works with custom domains and SSO integrations without security risks and bugs.
I had nothing to do w/ the code (thankfully). I just watched our engineering team CRUSH this technical challenge in awe 🤯
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I'm a few months in to my first startup, and I have no clue how solo founders have ever done it. So thankful to have
@AGuttormsen
officially start as a co-founder on 🙏📈❤️
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Incredibly excited to welcome
@Mathilde_Leo
to
@CircleApp
as our community manager.
This is such a high impact role for us at a critical time, and we couldn't have found anyone better to fill it.
😇✨🍾
Today I'm starting a new role at
@CircleApp
–– tomorrow is my birthday 🎉 This week is off to a good start!
After a year drooling over their product, I'm now honored to be a part of the team. My mission: build the best community for community builders!
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Needless to say, we’d be nowhere without the community behind *us*.
🙏❤️ to our customers, my co-founders
@AGuttormsen
@RudySantino
, our team, and our backers
@notationcapital
@ankurnagpal
@shl
@conradwa
@daveambrose
@PaulYacoubian
@chris__lu
++
Blessed to build this w/ you!
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I had a great chat with
@bentossell
.
Some things we covered:
- Circle's founding story
- how we've approached feature prioritization and P/M fit
- things I've learned from
@shl
and
@ankurnagpal
- modular vs integrated approaches to community products
Community is 🔥 and
@CircleApp
is a fantastic tool to help you build one.
I spoke to
@sidyadav
on the pod about Circle's story and their plans for the future
Video, audio and transcription all here 👉
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Us: Heads down shipping, planning 5 mega launches in the next 3 months, obsessed over value creation.
Competitor: Paying our customers to switch over, using buzzwords to sugar coat a cringey product with abysmal shipping velocity.
May the customer win 😀
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Never been a better time to build community:
Circle communities will 2x their MAUs and 4x their revenue from selling memberships and courses this year.
Our ARR is also on a 2x growth rate, while churn has reduced by 35-40%.
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Much respect for what
@elonmusk
is doing at Twitter — it must not be easy to make change in bloated and stagnant corporate cultures.
I just wish he did it with more empathy, grace, and gravitas. Sell a compelling vision, show empathy towards people affected by his decisions, etc
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So excited for Circle's Future of Communities summit featuring
@thesamparr
@AliAbdaal
@Codie_Sanchez
@NicoleWalters
& others 🔥
Two days of free workshops and insider chats with the world's most successful community builders...
See you Sept 19/20?
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Breaking: No layoffs at Circle!
We’re hiring.
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Circle growth rates after hitting $1m ARR EOY 2020:
2021 - 4x
2022 - 2x
2023 - 2x run-rate
Goal now is to get profitable while growing as fast as we can next year.
Nothing beats default alive
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Harder + more rewarding than anything we've ever done
@CircleApp
: getting Microsoft support to finally admit that they were wrong to blacklist some of our URLs in Outlook 365 and fix that 😲😲😲
It only took a few hundred back-and-forths...
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A special part of this round was getting to add some of our most helpful customers to the cap table. We exist because of them.
Grateful to
@anthilemoon
@fortelabs
@david_perell
@bentossell
@nateliason
@swyx
@joshspear
@tonner
@dunkhippo33
for their trust in Circle.
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It took us nearly 3 years to get company swag.
Just wasn’t on top of any lists 💁🏽♂️
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If there’s anyone w/ a similar community usecase for the fight against COVID-19, DM me for a free forever account (valued at $39-$399/mo).
There's a Facebook group with 6,000 members dedicated to designing open-source COVID-19 medical supplies.
The group is sharing CAD files for ventilators, respirators, and equipment that can be fabricated in emergency conditions.
Absolutely inspiring
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We spent multiple quarters re-building analytics in Circle from the ground up — goes live to all customers tomorrow.
Super fast, very scalable, and insanely powerful.
Love when a long-term infra project sees the light of day!
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Here’s what I wrote to my parents the night that I landed in SF alone when I was 15 🤣
Immigrants and entrepreneurs in this country keep the dream alive.
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If you’re a video-focused engineer who’s built on top of Agora, , Twilio, et al and open to taking on new projects — DM me 👋🏽
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We've built a Zoom replacement for those 15-30 people sessions in which you want anyone to be able to speak.
Killer feature: save hours of your time by recording these events and having them posted to your community automatically.
Amped for Live Rooms!
Say goodbye to Zoom, and hello to Live Rooms! 👋
With Live Rooms on Circle, you can now organize live events with up to 30 people participating via video and audio. Ideal for coaching and feedback sessions, masterminds, and member-led events.
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